Tuesday, November 7th 2023

NVIDIA Plans 2024 CES (January) Launch for RTX 40-series SUPER?

Updated by
btarunr
 Updated: Discuss (81 Comments)
NVIDIA is reportedly planning to time the launch of its GeForce RTX 40-series SUPER line of graphics cards with the 2024 International CES, scheduled for January. This is according to kopite7kimi, a reliable source with NVIDIA leaks. The company tends to plan special GeForce RTX gaming events along the sidelines of big trade-shows for new product launches.

The mid-life refresh of the RTX 40-series "Ada" will see the introduction of three new enthusiast-segment graphics card models without disturbing RTX 4090 as the series flagship. In the higher end of things, the company is planning to launch the RTX 4080 SUPER, which could push the performance envelope further above that of the AMD Radeon RX 7900 XTX, and possibly prepare for the upcoming RX 7950 XTX. The unusually named RTX 4070 Ti SUPER could be designed to consolidate at the $800 price-point against the RX 7900 XT. The new RTX 4070 SUPER, meanwhile, could be designed to fix the company's standing at the $600 mark by beating the RX 7800 XT.
Update 05:29 UTC: MEGAsizeGPU revealed the retail branding inserts for boxes, for the RTX 40-series SUPER family. NVIDIA has changed the SUPER logo, replacing a stylized typeface with the same bland sans-serif typeface it uses for the main GeForce RTX branding. It even confirms the existence of the RTX 4070 Ti SUPER (two brand extensions clumped together).
Sources: kopite7kimi (Twitter), VideoCardz, MEGAsizeGPU (Twitter)

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81 Comments on NVIDIA Plans 2024 CES (January) Launch for RTX 40-series SUPER?

#26
P4-630
Only IF the price is right...
Posted on Reply
#27
bug
HyderzWell im genuinely surprised nvidia is releasing the super refresh...
but i guess certain imposing sanctions on china by united states caused them to lose money...
i guess this is stop gap plan until 50 series...
There won't be a replacement for Ada for another year. These SKUs will be 2 years old by then, probably Nvidia felt they were getting long in the tooth.
It's a bit strange there's no 4060 Super, that the most imbalanced card of the whole lineup. Maybe it's coming later (4060 will also be replaced later than the rest of the lineup). Or Maybe Nvidia doesn't care about those "cheap" cards. We'll see.
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#28
Tech Ninja
Why? AMD already getting wrecked by 4070 and 3080 in RT. And they said no new highend hardware for RDNA 4. This is simply unfair to AMD.
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#29
Denver
Ti super sounds funny. Why not "Ti ultra plus clown gold edition big nose² ?

They could simply launch a 12GB 4080(U$ 800) and 4080 ti.(U$ 1200)
Posted on Reply
#30
AusWolf
DenverThey could simply launch a 12GB 4080(U$ 800) and 4080 ti.(U$ 1200)
That was their original plan before the backlash from the media/community.LINK
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#31
Assimilator
4000-series SUPER is entirely an artifact of AMD not being able to put up a fight in the high-end, then releasing 7700/7800 extremely late and extremely expensive (in terms of OEM costs, as the PCBs are highly expensive). That means NVIDIA has little competition right now (in terms of making profit off their SKUs) and thus zero incentive to drop a 5000-series at this time, so a refresh of 4000-series is the most logical thing for them to do. And given that their costs per SKU are already relatively low, using slightly more powerful (expensive) chips to build new SKUs makes the most sense.

The naming scheme is of course bat f**k insane, because the whole point of naming schemes is to make it simple and obvious to purchasers that product A is a higher tier than product B, thus allowing them to make appropriate purchasing decisions. It's marketing 101, but NVIDIA has evidently decided that the only marketing they care about is RTX and AI.
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#32
AusWolf
Assimilator4000-series SUPER is entirely an artifact of AMD not being able to put up a fight in the high-end, then releasing 7700/7800 extremely late and extremely expensive (in terms of OEM costs, as the PCBs are highly expensive). That means NVIDIA has little competition right now (in terms of making profit off their SKUs) and thus zero incentive to drop a 5000-series at this time, so a refresh of 4000-series is the most logical thing for them to do. And given that their costs per SKU are already relatively low, using slightly more powerful (expensive) chips to build new SKUs makes the most sense.
If that was the case, then they could just leave the series alone and call it a day. No competition means I need no effort to win the race.

I think a more logical explanation is trying to milk gullible gamers a bit more with marketing by introducing a refresh that isn't really a refresh and doesn't offer anything more than the base series does.

Publicity, that's all what it is.
AssimilatorThe naming scheme is of course bat f**k insane, because the whole point of naming schemes is to make it simple and obvious to purchasers that product A is a higher tier than product B, thus allowing them to make appropriate purchasing decisions. It's marketing 101, but NVIDIA has evidently decided that the only marketing they care about is RTX and AI.
Yep, agreed.
Posted on Reply
#33
Assimilator
AusWolfIf that was the case, then they could just leave the series alone and call it a day. No competition means I need no effort to win the race.
Shareholders like new products being released regularly, even if those products aren't actually new. See: Intel and its "14th generation" CPUs.
AusWolfI think a more logical explanation is trying to milk gullible gamers a bit more with marketing by introducing a refresh that isn't really a refresh and doesn't offer anything more than the base series does.
Technically it will offer more (or at least we're expecting it to), by virtue of the fact that the SUPER cards will be using higher-tier GPUs that should have more performance. But it's obviously a milking exercise, that' what consumerism is ultimately about...
Posted on Reply
#34
AusWolf
AssimilatorShareholders like new products being released regularly, even if those products aren't actually new. See: Intel and its "14th generation" CPUs.
True. I feel it's deeply connected to what I said, though: publicity.
AssimilatorTechnically it will offer more (or at least we're expecting it to), by virtue of the fact that the SUPER cards will be using higher-tier GPUs that should have more performance. But it's obviously a milking exercise, that' what consumerism is ultimately about...
Technically, that is, by model name only, yes. Although, the 4070 Ti Super is not an upgraded 4070 Ti, but a nerfed 4080 in my books (it's based on the same GPU die).
Posted on Reply
#35
RayneYoruka
P4-630Only IF the price is right...
This is the right answer...

Only if the price is right..

Most likely I'lll stick to my 3080 till 5000 srries and just pick a 5090 down the line and forget about upgrading for like 4 years or 5 idk
Posted on Reply
#36
Sabotaged_Enigma
BigDogDINGBut little difference between 4060 and 4060ti.
Huh? 3072 and 4352 there's big enough gap for a 4060s. Back in the Turing era, this gap would be enough for 4 new skus
Posted on Reply
#37
bug
Assimilator4000-series SUPER is entirely an artifact of AMD not being able to put up a fight in the high-end, then releasing 7700/7800 extremely late and extremely expensive (in terms of OEM costs, as the PCBs are highly expensive). That means NVIDIA has little competition right now (in terms of making profit off their SKUs) and thus zero incentive to drop a 5000-series at this time, so a refresh of 4000-series is the most logical thing for them to do. And given that their costs per SKU are already relatively low, using slightly more powerful (expensive) chips to build new SKUs makes the most sense.
I don't think AMD has much to do with the date Ada's successor is released. It's based on Blackwell which was already nailed down a while ago. Sure, if AMD gave Nvidia a run for their money, the next gen would have been launched sooner. But not a whole year sooner.

What we're getting, I think, is manufacturing improvements, better yields trickling down to the market. Nvidia does that quite often.
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#38
Tsukiyomi91
boooooooorrrrrrrrriiiiiiiinggggg.... will continue to skip the entire 40 Series generation in favor for a 50 Series instead.
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#39
loracle706
These new cards are an aberration and have no reason to exist, it's just to keep prices up, in addition to having a shorter lifespan since they are pushed to the limit, instead of lowering prices altogether. simply, it's big rubbish, but hey if the masses swallow it why deprive ourselves of it, and drown people in a multitude of references which will make us do anything too by buying so much it gives the dizzy!!
Posted on Reply
#40
bug
Tsukiyomi91boooooooorrrrrrrrriiiiiiiinggggg.... will continue to skip the entire 40 Series generation in favor for a 50 Series instead.
Same here. But it depends on what the 50 series will look like. And I don't mean the 5090 Ti Super Duper Sell Your House to Get One, I mean the 5060(Ti). If that sucks as hard as the current 4060(Ti), I'll be happy to skip another generation or check whether AMD closes the RT gap.
Posted on Reply
#41
Bigshrimp
bugSame here. But it depends on what the 50 series will look like. And I don't mean the 5090 Ti Super Duper Sell Your House to Get One, I mean the 5060(Ti). If that sucks as hard as the current 4060(Ti), I'll be happy to skip another generation or check whether AMD closes the RT gap.
Same here. I really liked the RTX 4090's hardware specification, features, and performance, but not the price and size. Not a simple upgrade with my current power supply and case that I use with my RTX 3080 Ti. I will probably be waiting to see what the 5080/5080 Ti/5090 has to offer. Ngreedia will probably charge an exorbitant amount for the 5000 series, no question. :(
Posted on Reply
#42
ttnuagmada
Assimilator4000-series SUPER is entirely an artifact of AMD not being able to put up a fight in the high-end, then releasing 7700/7800 extremely late and extremely expensive (in terms of OEM costs, as the PCBs are highly expensive). That means NVIDIA has little competition right now (in terms of making profit off their SKUs) and thus zero incentive to drop a 5000-series at this time, so a refresh of 4000-series is the most logical thing for them to do. And given that their costs per SKU are already relatively low, using slightly more powerful (expensive) chips to build new SKUs makes the most sense.

The naming scheme is of course bat f**k insane, because the whole point of naming schemes is to make it simple and obvious to purchasers that product A is a higher tier than product B, thus allowing them to make appropriate purchasing decisions. It's marketing 101, but NVIDIA has evidently decided that the only marketing they care about is RTX and AI.
Nah, this is just the result of having plenty of higher chip bins sitting around. They can release updates to all of the cards, sell them for more, while essentially having to do nothing.
Posted on Reply
#43
rv8000
Super series is really nothing more than a means to maximize revenues. Whether it’s manufacturing improvements or excess dies, Nvidia will fit a SKU into every nook and cranny possible to avoid selling anything for less than what they deem it’s worth. On the bonus side for them, stuff like this fits perfectly into their upselling scheme due to the cluster **** of SKUs.
Posted on Reply
#44
Dahita
I love my 2070 SUPER. Still works flawlessly in 1080p, bought it for $620.09 4 years ago, good deal if you ask me. I'd be tempted to by a new SUPER now and upgrade to WQHD, but I seriously doubt it will last 4 more years at less than $1500 :(

So my 2 cents are it's probably good to wait for the next gen and pray that Intel Battlemage makes a decent dent on the market to calm prices down.
Posted on Reply
#45
Assimilator
Dahitapray that Intel Battlemage makes a decent dent on the market to calm prices down.
What a sad day.
Posted on Reply
#46
Denver
DahitaI love my 2070 SUPER. Still works flawlessly in 1080p, bought it for $620.09 4 years ago, good deal if you ask me. I'd be tempted to by a new SUPER now and upgrade to WQHD, but I seriously doubt it will last 4 more years at less than $1500 :(

So my 2 cents are it's probably good to wait for the next gen and pray that Intel Battlemage makes a decent dent on the market to calm prices down.
The chances of the next generation having better prices would be viable if Samsung were competing on an equal footing with TSMC, otherwise the price bar for entry-level and mid-end GPUs will continue to rise.
Even intel makes GPUs at TSMC...
Posted on Reply
#47
Isaak
So are the xx50 cards just not a thing anymore?
Posted on Reply
#48
bug
IsaakSo are the xx50 cards just not a thing anymore?
There are games where a 4060 card won't average 60fps at FHD. What would you do with a 4050?
Posted on Reply
#49
RayneYoruka
bugThere are games where a 4060 card won't average 60fps at FHD. What would you do with a 4050?
NVENC encoding, Thats all they are worth for LOL
Posted on Reply
#50
Isaak
bugThere are games where a 4060 card won't average 60fps at FHD. What would you do with a 4050?
I don't really care to play the latest and greatest AAA games at max settings. I'd just like an entry-level modern Nvidia GPU for gaming and image/video editing. I still play everything I want on my 1650S, but it's gonna die someday and I'm weighing my options. Guess 300€ is the new entry-point.
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