Wednesday, December 9th 2020

AMD Radeon RX 6900 XT, RX 6800 XT, and RX 6800 Reference Designs to be Discontinued Soon

Yesterday, Cowocotland, a technology website, has published information that AMD's reference design cards like the latest Radeon RX 6900 XT, RX 6800 XT, and RX 6800 GPUs are getting discontinued. That means that AMD will stop the production of the reference designs and rely completely on the supply of GPUs coming from add-in board partners to satisfy the market needs. This does not mean that the availability of these GPUs is not going to exist. Rather, there will not be AMD reference designs available for purchase from the company. Only cards that are custom made by AIBs, that AMD provides GPU+VRAM for, will offer customers cards with these GPUs.

VideoCardz claims that they have been able to confirm some pieces of the information, so it is a done deal. From now on, it seems that only graphics cards with Radeon RX 6900 XT, RX 6800 XT, and RX 6800 GPUs inside them will be the ones offered by AIBs. The reference design cards will only be produced until early 2021, giving it a month or two for consumers to purchase cards from AMD. After that period the market will rely completely on AMD's partners.

Update 4:30 pm UTC: Scott Herkelman, CVP & GM of AMD Radeon Tweeted that they have "extended the reference design builds indefinitely due to popular demand." Meaning that the reference cards will remain in production. Mr. Herkelman also thanked for feedback, where community was loud and clear that they want to see reference boards for a while longer.
Here is an interesting quote from Cowcotland:
[…] RX 6900 XT MBA is already at the end of its life even though it has not yet been launched. Just like the RX 6800 MBA and the RX 6800 XT MBA, production has been one shot for this card. A brand told us that they only have about forty cards for France, not one more […] those who manage to have an RX 6900 XT MBA will have a real collector [item] in their hands.—Aurélien LAGNY, Cowcotland
Sources: Cowcotland, via VideoCardz
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100 Comments on AMD Radeon RX 6900 XT, RX 6800 XT, and RX 6800 Reference Designs to be Discontinued Soon

#51
z1n0x
ShurikNDid Frank "$10" Azor mention anything? Where should I send him my bank account number?
He's been dead silent. Probably Lisa Su took over his Twitter account.:laugh:
Posted on Reply
#52
MCJeeba
For people confused about AMD selling their own reference cards: Yes, they do. It's where I bought my 6800 XT on launch day. They also sell their CPUs on the AMD.com store.
Posted on Reply
#53
windwhirl
MCJeebaFor people confused about AMD selling their own reference cards: Yes, they do. It's where I bought my 6800 XT on launch day. They also sell their CPUs on the AMD.com store.
Oh, did you get your card yet? How was the "buying experience" with AMD? I heard a few complaints here and there...
Posted on Reply
#54
MCJeeba
windwhirlOh, did you get your card yet? How was the "buying experience" with AMD? I heard a few complaints here and there...
Oh yeah, I've had it for over 3 weeks now. A friend got that Red Team email and 3 of us used the link, and all 3 of us got one.
Posted on Reply
#55
windwhirl
MCJeebaOh yeah, I've had it for over 3 weeks now. A friend got that Red Team email and 3 of us used the link, and all 3 of us got one.
Nice! And the card has been holding up well, up to whatever expectations you may have had?
Posted on Reply
#56
Kovoet
You'll be lucky to get any of these any time soon it's the major problem
Posted on Reply
#57
MCJeeba
windwhirlNice! And the card has been holding up well, up to whatever expectations you may have had?
Yeah, it's great. Fast and quiet. I sat out last gen with my 1080 Ti so this is just about a 2x performance upgrade for me. I'm in heaven.
Posted on Reply
#58
R0H1T
It's an effing GPU people not Covid vaccine! Don't buy things that you don't find value in & never support anyone trying to take advantage of you (or others) :nutkick:

Better still try a new hobby ~ like hiking?
Posted on Reply
#59
windwhirl
MCJeebaYeah, it's great. Fast and quiet. I sat out last gen with my 1080 Ti so this is just about a 2x performance upgrade for me. I'm in heaven.
Good to hear! :D
R0H1TIt's an effing GPU people not Covid vaccine! Don't buy things that you don't find value in & never support anyone trying to take advantage of you (or others) :nutkick:

Better still try a new hobby ~ like hiking?
I'd need to get around 10 permits or so. And since there are no flights here unless you stow away on one of the Air Force' transports, that means either sharing a bus ride with some 30 people for around 30 hours or riding a car for more or less the same amount of hours :laugh:

Not that I mind waiting anyway. Gives time for the drivers to mature, for the kinks to be ironed out, and whenever I actually decide to go and buy, the market will have calmed down from this hype.
EDIT: Besides, I'm interested in hearing how it performs in Folding@Home
Posted on Reply
#60
turbogear
MCJeebaYeah, it's great. Fast and quiet. I sat out last gen with my 1080 Ti so this is just about a 2x performance upgrade for me. I'm in heaven.
I have my 6800XT since three weeks but I did not buy it from AMD.
I like mine also very much.
I run original cooler at higher fan profile as I have mine set to 2550MHz@115mV undervolt and overclock so fan is loader.

I will receive my EK waterblock until Friday. :D
With my current setting the junction temperature hits often 95°C.
This will not be case with watercooler.
Let see if I can improve performance with water cooler.

I wanted reference card as I usually watercool my GPUs and not many non reference cards support that.

Many people like me will be disappointed to see reference card being discontinued so soon. :(
Posted on Reply
#61
Fouquin
ValantarAMD doesn't sell their reference cards directly, and never have.
AMD has maintained a direct store (in the US at least) for reference designs since TeraScale 2. It did originally only contain partner branded cards, however since at least the Vega Frontier Edition they have had their own branded reference designs in their store. Radeon VII and Navi in particular were advertised more heavily as having a direct purchase option.
Posted on Reply
#62
HD64G
Thankfully, people made them realise they made a great product with a very good ref cooler that is needed in the market. Especially since AIBs want to increase prices by much over MSRPs.
Posted on Reply
#63
neatfeatguy
Reference cards or AIBs, I'm not sure why anyone is irritated about the lack of AMD GPUs....the irritation should also be extended to Nvidia GPUs as well. I can't find any anywhere in my area.

My local MicroCenter doesn't have squat for GPUs. Except for the fact they're sitting on 25+ RTX 3070 cards.....in PowerSpec pre-built systems (according to their website). If you're really hard up for a RTX 3070 and are okay with spending $1800 on one, you can get your fill at my MicroCenter.
Posted on Reply
#64
sepheronx
Huh, not like reference existed up here. Not only that, but even AIB ones are not really existent. We also have the problem that ones that are listed, are ridiculous in price. Gigabyte RX 6800 (non xt) is about $40 less than the cheapest RTX 3080....
Posted on Reply
#65
tygrus
Why waste good tooling & assembly line?
Who actually makes these cards for AMD?
So why does AMD even bother making a small batch at all?
Rebadge an OEM card (HW & firmware ID) and send to reviewers. Or why not just have the OEM's send out their cards for reviews.
Posted on Reply
#66
Anymal
What Reference Models?:ohwell:
Posted on Reply
#67
Fluffmeister
AnymalWhat Reference Models?:ohwell:
Come on, countries have been flooded with at least 25 cards each.
Posted on Reply
#68
R-T-B
xkm1948I thought there was a similar news piece saying 5700xt/5700 reference stopped production. Did it actually happen?
IIRC, sorta. Only the 5700 was discontinued.

EDIT: Good god these threads are a trollfest as of late.
Posted on Reply
#69
ShurikN
tygrusWhy waste good tooling & assembly line?
Who actually makes these cards for AMD?
So why does AMD even bother making a small batch at all?
Rebadge an OEM card (HW & firmware ID) and send to reviewers. Or why not just have the OEM's send out their cards for reviews.
Usually Sapphire does
Posted on Reply
#71
cyberloner
AnymalIts fake news.
fake by nvidia... :P
Posted on Reply
#72
Valantar
AnymalIts fake news.
Yawn. People really need to stop abusing that term.
Posted on Reply
#73
Anymal
Ok, not fake, but old as they continue to produce them.
Posted on Reply
#74
windwhirl
AnymalOk, not fake, but old as they continue to produce them.


Well, the article had an update the same day...
Posted on Reply
#75
Valantar
AnymalOk, not fake, but old as they continue to produce them.
...so, let's be clear here: TPU reported on a breaking news item Wednesday 12:30, then updated the story at 16:30 as new information came to light, changing the story. The statement in the update also implicitly confirms that the initial report was true (at least to some degree), as there would be no need to "extend" production of reference boards if it wasn't planned to go EOL soon. Meanwhile, you apparently read this at some point ~27 hours later going by the timestamp of your "fake news" post, failed to read the entire article, and jumped in here to claim that it was somehow "fake news". Fake news is, by its definition, false or purposefully misleading content masquerading as news reporting, spread in order to affect public opinion, political views, etc. So you are claiming here that TPU is purposely spreading information they know to be false in order to ... make people dislike AMD? Drive traffic? I frankly have no idea what the purpose would be, nor how TPU would stand to gain anything whatsoever from such reporting. It's also about as serious an allegation as can be made towards any news outlet - that they are, on purpose, spreading information they know to be untrue. If they did, that would make everything they ever reported on fundamentally suspect. Of course this isn't an accurate assessment whatsoever, as it entirely ignores the fact that the article makes it perfectly clear that this was a developing situation, and that the ultimate outcome was different than the initial report. What more do you want?
Posted on Reply
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