As the end of the year is getting closer, Rockstar Games has taken to social media to express heartfelt gratitude to its global community of players. The legendary game developer and publisher is poised to celebrate a quarter-century of industry-defining work since its inception in 1998. In a move that has electrified the gaming community, Rockstar Games has announced plans to unveil the first trailer for the next installment in the Grand Theft Auto franchise in early December, on the company's 25th anniversary. The next-generation title is rumored to be called Grand Theft Auto VI (6), following the release of GTA V. In early December, we should see the first official trailer for GTA VI, which doesn't mean that the game is coming anytime soon.

On the contrary, the trailer could serve just to start the hype cycle. Sam Houser, the co-founder and president of Rockstar Games, has posted: "We are very excited to let you know that in early December, we will release the first trailer for the next Grand Theft Auto. We look forward to many more years of sharing these experiences with all of you." Therefore, an official launch date has yet to be set, so the community of GTA players around the globe needs to hold their patience a bit longer.

Deep Silver's intended hype train, has been derailed slightly today, for its forthcoming zombie splattering blockbuster ARPG shooter Dead Island 2. A launch trailer was uploaded to the game's official YouTube channel this afternoon, in hope of generating more pre-release internet interest. The uptick in marketing efforts has gained some gaming community attention, but leaked gameplay footage was uploaded to YouTube only hours before the debuting of the official launch video. A streamer identifying as Lucas Cosmico is reported to have played a pre-release version of Dead Island 2 last night, and proceeded to stream the opening moments of the single player campaign - 30 minutes of gameplay footage is still accessible on their YouTube channel at the time of writing, but potential legal action is likely to result in a takedown order.

The Dead Island 2 development cycle has not been a pleasant experience for those involved, according to multiple news pieces reported across the project's lifespan of more than a decade. Several studios have worked on the game, but publisher Deep Silver sought to remove the involvement of Yager and Sumo Digital at different stages of development. Dambuster Studios was declared, by THQ Nordic back in 2019, as the final resting place for Dead Island 2's production push. The Nottingham, UK-based studio happens to be a subsidiary of Deep Silver - the studio was offloaded to D.S. by Crytek in 2014, following substantial financial difficulties.

According to TrendForce research, North American data centers saw an improvement in components supply after February, driving a recovery in purchase order volume. As Server brands returned to normal in-office work following the pandemic, the increase in capital expenditures on related information equipment has also boosted order growth. The addition of Kioxia's raw material contamination incident led to an increase in the pricing of certain rush orders, pushing up overall Enterprise SSD revenue in 1Q22 to US$5.58 billion, or 14.1% growth QoQ.

According to TrendForce, Samsung and SK hynix (including Solidigm) were the top two players in 1Q22. At the beginning of the year, demand from hyperscale data centers resulted in high inventory levels due to component mismatches, leading Samsung's order growth missing expectations. However, as repercussions from the WDC and Kioxia contamination incident hit NAND Flash production capacity in 1Q22, server customers quickly turned to Samsung for additional orders, driving the company's 1Q22 revenue to US$2.77 billion, up 14.8% QoQ.

The growth of the NAND Flash market in 3Q21 was primarily driven by strong demand from the data center and smartphone industries, according to TrendForce's latest investigations. More specifically, NAND Flash suppliers' hyperscaler and enterprise clients kept up their procurement activities that began in 2Q21 in order to deploy products based on new processor platforms. Major smartphone brands, on the other hand, likewise expanded their NAND Flash procurement activities during the quarter as they prepared to release their new flagship models. As such, clients in both server and smartphone industries made significant contributions to the revenue growth of the NAND Flash industry for 3Q21. At the same time, however, suppliers also warned that orders from PC OEMs began showing signs of decline. On the whole, the industry's quarterly total NAND Flash bit shipment increased by nearly 11% QoQ for 3Q21, and the overall NAND Flash ASP rose by nearly 4% QoQ for the same quarter. Thanks to rising prices and expanding shipments, the quarterly total NAND Flash revenue increased by 15% QoQ to a new record high of US$18.8 billion in 3Q21.

NAND Flash suppliers' Clients in the data center segment were gradually stepping up enterprise SSD procurement after finishing inventory adjustments, according to TrendForce's latest investigations. Moreover, the adoption rate of 4/8 TB products in the enterprise SSD market increased substantially on account of the releases and adoption of the new server processor platforms from Intel and AMD. Although the recent wave of COVID-19 outbreaks that struck Southeast Asia weakened smartphone sales in 2Q21, the quarterly total NAND Flash bit shipments rose by nearly 9% QoQ, as PC OEMs still had plenty of component orders in 2Q21 due to the fairly robust notebook demand during the period. On the other hand, the shortage of controller ICs became more severe during the period, and the winter storm that battered Texas this February affected the operation of Samsung's foundry fab Line S2 in Austin. As demand for NAND Flash products rose, the overall ASP also rose by nearly 7% QoQ, and the quarterly total NAND Flash revenue rose by 10.8% QoQ to US$16.4 billion in 2Q21.

Hype Trains are bad. They are not just bad because a random frog on the internet told you so either, they are bad because they build upon themselves to the point that you would believe a random frog on the internet if he said something beneficial about your chosen product.

It's not just technology either. It can happen in politics, religion, whatever. But they are bad, and not to be trusted. They aren't just bad for humanity and all that, they are bad for the products they represent. Yes, they actually hurt what they are hyping. Ryzen didn't benefit from the hypetrain anymore than Trump benefited from the "Trump Train." Allow me to explain (and please, put the foam back in your mouth for me uttering "Trump" in a tech article. That's the only time I promise).