ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, today launches the HV611 USB 3.0 2.5" external hard drive. With a simplistic design, vivid colors, and unique puzzle patterns, the HV611 can present your style effortlessly. Its compact size allows you to carry it easily wherever you go.

The HV611 applies the SuperSpeed USB 3.0 interface, which greatly improves the efficiency of data transfer compared with USB 2.0. Featuring a unique puzzle design, the interlocking shiny and matte puzzle piece lines present an eye-catching style. With a bright blue LED indicator, users will know the status of data transfers. The HV611 has capacities of 500GB and 1TB and is available in 4 color choices - cool black, starry white, shining blue, and hot pink.

ADATA's claim of being the first memory maker with DDR4 overclocking modules wouldn't fly with anyone, if they weren't using a live Haswell-E HEDT platform to show it off. The system appears to be using a prototype Intel X99 chipset micro-ATX motherboard by ASRock, and a Haswell-E engineering sample. The module comes with JEDEC SPD profile of 2133 MHz, but claims to offer tons of overclocking headroom. The system was wired to a display, and evidently, CPU-Z can't read the memory config. It can, however, read out DRAM clock and timings. The system was doing 1373 MHz (2746 MHz DDR), with timings of 14-14-14-36-CR2T.

ADATA Technology Co., Ltd., a leading manufacturer of high-performance DRAM modules and NAND Flash application products, collaborated with AsRock to run a demo system equipped with ADATA's overclocking memory modules and AsRock's motherboard, whose performance reached a breakthrough record. ADATA's XPG series DDR3 3100 memory modules going with AsRock's the latest Z97 OC Formula motherboard and Devil Canyon I7 4790K CPU processor reached the 3400MHz outstanding performance, which will be displaying at ADATA's booth and bring you with an amazing experience.

ADATA XPG Series exclusively designed for overslockers can meet the needs of professional gamers with the ultra-high speed performance and ultra-fast cool down function. At this year's Computex, ADATA will be showcasing its latest XPG Series V3, DDR3 3000 8GB x 4, whose 32GB capacity can match ASRock Z97 OC Formula motherboard bringing out a steady speed of 3000MHz, and fulfill overclockers' picky needs of high capacity and high performance as well. In addition, its replaceable heat sink design allows users to customize the memory modules' color to complement their high performance system. ADATA is the first one who is able to steadily provide customers with 8GB x 4 pack memory module house in the industry.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, today launches three new SATA 6 Gb/s SSDs - the Premier Pro SP900 M.2 2242 and 2282 for Ultrabooks and desktop PCs, and Premier Pro SP910, which is suitable for gamers and video editors. No matter the computer, users can find the best solution to upgrade and experience the optimized performance of an SSD.

The Premier Pro SP900 M.2 2422 and 2280 are the latest and smallest SSDs in the market with extremely slim designs and small dimensions (22x42 mm, 22x80 mm), which meet the M.2 standard from Intel. They are smaller than the typical 2.5" SSD and mSATA, but come with bigger capacities, including 128 GB, 256 GB, and 512 GB. The two SSDs are not only suitable for Ultrabooks, but also for new motherboards in the next generation of PC upgrades.

At Computex, ADATA is planning to unveil some of its first enterprise SSD in recent times, beginning with the SR1020 series. Its 2 TB variant is pictured below. What makes the drive unique, is that it ships in the 2.5-inch form-factor, and supports 20 Gb/s PCI-Express (likely Gen 2.0 x4) interface. The product label doesn't mention how the drive plugs in. No variations of SATA-Express offer 20 Gb/s bandwidth at this time; while this clearly isn't an M.2 drive. The company is also expected to show off its MicroSSD, an SSD-on-a-chip solution, which is a multi-chip module (MCM) of an SSD controller and some NAND flash memory.

Here is the first picture of ADATA's XPG V3 DDR3 DRAM module. It will be launched alongside the company's first enthusiast-grade DDR4 modules. ADATA's XPG Z1 DDR4 modules will come in densities as high as 16 GB, clocked at JEDEC-standard DDR4-2133 MHz, and run at module voltages of 1.2V. The same heatspreader design as the one pictured below, will also be used on the company's new XPG V3 line of DDR3 modules, and will come in a number of color options, to match your motherboard's color scheme. The first client platforms with support for DDR4 memory include Intel "Broadwell," and "Haswell-E" HEDT.

ADATA revealed its flagship consumer SSD in the M.2 form-factor, the SR1020NP series, which is an evolution of the AXNP280e it unveiled at this year's International CES. The drive comes in capacities of up to 1 TB, is based on LSI-SandForce 3700 series processor wired to MLC NAND flash, and a host interface with wiring for PCI-Express 2.0 x4 physical layer. Most M.2 SSDs, in contrast, are being designed for PCI-Express 2.0 x2.

That's not all, most motherboards launched on Intel's 9-series chipset feature M.2 slots with just PCI-Express 2.0 x2 wiring, with the exception of ASRock's top-end Z97-Extreme6, which features a special M.2 slot with PCI-Express 2.0 x4 wiring. Using that slot, however, will eat into the bandwidth meant for graphics cards, and the primary PCI-Express 3.0 x16 slot will run at 3.0 x8, because ASRock wired the slot to the CPU's root complex. Under ideal conditions, SandForce 3700 series processors are advertised to offer sequential transfer rates as high as 1.8 GB/s. Given that, this drive should be bottlenecked on most motherboards with PCI-Express 2.0 x2 based M.2 slots. ADATA will display the drive at the 2014 Computex, early next month, alongside gaming-grade and overclocker-grade DDR4 modules.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, has announced the launch of XPG and Premier Pro series SDXC UHS-I Speed Class 3 (U3) memory cards. Compared to the UHS-I U1, write speeds are increased by 750% and 500%, respectively. Both series are designed to support latest UHS-I U3 specification, enabling the cards to capture professional grade high-quality images as well as smoothly transferring large files without any time gaps.

As demand for ultra-fine quality video continues to increase, the 1920 x 1080 pixel resolution of Full HD in the past has quickly evolved into the 4K Ultra HD high resolution standard (3840 x 2160). High-quality video recording creates larger files which require more disk space, presenting challenges to the operation and load bearing capacity of recording equipment and storage media. ADATA XPG and Premier Pro SDXC UHS-I U3 are specifically tailored to 4K2K ultra-high definition devices, and deliver outstanding speeds of up to 95/85 MB/s and 95/60 MB/s, respectively. The SDXC UHS-I U3 cards are ideal for burst mode photography and high resolution videos to capture each fantastic moment with the utmost precision.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, today announced the launch of the Premier Pro series SP920 solid state drive (SSD). Designed to meet the high-performance requirements of multimedia file transfers, the SP920 comes in a 2.5" form factor, and is equipped with the latest generation Marvell controller implementing the SATA 6 Gb/sec specification.

SSD continue to become mainstream storage selections for a cross-section of user types, largely due to the higher demands placed on primary system disks by operating systems, games, and high definition media. The SP920 is designed for high performance across a wide range of demanding applications, but it is especially fast in the transmission of multimedia files (uncompressed data). 4 KB random read / write speeds are as high as 98,000/88,000 IOPS, with sequential read and write speeds of up to 560 MB/s and 500 MB/s, respectively. In addition to these impressive numbers, the SP920 maintains consistently high read and write speeds even when the disk is 90% full. This is in contrast to some solid state drives that suffer performance degradation as the drive nears capacity.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, has released a firmware update for the company's solid state drives equipped with LSI SandForce 2200 series controllers. This update is applicable to SSD models SX910/SX900/SP900/SP800/S511/S510/S396. The new firmware optimizes TRIM completion behavior and SATA stability, and improves disk recovery in instances of unsafe or improper shutdown. Purchasers who wish to update their SSD firmware should go to this page, select the corresponding SSD product, and then download the compressed Firmware 5.2.5 file and extract it. Then locate the executable file ADATA_SF_FieldUpdater and run it as administrator.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, has launched the 2013 edition of officially licensed NBA Pro Series USB Flash drives. Sporting a SuperSpeed USB 3.0 interface, the drives will be emblazoned with the jerseys of today's six most popular NBA professional athletes.

The NBA Pro Series USB Flash drives feature a highly durable rubber material that is resistant to liquids and impacts. Extra data protection is ensured by the COB (Chip on board) manufacturing process, which brings added ruggedness in a compact shape. A robust 16GB capacity means that fans will have plenty of space for their favorite media and personal data. A strap hole guarantees convenience and data portability.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, announced today that the company's new generation DDR4 SDRAM modules will be on display at the Intel Developer Forum 2013 (IDF13), held this year in San Francisco. Targeting server and render farm applications, the new DDR4 modules show that ADATA is once again at the front of the pack in providing new high-performance solutions to the enterprise market.

DDR4 SDRAM stands for double data rate fourth generation synchronous dynamic random-access memory, and its most notable features are faster clock frequencies and data transfer rates as compared to DDR3, as well as low power consumption. Running at just 1.2 volts, these new modules are expected to achieve transfer rates of 3.2Gbps, at frequencies as high as 2133MHz, far outstripping the capabilities of previous generations of DRAM. In large scale server applications, the advantages of DDR4 will lead to lower costs and greatly improved overall system performance. The new DDR4 SDRAM modules will be showcased along with the company's other premium memory solutions at booth number 554 at IDF13.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, today announced the launch of the Premier Pro SP310 mSATA solid state drive. Targeting consumers who are looking for a cost-effective upgrade to the SATA III specification, the SP310 supports Intel Smart Re4sponse Technology (SRT), which permits for the use of an mSATA SSD as a cache drive in conjunction with a traditional hard disk. This hybrid configuration delivers speeds comparable to systems with SSDs as primary drive.

The Premier Pro SP310 offers read and write speeds up to 410 MB/s and 180 MB/s respectively, with maximum 4K random write of 45,000 IOPS. Capacities of, 32, 64, and 128 gigabytes provide greater flexibility for system builders, in that the SP310 can be either a cache drive in a hybrid configuration, or primary storage (boot drive). In either setup, the improvements in booting and file loading speed are remarkable for such a low investment.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, has made another advance in ultra-slim external hard drives with the launch of the DashDrive Elite HE720 in 1 terabyte capacity. The HE720 offers high speed data transmission through a USB 3.0 interface, and has a thickness of only 8.9 mm.

The chassis of the HE720 is made of highly reflective stainless steel and provides 9H grade scratch resistance, which prevents damage and marring even after long-term use. A gleaming LED indicator indicates power and data transfer status, accentuating the modern metallic lines of the drive body. The USB 3.0 interface offers transfer efficiency up to three times that of older USB 2.0 devices, but retains full backward compatibility with earlier versions.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, today launched the DashDrive HV620, an external hard drive that sports sleek lines and a SuperSpeed USB 3.0 interface.

Weighing in at just 152 grams (5.4 ounces), the HV620 sports an eye-pleasing glossy housing, coupled with a bright blue LED that lights up when data is being read from or written to the disk. A raised lip on the edge of the drive protects the lustrous surface from scratching when the drive is laid flat. Its compact profile and smooth lines make it a likely choice for professionals and home users alike.

Impressed with the SX2000 enterprise SSD? Wish you could have those speeds on a consumer device? The AXNP280E from ADATA could soon become an option. This NGFF (next-generation form-factor) SSD is based on a client variant of the LSI-Sandforce SF-8639 controller, which interfaces with the system over PCI-Express 2.0 x4, and offers sequential transfer rates as high as 1,800 MB/s reads and writes, with up to 200,000 IOPS 4K random access, and features essential to client SSDs, such as TRIM and NCQ. Unlike the 2.5-inch SX2000, the AXNP280E is a little constrained with space, and comes in just 128 GB, 256 GB, and 512 GB variants. The latter was on display.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, today launched a successor to the company's popular XPG DRAM lineup. The new XPG V2 series are designed for 3rd Generation Intel Core Processors and the Z87 platform, and feature colorful and visually striking heat spreaders.

The XPG V2 modules all feature 2oz copper, 8 layer PCB (Printed Circuit Board) aluminum heat spreaders employing Thermal Conductive Technology (TCT). Additionally, the heat spreaders have been re-designed with a futuristic form that will appeal to those who take pride in both the performance and the visual outlook of their high-end system. The 2800 MHz memory runs at timings of CL 12-14-14-36 at 1.65 volts, delivering the performance demanded by gamers and power users.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, has launched a new DashDrive UV150 USB Flash drive, a value-priced USB 3.0 solution with an attractive pearlescent exterior.

The sleek contour of the UV150 makes the drive as easy in the hand as it is on the eyes, and the USB connector cap snaps in cleanly in the rear of the drive to prevent cap loss. A broad lanyard slot at the base of the drive allows for use with a wider range of carrying straps than is often seen in USB Flash drives. These factors, combined with a weight of only 9g (0.3oz), make the UV150 an essential accessory in today's world of value-driven digital mobility Read transfer speed reaches 90 MB per seconds, provided the needed performance for the most common data storage needs.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, today announced the launch of NBA themed USB flash drives. All thirty teams will be represented in the new product lineup, which is officially licensed by the National Basketball Association and available in the United States and Canada.

Each drive is emblazoned with a vivid team logo on one side, and the NBA logo on the other. All USB flash drives deliver the best of USB 2.0 transmission, and are introduced at 16 gigabyte capacity. According to Tom Lin, Managing Director, "We have had consistently good feedback from consumers on our previous cooperation with the NBA, so this time we brought more color, higher capacity, and a convenient sliding USB connector. With the higher resolution media that people are carrying around and sharing, these flash drives will be indispensable to any basketball fans."

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, today introduced its Premier series SDHC, SDXC and microSDHC ,microSDXC memory cards, all of which implement the UHS-I U1 (compatible with SDA 2.0 speed Class 10) specification. The new cards are designed especially to economically meet the performance needs of the most commonly used portable electronics.

With the increasing expectations for smart phones and tablet computers to handle high definition media recording and playback, the memory cards used with these devices require higher read and write speeds than ever before. The Premier series targets those who are looking for a cost-effective entry solution to extend their device's capacity and speed.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, today announces a facelift of the company's popular XPG line of DRAM modules that gives PC enthusiasts a choice of easily distinguishable performance options in three different stylish heat spreader colors.

The XPG level of DRAM modules are available in the following heat spreader colors and performance options: blue XPG DRAM modules that run at 1600 MHz with CL11 timing, black modules at 1600 MHz and CL9, and red ones at 1866 MHz and 2133 MHz with timing of CL10.

ADATA Technology today announced financial results for the third quarter of 2012. Total revenue on a consolidated basis for the third quarter was NT$7,133 million, an increase of 4.51% quarter-on-quarter. Gross margin declined from the previous quarter, from 7.15% to 5.95%. Net income after tax was NT$34.9 million, a decrease of 78.82% quarter-on-quarter. Based on 211 million outstanding shares, earnings per share was NT$0.17.

Accumulated revenue for three sequential quarters ending September 30, 2012 was NT$ 21.03 billion, a decrease of 3.79% year-on-year. Gross margin, net income after tax, and earnings per share for three sequential quarters were 7.56%, NT$489 million, and NT$2.32 respectively.

ADATA Technology is pleased to announce the launch of the industry's first mobile device/memory card optimization site - GoMobile. With GoMobile, ADATA provides a compatibility and m-Commerce solution which allows consumers to find the most suitable memory card for use with a smartphone, tablet computer, digital camera, or camcorder.

In conjunction with the launch of GoMobile, ADATA is hosting a QR Code giveaway event to promote the site nationwide. Running from October 23 to November 4, participants who scan the site's QR code and use the memory search engine to find ADATA compatible products for their device, will have a chance to enter the event's prize drawing. Prizes include ADATA XPG SX900 256GB solid state drives, Premier Pro microSDHC UHS-1 U1 32GB memory cards, and S102 Pro Advanced USB 3.0 32GB Flash drives.

ADATA announced a new line of affordable client SSDs, the Premier Pro SP600 series. Built in the 9.5 mm-thick 2.5-inch form-factor, the drives take advantage of SATA 6 Gb/s interface. Available in 32 GB, 64 GB, and 128 GB capacities, the Premier Pro SP600 series is driven by JMicron JMF661 processor, and features 20 nm-class MLC NAND flash memory. The drives offer sequential read speeds of up to 360 MB/s, and up to 130 MB/s writes. Random access performance numbers provided to us include 40,000 IOPS 4K random reads, and 30,000 IOPS 4K random writes. The drives pack most common client SSD features, including TRIM, NCQ, and 40 b/KB ECC. The 32 GB, 64 GB, and 128 GB variants are priced at US $49.99, $69.99, and $99.99, respectively.

ADATA Technology today launches the DashDrive Air AV200, a tiny, portable wireless access point that allows you to wirelessly share music, videos and data from SD cards and USB flash drives across all your devices on the same network.

Just insert a SD card or USB drive into the 60 x 50 x 25 mm ADATA DashDrive Air AV200 and you are ready to share. The AV200 adopts FTP file server/ HTTP Streaming protocol to provide simple 2-way data transfers and sharing between Windows, OS X, iOS and Android devices. It can also act as a portable wireless router with support for 802.11 b/g/n wireless networking, creating a wireless network that can connect to up to 5 devices at the same time wherever there is an internet-connect Ethernet cable. AV200 can also be a personal mini-data center to conveniently share data with mobile devices.