Tuesday, January 18th 2022

Microsoft to Acquire Activision Blizzard to Bring the Joy and Community of Gaming to Everyone, Across Every Device

With three billion people actively playing games today, and fueled by a new generation steeped in the joys of interactive entertainment, gaming is now the largest and fastest-growing form of entertainment. Today, Microsoft Corp. announced plans to acquire Activision Blizzard Inc., a leader in game development and interactive entertainment content publisher. This acquisition will accelerate the growth in Microsoft's gaming business across mobile, PC, console and cloud and will provide building blocks for the metaverse.

Microsoft will acquire Activision Blizzard for $95.00 per share, in an all-cash transaction valued at $68.7 billion, inclusive of Activision Blizzard's net cash. When the transaction closes, Microsoft will become the world's third-largest gaming company by revenue, behind Tencent and Sony. The planned acquisition includes iconic franchises from the Activision, Blizzard and King studios like "Warcraft," "Diablo," "Overwatch," "Call of Duty" and "Candy Crush," in addition to global eSports activities through Major League Gaming. The company has studios around the word with nearly 10,000 employees.
Bobby Kotick will continue to serve as CEO of Activision Blizzard, and he and his team will maintain their focus on driving efforts to further strengthen the company's culture and accelerate business growth. Once the deal closes, the Activision Blizzard business will report to Phil Spencer, CEO, Microsoft Gaming.

"Gaming is the most dynamic and exciting category in entertainment across all platforms today and will play a key role in the development of metaverse platforms," said Satya Nadella, chairman and CEO, Microsoft. "We're investing deeply in world-class content, community and the cloud to usher in a new era of gaming that puts players and creators first and makes gaming safe, inclusive and accessible to all."

"Players everywhere love Activision Blizzard games, and we believe the creative teams have their best work in front of them," said Phil Spencer, CEO, Microsoft Gaming. "Together we will build a future where people can play the games they want, virtually anywhere they want."

"For more than 30 years our incredibly talented teams have created some of the most successful games," said Bobby Kotick, CEO, Activision Blizzard. "The combination of Activision Blizzard's world-class talent and extraordinary franchises with Microsoft's technology, distribution, access to talent, ambitious vision and shared commitment to gaming and inclusion will help ensure our continued success in an increasingly competitive industry."

Mobile is the largest segment in gaming, with nearly 95% of all players globally enjoying games on mobile. Through great teams and great technology, Microsoft and Activision Blizzard will empower players to enjoy the most-immersive franchises, like "Halo" and "Warcraft," virtually anywhere they want. And with games like "Candy Crush," Activision Blizzard's mobile business represents a significant presence and opportunity for Microsoft in this fast-growing segment.

The acquisition also bolsters Microsoft's Game Pass portfolio with plans to launch Activision Blizzard games into Game Pass, which has reached a new milestone of over 25 million subscribers. With Activision Blizzard's nearly 400 million monthly active players in 190 countries and three billion-dollar franchises, this acquisition will make Game Pass one of the most compelling and diverse lineups of gaming content in the industry. Upon close, Microsoft will have 30 internal game development studios, along with additional publishing and esports production capabilities.

The transaction is subject to customary closing conditions and completion of regulatory review and Activision Blizzard's shareholder approval. The deal is expected to close in fiscal year 2023 and will be accretive to non-GAAP earnings per share upon close. The transaction has been approved by the boards of directors of both Microsoft and Activision Blizzard.
Source: Activision Blizzard
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215 Comments on Microsoft to Acquire Activision Blizzard to Bring the Joy and Community of Gaming to Everyone, Across Every Device

#126
AusWolf
RavenasI don’t like Microsoft buying up a bunch of IPs so they can load literally every game in to game pass “games as a service”. It’s pushing the market, rather than the market deciding naturally it wants to go there. This could be the only reason regulators shoot this down.
I couldn't agree more. Companies buying companies only leads to monopoly which is bad for the market and even worse for us. This should be banned practice.
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#127
trparky
AusWolfI couldn't agree more. Companies buying companies only leads to monopoly which is bad for the market and even worse for us. This should be banned practice.
Yeah, but in the case of Activision Blizzard, if nobody were to buy them, I'm afraid that with all of the bad news surrounding them, they'd be probably dead within the next two years. Many considered them a dead company walking.
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#128
AusWolf
trparkyWait. Wut?
uPlay is Activision's IP, is it not? Or wait, is Microsoft only buying Activision Blizzard? I might be a bit lost here. :wtf:
trparkyYeah, but in the case of Activision Blizzard, if nobody were to buy them, I'm afraid that with all of the bad news surrounding them, they'd be probably dead within the next two years. Many considered them a dead company walking.
A fair point. To be honest, I considered them a company that lived on IP they created 25 years ago. I was wondering how long they could keep it up. This long, it seems.
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#129
trparky
AusWolfA fair point. To be honest, I considered them a company that lived on IP they created 25 years ago. I was wondering how long they could keep it up. This long, it seems.
Bobby Kotick and his shenanigans have really done the company in as of late, they've become the equivalent of nuclear waste.
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#130
R-T-B
AusWolfuPlay is Activision's IP, is it not? Or wait, is Microsoft only buying Activision Blizzard? I might be a bit lost here. :wtf:


A fair point. To be honest, I considered them a company that lived on IP they created 25 years ago. I was wondering how long they could keep it up. This long, it seems.
uPlay is Ubisoft.
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#131
Hyderz
MY LIFE for microsoft.... i mean aiur..
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#132
ixi
Definetly want to see WoW on consoles. In my opinion it should be done few years ago... well, WoW will be alive then forever. Gamepass cheapest comes for 7 or 8 euro? Better price than blizzard asking now.
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#133
TheUn4seen
"Microsoft" and "joy" in a single sentence? Seems like something only a hardened fanatical marketing drone could write and not burst into bloody tears.
Activision Blizzard is a cancer, but so is Microsoft and this just makes for another cancerous monopoly in the world. Yay, corporate overlords are consolidating their power.
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#134
Chomiq
trparkyBobby Kotick and his shenanigans have really done the company in as of late, they've become the equivalent of nuclear waste.
He'll be gone once the deal is finalized, as there will be no spot for him in MS.
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#135
Unregistered
It could mean the end of the WOW sub fee.

Love all the people calling Microsoft toxic, cancer etc and still have windows on their rigs :laugh:
#136
EuUnit
Any one here with knowledge about an such an acquisition stuff like this, i wanted to know:
Who has the final right to co-determination and decision-making after a company acquisition to the projects, IP’s, employees, etc..?
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#137
plastiscɧ
EuUnitAny one here with knowledge about an such an acquisition stuff like this, i wanted to know:
Who has the final right to co-determination and decision-making after a company acquisition to the projects, IP’s, employees, etc..?
the shareholders only..
TiggerIt could mean the end of the WOW sub fee.
NEVER! we will now buy the Game Pass for the double amount per month

we are 6 million wow players loggin in per month --- now in M$ hands
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#138
shk021051
of course, after this acquisition acti/bliz would be a better place for theire workers
and my game pass is ready for those games XD bring them all
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#139
TheinsanegamerN
FreedomEclipseI guess the cancer is too deeply seated to be removed at this stage. Im willing to bet that Kotick and the rest of the board members agreed to the sale to microsoft as a get out of jail free card for them to further destroy and hide evidence of what went on before the the acquisition.

Or is Microsoft also 'one of the boys' who is also in on it when it comes to the accusations from members of staff??
If by "one of the boys" you mean "a corporation that doesnt fire people based on speculation and claims, but rather waits for the outcome of the court case" then yes, they are far more sensible then the twitter fanatics that populate much of silicon valley.

the number of these sexual harassment claims that actually get through court are a rounding error, especially ones that claim such insanity as "company wide rape". Good money is bet on him being found innocent of such ludicrous charges, if it isnt settles out of court for a pennance after it is explained to the plaintiffs that their case is made of tin foil and conspiracy theories.
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#140
CrAsHnBuRnXp
windwhirlI'd bet the games would be made available through the Microsoft Store. And only through there.
Oh god i really hope not.
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#141
dirtyferret
lynx29oh well, M$ mistake, they will find out in ten years when they made no profit on this deal.
CoD, WoW, and Diablo all print money. MS will make a killing. MS shares have already gone up $8 since the news broke, for Bill Gates & Balmer alone that means $8 x 330 million shares each (roughly) = you don't want to know.
AusWolfWhat will happen to uPlay? Everybody who loved it will miss it dearly.
TiggerThe mega rich don't give a fuck about no one but themselves.
come on trickle down economics works!

Posted on Reply
#142
CrAsHnBuRnXp
MarsM4NI assume the Battle.net Launcher will be outsourced in the future. One less launcher to babysit.
Just wondering, what will happen to the games that where purchased on it???
Highly unlikely. The battle.net launcher is too engrained into the blizzard universe. You can use it to buy wow tokens, add bnet balance, it hosts all their games on PC, it doubles as an authenticator for 2FA. It's too involved and it's been around for a long ass time.

What might end up happening though is that it will go on the Xbox Game Pass and the monthly subscription cost will be rolled into it. Theres going to be ZERO chance that we have to pay for both a wow sub and xbox game pass. And if they dont increase the cost of the PC game pass, the cost will come down from 14.99/month to 9.99/month.

So with that said, if thats the route they take, wonder what is going to happen to the wow token since the cost of the wow sub gets rolled into XGP? People wont be able to pay for wow with in game gold.
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#143
Space Lynx
Astronaut
dirtyferretCoD, WoW, and Diablo all print money. MS will make a killing. MS shares have already gone up $8 since the news broke, for Bill Gates & Balmer alone that means $8 x 330 million shares each (roughly) = you don't want to know.





come on trickle down economics works!

In the short term perhaps, those franchises are all dying a slow death. People have better alternatives today. That's why I said wait ten years and see.
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#144
dirtyferret
lynx29People have better alternatives today. That's why I said wait ten years and see.
Obviously people will be playing less of the current versions. Those are three great IPs (among many) and they will release new versions that will sell like crazy even ten years from now.
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#145
Totally
dirtyferretObviously people will be playing less of the current versions. Those are three great IPs (among many) and they will release new versions that will sell like crazy even ten years from now.
In the current "meta," what flagging IP has seen any kind of lasting improvement or staying power? Any examples? Your crystal ball is hopeful and optimistic with it's prediction but the 8-ball I have here says "Signs point to no." As other have already touched on in the thread MS isn't after the IPs and they likely don't care about the IPs at all and will probably just sell them or license them out to the highest bidder with some game pass related condition. What MS most likely is after the established consumer base attached to to those IPs. Once they have them game pass it's far easier to keep them than attracting them in the first place. And with a large enough consumer base they'll probably have another go at steam.
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#146
dragontamer5788
TotallyIn the current "meta," what flagging IP has seen any kind of lasting improvement or staying power? Any examples?
Are you kidding?

www.businessinsider.com/nintendo-snes-classic-preorders-sold-out-2017-8

Nintendo's $80 mini Super Nintendo went up for sale overnight and sold out immediately

-------

Nostalgia is the #1 indicator of the current entertainment market. A pretty bad "Spiderman" movie hit #1 in the box office just because it referenced the 2002 Spiderman movie, with "Spiderman" himself being an incredibly old IP decades old and running off of nostalgia.

"Madden NFL" has been a mainstay in the video game market for decades now. As has "Call of Duty", and other properties. The thing with these IPs is that once you hook someone with them, they keep revisiting years or even decades later.

----------

Here's a harder question: what exactly is "fresh and new" in today's gaming world? Tomb Raider? Mario? Super Smash Bros? Guilty Gear? Dragonball FighterZ? Resident Evil Village? Witcher 3? Yet another release of Skyrim?
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#147
INSTG8R
Vanguard Beta Tester
Just gonna be salty if all the CoDs come to Gamepass which I have until 2022…I’m a bit of a CoD “collector” for the campaigns…
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#148
CrAsHnBuRnXp
lynx29In the short term perhaps, those franchises are all dying a slow death. People have better alternatives today. That's why I said wait ten years and see.
World of Warcraft isnt going anywhere. It's been around 18 years now.
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#149
trsttte
INSTG8RJust gonna be salty if all the CoDs come to Gamepass which I have until 2022…I’m a bit of a CoD “collector” for the campaigns…
Wow that must have costed a fortune! CoD games are rarely on sale and even then the discounts are slim.

I also like to collect games but with multiple launchers and everything digital I don't really see the appeal.
Posted on Reply
#150
INSTG8R
Vanguard Beta Tester
trsttteWow that must have costed a fortune! CoD games are rarely on sale and even then the discounts are slim.

I also like to collect games but with multiple launchers and everything digital I don't really see the appeal.
You wanna bet they did because you’re right..I have the Blizzard stuff too and the only “reasonably” priced one was the MW2 remaster….
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