Thursday, May 29th 2014
NVIDIA announced its entry-level graphics card offering for the 700 series, the GeForce GTX 740. A rebadge of the GT 640, the card is based on the GK107 GPU, based on the "Kepler" micro-architecture. It features 384 CUDA cores, 32 TMUs, and 16 ROPs. Also featured is a 128-bit wide GDDR5 memory interface, holding 1 GB of memory. 2 GB variants will also be available. The card has a TDP of just 64W, and should make do with slot-supplied power, although some variants with 2 GB or factory overclocks, should feature a 6-pin PCIe power input. NVIDIA hopes to capture the sub-$100 market with this card. It faces competition from integrated solutions such as AMD A-Series APUs, and Intel Iris Pro 5000 series.