Friday, September 1st 2006
Dynamic in-game advertising to come to Battlefield 2142
Digital Illusions and EA will bring in-game advertising into Digital Illusions' next PC title Battlefield 2142
EA has signed an agreement with IGA to bring in-game dynamic advertising to selected titles in a move to provide cross platform in-game ad solutions for global advertisers. The initial title to incorporate dynamic advertising will be Battlefield 2142 when it launches in October.
Through the agreement, fans of the franchise will see new, realistic brand presence integrated into contextually relevant game environments. Digital Illusions is entitled to a share of all the revenues generated from the advertising featured in Battlefield 2142.
Source:
DICE
EA has signed an agreement with IGA to bring in-game dynamic advertising to selected titles in a move to provide cross platform in-game ad solutions for global advertisers. The initial title to incorporate dynamic advertising will be Battlefield 2142 when it launches in October.
Through the agreement, fans of the franchise will see new, realistic brand presence integrated into contextually relevant game environments. Digital Illusions is entitled to a share of all the revenues generated from the advertising featured in Battlefield 2142.
34 Comments on Dynamic in-game advertising to come to Battlefield 2142
While this might not lower the cost of the game, it might mean that instead of having to pay for multi-player you will get it for free. So I don't see it as a bad thing. Well last I looked BF 2142 was based on urban combat, heck a lot of BF2 was urban combat. So billboards aren't that out of place. And when you look at where a lot of todays wars are fought the trend is moving towards doing battle on the streets of a city and not in the middle of a desert of a jungle.
not a big deal, kinda cool, but BADNESS distracting... ADD...
This might happen if you buy the game and sign the "agreement", anytime.
Aside from that its astounding that they are trying to pull off even more
money, although cheaters all around. I do understand its hard to fight cheating
but did they put even a little effort into fighting them in BF2 ?
Why do you want to pay a premium price, watch ads and have the rest of the
game ruined by cheaters after only 6 weeks ?
Player 1: OMFGWTFBBQ DAMN ADS!!
Player 2: (thinks to himself) good ol' ad-spam hack... heheh
You know I KNEW this would happen.
Enjoy...