Tuesday, January 18th 2022

Microsoft to Acquire Activision Blizzard to Bring the Joy and Community of Gaming to Everyone, Across Every Device

With three billion people actively playing games today, and fueled by a new generation steeped in the joys of interactive entertainment, gaming is now the largest and fastest-growing form of entertainment. Today, Microsoft Corp. announced plans to acquire Activision Blizzard Inc., a leader in game development and interactive entertainment content publisher. This acquisition will accelerate the growth in Microsoft's gaming business across mobile, PC, console and cloud and will provide building blocks for the metaverse.

Microsoft will acquire Activision Blizzard for $95.00 per share, in an all-cash transaction valued at $68.7 billion, inclusive of Activision Blizzard's net cash. When the transaction closes, Microsoft will become the world's third-largest gaming company by revenue, behind Tencent and Sony. The planned acquisition includes iconic franchises from the Activision, Blizzard and King studios like "Warcraft," "Diablo," "Overwatch," "Call of Duty" and "Candy Crush," in addition to global eSports activities through Major League Gaming. The company has studios around the word with nearly 10,000 employees.
Bobby Kotick will continue to serve as CEO of Activision Blizzard, and he and his team will maintain their focus on driving efforts to further strengthen the company's culture and accelerate business growth. Once the deal closes, the Activision Blizzard business will report to Phil Spencer, CEO, Microsoft Gaming.

"Gaming is the most dynamic and exciting category in entertainment across all platforms today and will play a key role in the development of metaverse platforms," said Satya Nadella, chairman and CEO, Microsoft. "We're investing deeply in world-class content, community and the cloud to usher in a new era of gaming that puts players and creators first and makes gaming safe, inclusive and accessible to all."

"Players everywhere love Activision Blizzard games, and we believe the creative teams have their best work in front of them," said Phil Spencer, CEO, Microsoft Gaming. "Together we will build a future where people can play the games they want, virtually anywhere they want."

"For more than 30 years our incredibly talented teams have created some of the most successful games," said Bobby Kotick, CEO, Activision Blizzard. "The combination of Activision Blizzard's world-class talent and extraordinary franchises with Microsoft's technology, distribution, access to talent, ambitious vision and shared commitment to gaming and inclusion will help ensure our continued success in an increasingly competitive industry."

Mobile is the largest segment in gaming, with nearly 95% of all players globally enjoying games on mobile. Through great teams and great technology, Microsoft and Activision Blizzard will empower players to enjoy the most-immersive franchises, like "Halo" and "Warcraft," virtually anywhere they want. And with games like "Candy Crush," Activision Blizzard's mobile business represents a significant presence and opportunity for Microsoft in this fast-growing segment.

The acquisition also bolsters Microsoft's Game Pass portfolio with plans to launch Activision Blizzard games into Game Pass, which has reached a new milestone of over 25 million subscribers. With Activision Blizzard's nearly 400 million monthly active players in 190 countries and three billion-dollar franchises, this acquisition will make Game Pass one of the most compelling and diverse lineups of gaming content in the industry. Upon close, Microsoft will have 30 internal game development studios, along with additional publishing and esports production capabilities.

The transaction is subject to customary closing conditions and completion of regulatory review and Activision Blizzard's shareholder approval. The deal is expected to close in fiscal year 2023 and will be accretive to non-GAAP earnings per share upon close. The transaction has been approved by the boards of directors of both Microsoft and Activision Blizzard.
Source: Activision Blizzard
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215 Comments on Microsoft to Acquire Activision Blizzard to Bring the Joy and Community of Gaming to Everyone, Across Every Device

#51
dirtyferret
Solaris17Not at all, I still doubt it. Id love to see any kind of data on it instead of what a game studio says.
you can pull up countless independent studies that all say the same thing, the industry is huge and remember many count gambling as a form of gaming. That said games like candy crush and words with friends are huge in popularity rivaling many top AAA video games. I personally don't play games on my phone but my daughter does constantly on phones/tablets
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#52
Dragokar
To be honest, it can't get much worse in regard to Blizzard games.
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#53
Vayra86
bugNever cared much for Activision. And Blizzard is just a shadow of the company that brought us Warcraft and Diablo.
So yeah, a big meh from me.
This could be a saving grace for the mobile oriented Activision board room. And the franchises. MS is just going to push all buttons. Looking at their PC-first games, not the worst outlook imho...

They might even recognize the value of Blizzards portfolio better and bring it back to glory. I mean, MS does want to have diverse offerings for all market segments, because thats where the userbase needs to come from. Given the variety of what they acquire... this can go lots of good ways.
DragokarTo be honest, it can't get much worse in regard to Blizzard games.
And this :)
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#54
lexluthermiester
Solaris17What?
Yeah, that was my reaction too...
TiggerI stopped, it is a big battery killer, charge, dead, charge, dead etc
That's only one problem..
dirtyferretRemember back around 2002-2008 when the three B's (Bioware, Bethesda, Blizzard) could do no wrong in the eyes of PC gamers?

Good times. Sadly gone..
TheLostSwedeSee, you play casual games on your phone, so you belong in that 95 percent
On my phone? No. There are no games even installed. Now if we're counting ALL types of mobile devices, even ones that have no "phone" or communication specific features, then yes. I have several gaming focused tablets powered by Android. But I consider that "portable" gaming, not mobile gaming. There is a subtle difference..
TheLostSwedeWill this suffice?
www.statista.com/statistics/512112/number-mobile-gamers-world-by-region/
No, it's paywalled. No way to examine the data and sources.

Granted, I'm not going to argue that mobile gaming is big. But like Solaris, I give a raised eyebrow to the numbers stated. Console gaming alone has a huge numbers.
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#55
Solid State Soul ( SSS )
That's a massive acquisition, but a very questionable one, Activision Blizzard have been reduced to jus call of duty and world of warcraft for a long time now, they don't make divers games like they used to do in the 2010s days, i think this just boils down to call of duty exclusivity for just xbox, which is crazy.

I would say EA is a much better option, they make lots of cool games still and they have lots of IPs hat rivel call of duty like battlefield and medal of honor

And the timing of thing accusation is not good, they should have waited at least a year, because let's not kid ourselves nobody other than microsoft or maybe apple would have so much cash to buy activation anyway

hmmmmmm
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#56
dragontamer5788
Solid State Soul ( SSS )That's a massive acquisition, but a very questionable one, Activision Blizzard have been reduced to jus call of duty and world of warcraft for a long time now, they don't make divers games like they used to do in the 2010s days, i think this just boils down to call of duty exclusivity for just xbox, which is crazy.
Overwatch and King (aka Candy Crush + all those other mobile games) are huge.

They don't make games like they used to, because games today are largely on mobile devices with shitty microtransactions. King/Candy Crush like games are huge these days.
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#57
seth1911
Bad for the market, now only 5 Players hold very much IPs.

Microsoft
Sony
EA
Take 2
Ubisoft
DragokarTo be honest, it can't get much worse in regard to Blizzard games.
it can, cause Microsoft can bring Windows (Store) or Xbox exclusive.
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#58
Unregistered
TheLostSwedeWill this suffice?
www.statista.com/statistics/512112/number-mobile-gamers-world-by-region/
Now find mobile gamers by device.
lexluthermiesterYeah, that was my reaction too...


That's only one problem..


Good times. Sadly gone..


On my phone? No. There are no games even installed. Now if we're counting ALL types of mobile devices, even ones that have no "phone" or communication specific features, then yes. I have several gaming focused tablets powered by Android. But I consider that "portable" gaming, not mobile gaming. There is a subtle difference..
Yes mobile gaming, is on a phone, hence mobile. Things like a switch or DS etc are different.
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#59
lexluthermiester
seth1911Bad for the market, now only 5 Players hold very much IPs.

Microsoft
Sony
EA
Take 2
Ubisoft
Yeah, and they all need to be broken up except Sony.
Posted on Reply
#60
dragontamer5788
seth1911Bad for the market, now only 5 Players hold very much IPs.

Microsoft
Sony
EA
Take 2
Ubisoft
The lack of Tencent (aka: League of Legends and 40% owner of Epic Games, 80% of Supercell/Clash of Clans) on the list shows how obsolete your mentality is to modern gaming.

The world of gaming has changed in the past 10 years. There are new players, new games, new strategies. That list you had is seriously a 10-year-old mentality. Tencent is #1 in terms of gaming revenue, largely because of that huge and growing mobile market.

It is in light of mega-gaming corps like Tencent which is encouraging Microsoft to buy up things like Activision/Blizzard, in hopes to compete against Tencent.
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#61
Chrispy_
Blizzard are dead, just like King is - since being ruined by Activision.

Also, have a look at this:



Overwatch is the only thing on that list that is new from this triple-company merged corp.
The last Diablo game killed the franchise, almost abruptly with Activision's shoehorning a RMAH in there.
COD is stale - there's been nothing new or innovative in them for decades and their biggest successes are in ripping off other games now.
WOW - enough said. All of the positive aspects of WOW were pre-Activision and that team doesn't exist any more.
Candy Crush - Massively popular pre-Activision and now just a meme that gets dumped on everything like unwanted McAfee Antivirus trials.
Starcraft II was ruined by Activision. Wings of Libery was amazing and mostly completed before the merger, then the following two expansions under Activision were a write off. We don't talk about that any more.

Microsoft, the soulless megacorp have just acquired the studios that were already acquired by another soulless megacorp. Each acquisition removes any spark of talent or original game design that little bit more.
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#62
seth1911
Tencent is a garbage company worser than Take 2 with GTA Online, thats the reason why i dont list it.
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#63
dragontamer5788
Chrispy_WOW - enough said. All of the positive aspects of WOW were pre-Activision and that team doesn't exist any more.
Hearthstone as a sub-property under "Warcraft" was pretty recent and largely well received. I wouldn't be surprised if Hearthstone is one of Activision/Blizzard's biggest mobile game properties.

--------

I don't think anyone denies that Activision/Blizzard's culture is terrible and in a state of atrophy right now. But they've got some good properties.
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#64
grlfbremastered
as a huge fan of Mr Phil Spencer, I'm a bit disappointed. They should have bought EA instead. A/B has like what, 10k employees?!?!?! For candy crush and cod ... hahaha that's hilarious. In my country we'd call this a huge employment hanger LMAO. Or a sand castle if you like. EA would have been much better, not only better company but a wider variety on its portfolio. They buy A/B and miss Bungie?!? Really hard to fathom. Anw, I still like Phil, though I "Phil" a bit sorry for Them :-)
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#65
Rahnak
Strange move from Microsoft. Paying way, way too much for this dumpster fire of a company. And keeping Bobby? Missed opportunity to do some good in the world.

All in all, Microsoft lost some points in my book.
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#66
Aquinus
Resident Wat-man
birdieAt least it's not Skype ($8.5 billion) which they have almost written off as it's been nothing but a money drain. Luckily it's still alive but not kicking really. Had they added registration using a phone number like all other popular messengers do, Skype could have been a real contender in the IM market. Nowadays barely anyone uses it.
That's because these days it's called Microsoft Teams. They made it "better" with Sharepoint integration. :laugh:
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#67
bonehead123
I'm soooooo glad I don't do gamming, but for those that do, you betta hope they don't turn AV/BZ into 1 big advertising clusterfuck like they did with LinkedIn, which used to be a highly-rated career/job board/networking site, now it's just a messy, conglomerated shill platform for whoever pays MS the most $$ for their ad placements....
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#68
Pumper
RahnakStrange move from Microsoft. Paying way, way too much for this dumpster fire of a company. And keeping Bobby? Missed opportunity to do some good in the world.

All in all, Microsoft lost some points in my book.
They just announced the deal. MS can't do anything until they are the owners, which will happen at best mid 2023, not to mention that Bobby will get compensation in hundreds of millions from both the deal and as a severance package, in case you thought that he'll cry about losing the job.
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#69
MrDweezil
dragontamer5788Overwatch and King (aka Candy Crush + all those other mobile games) are huge.

They don't make games like they used to, because games today are largely on mobile devices with shitty microtransactions. King/Candy Crush like games are huge these days.
To add on to this, King just had a record quarter and brought in more net revenue than either the Activision or Blizzard wings of the company.
Posted on Reply
#70
Rahnak
PumperThey just announced the deal. MS can't do anything until they are the owners, which will happen at best mid 2023, not to mention that Bobby will get compensation in hundreds of millions from both the deal and as a severance package, in case you thought that he'll cry about losing the job.
Well, obviously they can't fire him until they own it, but initial reports have MS saying he's staying as CEO. Some reports say he's only staying until the operation is complete. Imo they (MS) should have said from the beginning that he's leaving once the deal is done.

I don't really care what that asshole feels or do, I just want him gone from the industry.
Posted on Reply
#71
Chrispy_
dragontamer5788I don't think anyone denies that Activision/Blizzard's culture is terrible and in a state of atrophy right now. But they've got some good properties.
No denying they have strong IPs, but those IPs are dying from neglect and lack of original new content.

Hearthstone was conceived in 2008 by "Blizzard Team 5" as a response to pre-Activision blizzard realising that their cashflow was only coming from big, slowing franchises that cost too much to make.

It is possibly the last thing to get developed without Activision ruining it; if you followed the devblogs and vlogs at the time it was very much a delicate time for Activision as the hated megacorp and they pretty much left Team5 to do what they wanted autonomously because it was the first new game in ages and Activision didn't want to be accused of stifling innovation like they had for everything else.
MrDweezilTo add on to this, King just had a record quarter and brought in more net revenue than either the Activision or Blizzard wings of the company.
Yeah, a buddy of mine works for King in London. I've been to his office and a couple of work socials and they are rolling in it.
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#72
TechLurker
Now Sony should just buy out Bungie and get Square Enix to properly rebuild Destiny for D3, building off the same success they had with FFXIV:RR, and run it properly instead of this half-assed coding that forces Bungie to constantly vault things to make space for new things.
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#73
dir_d
Am I the only one that thinks this might be best for Blizzard. Maybe they can hire help and have the cash backing to push D4 and OW2 out the door.
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#74
dragontamer5788
dir_dAm I the only one that thinks this might be best for Blizzard. Maybe they can hire help and have the cash backing to push D4 and OW2 out the door.
Activision/Blizzard doesn't need money. They need a revamp of culture.

Microsoft ain't the best when it comes to programmer/developer culture, but they're likely better than Activision/Blizzard was.
Posted on Reply
#75
CrAsHnBuRnXp
What does this mean for CoD on Playstation? :laugh:
Posted on Reply
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