Friday, July 7th 2023

EVGA Withdraws from the Motherboard Market?

In what could be the beginning of the end for EVGA after its spectacular withdrawal from the graphics card market that it held leadership position in; the company is reportedly winding down its desktop motherboard business, too. Korean overclocker Safedisc, writing on Coolenjoy tech forums, stated that the company's entire 170-strong workforce in its Taiwan office involved in the motherboard business, have resigned, including KINGPIN. EVGA could withdraw from the motherboard business just like it did with graphics cards—by halting sales and recalling products from the channel, and retaining them to serve as warranty stock in case existing customers claim RMA or warranty service. We have reached out to EVGA for comments.

Update 07:45 UTC: We've heard from workers at EVGA Spain "it's just another day at the office". So maybe it was only Kingpin/the OC team in TW that has resigned, or the whole story is completely untrue.

Update 16:41 UTC: We just received the following statement from EVGA:
We saw those message and they are rumors.
Our Taiwan office is still operating and Kingpin is still with EVGA.
EVGA is still doing business and supporting its customers.
Thanks for reaching out
Sources: Safedisc (Coolenjoy forums), Wccftech
Add your own comment

96 Comments on EVGA Withdraws from the Motherboard Market?

#76
Unregistered
Well, I will certainly miss their stuff. I ran their X99 Classified board which, IMO, was the best of the X99 line, I'm running one of their 1200W PSUs now, and in the past I ran a couple of their Titan X Maxwell cards that had the custom EK waterblock on them - such nice gear in my experience.

Having said that I do agree with one of the earlier posts that they did tend to be late to the party. I remember waiting and waiting and waiting for their 1080 Ti with a waterblock and finally said fk it and bought a couple Founders Edition cards and just installed EK blocks on them myself as I was just tired of waiting.

No doubt as some others have said with the sky-high costs of GPUs, the AIB partners are likely seeing less and less profit on them as more and more people check out of buying GPUs new given the prices. I actually have the financial means and still outright refuse to pay anything near to what NVidia wants for their cards. Happy to keep buying used when I come across a solid deal.
#77
neatfeatguy
Dave65Ok, so Videocardz took their article down about EVGAs demise, so was this just a rumor?
If it was false then GN got it wrong too.
Original post was updated - appears it was just a rumor.
Posted on Reply
#78
kapone32
sethmatrix7True. NVIDIA's Mindshare has reached such a towering level that they have complete control over the average consumer, and the average consumer does very little research.
You are so right about this I was watching the PC world broadcast yesterday and one of the presenters on episode 260 whatever of a weekly said on the Stream "I know I love my Steam Deck but i have never used an AMD DGPU". This is a channel that people ask for advice on GPU purchases. Unfortunately we bought into Hot Wheels vs Matchbox as kids and all social media has done is pour Gasoline on the fire to have people on TPU (Of all places) tell you how weak your AMD card is. There is even a staff member that will always support or insert Nvidia comments on Threads that are all based on AMD. I have even had debates (If you can call it that) that my test results cannot be right because there is no way a 5800X3D would improve the performance of a 6500XT vs a 5600 or 3600 or whatever it was. Remember when Ryzen launched and there was all of that blow back about 8 cores being redundant? The funny thing is America is only a part of the PC world and Germany was great for Ryzen. So great that once the German Youtube channels starting praising Ryzen (Debaurer) and showing things like 7 M2 drives in RAID 0 their counterparts on the other side of the Atlantic had to do the same. Now Ryzen is established but the narrative is still there where people will say a 13600K is a better buy than a 7600 even though one has no upgrade potential past 2023 while the other will be relevant for at least the next 3 years.

Radeon has the problem of perception. There is no way a 6800XT is as good as a 7900XT but people don't see what is really good about Radeon. I bought a 6800XT and it was able to achieve a 2600 MHZ GPU clock but no higher. Then the 6500XT was released and I got one and it OC to over 3000 MHZ so when 7000 series was released I knew it would be a nice OC. Now my 7900XT sits at 2898 MHZ on a 1 click OC but does not compare to the 3100 Mhz I achieved when I had a 7900XTX. Another thing that people overlook is that X3D combined with Rebar will give you super enjoyable performance, even at 4K. That extra up to 40% in performance makes Upscaling moot. I keep saying that but the truth comes through. In the TPU Youtube roundup of the 4060 the 6700XT is the clear winner in price/performance. Nvidia are ripe for attack though because now AMD can release the 7800XT 16GB on a 256 bit bus and do you know what that will do to the 4060TI? If the 6800XT was great at 1440P but the 7900XT is up to 40% faster at 4K, What do you think where the 7800XT will land? I remember posts about the 7600 being the replacement for the 6700xt and laughing as how can a card that has no XT designation compare to a card that is already plenty good for 1440P and 1080P.

Do you know why all the noise about Starfield and DLSS support? Some people realize that with AMD Ryzen and Radeon being in the most relevant consoles (If it wasn't for Pokemon Go Nintendo would not be as relevant) situations like this will not diminish but increase. Expect (because it is an AMD technology) that PC ports released at the same time on PC and Console will have native FSR support as that is already a tool included in what they use. The only reason Nvidia is doing what it is doing is they know that DLSS will be shutout of that vein of PC Gaming so they have to promote things like RT, DLSS and Frame Generation and Open Source binaries but give you a connector that is wonky and a GPU that is monstorous even if it is a 4070. Yes the 4060 is great at power draw but it is still on a 128 bit bus and Nvidia do not have the same Cache on Radeon to mitigate that.
Posted on Reply
#79
Nordic
bugThat doesn't make sense. If Nvidia was artificially pushing prices up, AMD would be shooting fish in a barrel undercutting Nvidia by $100-200 (or more). They don't, they're just as happy to sell at high prices.
I mean, let Nvidia sell their 4080 and 4090 at $1,000+ and sell your 7900XT and XTX at the old $500-600 price points. They would sell them in droves.
7900xtx is $220 less than the 4080. I just checked today for US prices. We might actually see $600 7900 XT by the end of the year the way its going.
Posted on Reply
#80
evernessince
bugThat doesn't make sense. If Nvidia was artificially pushing prices up, AMD would be shooting fish in a barrel undercutting Nvidia by $100-200 (or more). They don't, they're just as happy to sell at high prices.
I mean, let Nvidia sell their 4080 and 4090 at $1,000+ and sell your 7900XT and XTX at the old $500-600 price points. They would sell them in droves.
I can think of at least two dozen industries right now where prices are artificially high and competitors don't undercut because they know customers have to pay the increased prices. Just because AMD doesn't offer significantly lower prices absolutely says nothing about whether it's possible.
Posted on Reply
#81
80-watt Hamster
TheinsanegamerNEVGA outsourced their PCB and cooler designs and manufacturing to third parties. EVGA only did the engineering internally. This made then uniquely vulnerable to supply chain shock. I wonder if that happened recently.
That's been true from day one. Spinning up electronics manufacturing is colossally expensive. No way an independent concern like EVGA could afford that.
TheinsanegamerNThey also overordered the GTX 1000 series and the RTX 2000 series, and had apparently done the same to high end RTX 3000 series. This is just plain poor business management.
Those could have been errors of necessity. Contract manufacturing is a tricky balance of quantity vs. $/unit. I'm betting they ordered in the quantities required to hit an acceptable cost per unit ordered, and then couldn't move enough units.
TheinsanegamerNI guess giving nvidia the high end of a silver platter for three generations was actually a BAD idea. Hmmm....I wonder if anyone called them out on that......
AMD has been struggling for fifteen years to keep up with Nvidia. This is not new or unknown information. But if you think they were just sitting on their hands and letting it happen, I've got a bridge I'd like to sell you.
TheinsanegamerNMindshare. LMFAO. People still looking for nebulous excuses for why AMD just didnt bother competing for years. Yeah, no duh your marketshare is going to tank when you give that much up to your competitor.
Even when comparable or superior, Radeon is still outsold by GeForce by a factor of five. Outside of enthusiast circles, GeForce == graphics. That's mindshare at work.
bugThat doesn't make sense. If Nvidia was artificially pushing prices up, AMD would be shooting fish in a barrel undercutting Nvidia by $100-200 (or more). They don't, they're just as happy to sell at high prices.
I mean, let Nvidia sell their 4080 and 4090 at $1,000+ and sell your 7900XT and XTX at the old $500-600 price points. They would sell them in droves.
evernessinceI can think of at least two dozen industries right now where prices are artificially high and competitors don't undercut because they know customers have to pay the increased prices. Just because AMD doesn't offer significantly lower prices absolutely says nothing about whether it's possible.
Also, if AMD drops prices, NV simply follows suit to a point where the gap is small enough that buyers will choose GeForce anyway. AMD still gains no market share, and leaves a bunch of money on the table.
Posted on Reply
#82
eidairaman1
The Exiled Airman
This needs to be marked with the Word Rumor as it seems clickbaitish
Posted on Reply
#83
ir_cow
eidairaman1This needs to be marked with the Word Rumor as it seems clickbaitish
Give it a month, it will be true :)
Posted on Reply
#84
DeathtoGnomes
update doesnt deny its getting out of motherboards.
Posted on Reply
#85
TheinsanegamerN
80-watt HamsterThose could have been errors of necessity. Contract manufacturing is a tricky balance of quantity vs. $/unit. I'm betting they ordered in the quantities required to hit an acceptable cost per unit ordered, and then couldn't move enough units.
Well, if you keep ordering too many GPUs multiple generations in a row and dont adjust your calculations, that is poor business.
80-watt HamsterAMD has been struggling for fifteen years to keep up with Nvidia. This is not new or unknown information. But if you think they were just sitting on their hands and letting it happen, I've got a bridge I'd like to sell you.
So it's not mindshare, it's AMD struggling to keep up with nvidia for 15 years. The truth emerges!
80-watt HamsterEven when comparable or superior, Radeon is still outsold by GeForce by a factor of five. Outside of enthusiast circles, GeForce == graphics. That's mindshare at work.
You know what? You're right. Nvidia DOES have great mindshare in the GPU space. And that is AMD's fault.

AMD, even when it was controlling nearly 50% of the market with evergreen, allowed their GPUs to age, not fixing drivers or investing properly in future products. They allowed nvidia to go unchallenged in the high end space for the 900 series, the 1000 series, AND the 2000 series. AMD have consistently shown their support to be second rate (the frame time controversy, horrible evergreen support, the GCN black screen debacle, the consistent issues with idle power management, the rDNA1 downclocking issues, and not directly related to GPUs, AMD's fight with its userbase on giving the 4 years of support they promised for socket AM4). They have consistently shown they will ignore user feedback until the media gets involved (EVERY SINGLE ISSUE I JUST MENTIONED).

Everyone seems to forget these issues persisted, in some cases for years, on AMD hardware. Then they wonder why joe regular doesnt want to screw with an AMD product again. They forget how many millions of consumers they abandoned with evergreen, then wonder why, about 6 months later, Nvidia's marketshare exploded. Real hard thunk that one.

The RX 6000 series was the first time AMD had a complete product stack since 2014. 8 YEARS they went without a full stack. That is absolutely insane. And it was the first to not have major driver fiascos in its lifetime since AMD bought ATI in 2006. Whatever excuses exist, that kind of inconsistency turns customers off of your many hundreds if not thousand dollar equipment.

AMD has nobody to blame but themselves for consistently dropping the ball on support. Nvidia's "mindshare" is a direct result of AMD being a 2nd tier brand with 3rd tier support, relying on its underdog "woe is me" status to keep it alive, and fleecing their customers the MOMENT they get ahead.
Posted on Reply
#86
Ferrum Master
TheinsanegamerNSo it's not mindshare, it's AMD struggling to keep up with nvidia for 15 years. The truth emerges!
It all about money. AMD lacked during those through buldozer times. They got GCN right after dumping VLIW otherwise it would be even more worse. This is the best they could do. But then they hired Raja again. And screwed GCN 3,4 again showing that he is talented making anemic products when at the helm. (consider product development times around 2-3years).

Only now they are putting things together as they have enough RD budget. So give em a break.

EVGA? It looks we have to put on the Swan Song. Everything indicates it.
Posted on Reply
#87
john_
TheinsanegamerNAMD, even when it was controlling nearly 50% of the market with evergreen,
You mean when in CPUs they where trying to sell Bulldozer and where going straight on the bankrupt cliff?
Yeah, it makes you wonder why they didn't throw a gazillion of money back then to improve their GPUs.

AMD was competitive until first GCN cards, like the HD 7970. Of course everyone was parroting that their drivers where bad, from back then. The fact that all developers where building their games on Intel and Nvidia systems(first demo XBOX machines from Microsoft that where put in a public place, where PCs running Intel and Nvidia hardware), leaving optimization and compatibility on Radeon GPUs as something to be fixed after release with a patch, wasn't an excuse. Because it was AMD and we never offer the benefit of an excuse to AMD. Now that all console games have FSR integrated because there is no point integrating DLSS in a console game, it's again AMD's fault that they have a head start.

So, Nvidia enjoys a head start. AMD's fault. AMD enjoys a head start. AMD's fault. Funny isn't it.

After HD 7970, AMD had to play with very strict financials. They where with one foot in bankruptcy. So they kept improving GCN as much as they could with the limited financials they had. Played some bets that didn't worked out at that time (HBM) and just tried to remain relevant in the market. Having improving their financials thanks to Ryzen and EPYC they managed to split the architecture to CDNA and RDNA so they can focus in both professional and gaming. Their RDNA1 was showing signs of a good start, their RDNA2 was great and only in RT behind Nvidia, their RDNA3, unfortunately just didn't worked. They probably where expecting huge performance increase in raster, never happened. At the same time they didn't focused on RT and they are paying it now, because Nvidia is moving the narrative of the market at will and everyone is looking at RT performance today, even those going to buy an RTX 4060 that will offer them sub 30 fps in some cases with RT enabled.
TheinsanegamerNEveryone seems to forget
Everyone seems to forget or excuse when Nvidia and Intel where having issues or pushing anticompetitive practices, but perfectly remembers every single case that something gone wrong with AMD's hardware and/or drivers, while also elevating it in the category of apocalyptic events.
TheinsanegamerNNvidia's "mindshare" is a direct result of AMD being a 2nd tier brand with 3rd tier support,
In the resent election in Greece (15 days ago) it was the first time in 50 years that the opposition not only didn't managed to gain percentage points against the government, but it was completely obliterated in the elections and it's leader resigned after 15 years. While they did made some big mistakes in their election campaign, it's also common knowledge to everyone that the government controls in a degree the media here. So it's always the government's narrative what is pushed as the truth to the public. We see on almost every show of every channel the host(s) asking a question to a government representative and letting him/her finish while nodding in agreement and then asking the same question the opposition representative, only to keep cutting him/her while trying to reply to the question.

Nvidia enjoys this kind of support from the press and the public. That's "mindshare" and marketing of course. Even if AMD was coming out with a killer RDNA 3 product, it would take them years to get significant market share. The same happened with Intel and Ryzen. Ryzen was offering more than Intel in many cases with much better efficiency. And what happened? In 202x all are looking single threaded performance, because that's where Intel keeps having an advantage (while consuming 300W of course, but we don't talk about efficiency this period, we might if Intel managed to fix it's manufacturing and starts winning there).

It's an uphill battle for AMD, even when having the best products.
Posted on Reply
#88
Bomby569
Their PSU's apparently only have 3 year warranty now, they are on their way for a complete shutdown
Posted on Reply
#89
odaniel
Gamers Nexus also mentioned that their BIOS dev team was let go in a recent video. It does sound like they may be winding down the motherboard product line.
Posted on Reply
#90
Redwoodz
john_Nvidia could undercut AMD and kill it. AMD just can't because

- Nvidia enjoys higher capacities than AMD from TSMC. Nvidia can flood the market with cheap GPUs, AMD can't, except if it decided to take capacity from Instinct, EPYC and Ryzen. Not gone happen for obvious reasons.
- Nvidia enjoys the marketing advantage and a much stronger brand. We see RTX 3050 selling much better than RX 6600 while RX 6600 is killing RTX 3050 in benchmarks. If AMD was lowering prices, Nvidia would follow. We see it now with RTX 4080. AMD in the end will manage nothing more than hurting itself. Nvidia will keep selling with lower margins, but still higher margins than AMD. AMD is at 50% profit margins, Nvidia will pass 70% if it hasn't done it already.

The mentallity of "Please AMD lower prices so I can buy cheaper Intel and Nvidia hardware", is a thing of the past. And that's a consumer choice, not AMD's fault.

AMD needs at the same time stronger hardware than Nvidia, more favorable press coverage than Nvidia, higher TSMC capacity from Nvidia to lower prices and try to get some market share. And even then it's not certain that people wouldn't continue buying based on brand.


This is 1+1 = 2. Really analysing the obvious here.
Where to begin. You are so full of bs in all your statements I can't even decide to where to start. The only advantage Nvidia owns is troll like you artifically inflating Nvidia's brand for free because it makes you feel superior.....lmfao. You and your like are completely clueless. You spout all of this nonsense over a completely misfound rumor from some overclockers tweet. Are you proud of yourself?
Posted on Reply
#91
john_
RedwoodzWhere to begin. You are so full of bs in all your statements I can't even decide to where to start. The only advantage Nvidia owns is troll like you artifically inflating Nvidia's brand for free because it makes you feel superior.....lmfao. You and your like are completely clueless. You spout all of this nonsense over a completely misfound rumor from some overclockers tweet. Are you proud of yourself?
Then avoid to start trolling and avoid trying to start a flame war in this site.

You want to troll and start flame wars?
Wccftech
Go there and enjoy the trollololand that site is.
Posted on Reply
#92
chrcoluk
I guess we will find out within a few months if this is just bait nonsense on the internet or if EVGA are covering up?
Posted on Reply
#93
HM_Actua1
So sad. End of an era. I'm glad I was apart of it during the glory days though.

Still rocking the EVGA PSU in both rigs and running 9900KF on the EVGA Z370FTW
chrcolukI guess we will find out within a few months if this is just bait nonsense on the internet or if EVGA are covering up?
No more GPU's, KingPin gone silent. Jacob gone to Nvidia. Zero PR from EVGA themselves. I hate to say this is more likely reality then a rumor. Makes me Sad. I really was a EVGA fanboy and user.
Posted on Reply
#94
evernessince
Bomby569Their PSU's apparently only have 3 year warranty now, they are on their way for a complete shutdown
According to their website, warranties are unchanged.
Posted on Reply
#95
R-T-B
Why_MeThe CEO should be fired.
Can't, as it's not a corporation as you all seem to think. EVGA is privately owned.
SOAREVERSORIt wasn't the fault of their CEO.
Given they don't have one, yeah, can't be.
Posted on Reply
#96
shoskunk
This thread is a circus. :)

1. This issue came up on multiple sites about a year ago and all of the sudden it's back again?!

2. The overwhelming trend points toward enthusiasts appreciating EVGA's products. They said they haven't left.

3. The tech space (h&s), in general, has been a cutthroat; throw whomever under the bus PR wasteland since 2018.

I dont believe they're exiting the market. They're waiting out the circus.

They're sitting on solid financials and working on a future time frame for re-entering the space at x product version.
Posted on Reply
Add your own comment
May 9th, 2024 08:45 EDT change timezone

New Forum Posts

Popular Reviews

Controversial News Posts