Tuesday, October 23rd 2018

Alienware Looking Into Entering the PC Components Market

Alienware has long been synonymous with custom-built gaming PCs and laptops, with appealing, exclusive designs that you can't find anywhere else and that boutique experience in tailoring your own machines. The company, however, seems to have plans to increase its hold in the PC gaming ecosystem by entering the PC components market, where gaming branding opportunities abound. Alienware already has an established foothold in the pre-built PC space, and it could always increase brand awareness even more not only by including Alienware-branded components on their machines, but by extending its presence onto other manufacturers' gaming PCs and components (read RAM, motherboards, graphics cards, standalone cases...).

Of course, Alienware will have to thread carefully, as already-entrenched manufacturers and suppliers have their heels well dug in the market - their brands already have strong market recognition and there are years and years of R&D poured into their solutions already. Frank Azor, Dell XPS General Manager, todl PC Games N that any foray into unknown markets has to be very well weighed in terms of investment and risk/benefit scenarios, while also adding that Alienware's brand identity wouldn't work with a simple rebrand of other company's solutions.
Source: PC Games N
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18 Comments on Alienware Looking Into Entering the PC Components Market

#1
bonehead123
Frank Azor, Dell XPS General Manager, todl PC Games N that any foray into unknown markets has to be very well weighed in terms of investment and risk/benefit scenarios, while also adding that Alienware's brand identity wouldn't work with a simple rebrand of other company's solutions.
well...d..U..h... !

Don't we have enough perf mfgr's now, pleeze Alienware, just stick to what you know and keep all your resources dedicated to continuing to make great high-end gaming rigs, and leave well enough alone !

Unless of course they are planning to create and sell some very unique and outstanding solutions for those who demand the utmost performance and quality from their stuff....

like an m.2 drive that can significantly beat sammy's 3500/3000 evo pros WITHOUT throttling and/or additional cooling, or maybe even a multiplexing multiport ethernet card that allows teaming of all unused pcie lanes and net connections with near-zero latency, or something else revolutionary that would solve any number of common everyday problems, like BSOD's, file corruption etc or whateva....

otherwise...fogettaboutit :D
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#2
peche
Thermaltake fanboy
Dell / Alienware should start with a peripherals, display and more desk hardware instead entering into a brave world were old brands have milked a lot of money and trust by the loyal customers, and also the most interesting thing about alienware is their line up or scheme, a case or 2 could also be a decent start, taking in consideration some things: case must be ATX and E-ATX, support for regular psu and watercooling, motherboard orientation... their use to do weird thing for their custom motherboards...
my two cents..


Regards,
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#3
dj-electric
Alienware have been doing things all wrong so far. I have low expectations
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#4
Xx Tek Tip xX
dj-electric said:
Alienware have been doing things all wrong so far. I have low expectations
Likely, the only things that done well were the alienware ultrawides against the x34 lineup, price didn't do so well against them though.
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#5
Th3pwn3r
dj-electric said:
Alienware have been doing things all wrong so far. I have low expectations
Since Dell bought them. I thought they sold really well at one point. They had lots of really cool looking cases I always wished I could buy but that was almost two decades ago.
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#6
Robcostyle
Alienware XXX 2080 Ti for 8999$ is on it's way.... I guess.
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#7
Animalpak
Good so we can have their beautiful looking PC cases.
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#8
GreiverBlade
the only thing i reckon they did well were the Alienware Alpha R1 ... i had one and it was quite interesting as a steam machine (less as a kodi box ... too big )
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#9
Fatalfury
whatever component they make(RAM,GPU,motherboard..etc) .. you sure can expect higher prices than other brands..
there's nothing more to expect here.
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#10
TheinsanegamerN
GreiverBlade said:
the only thing i reckon they did well were the Alienware Alpha R1 ... i had one and it was quite interesting as a steam machine (less as a kodi box ... too big )
Agreed. The alpha filled a niche that the mac mini had left open. It was awesome to have a small set top box with AAA gaming chops.

Shame alienware gimped the R2 with single channel RAM, then let it die on the vine.
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#11
GreiverBlade
TheinsanegamerN said:
Agreed. The alpha filled a niche that the mac mini had left open. It was awesome to have a small set top box with AAA gaming chops.

Shame alienware gimped the R2 with single channel RAM, then let it die on the vine.
well i was glad i did get a R1 when the R2 was out ... the first thing i did was putting faster RAM and doubling the amount + swapping the 500gb HDD for a 500gb SSD (plus a little repast on CPU GPU, didn't really care about warranty tho )
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#12
Mighty-Lu-Bu
Thanks, but no thanks.

Overpriced PCs will just translate to overpriced gaming gear. Have you seen the Alienware monitors? Super expensive and not that great. Again, thanks, but no thanks.
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#13
Amite
Put a big American flag on it - Made in the USA - CUSTOM QUALITY

Will sell a BUTT load
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#14
Loosenut
Amite said:
Put a big American flag on it - Made in the USA - CUSTOM QUALITY

Will sell a BUTT load
Similar to what I see on a lot of Honduhs:

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#15
Eric3988
Great! Like we need more overpriced crap in the market...
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#16
Ubersonic
Meh, never been a fan of Dell's Alienware brand, mainly because I was a fan of their XPS brand that it replaced.
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#17
Prima.Vera
Bleah. More overpriced crapware on the market for 12 year olds....
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#18
yotano211
I stopped caring about Alienware when they stop producing 18 inch laptops. I had a Alienware m18x r2 and would have gotten another one but they stopped soon after that model. And they started to hard lock down their Bios on their laptops.
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