Monday, February 5th 2024

ASUS Named as One of Fortune's 2024 World's Most Admired Companies

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T0@st
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On February 1, ASUS announced that it has been included in Fortune's list of the 2024 World's Most Admired Companies, the ninth time it has achieved this honor. ASUS was recognized for its extraordinary achievements in areas such as global competitiveness, social responsibility, product service quality, and more. "We are honored to be recognized by Fortune Magazine once again," said Jonney Shih, Chairman of ASUS. "The reputation we have achieved is testament to our Design Thinking approach and our commitment to leveraging collective wisdom to bring users seamless and joyful digital experiences."

ASUS continues to relentlessly pursue incredible technological innovation, maintaining global leadership in motherboards, computers, monitors, graphics cards, and routers. Through collaborations with strategic partners, ASUS has strengthened its presence in the gaming, commercial, and industrial markets. Fueled by artificial intelligence, ASUS has also rapidly advanced its AI applications, integrating cloud services, efficient computing power, and big-data platforms, as well as expanding into diverse fields such as smart healthcare, smart transportation, smart manufacturing, smart education, smart cloud, and smart retail. Leveraging its impressive suite of services, ASUS is firmly establishing itself as a comprehensive AI enterprise.
The list of the World's Most Admired Companies is created by Fortune, a US business magazine, and Korn Ferry, a global organizational consulting firm. Initially, 1,500 candidates are selected and the finalists are chosen according to industry categories. Senior executives, directors, and securities analysts are then asked to rate the enterprises based on nine criteria, including investment value, quality of management and products, social responsibility, and ability to attract talent. Companies must score in the top 50% of their industry to be included in the list.

For more information about ASUS in the ranking, please refer to: fortune.com/ranking/worlds-most-admired-companies/
Source: ASUS News

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22 Comments on ASUS Named as One of Fortune's 2024 World's Most Admired Companies

#1
T-Cat
Truly a Nobel peace prize moment. Also that criteria smells of corporate greed immediately... "investment value" my (filtered). Oh and if you click the link NVIDIA is number 10... yeah truly a nobel peace prize moment. the top 10 list may as well be who can be the greediest company in the world. Though Costco is pretty nice but I'm sure they have their moments like any other company.
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#2
kapone32
This is an award for their application of the Greed coefficient. The fact that they charge the same for a 7900Xt as a 7900XTX from other brands is stupefying. It is why the Dual series seems so attractive but is barebones. Of course the sheep buy them up. I made the mistake of buying the X670E E Strix instead of the MSI X670E Carbon. Asus fooled you with a 2nd reinforced PCIe slot wired at X4 and of course that meant no support for my expansion card. It does have plenty of M2 slots though and when you have everything running at 5.0 it is a joy after long term use.

Having said that I have to commend them for their Acumen in creating Motherboards. The Strix and TUF line are actually compelling. The thing though is they are actively tryting to bring their laptop software to the desktop and that is not cool. Windows even copies the laptop in updating Windows and having Asus be the first program the system wants to install.
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#3
THU31
T-CatTruly a Nobel peace prize moment. Also that criteria smells of corporate greed immediately... "investment value" my (filtered). Oh and if you click the link NVIDIA is number 10... yeah truly a nobel peace prize moment. the top 10 list may as well be who can be the greediest company in the world. Though Costco is pretty nice but I'm sure they have their moments like any other company.
Definitely true, but then again, I have a slightly different perspective. I was using ASUS motherboards exclusively since 2008, never had a single major issue. But last year after the 7800X3D fiasco I decided to go with Gigabyte. And unfortunately I had an unsolvable USB audio issue, so after 3 months of troubleshooting I gave up and went back to ASUS, no issues with that board. Lost $100 on the mobo swap.

And I'd kind of say the same for NVIDIA. I had a few Radeon cards back in the day. Some of them I liked (9550 from 2004), but after my HD 7770 disaster in 2012, I swapped to an MSI GTX 660. And I've only had MSI GeForce cards since then (a total of 7 of them). So as expensive as their cards may be, I value the issue-free experience I've had with all of them.

Next time I upgrade I will definitely keep my experiences in mind. Much more valuable than opinions and dramas on the internet.
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#4
T-Cat
THU31Definitely true, but then again, I have a slightly different perspective. I was using ASUS motherboards exclusively since 2008, never had a single major issue. But last year after the 7800X3D fiasco I decided to go with Gigabyte. And unfortunately I had an unsolvable USB audio issue, so after 3 months of troubleshooting I gave up and went back to ASUS, no issues with that board. Lost $100 on the mobo swap.

And I'd kind of say the same for NVIDIA. I had a few Radeon cards back in the day. Some of them I liked (9550 from 2004), but after my HD 7770 disaster in 2012, I swapped to an MSI GTX 660. And I've only had MSI GeForce cards since then (a total of 7 of them). So as expensive as their cards may be, I value the issue-free experience I've had with all of them.

Next time I upgrade I will definitely keep my experiences in mind. Much more valuable than opinions and dramas on the internet.
True ASUS does make pretty good products but their quality in a few areas has been on a slow decline.

Gigabyte is much worse that is true and they do have... sometimes decent stuff but I would not buy a PSU from them for instance. AMD was basically shooting themselves in the foot on both CPU and GPU fronts for a long time until AM4 and the 6000 GPU series so not a surprise it was a disaster. Don't have much else to say but yeah it can be a gamble sometimes even if something is proven to be good.
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#5
Denver

Why the world no longer makes sense.
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#6
THU31
T-CatTrue ASUS does make pretty good products but their quality in a few areas has been on a slow decline.
What started to annoy me most about ASUS was skimping on basic features like USB ports. I have a lot of USB devices, and some of them don't like being connected to USB extenders/headers (usually those devices with cables). My previous ASUS Z370 mobo only had 5 Type-A ports on the back, my current one has 7 which is exactly what I need right now.
They also had a period of weak VRMs (and they're still not amazing on lower-tier models).
But they've definitely improved on those fronts in the last couple of years. Though prices have also gone up.

I also think that every company is allowed to make mistakes. It's how they handle those mistakes we should be judging. And what ASUS did with the whole 7800X3D situation was terrible. The Gigabyte board I bought had even more USB ports and it was cheaper, so that reinforced my decision to switch brands. Maybe I was just unlucky with the board I got, but now I would be scared to risk switching from ASUS again. So until an ASUS mobo fails me, I'll probably keep buying them.
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#7
thesmokingman
THU31So until an ASUS mobo fails me, I'll probably keep buying them.
They do most certainly fail. And when they do, dealing with Asus is like getting teeth pulled, its not fun. They do make very good products, generally... there's been some pos releases too. But yea I'd generally consider their stuff better than most but they also charge more too, and gah dread actually having to use rma....

Which is why I have to lol at the admired part, they're more of a necessary evil.
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#8
kapone32
thesmokingmanThey do most certainly fail. And when they do, dealing with Asus is like getting teeth pulled, its not fun. They do make very good products, generally... there's been some pos releases too. But yea I'd generally consider their stuff better than most but they also charge more too, and gah dread actually having to use rma....

Which is why I have to lol at the admired part, they're more of a necessary evil.
One of my very first posts on TPU was a rant on Asus return service for the X370 Prime.
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#9
T-Cat
In terms of motherboards the two I have tended to use are MSI and ASrock as both have been fine... though ASrock has always been annoying with its BIOS and MSI... has had VERY bad security breaches and other shenanigans in the past and security is far too important for what I do. Never had to deal with returns or warranty however so I don't know how bad the experience is for either.

Though I am currently using a EVGA DARK X570 and nothing comes close to it in terms of quality and firmware. Really wish EVGA was still in the motherboard market because no one and I mean no one is as willing to make a quality motherboard like EVGA. Hope motherboard quality doesn't tank in the future but without EVGA as a benchmark for motherboard quality, I have a bad feeling for the future for motherboards.
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#11
Nanochip
ROG charges the most ridiculous prices on video cards motherboards etc. and ASUS tech support is nothing admirable. It is a nightmare. So whoever gave out this award can shove it !
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#12
Daven
No accounting for taste I guess
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#13
LabRat 891
In the last decade+ when a company gets 'virtuous' awards, one can almost guarantee the company is acting in the opposite (and is merely managing PR).

Asus has fallen from grace, and they're saving face.
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#14
HisDivineOrder
Must have missed the whole "Whoops the SD card reader dies maybe because of heat or something but let's just tank the performance anyway, sorry bout that," ROG Ally moment last year or the whole motherboard problems.
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#15
Noyand
T-CatTruly a Nobel peace prize moment. Also that criteria smells of corporate greed immediately... "investment value" my (filtered). Oh and if you click the link NVIDIA is number 10... yeah truly a nobel peace prize moment. the top 10 list may as well be who can be the greediest company in the world. Though Costco is pretty nice but I'm sure they have their moments like any other company.
I mean, it's most admired among people who are doing big business as well, not admired by the consumers. The top 10 make sense based on those criteria. As a business, Nvidia is doing fantastic.
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#16
remixedcat
ffs.... that list is borked!!oh let's have a buncha scammers like big pharma and chase bank, and walmart and costco??? fr o_O

and nvidia basically said "ta hell wit da gamaz... we need da ai chipz fa big cumpaniez!"
Posted on Reply
#17
joemama
THU31Definitely true, but then again, I have a slightly different perspective. I was using ASUS motherboards exclusively since 2008, never had a single major issue. But last year after the 7800X3D fiasco I decided to go with Gigabyte. And unfortunately I had an unsolvable USB audio issue, so after 3 months of troubleshooting I gave up and went back to ASUS, no issues with that board. Lost $100 on the mobo swap.

And I'd kind of say the same for NVIDIA. I had a few Radeon cards back in the day. Some of them I liked (9550 from 2004), but after my HD 7770 disaster in 2012, I swapped to an MSI GTX 660. And I've only had MSI GeForce cards since then (a total of 7 of them). So as expensive as their cards may be, I value the issue-free experience I've had with all of them.

Next time I upgrade I will definitely keep my experiences in mind. Much more valuable than opinions and dramas on the internet.
Come on, these companies produce so many motherboards that you could easily find examples of someone that had one from brand A that failed and another from brand B that didn't for each brand.
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#18
JAB Creations
Asus screwed me over on my SLI 16X motherboard back in the mid-2000s. Sent me not one though two used replacements with the second one that literally look like someone got wildly too excited about it after they opened the box (no, worse than what you're thinking). I have refused to buy Asus for myself or my clients since in absolute. All they do is flood the market to get better positioning but when you need to rely on the part they absolutely don't stand by their products.
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#19
mtosev
I'm very satisfied with asus's products. Congratulations to them.

I own the following Asus products: graphic card, motherboard and router.
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#21
ThrashZone
Hi,
Clearly they've never bought and gone through asus support or rma on any product hehe
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#22
Random_User
THU31Definitely true, but then again, I have a slightly different perspective. I was using ASUS motherboards exclusively since 2008...
As for that year. Yeah that was a thing back then. But along with the quality of ultra premium motherboards, that overshadowed other MB brands, they came with an ennormous premium tax. By that time, $220 "premium" ASUS board, was considered "overpriced" compared to similarly speced ones from other brands, that toped at $100-120 for full ATX board with plenty of connectivity and features. The main selling point of early ROG motherboards, outside the very reliable and top quality VRM, were some additional features and options, as Wi-Fi, some fancy attachements and radiators, etc. Something that was not important, but what many other companies were lacking, excluding some nice game bundles. But it still could be easilly recommended for reasonable motheboards upper than medium and low end.

But at that time, the overwhelming majority of ASUS mobos were not the hi-end ones, capable of significant stable OC, but low end cheap rubbish boards. People just bought into the ASUS BS marketing, as the cheaper boards could be as good as their top. However that was not the case. The absolute majority of ASUS boards except some sturdy Crosshair, ASUS Maximus II Formula, and more basic P5Q, or workstation ones, were utter trash. The most of ASUS boards were even worse than their recently (by the 2008 times) spun off garbage division ASRock. Even trash Gigabyte was better, and most MSI boards were better, even solid overall, regardless of motherboard class (and also having fancy colour sceme as well, contrary to the boring poop-dye ASUS for lower end boards). That could be, because ASUS seems to had some subcontractor, that did the job accordingly the ASUS cheaping out requirements (but MBs still had Asus gauging tax nonetheless). So the services were flooded with their garbage. And if someone wanted reasonably priced, reliable "normal" intel motherboard, one would get the MB of intel themselves (made by Foxconn).
Later ASUS did the TUF brand, which eventually went down the slope. And seems everything they did, was garbage. What's all the hype from? Mediocre quality for premium prices. Bloatware that is integral part of their products..

This was exactly the beginning of ASUS's gauging empire. And it was exactly the same way, nVidia and other companies did get their $multibillion/trillion business. The ASUS tax is the only one thing that left from them, and it was inherent part since the begining.
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