Friday, October 19th 2007

Halo 3 Blamed for Poor Movie Attendance

Most movies that come out in America target a very slim demographic: the 18-34 year old male. However, Hollywood is facing one of the weakest box office performances on record. Instead of looking at the movies in circulation or in production, they are very quick to blame Halo 3, which also targets the 18-34 year old male demographic. "The Heartbreak Kid" is a fine example of this, according to Hollywood. Initial estimates hoped that this movie would make $25 million on the opening weekend, but in reality, it hardly made over $14 million. This is absolutely paltry compared to Halo 3 sales, which were $300 million in the first week. While "The Heartbreak Kid" may have gotten relatively mediocre ratings, Hollywood would much rather blame the extreme success of Halo 3 than look inwards and wonder whether or not people really want to see movies like "The Heartbreak Kid".
Source: DailyTech
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27 Comments on Halo 3 Blamed for Poor Movie Attendance

#26
imperialreign
y'know . . . considering ticket prices here, I can't honestly justify spending $20 for a sub-par movie that is just a cookie-cutter image of another movie

It's easier to just wait the 2.5-3 months from the initial release date for the movie to be out on DVD, and then spend $5 to rent it. At least watching it at home, you can pause the movie if you've got to go hit the bathrooom or whatever . . .
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#27
Cold Storm
Battosai
Why Spend the money? You can wait to go and rent the movie at YOUR HOME, with the sound UP as loud as you want, and pay A LOT LESS. I Can Cook what I want and eat like a King. I rather spend the little money and have a lot more fun, than spend more money and just wish and hope I like this movie... Look at the dvd sells and rentals...
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