HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, and Allied Esports, a global esports entertainment company and a wholly owned subsidiary of Allied Gaming & Entertainment, Inc. (NASDAQ: AGAE), today announced the renewal of their exclusive naming rights agreement for Allied Esports' global flagship property, HyperX Arena Las Vegas, located at Luxor Hotel and Casino on the Las Vegas Strip.

Today's announcement is a multi-year deal for the leading esports, gaming, content creation and entertainment destination in Las Vegas. HyperX Arena hosts local and professional esports games and tournaments, shows hosted by esports and sports celebrities as well as influencers, and a variety of gaming cultural entertainment events. It is considered the first and most prominent esports and gaming-related entertainment venue on the Las Vegas Strip.Per the multiyear deal, HyperX will continue to receive prominent branding and signage inside and outside of the venue, as well as across all arena promotions, content and social media platforms. HyperX and Allied Esports will also continue to partner on a variety of co-branded experiences and events at the arena focused on growing their gaming and esports communities.

"HyperX is excited to retain the naming rights sponsorship of the HyperX Arena Las Vegas and continue our commitment and dedication to esports and the gaming community," said Daniel Kelley, director of marketing, HyperX. "Allied Esports is a key partner for us, with their ability to deliver a best-in-class esports destination in a city that has become nationally known for its esports, sports and entertainment."

"As a top provider of gaming peripherals worldwide, HyperX has been an incredible partner to work with over the years," said Yinghua Chen, President & CEO of Allied Esports and Allied Gaming & Entertainment. "We're thrilled to renew and expand our partnership with both the HyperX and HP teams. At Allied, we remain dedicated to delivering unparalleled gaming entertainment experiences through our highly engaging esports tournaments, gaming events and original content for our growing community of gamers."

As the premier esports venue and production facility in North America, the world-renowned HyperX Arena Las Vegas has become a global destination for esports fans, professional players, streamers and influencers, event organizers, publishers and teams. Since opening in March 2018, when it was named the Esports Business Summit's Venue of the Year, the arena has hosted more than 700 events, including League of Legend All Stars, NHL World Championship, NBA 2K The Turn, just to name a few. Furthermore, HyperX Arena Las Vegas has welcomed more than half a million visitors since its inception, including industry icons like Mr.Beast, Ninja, Jabbawockeez, Timthetatman and Ludwig.

Included in the deal, HP Inc. OMEN PCs and monitors will be used to retrofit and update the gaming zones within the HyperX Arena. HP products are known for their quality and will help to enhance the overall experience gamers will have at HyperX Arena, whether they are visiting for the first time, a local player that frequents the arena, or even a visiting pro gamer, celebrity or sports star who loves to game.

In addition, as the Official Peripheral Partner of HyperX Arena Las Vegas, HyperX will continue to provide gaming headsets, keyboards, mice and mouse pads, and USB microphones for esports tournaments, special events and gamers visiting the arena.