Thursday, September 7th 2017

Do Inflated AMD Radeon GPU Prices Have an Official Sanction?

Over the past couple of months, inflation in AMD Radeon GPU prices, in part fueled by silicon shortages, and in part by non-gamers (read: crypto-currency miners) buying up graphics cards, have impacted the AMD Radeon brand in the eyes of its target audience - PC gamers and graphics professionals. It was initially believed that market forces are driving the inflation, and that AMD had little to do with the price inflation. We then uncovered a clue that not just end-users, but even retailers are being sold AMD Radeon graphics cards at prices way above AMD's launch SEP. A Tweet by an official AMD Twitter handle shows that inflated AMD Radeon graphics card prices has the company's official sanction.

"@AMDGaming," a verified Twitter handle held by AMD, which promotes the company's products targeted at gamers, such as AMD Radeon graphics cards, and Ryzen processors; posted a promotion in which an XFX branded Radeon RX 570 graphics card, which is being sold at USD $279, including a free coupon for a "Quake Champions" pack free, was made to appear as if at its price, it's a great deal. The RX 570 was launched at USD $169 for the 4 GB variant, and $199 for the 8 GB variant. The XFX Radeon RX 570 4 GB RS (the card being marketed in the Tweet) was launched at $179. The Tweet was met with angry reactions for how blatantly AMD was marketing price-inflated Radeon graphics cards, without actually doing something about taming the prices.
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100 Comments on Do Inflated AMD Radeon GPU Prices Have an Official Sanction?

#76
cadaveca
My name is Dave
AquinusYou write this article like supply and demand isn't a thing... If people are buying your product in droves, you're an idiot not to try and raise prices and maximize profit. It doesn't really matter who is buying it.
I'd have to disagree. Keeping the price the same, and instead trying to sell MORE units, or to diversify your portfolio, also works to raise profits, and develops customer loyalty. I go for breakfast to an awesome diner locally that has had the same price for their bacon and eggs since the 90's. I actually asked the owner how they could do that (it's family run and operated, and they have great customer service) and he told me just that... doing so gave him loyal customers that not only come for breakfast, but also come for lunch or dinner, and the place makes their real money there. He even said he's willing to take a loss on the breakfast rush just to keep people coming back. That's why diversification is a good thing, because without it, that loss wouldn't be acceptable. ;)
Posted on Reply
#77
Xzibit
cadavecaI'd have to disagree. Keeping the price the same, and instead trying to sell MORE units, or to diversify your portfolio, also works to raise profits, and develops customer loyalty. I go for breakfast to an awesome diner locally that has had the same price for their bacon and eggs since the 90's. I actually asked the owner how they could do that (it's family run and operated, and they have great customer service) and he told me just that... doing so gave him loyal customers that not only come for breakfast, but also come for lunch or dinner, and the place makes their real money there. He even said he's willing to take a loss on the breakfast rush just to keep people coming back. That's why diversification is a good thing, because without it, that loss wouldn't be acceptable. ;)
I get what your try'n to equate it to but its not the same.

When the price of his ingredients go up hes force to raise the prices or take the hit. He doesn't go to a Farm and complain why the chickens are producing higher cost eggs or why the cows milk is costing him higher cheese prices or does he. That be good reality TV.
Posted on Reply
#78
Nokiron
eidairaman1Well it seems most here on the site seem to have an issue with Criticism with NVIDIA and always try to denounce and minimalize the wrongs they have committed against the consumer/pro.
That's equally a big problem. But that does not downplay this?
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#79
john_
timta2I get so tired of seeing this, everywhere it seems, these days, so I had to say something. You can't post something you claim to be a fact, ad a "probably", and then later say it was "opinion", when you're called out on it being factually wrong. Facts can't be opinions and vice versa.
I got so tired of people jumping into a conversation between other members, because they feel the need to say something objective, only to end up cuting a single line from multiple posts, and conveniently misinterpreting that line so they can easily base whatever argument they have to say. The other member used a nice characterization of this, in his last post, trying to have the last word.
"Also Digitimes' article was posted in the 1st of September and probably was having info specifically for Nvidia cards. Maybe too many green images to be posted here?"
So you quote this from all my posts. You just cut and paste this to say what? That I posted it as a fact? Really? Not to mention that you cut and paste here a reply to another member. What you are doing here is worst than the typical cut and paste.

I am only saying that an article at Digitimes was posted in the beginning of this month, talking about price increase in Nvidia cards specifically, and it was ignored. We could say that it was ignored because it was looking like a repeat of the article posted in the middle of August in TPU, but considering that in AMD's case it is starting to look like a new mini series of articles around the same theory, I would say that TPU doesn't have a problem posting frequent articles about the same thing, if those articles look to have new or updated information.

So when you read this paragraph, do you see someone posting an opinion with an explanation, or a fact? If you say a fact, then there are three possibilities.
1) My English is worst worse than I thought.
2) You have a problem understanding text.
3) A combination of the above.

Probably it is (1).
Posted on Reply
#80
Aquinus
Resident Wat-man
XzibitI get what your try'n to equate it to but its not the same.

When the price of his ingredients go up hes force to raise the prices or take the hit. He doesn't go to a Farm and complain why the chickens are producing higher cost eggs or why the cows milk is costing him higher cheese prices or does he. That be good reality TV.
You also can't sell more than the number of eggs your chickens produce. When supply is low and demand is high, prices go up. This is simple economics.
Posted on Reply
#81
StrayKAT
Nvidia prices have definitely risen, but the 1060/70 due to mining. Same with older AMD, of course. This still doesn't explain Vega though.

I
Posted on Reply
#82
Aquinus
Resident Wat-man
StrayKATNvidia prices have definitely risen, but the 1060/70 due to mining. Same with older AMD, of course. This still doesn't explain Vega though.
So, what excludes VEGA from every other mining capable GPU from the price being impacted by miners buying GPUs? All GPU prices have basically gone up because of mining, VEGA is no exception.
Posted on Reply
#83
StrayKAT
AquinusSo, what excludes VEGA from every other mining capable GPU from the price being impacted by miners buying GPUs? All GPU prices have basically gone up because of mining, VEGA is no exception.
I'm no miner, but from what I understand it's not energy efficient.....nor the 1080. Nor the 1060/70, but they moved to those because they depleted AMD cards as it is.

I don't know why the 1080 has risen, but it's not as inflated as the 60/70.
Posted on Reply
#84
Aquinus
Resident Wat-man
StrayKATI'm no miner, but from what I understand it's not energy efficient...
www.techpowerup.com/forums/threads/rx-vega-achieves-43-mh-s-130-w-in-ethereum-mining.236748/
Raevenlordit would seem that after some tweaking, RX Vega graphics cards can achieve much increased levels of mining efficiency than their Polaris counterparts, further showing how Vega handles compute workloads much better - and more efficiently - than traditional gaming ones.
Posted on Reply
#87
Aquinus
Resident Wat-man
EarthDogWasnt that bunked???
If it was than @Raevenlord should update the first post to reflect that.
Posted on Reply
#88
EarthDog
Not sure if they follow up on it or not...

Post 17 started it and there a few more sprinkled throughout the thread. If they use an unverified redditor as a source, wccftech should be The Gospel. :p
Posted on Reply
#89
Xzibit
EarthDogWasnt that bunked???
You meant Debunked

WCCFTechWe’ve finally managed to replicate the redditor’s findings and hit that magic 130 watt figure.
Oh, oh...
Posted on Reply
#90
EarthDog
So its 130w and 37 mhs...6:30m or so in.
Posted on Reply
#91
StrayKAT
If it is efficient, then I doubt the shortage is from the avg miner. They're only learning like the rest of us.

It would be the big miners in Asia who had insider info and gobbled them up right away.
Posted on Reply
#92
Xzibit
EarthDogSo its 130w and 37 mhs...6:30m or so in.
That was his replication attempt. He flashed the Air bios on to it.

The redditor is getting this
7th Edit. Power is closer to 150w per card after measuring with power meter and doing the efficiency calculations.
8th Edit. With Claymore v10.0 I'm getting 44 MH/s. Same 150w per card power.
Posted on Reply
#93
EarthDog
Nice! So 44 mh for 150w.

What does that do to its ROI??
Posted on Reply
#94
Casecutter
I always thought the whole bad/inefficient mining from Vega was Fake news (even probably disseminated by AMD) just to hold every newbie miner from jumping on the bandwagon on day one, in a hope to keep the narrative about the gaming.

The real mining crowd has the funds, expertise and time to really get to the bottom, and honestly when the smart ones figured it out they wouldn't be out Exclaiming on YouTub... That's like saying... youall I figured out where the Gold is!

AMD figured it would be out'ed soon enough, why work every green behind the ears miner into a froth on day one.
Posted on Reply
#95
StrayKAT
CasecutterI always thought the whole bad/inefficient mining from Vega was Fake news (even probably disseminated by AMD) just to hold every newbie miner from jumping on the bandwagon on day one, in a hope to keep the narrative about the gaming.

The real mining crowd has the funds, expertise and time to really get to the bottom, and honestly when the smart ones figured it out they wouldn't be out Exclaiming on YouTub... That's like saying... youall I figured out where the Gold is!

AMD figured it would be out'ed soon enough, why work every green behind the ears miner into a froth on day one.
Yes... but I wouldn't doubt this is what happened.

I also wouldn't doubt that they snatched them up right in Taiwan. I've heard one Chinese person mention this at least (with other cards). And what I know about Asia, it's probably true. Giant capitalist culture, but it still has it's shady, cash-in-hand/bartering roots.
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#96
Vayra86
StrayKATIs there really demand for a weaker, or to be generous, equal, gpu for higher prices? Gamers are a pretty stupid demographic, but I'm not sure they're that stupid. Especially pc gamers who are a bit shrewd. And especially AMD owners who go there for value in the first place. Their whole schtick has been "weaker or equal" but a good price/performance ratio. Take it away and demand drops.
Nail on the head.

- Amd doesnt WANT to sell lots of Vega and if they DO sell a Vega they don't want to do it at the MSRP, because net loss
- The MSRP is set too low because the performance of the product demanded it
- Mining plays right into their recent GPU failure, its perfect damage control
- Inflated pricing on other cards help recoup expenses made on Vega

Next move will be Navi, which I'm sure will be a new revolutionary product, hopefully RTG's Ryzen otherwise I don't see how they can still be competitive with anything except 1080p. This pricing battle really has little value, look past the horizon, mid to long term, and it looks bleak AF.
Posted on Reply
#97
Prima.Vera
RowsolAMD is smoking crack. I hope this isn't a sign of things to come. Computer parts just keep going up in price. Next we'll have Nvidia marking up their cards because why not.
The idiots are trying to balance the profits, since the PC components are in a serious decline year by year. Specially compared to the sales of tablets, laptops, consoles, etc....
But is OK. As history proved over and over again, this will back fire back to them in the end.
Posted on Reply
#98
StrayKAT
Prima.VeraThe idiots are trying to balance the profits, since the PC components are in a serious decline year by year. Specially compared to the sales of tablets, laptops, consoles, etc....
But is OK. As history proved over and over again, this will back fire back to them in the end.
It seems to me that the tablet craze has died down. And surface and ipad seem to come out on top and not really effect this (maybe not even ipads anymore.. not sure).

Consoles though... that'd be a golden opportunity to tie closer into PC gaming if AMD knew what to do with themselves.
Posted on Reply
#99
Casecutter
Vayra86Amd doesnt WANT to sell lots of Vega and if they DO sell a Vega they don't want to do it at the MSRP,
I'd say this tis true, AMD is probably just getting a minimal profit in Vega and can't sell (at least until HMB2 prices improve) anywhere below the MSRP at least until HMB2 prices improve. They can't go to "war" they have limited manufacturing pipe, so mining is doing them a big favor! If they can sell all their wafer starts they initially committed to GloFo while can hopefully get out till they finally see better price on HBM2. Then they have a chance to perhaps renegotiate with the interposer packager on larger volume (if they show the Vega 11 which is said to use) will also have bigger volume in interposer packaging.

But yea right now mining is a good thing to AMD and their bottom line.
Posted on Reply
#100
Vayra86
CasecutterI'd say this tis true, AMD is probably just getting a minimal profit in Vega and can't sell (at least until HMB2 prices improve) anywhere below the MSRP at least until HMB2 prices improve. They can't go to "war" they have limited manufacturing pipe, so mining is doing them a big favor! If they can sell all their wafer starts they initially committed to GloFo while can hopefully get out till they finally see better price on HBM2. Then they have a chance to perhaps renegotiate with the interposer packager on larger volume (if they show the Vega 11 which is said to use) will also have bigger volume in interposer packaging.

But yea right now mining is a good thing to AMD and their bottom line.
Honestly Navi and Vega are of much less importance than AMD streamlining its GCN much much more, it needs modular approach like Nvidia's, and it needs flexible gpu boost features + power management. They cant keep staying behind with clockspeed as well, because Nvidia can extract much more performance out of a shader and a mm2 of silicon.

My fear right now is that Navi will be glued together Vega and Polaris through infinity fabric to get back in performance, which honestly sounds like FX all over again on the GPU side. They have an IPC/perf-watt problem to fix here, first I feel.
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