Tuesday, August 7th 2007
Microsoft Lowers Price of Xbox 360 by $50
Microsoft Corp. today kicked off the greatest holiday lineup in video game history by announcing it will reduce the estimated retail price (ERP) of Xbox 360 by $50 (U.S.) beginning Aug. 8. Soon to follow, Electronic Arts Inc. (EA) will release its blockbuster video game title "Madden NFL 08" on Aug. 14. "Madden NFL Football," one of the most important mass-appeal franchises in video games, was the top-selling game of 2006 and is the top-selling franchise of the past 10 years. Only Xbox 360 offers a console for all interests and budgets.
"The fact that we have been able to keep our launch price longer than any other console while retaining our leadership position demonstrates that consumers believe in the value of Xbox 360," said Mitch Koch, corporate vice president, Global Retail Sales and Marketing Group, Entertainment and Devices Division at Microsoft. "On the eve of the best holiday games lineup ever and the launch of 'Madden NFL 08,' there has never been a better time to jump into Xbox 360."
Xbox 360 will enhance the value of its entire family of consoles beginning on Aug. 8. At a new ERP of $349.99 (U.S.), Xbox 360 offers an unsurpassed experience right out of the box with a 20GB hard drive, wireless controller, Xbox 360 headset, and more. For those looking for the ultimate value and the freedom to customize their console as they see fit, Xbox 360 Core System now has an ERP of $279.99 (U.S.). Xbox 360 Core System provides everything needed to start gaming while giving consumers the ability to add new features and accessories they want. Dressed in black and equipped with a 120GB hard drive, Xbox 360 Elite will be priced at an ERP of $449.99 (U.S.) for those who want the premium games and entertainment experience. In anticipation of this year's largest blockbuster game launch, the Xbox 360 Halo 3 Special Edition Console will hit store shelves in September with an ERP of $399.99 (U.S.). Featuring an authentic Spartan green-and-gold finish, this console will include a matching Xbox 360 Wireless Controller, Xbox 360 20GB hard drive, Xbox 360 Headset, an Xbox 360 Play and Charge Kit, and more.
In addition to being a great value, Xbox 360 is the only console on which consumers will be able to play all of this year's biggest titles: "Guitar Hero III: Legends of Rock" (RedOctane/Activision), "Halo 3" (Bungie Studios), "Madden NFL 08" (EA) and "Rock Band" (MTV Games). Xbox 360 is also home to the most exclusive games, such as "BioShock" (2K Games), "Lost Odyssey" (Mistwalker and Feel Plus), "Blue Dragon" (Mistwalker and Artoon Co. Ltd.), "Scene It? Lights, Camera, Action," (Screenlife), "Project Gotham Racing 4" (Bizarre Creations Ltd.), "Mass Effect" (BioWare Corp.), "Naruto: Rise of a Ninja" (Ubisoft), and "Ace Combat 6: Fires of Liberation" (NAMCO BANDAI Games). With a record-setting attach rate of 6.1 games per console sold (NPD, Life-to-date, June 2007), a new price and the greatest holiday games lineup ever, Xbox 360 has proved itself as the home of the best games and entertainment at the best value.
Source:
Microsoft
"The fact that we have been able to keep our launch price longer than any other console while retaining our leadership position demonstrates that consumers believe in the value of Xbox 360," said Mitch Koch, corporate vice president, Global Retail Sales and Marketing Group, Entertainment and Devices Division at Microsoft. "On the eve of the best holiday games lineup ever and the launch of 'Madden NFL 08,' there has never been a better time to jump into Xbox 360."
Xbox 360 will enhance the value of its entire family of consoles beginning on Aug. 8. At a new ERP of $349.99 (U.S.), Xbox 360 offers an unsurpassed experience right out of the box with a 20GB hard drive, wireless controller, Xbox 360 headset, and more. For those looking for the ultimate value and the freedom to customize their console as they see fit, Xbox 360 Core System now has an ERP of $279.99 (U.S.). Xbox 360 Core System provides everything needed to start gaming while giving consumers the ability to add new features and accessories they want. Dressed in black and equipped with a 120GB hard drive, Xbox 360 Elite will be priced at an ERP of $449.99 (U.S.) for those who want the premium games and entertainment experience. In anticipation of this year's largest blockbuster game launch, the Xbox 360 Halo 3 Special Edition Console will hit store shelves in September with an ERP of $399.99 (U.S.). Featuring an authentic Spartan green-and-gold finish, this console will include a matching Xbox 360 Wireless Controller, Xbox 360 20GB hard drive, Xbox 360 Headset, an Xbox 360 Play and Charge Kit, and more.
In addition to being a great value, Xbox 360 is the only console on which consumers will be able to play all of this year's biggest titles: "Guitar Hero III: Legends of Rock" (RedOctane/Activision), "Halo 3" (Bungie Studios), "Madden NFL 08" (EA) and "Rock Band" (MTV Games). Xbox 360 is also home to the most exclusive games, such as "BioShock" (2K Games), "Lost Odyssey" (Mistwalker and Feel Plus), "Blue Dragon" (Mistwalker and Artoon Co. Ltd.), "Scene It? Lights, Camera, Action," (Screenlife), "Project Gotham Racing 4" (Bizarre Creations Ltd.), "Mass Effect" (BioWare Corp.), "Naruto: Rise of a Ninja" (Ubisoft), and "Ace Combat 6: Fires of Liberation" (NAMCO BANDAI Games). With a record-setting attach rate of 6.1 games per console sold (NPD, Life-to-date, June 2007), a new price and the greatest holiday games lineup ever, Xbox 360 has proved itself as the home of the best games and entertainment at the best value.
22 Comments on Microsoft Lowers Price of Xbox 360 by $50
kudos to them.
the companies could charge you double if they saw fit and they would do it if people still paid it.
E-mail the companies!! :toast:
Better than Americans? Are you saying there are no bad neighborhoods in the EU? I've been there, that is not the case at all. There certainly are places where I was afraid for my life and plenty of places where I heard gunfire.
Don't judge an entire country based entirely on what you see in the bad areas, because if we did that you wonderful EU would look just as shitty as you make America out to be.
Don't complain about paying more either, the average wage minimum wage in Europe is about double the minimum wage in America. So we pay less for products, but we make less too. And how exactly can the companies make the prices lower if they wanted to? They are already losing money on the consoles, why should they take an even bigger hit and absorb the extra taxes/tariffs just because European governments feel the need to ass rape any foriegn business that tries to sell product in their counties?
You are so wrong...
You pay more for rent/morgage for youre living, thats why you earn more than us, and as a bonus youre products are much cheaper than ours. But we earn much less, because we our living(rent/food) is pretty cheap. But as a minus we have less money and our products cost more. So if you are a working class person as I am, you have much less money over after all the bills than a working class person in the U.S. But we dont need as much money either to live, but all technology and cars and everything so called extra non vital things are much more expensive here.
Ps. Sweden has one of the worlds highes taxes also, but atleast we get free health care... and all children under 18 get free dental care. But for a grown up paying 33% taxes when earning under 20.000kr(ca 2200$) and if you earn more than 20.000kr taxes could go up high as 40-50% depending on how much you earn. So the more you earn the more you pay taxes...
You say making over 20,000 kr=40-50% tax. A middle class worker after taxes, and insurance generally loses 40-50% of their pay. We get taxed quite a few times, we have a property tax, state tax, federal tax, and I think we also have county taxes. Alot of things in Europe are expensive btw, come and visit America, if only for the cheap food :rockout:
Oh wait, they already do charge double.
and idiots pay it.
So i think its just a matter of the webmasters not updating there sites fast enough.
And one thing more: We have property(house) tax, car tax, wealth tax, we pay taxes on everything you can think off, everything that has a price and everything that is worth something has its own tax... :)
Our VAT is 25%...
Conlusion is this: We have less money and we pay more...
Sorry for all this Off topic stuff.... :)