Thursday, February 18th 2016
AMD and Associated Press Collaborate to Enable Next-Generation VR Journalism
AMD has joined with The Associated Press to form a new virtual reality experience channel to fuel next-generation journalism. As part of the collaboration between the companies, AP will leverage AMD Radeon graphics technology to render lifelike VR environments built around news and documentary content, and AMD will provide the hardware platforms, software technology and VR expertise to support AP's journalism in VR and 360 video.
VR journalism is a new age of truly captivating and experiential news that can put all of us at the heart of the events that shape our world. On the scene and in the moment, virtual reality can free us to learn and explore another time and place as if we were there. From the shouts and cries to the cheers and parades, VR journalism presents a rare opportunity to experience the world seemingly from within.
"VR can help people achieve a visceral experience of news and documentaries so they can feel what it's like to actually be there," said Raja Koduri, senior vice president and chief architect, Radeon Technologies Group. "The technology can enable us to figuratively walk in another's shoes, leading to greater understanding and empathy. The Associated Press is one of the most trusted sources of independent newsgathering, and AMD is a leading innovator for computing and visualization technologies. AMD Radeon graphics are designed to power the most realistic experience possible for audiences everywhere, and together with AP we'll work to fuel the expansion of the global VR ecosystem."
The Year of Enjoyable Virtual Reality
2016 is widely expected to be the year VR comes to life. VR headsets and VR-capable hardware and software will be readily available to the public through multiple avenues such as the new VR experience from The Associated Press. People will begin to explore the VR experience and its near-endless potential including being virtually transported to another world. AMD Radeon graphics technology, with Graphics Core Next architecture and its underlying AMD LiquidVR software development environment, is poised to deliver spectacular VR visual experiences to engage audiences both emotionally and intellectually.
AMD LiquidVR enables immersive VR performance that maintains reliable VR comfort and is designed for plug-and-play compatibility with VR headsetsi. AMD graphics software such as LiquidVR and hardware subsystems including AMD Radeon graphics allow developers and content creators to develop a life-like presence in VR environments.
AP editors will retain complete control over the editorial content presented via the new AP virtual reality channel, powered by AMD Radeon graphics, which debuts today at www.bigstory.ap.org/VR360. A detailed VR news experience from AP and AMD can be expected at upcoming events.
VR journalism is a new age of truly captivating and experiential news that can put all of us at the heart of the events that shape our world. On the scene and in the moment, virtual reality can free us to learn and explore another time and place as if we were there. From the shouts and cries to the cheers and parades, VR journalism presents a rare opportunity to experience the world seemingly from within.
"VR can help people achieve a visceral experience of news and documentaries so they can feel what it's like to actually be there," said Raja Koduri, senior vice president and chief architect, Radeon Technologies Group. "The technology can enable us to figuratively walk in another's shoes, leading to greater understanding and empathy. The Associated Press is one of the most trusted sources of independent newsgathering, and AMD is a leading innovator for computing and visualization technologies. AMD Radeon graphics are designed to power the most realistic experience possible for audiences everywhere, and together with AP we'll work to fuel the expansion of the global VR ecosystem."
The Year of Enjoyable Virtual Reality
2016 is widely expected to be the year VR comes to life. VR headsets and VR-capable hardware and software will be readily available to the public through multiple avenues such as the new VR experience from The Associated Press. People will begin to explore the VR experience and its near-endless potential including being virtually transported to another world. AMD Radeon graphics technology, with Graphics Core Next architecture and its underlying AMD LiquidVR software development environment, is poised to deliver spectacular VR visual experiences to engage audiences both emotionally and intellectually.
AMD LiquidVR enables immersive VR performance that maintains reliable VR comfort and is designed for plug-and-play compatibility with VR headsetsi. AMD graphics software such as LiquidVR and hardware subsystems including AMD Radeon graphics allow developers and content creators to develop a life-like presence in VR environments.
AP editors will retain complete control over the editorial content presented via the new AP virtual reality channel, powered by AMD Radeon graphics, which debuts today at www.bigstory.ap.org/VR360. A detailed VR news experience from AP and AMD can be expected at upcoming events.
4 Comments on AMD and Associated Press Collaborate to Enable Next-Generation VR Journalism
The more information the consumer has, the more control he/she has over their purchasing power. I'd hate for AMD to die off and then let Nvidia price their products however they see fit, it would suck bigtime for everyone. But that isn't to say that Nvidia isn't doing a good job at the moment because they are.
OT, it's good to see that AMD is still marketing this whole VR thing because I really think it's going to be the next big thing not only in gaming, but way beyond it. AMD is trying to make it's name synonymous with "VR", it's not a bad idea.