Monday, June 15th 2020
ASUS Announces Partnership with Light Illusion, Color Management Specialists
ASUS today announced a new partnership with Light Illusion, who specializes in critical color management for the film, post-production and broadcast industries. Through the partnership, ASUS ProArt displays now feature integration with ColourSpace CMS, a software calibration system that connects to a wide variety of display calibration probes to correctly assess display color rendition, providing advanced and precise SDR and HDR calibration for ultimate color accuracy.
The latest ASUS ProArt PA32UCX, PA32UCX-P and PA27UCX displays are the first to support Light Illusion ColourSpace CMS for SDR and HDR calibration, offering support for the Rec. 709, DCI-P3, DCI P3 D65 and Rec. 2020 color spaces, as well as ST2084 and HLG multiple-HDR-format for HDR hardware calibration. ColourSpace CMS is used in display calibration and color management in the professional media industry and is compatible with most major calibrators, including those from Colorimetry Research, X-Rite, Datacolor and Klein.
ProArt displays are targeted at content creators, who depend on exceptional color performance. General SDR calibration is required for photo editing, graphic design and SDR video editing. For video professionals working in post-production, advanced HDR calibration is paramount to ensuring exceptional color accuracy and brightness.
"The most visually impressive aspect of ColourSpace CMS is the unique way it communicates color accuracy to the user," said Steve Shaw, CEO of Light Illusion. "Full volumetric accuracy of any given display can be quickly and easily assessed, using the new three-dimensional, fully interactive, re-sizeable and color-coded graphs. Complex color data can be clearly analyzed with 3D CIE and normalized RGB Color Space graphs, including Error Tangent lines and color-coded measure points."
Vincent Chiou, Corporate Vice President and General Manager of the Display business unit, remarked, "We appreciate the opportunity to partner with Light Illusion and its peerless color-calibration technology, allowing us to develop the first ProArt Display with HDR hardware calibration via ColourSpace CMS. This alliance allows us to guarantee that ProArt Display products meet the highest standards. ProArt Display products not only ensure color accuracy and consistency, but also offer solutions with integrated ColourSpace CMS — ensuring creators can always have the best viewing experience for every creation."
Since the first ASUS ProArt display was introduced in 2011, ASUS ProArt products have continuously evolved to meet the needs of professional workflows in photography and cinematography. With HDR becoming more prevalent, the latest ASUS ProArt displays now incorporate the latest display technologies to ensure the very best HDR performance and color accuracy for content creators of all levels.
The latest ASUS ProArt PA32UCX, PA32UCX-P and PA27UCX displays are the first to support Light Illusion ColourSpace CMS for SDR and HDR calibration, offering support for the Rec. 709, DCI-P3, DCI P3 D65 and Rec. 2020 color spaces, as well as ST2084 and HLG multiple-HDR-format for HDR hardware calibration. ColourSpace CMS is used in display calibration and color management in the professional media industry and is compatible with most major calibrators, including those from Colorimetry Research, X-Rite, Datacolor and Klein.
"The most visually impressive aspect of ColourSpace CMS is the unique way it communicates color accuracy to the user," said Steve Shaw, CEO of Light Illusion. "Full volumetric accuracy of any given display can be quickly and easily assessed, using the new three-dimensional, fully interactive, re-sizeable and color-coded graphs. Complex color data can be clearly analyzed with 3D CIE and normalized RGB Color Space graphs, including Error Tangent lines and color-coded measure points."
Vincent Chiou, Corporate Vice President and General Manager of the Display business unit, remarked, "We appreciate the opportunity to partner with Light Illusion and its peerless color-calibration technology, allowing us to develop the first ProArt Display with HDR hardware calibration via ColourSpace CMS. This alliance allows us to guarantee that ProArt Display products meet the highest standards. ProArt Display products not only ensure color accuracy and consistency, but also offer solutions with integrated ColourSpace CMS — ensuring creators can always have the best viewing experience for every creation."
Since the first ASUS ProArt display was introduced in 2011, ASUS ProArt products have continuously evolved to meet the needs of professional workflows in photography and cinematography. With HDR becoming more prevalent, the latest ASUS ProArt displays now incorporate the latest display technologies to ensure the very best HDR performance and color accuracy for content creators of all levels.
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