It's not just DIY, all kinds of devices using storage and memory are affected. The LLM investment bubble will do incredible damage to healthy parts of the tech sector whilst offering very little in return for the trillions spent on it. We're probably heading for a technology nuclear winter that will be magnitudes worse than the early 2000s as it all unravels.

Broken ProcessorOn one hand I hate and lament this situation then on the other hand I look at eBay listings and see everyone trying to profiteer from the situation selling rRam they bought years ago for 5x what they paid makes me think maybe we deserve it.

I watched MLID vid a while back when he said no one will buy overpriced ram on the used market well that aged like milk.

Social media has turned people into FOMO slaves, it seems. The penetration of said information reaches even the sane now, and even they start wondering if they aren't missing out on something. Supported obviously by the previous 'hypes' they missed, imagine if they had invested in that Bitcoin early on...

Its a real challenge to keep your sanity.

Dirt ChipActually, the opposite is more responsible:
Those cards will be much more in 'service' than any other RTX\GTX line before.
This is just a (sarcasm) 1 year or so stop, than you will be entitled to buy them again (for the same or more $$).

That is, no new SKU's (super variants) are coming and even less are the 6xxx line.

This might be the last gen for the coming years.
If you want more, go and pay for cloud fps monthly.

Nah, this is temporary shit and it'll go away. Escalation like this cannot last and will always be followed by a massive depression.

BwazeI’m sure this isn’t completely true.

Nvidia will still make small batches, Jensen will cry he’s “cutting his own throat” to cater to gamers, providing for them “at his own loss”, and the astronomic price increases will be blamed on scalpers.

Jensen may or may not keep his promise to not raise prices.
He just stops selling the cheap ones ...
... and reduce amounts of the rest.

Blame (re)sellers for high prices.

BwazeWhatever the main cause is, the result is easily verifiable. RTX 5080 cards are disappearing from stock, even though they are steadily rising in price - base models have climbed from 1000 EUR to now at least 1250 EUR, in three weeks.

Prices without VAT
2024 September - 1050 € - rtx 4090 Waterforce (water cooled from Gigabyte) ... out of market few weeks later for good
2025 Black Friday - 1220 € - rtx 5080 Waterforce ... out of stock
2026 January 7th - 1300 € - rtx 5080 Aorus (Premium Air cooled) ... out of stock
2026 January 22nd - 1140 € - rtx 5080 Windforce (baseline model)

Baseline models are now more expensive than more powerful premium model just 16 months ago.

"pausing" aka artificially inflating demand and jacking up the prices...

Vayra86The penetration of said information reaches even the sane now, and even they start wondering if they aren't missing out on something.

I'd argue it's all about the monies! As one former great man said ~
Admittedly I never followed or backed that BS, like crypto, but when there's life changing events and your only option is expensive or more expensive stuff then $$$ is the only thing that can help (almost) unconditionally!

Vayra86Social media has turned people into FOMO slaves, it seems.

Not only FOMO.
Discount slaves too.
Bigger number on "Discount" means better "Deal". Regardless of the price.

My debit card is my counselor. It does not get all the advertised "discounts", just the final Grand Total to pay.

Vayra86Its a real challenge to keep your sanity.

It's not worth to keep my sanity to match this insane world standards.

I do not suffer with insanity.
I am enjoying every second of it.

R0H1TI'd argue it's all about the monies! As one former great man said ~

Spoiler

Admittedly I never followed or backed that BS, like crypto, but when there's life changing events and your only option is expensive or more expensive stuff then $$$ is the only thing that can help (almost) unconditionally!

Yeah except that supposed race to the top of the food chain is really a race to the bottom for everyone. For all of us chasing that $$$, there is an ever increasing amount of it sticking to the top 1%, strange isn't it? Its like we get that carrot so we start running after it, and the carrot never gets in range. So strange! Surely we aren't the architects of our own problems now? Hmmmmmm

I'm staggered that it doesn't dawn on people that all those ventures are really service providers. You simply sub to them, and they control all the pawns. You are one of those pawns, much like how you don't own your games if you have to go through a gateway to play them.

People are sheep, honestly.

RophWhy is MILD fanfiction posted here as news? Just embarrassing for TPU

Agreed 100%, it's really pathetic that this clickbait clown is put into a news article on the front page of TPU. Shameful.

ShadowizedAgreed 100%, it's really pathetic that this clickbait clown is put into a news article on the front page of TPU. Shameful.

The prices are already going up like crazy. What part of this is unbelievable?

Broken ProcessorOn one hand I hate and lament this situation then on the other hand I look at eBay listings and see everyone trying to profiteer from the situation selling rRam they bought years ago for 5x what they paid makes me think maybe we deserve it.

I watched MLID vid a while back when he said no one will buy overpriced ram on the used market well that aged like milk.

Yeah unfortunately people went and panic bought or profiteered on extra ram they had, the same thing happened with GPU's during the crypto scam, and GPU prices never truly went back down.
I fear the same thing will happen to RAM and SSD's, but these price hikes just don't seem sustainable.

Dirt ChipActually, the opposite is more responsible:
Those cards will be much more in 'service' than any other RTX\GTX line before.
This is just a (sarcasm) 1 year or so stop, than you will be entitled to buy them again (for the same or more $$).

That is, no new SKU's (super variants) are coming and even less are the 6xxx line.

This might be the last gen for the coming years.
If you want more, go and pay for cloud fps monthly.

For those who already have 50 series cards, perhaps they'll be forced to keep them longer, but I wouldn't expect prices to come back down to normal, and if Jensen keeps inflating the AI bubble, cards will be difficult to get.
Nvidia is the company that could get away with pushing consumers into a subscription service, they're already selling people on software over hardware for the sake of pushing RT as being the greatest thing ever. Meanwhile AAA companies are struggling, which needed to happen and is great to see IMO, as people are tired of overpriced poorly optimized games putting graphics over an enjoyable story or a game worth replaying, or being remakes over and over again, while the real innovation and games that everyone wants to play are in the AA and indie space.

Although the amount all of these companies are pushing AI, building datacenters they don't have enough power or water to utilize any of the hardware, none of these companies profiting from AI except Nvidia,the average consumer seeing higher electricity prices, none of this seems sustainable and it has to come crashing down at some point.

Vayra86Every single Nvidia generation in the history of its Geforce line up goes EOL eventually. It has always been dependant on the exact same metrics, and this is no different. Nvidia's bottom line. Everything else can get fucked. Every promise Nvidia makes on its proprietary featureset, is therefore an empty promise and always has been. It 'just' works as long as it works and Nvidia controls the keys. It gets developed as long as there's a profit in it for team green. There is no real industry support.

I do hope we can reduce RT to the gimmick it really is now, at last. Luckily the hardware situation simply enforces people to get real. As predicted.

The price of RT.
Lovely isn't it, how it works out exactly as I predicted when Huang was yelling ten gigarays at Siggraph before Turing got released. The tech is too expensive for gaming, the economy doesn't work out, you can utilize GPU power much more effectively than this (and make more money with it).

AI will meet the same fate, and Nvidia will have to adjust again. The economy doesn't check out. It costs far too much. Its just another iteration of crypto.

This time is a bit different, there isn't any "Super" refresh to replace the EOL line, but it's clear this time gaming doesn't even make a dent in their bottom line anymore.
Hopefully people start to realize all of Nvidia's promises with their proprietary ecosystem is just a bunch of nonsense to keep people dependent on those proprietary features, though I doubt it because as we've seen with crypto, even though Nvidia irreversibly damaged the GPU market, people rushed to buy the latest GPU's as soon as they were in stock and remotely affordable again.
Normally people used to criticize proprietary software when there was a hardware agnostic choice, and I think AMD and Intel need to collaborate on a open feature set for upscaling, a majority of enthusiasts are sold on RT, despite the cost and GPU power required generally not being worth the end result of a game having more reflections where you might not notice them anyway.

I recall Jensen said something about $10,000 gaming PC's, maybe that's the goal, wealthy gamers will own gaming PC's, while everyone else games in the cloud, or the much better alternative, goes back to older games and indie titles on older hardware. I hope the AI bubble pops sooner than later, it'll severely hurt the economy since every company is in on it and governments are dumping money into AI, though people need to see AI for what it really is, it's another scam driving up prices with no benefit for a majority of consumers.

MarkoszThe prices are already going up like crazy. What part of this is unbelievable?

If you can't see why somebody who's entire online presence is built to generate over-sensationalized clickbait "content" for ad-revenue shouldn't be trusted... I don't know what to tell you.

I think complete shift from making consumer products (PCs, GPUs, storage...) is coinciding with complete shift to cloud, subscription everything - even the hardware.

I mean, even the completely old school PC software that should run locally (Photoshop, Lightroom etc.) now has various "AI" filters and gadgets that rely on uploading your file and run it on their server - the next step is of course to run everything like that, there is no sense of "wasteful doubling of capabilities".

And that will also solve what to do with all the servers that are being made.

QuicksThis is getting ridiculous. Maybe governments should just put the world on hold for 2 years so they can build AI and get it over and done with.

Despite how it may appear to some, the world is more than video games and the graphics cards required to play them.

EndymioDespite how it may appear to some, the world is more than video games and the graphics cards required to play them.

Yes, it’s also the numerous cans of Monster Energy that are needed to play those. Thankfully, it seems that the AI market hasn’t influenced prices on those too much yet.

Oh, wait, you meant the actual real-world stuff! Euuugh, we don’t do that here around these parts. That’s stinky. Clearly, all the development in tech should be, nay, must be for the sale of me being able to play more generic AAA slop and, preferably, without breaking the bank.

It's not speculation, (this time) MILD just said something most retailers are already talking about.

Vayra86Nothing of value was lost here.

Trying to imagine how you must feel if you thought Nvidia was all-in on 'RTX'. Ten gigarays bruh! Feeling cheated yet? Or stoked to find out what the next software update on DLSS might bring? tsk tsk tsk


Every single Nvidia generation in the history of its Geforce line up goes EOL eventually. It has always been dependant on the exact same metrics, and this is no different. Nvidia's bottom line. Everything else can get fucked. Every promise Nvidia makes on its proprietary featureset, is therefore an empty promise and always has been. It 'just' works as long as it works and Nvidia controls the keys. It gets developed as long as there's a profit in it for team green. There is no real industry support.

I do hope we can reduce RT to the gimmick it really is now, at last. Luckily the hardware situation simply enforces people to get real. As predicted.

The price of RT.
Lovely isn't it, how it works out exactly as I predicted when Huang was yelling ten gigarays at Siggraph before Turing got released. The tech is too expensive for gaming, the economy doesn't work out, you can utilize GPU power much more effectively than this (and make more money with it).

AI will meet the same fate, and Nvidia will have to adjust again. The economy doesn't check out. It costs far too much. Its just another iteration of crypto.

RT would've come with or without Nvidia. Lumen proves this as it's clearly made with the idea that there would be no hardware RT to accelerate it. Epic will continue to push RT as part of their engine and the vast majority of higher fidelity games use UE5.

Just get you a 7900xtx and play with the AI bundle until this all blows over. I know you have plenty of games you can play without an upgrade. Ask me how I know.

EndymioDespite how it may appear to some, the world is more than video games and the graphics cards required to play them.

And the world isn't AI AI AI either, nor is it needed to get by for daily life. However some form of entertainment is, life is rather mundane without any hobbies. A majority of datacenters being pushed by tech billionaires for stealing data and art aren't needed either, a more realistic future is local LLMs that aren't harvesting private data and doesn't require an entire cities worth of electricity to power a chatbot or generate fake images.
Now I know saying AI is massively overrated, overhyped, and oversold is met with hyperbolic things like "but but cars but but electricity" except the AI being shoved in everyone's faces has next to no benefit compared to the damage and consequences it's causing.
AI isn't only affecting gaming graphics cards, it's causing a cold dark winter on the entire tech industry, with prices going up on everything containing ram and storage, products getting delayed or cancelled, also causing tech regression with ram configurations in PC's, and phones.

napataEpic will continue to push RT as part of their engine and the vast majority of higher fidelity games use UE5.

I'm sure Epic will, but Tim Sweeny just can't tell people to stop being poor and buy a new GPU when there won't be any new GPUs to buy. These game devs need to learn to optimize games or turn down the graphical fidelity so those UE5 games don't need a $1500 card to play at acceptable frame rates.

I think it's hilarious how these mega corps invest tax payer money into their globalism project, and whilst doing so actively fuck over consumers via shutting down products for their market tier.

EndymioDespite how it may appear to some, the world is more than video games and the graphics cards required to play them.

Some people need graphics cards for work. It's not just about games. 3d modeling/animation, scientific simulations, video editing, various art creation jobs, and more all require graphics hardware to some extent. I know people who don't even play games often, who use GPUs for their jobs.

vogonp42Some people need graphics cards for work. It's not just about games. 3d modeling/animation, scientific simulations, video editing, various art creation jobs, and more all require graphics hardware to some extent. I know people who don't even play games often, who use GPUs for their jobs.

For that you are using the RTX Pro solution not the gaming ones:
www.nvidia.com/en-us/products/workstations/professional-desktop-gpus/

Prima.VeraFor that you are using the RTX Pro solution not the gaming ones:
www.nvidia.com/en-us/products/workstations/professional-desktop-gpus/

This still affects the production and availability of those cards too. The RTX Pro line still has RAM and is the same/similar architecture, and I doubt it would magically be unaffected. Also, a lot of professionals I know simply use RTX gaming cards due to their previous availability.

NVIDIA is planning a roughly 30% price increase across the board

Jensen needs a new crocodile leather jacket

Nvidia was made big by Gamers. They only exist because of us!
Now the new ENVY-DIA puts Gamers under the Bus, and is embarrassed, that they ever had anything to do with Gamers!
AI is more Important now!
Gamers get F****D!
- ENVY-DIA

GrimlingNvidia was made big by Gamers. They only exist because of us!
Now the new ENVY-DIA puts Gamers under the Bus, and is embarrassed, that they ever had anything to do with Gamers!
AI is more Important now!
Gamers get F****D!
- ENVY-DIA

Gamers are the worst though, and deserving of everything they get.