Monday, April 7th 2008

AMD plans to reduce workforce by 10%

In a disappointing but agreed upon move, AMD has decided to cut 10% of its workforce due to lower than expected first quarter financial results. The majority of business segments (mainly CPU) did not meet financial targets and in most cases lost money (again, mainly CPU). The cuts will hit all groups (including the ones that generated profit like the graphics division, albeit at a smaller scale).

AMD currently employs 16 000 in its workforce; a 10% cut will mean approximately 1600 people will be relieved. The cuts are expected to begin mid-April and finish by the end of the 3rd quarter of 2008.
Source: BusinessWire
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76 Comments on AMD plans to reduce workforce by 10%

#26
blkhogan
We had better hope AMD holds on and pulls through it in one piece. They are the only real compitition that Intel has. If they were to go under Intel would corner the market. We all know where that will take us. Don't think it will really happen, but AMD was close to it before they bought the shares to ATI.

-Hogan
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#27
ShadowFold
If AMD goes out the Q6600 would cost as much a Q9770 and who the hell knows how much the Q9770 would be...
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#28
Silverel
Did anyone see the article the other day about how if they sold their fab plant in NY, it'd be worth over a BILLION dollars? They're sitting on their hands. They like that fab plant and want to keep it. You can bet long before they go out of buisness, that fab will be sold to someone. This is just another backup plan to avoid it. Selling their fab plant will keep em out of the hole for a few years straight, and pay off their interest. They just have to survive until they're allowed to sell it is all. NY subsidized a lot of the construction of that plant, and they don't want it to go either.
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#29
blkhogan
SilverelDid anyone see the article the other day about how if they sold their fab plant in NY, it'd be worth over a BILLION dollars? They're sitting on their hands. They like that fab plant and want to keep it. You can bet long before they go out of buisness, that fab will be sold to someone. This is just another backup plan to avoid it. Selling their fab plant will keep em out of the hole for a few years straight, and pay off their interest. They just have to survive until they're allowed to sell it is all. NY subsidized a lot of the construction of that plant, and they don't want it to go either.
This is true. The only draw back of that is how many companies 1- have that kinda money in todays market? 2- could utilize the state of the art fab plant? I know that there are a few that could, but do they want to spend that kinda money?
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#30
Dangle
All AMD needs to do is release a better proc than Intel's fastest. Then they'd get FREE plugging/advertising all over the media and the internet.
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#31
Unregistered
I will go outside and paint an AMD logo on the Large Supermarket next to me!
Then I will Paint the streets Like AMD was there! :D
I need spray, black cloths, a mask, a light...
Hmm An a good slogen! But Somthing New, and Funky!

:rolleyes:
#33
suraswami
moto666I think I can do better then this idiots by AMD :D:D:D
"Like Intel Inside Idiots outside"?
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#35
Unregistered
dccool879AMD has had sweet advertisment!!

this one is better and far more expensive
#37
BumbRush
i love amd, but their marketing has alwase sucked, if amd got off their asses hired a good marketing team they would beable to gain market share even if they arent the fastist, people want cheap and "good enought" more then pay alot to get more perf.

im quite happy with my amd system, and my next upgrade WILL be amd, i know some will say its stupid to go amd now, but amd has ALWASE treated me right, unlike intel where i have had to FIGHT to get a replacement chip from rma because they didnt have the model i sent back in avalable anymore, only higher end chips and they dont like giving u a free upgrade even if its only a side step from a 90 to 65nm chip with same perf.
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#38
btarunr
Editor & Senior Moderator
Ahem, marketing teams don't decide that, marketing budgets do. Back when AMD was doing well with its Athlon64 success, it stepped up marketing, the local stores were decked wall-to-wall with AMD posters and banners. I have three posters in the closet and back in 2005 I remember replacing 'Big Arnie' with Athlon64 FX in the bathroom.
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#39
FreedomEclipse
~Technological Technocrat~
wasn't it not so long ago when they fired their Marketing guy & hired another one?????

I remember seeing it here on TPU. somebody tell that C*nt to stop f**king around & do his job otherwise it'l be HIS ass included on the next out bound choo choo train

AMD has advertised in the earlier 939 years - stuck their logos on a few games but not enough why cant they come up with something like the Nvidia game skit you usually see when booting up Unreal Tournament 2003/2004 with the old slogan "as it was ment to be played"

AMD really need to f**king buckle the f**k down & get their sh*t together & say f**k everyone & everything else, we are going to f**king start a revolution & reclaim back their rightful market share as well as giving Intel a run for their f**king wallets

you know what AMD? hire me as chief f**king motivator & I will make heads f**king role. I will beat you the the very last nanometer of your insignificant sh*tty lives until you release something that wouldnt make a good paper weight.

I want results not f**king exscuses.
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#40
btarunr
Editor & Senior Moderator
Control your emotions. Without a proper marketing budget, they can't have their staff go door to door like school-kids belonging to some environmentalist group. So you can't really blame the marketing staff when the company doesn't want to spend on marketing. You can blame the staff only IF they made adverts and run marketing campaigns that didn't cause expected response from the market. They didn't (except may be the Phenom and Dare to DIY). Phenom didn't meet expectations but X2 5000+ Black Edition sold reasonably well. So, blame the marketing budget and their engineers that failed to deliver a product that lived upto its hype (Phenom).
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#41
OzzmanFloyd120
SilverelDid anyone see the article the other day about how if they sold their fab plant in NY, it'd be worth over a BILLION dollars? They're sitting on their hands. They like that fab plant and want to keep it. You can bet long before they go out of buisness, that fab will be sold to someone. This is just another backup plan to avoid it. Selling their fab plant will keep em out of the hole for a few years straight, and pay off their interest. They just have to survive until they're allowed to sell it is all. NY subsidized a lot of the construction of that plant, and they don't want it to go either.
Maybe they should start talking numbers with Intel?
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#42
BumbRush
btarunr, amd's marketing team has sucked forever, its NEVER been good, if they had 1/100 the team intel or nvidia have they would at least have some combine adds with acer and such on tv for laptops and such, problem is that their marketing teams a joke, not that they lack funds to market themselves.

even back when they had those posters it didnt help much, because they had no genral name recognition, tv is how you get that first, hence all the intel inside/core2 powered commercials with dell and the like, u do know that intel and dell work togather on those adds dont you?

if amd did the same thing maby they would become a known name insted of just being considered a "cheap intel knockoff" like alot of ppl think they are.

no joke i have acctualy had people tell me amd suck because they are just a cheap knockoff of intel, and that was when a64 was kicking the hell out of the p4/p-d, when i talked to those ppl there reasioning wasnt because they where intel fans, but because they didnt know that amd has been around a VERY long time and has acctualy invented some of the tech intel has been FORCED to use(x86-64) one of them ended up getting an amd based laptop just after turion 4000+ chips came out thanks to talking with me, at the time NOTHING intel had was close to as powerfull, and all the intel laptops had worse batt life and intagrated intel video, the turion had x600 onboard with its own 256mb ram(yeah yeah i know slow but better then any intagrated is)
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#43
btarunr
Editor & Senior Moderator
Marketing needs money, which AMD isn't willing to spend on. Back when their cash registers were ringing (2003~2006) they had the money and they did spend it on marketing. They made retailers put up posters, gave away free goodies to retailers and OEM partners, etc. My cousin has a black Phenom t-shirt and a red lava-lamp (ATI), he works for a big-time distributor.

Agree they had very few of those TV-commercials that Intel splurges on but the thing is, TV-commercials cost a bomb. AMD India ran a "Brilliance in multi-tasking" ad campaign and also held several contests and sweepstakes. Online .swf ads aren't that expensive and they did run the "Smash that hourglass" ads when they launched Athlon64 X2 but that dried up too. What does it indicate? Does it indicate a 'sucked forever' marketing dept. or does it indicate that AMD isn't investing on marketing? I'd choose the latter. Yes, when the board decides not to allocate any more funds on marketing, how can you blame the marketing dept?
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#44
Morgoth
Fueled by Sapphire
DangleAll AMD needs to do is release a better proc than Intel's fastest. Then they'd get FREE plugging/advertising all over the media and the internet.
yea that would be so hard for amd..
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#45
btarunr
Editor & Senior Moderator
It wasn't hard for AMD to "Clawhammer the Netburst". A magic product from either side comes totally out of the blue so we just have to wait.
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#46
Morgoth
Fueled by Sapphire
yea even if the manage to get somthing like 5-10% faster then intel core 2 dou architect based cpu Nehalem is still 30% faster then c2d
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#47
InnocentCriminal
Resident Grammar Amender
We can only hope that AMD's 45nm high-end Phenoms can actually claw back some of the performance crown. That way we'll have a nice competition again instead of Intel pissing all over AMD.
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#49
suraswami
www.anandtech.com/cpuchipsets/showdoc.aspx?i=3272&p=1

The above article clearly shows how the 6400 is capable of scoring more, than few Core2s and even Q6600 at default speeds in few benchmarks. Only we overclockers know the difference when overclocked etc. Average/below average joe will know nothing about it. But Intel managed to spend a foturne to market their dumb ass Netburst and still spending a lot in marketing.

AMD needs to do that. Have confidence in their product line and start spending few more on the marketing.

According to my books PIII and A64 are the best invented architecture. Core2s are nothing but overclocked 2 PIII cores glued together. Don't know what good is that in terms of tech advancement? People are fond of just jumping over the fence without even knowing anything about where they are going.

Intel did nothing interms of tech advancement. Who got the first 64 bit? Who got the first energy efficient procs? Who got the integrated memory controller? Who got native Quad? And who bought the first unified HD decoder? -- All AMD/ATI.

Intel - they reinvented the global heater:D Intel is just following the foot steps of AMD and people believe Intel did everything. What an idiotic world we live in:shadedshu
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#50
pepsi71ocean
AMD should hire me, ide walk into that board room and say to them all by the time i leave this office less than half of you will still be in here. Thats what my uncle did at Sears. Heck AMD should hire my uncle, hell fix them right up.
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