AMD Surpasses NVIDIA in Discrete Graphics Shipments

[happita]

When was the last time ATI took the lead in discrete and overal gpu market from nvidia? Going on memory it's been, what, 7 years?

When did their lead dimiinish? Was it during the X8xx series or X18xx series? I don't quite remember.

However, this is undeniably a good thing. Once Nvidia catches up, AMD will have gained a siginificant amount of market share and therefore will appeal to a greater audience than before. This is not to say that prices will immediately change, but every company has taken the same strategy at one point or another.
No competition = charge whatever they want with no decrease until there is competition. Simple as that. Even though AMD is the underdog, they are still all about profits just like any other company. With all that said, I really do hope Nvidia kicks it into high gear so that we consumers can benefit from the result.

 

[theeldest]

Stock 460 is not on par with a stock 5850, far from it.

But for the sake of argument, let's assume the 460 *is* on par with the 5850. The problem is that looking at Die size, it should be on par with the 5870.

The only reason we're comparing it to the 5830 and 5850 is because that's where it's priced. Due to the die size, ATI could drop the price of the 5870 to match the 460 and still be making a profit.

 

[Tatty_Two]

The GTX460 is not direct competition for the 5850, it is cheaper for a start, well in the UK is certainly is by a fair margin, it competes against the 5770 in 768MB guise and the 5830 in 1GB guise, as I understand it, it's derivitives are faster than it's opposition and price competative.

Additionally, as I understand it "Mainstream" roughly equals low and low > mid, seeing as fermi already has 3 models above the 460, I would call the 460 (certainly 768MB variant) low/Mid, granted not low but at least some of that "Mainstream" market will be targetting 5750/5770/5830/460 (768) although I appreciate as both sides add further models the picture gets very blurred.

 

[crazyeyesreaper]

i still look at it this way the 5850 arrived at $259 msrp in the states at that price amd was making a profit. Now with larger volume shipments etc in reality if ati so decides i would willingly bet the 5850 could be dropped to $200 and still turn a profit If needed, and the 460 IS a good card but lets face facts it may be cheaper then a 5850 but then it well should be as stock vs stock and oc vs oc theres a 10-20% different in performance which is evident in the price. Now with that said the major point here is Nvidia STILL cant drop prices. Well thats a bit wrong they could drop prices but there profit margin would shrink. Fact is at this point Nvidia can drop prices to gain market share but ATi can drop there prices and maintain a profitable product. Thats where Nvidia is currently losing. Also we need to face facts the average consumer is a complete moron so in that idea they see ATi DX11 gpus avaible at EVERY price point and for Nvidia they see DX11 from $180+ meaning theres an entire segment dominated by ATi that makes up the majority of discrete gpus in the OEM world. OEMs do not update hardware on a regular basis as such this change over will hold untill AMD/ATi release there new gpus in October (supposedly) at that point the new gpus will probably not be stellar more likely they will be to much like the 4770 a test on what to expect from the new architecture to come and possibly work out issues. That said currently i expect the market ratio to start to even up a bit. Simply put if you look at Intels IGP vs Nvidia and ATi the 2 companies fanboys love for there great 3D performance STILL intel dominates greater then 50% of the market so in that sense ATI and Nvidia combined still dont out muscle there inferior on the gpu front competitor that said things will probably continue as they are Intel holding around 50%-55% and nvidia and ati going back and forth on the remaining 50% of the market for the foreseeable future.

 

[eidairaman1]

To this Day the Radeon 7000 is still being sold

 

[alexsubri]

nVidia stocks..

 

[Imsochobo]

nVidia stocks..

http://financialphilosopher.typepad...ized/2008/04/17/stock_panic_rollercoaster.jpg

Thats amd's stocks, i've made a fortune on it! or atleast for a student to be


Hopefully amd will fight intel at cpu with fusion and bulldozer.

Nvidia will fall unless something majical happens, like that they get to build in designs in cpu'n for fusion or something.
Or that intel buy them up when they've fallen low enough.

Announcement of 6xxx this year, and nv is still only out with 4 cards with dx11.

 

[DaedalusHelios]

"This announcement came after Apple announced a series-wide transition of graphics chips inside its Macbooks, iMac, and Mac Pro computers to AMD's ATI Radeon from NVIDIA GeForce."

^ Personally i think that's going to hurt Nvidia alot as Mac is growing like wild fire lately and doesnt look like slowing down. Honestly i can see AMD continue to grow from here for awhile yet.

Nah Apple is boutique computers only. Dell, HP and others swing more weight and sell more units and always will. Now the cell phone and small media device market they are serious power players in. But system built computers they do well "profit per unit" but not as high of a quantity as many others.

 

[Tatty_Two]

But for the sake of argument, let's assume the 460 *is* on par with the 5850. The problem is that looking at Die size, it should be on par with the 5870.

The only reason we're comparing it to the 5830 and 5850 is because that's where it's priced. Due to the die size, ATI could drop the price of the 5870 to match the 460 and still be making a profit.

People don't care about die size, most don't even care about efficiency, 90% users only care about bang for buck performance. As for die size in realtion to profit, yes i agree there is a close relationship but die size is not the only factor, profit margins remain slim in most cases, production costs remain relatively high, you may find that it costs AMD as much to produce a card as it does NVidia even though the ATi die size is smaller because of those other factors.

I remember when the 2900 and 3870 both came out, in order for ATi to actually sell units they had to drop prices fairly dramatically as their products could not quite compete with the opposition (if I remember rightly the 3870 had a smaller die size than the 8800GT back then... I might be wrong there though), just as NVidia had to with the GTX280, both companies more or less admitted that they were making losses on their products just to stay in the market.

 

[Sihastru]

But here's the money shot, if back in Nov 09, these cards were out at the same price point as now I'd have probably bought 2 x GTX 460's (overclocked and 1GB) instead of my HD 5850's. But they weren't and a 5970 still beats GTX460 sli'd (read reviews) - and 2 x 5850 = 5970.

Nuff said.

Holy c**p, Batman, why does 460 bucks worth of kit (460 SLI) need to beat cards that cost 620 - 700 bucks (the 5970 price, due to shortages, is far from the 630 bucks they say it should be, but two 5850 XF could be 620 bucks)? Nov 09 passed, nostalgia is fine for bar stories, but we now live in the present.

SLI scaling is at an all time high, XF scaling is still just meh. Also I said a stock 460 gives the 5850 "a run for it's money", not that it beats it. I would bring Tessellation into the mix, but that would be fighting dirty.

 

[Tatty_Two]

Historically, if a card is released that has an excellent value to performance ratio, in this case lets call it a 460, and it was released sometime after it's competition, lets call that the 5770/5830/5850 (I only put 5850 because some are putting it in this context), the release of that card has an impact on the competition not just because at the point of release it may take away many potential buyers from the competition but also and perhaps more importantly, because lots of owners of the 5770/5830/5850 will change their cards to a 460 or 460 sli, what this does is flood the market with used stock that slows down retail sales dramtically, my point being, that this is one of the very reasons why both sides continually bring out so many different varieties of the same basic architecture.

 

[yogurt_21]

When did their lead dimiinish? Was it during the X8xx series or X18xx series? I don't quite remember.

However, this is undeniably a good thing. Once Nvidia catches up, AMD will have gained a siginificant amount of market share and therefore will appeal to a greater audience than before. This is not to say that prices will immediately change, but every company has taken the same strategy at one point or another.
No competition = charge whatever they want with no decrease until there is competition. Simple as that. Even though AMD is the underdog, they are still all about profits just like any other company. With all that said, I really do hope Nvidia kicks it into high gear so that we consumers can benefit from the result.

it was during the X8xx series. Nvidia trumped up sm 3.0 on their 68xx and made ati seem like dinosaurs. There was also the issue of the mainstream as the x700pro simply couldn't compete with the 6600gt. (while lacking sm 3.0 support, even though id didn't matter at that time) and that was the first series to offer sli, which was simply easier and better at the time than ati's master/slave based crossfire.

didn't matter that the X800XT (PE) was on par (or in some cases faster) with the 6800 ultra, it mattered that nvidia blasted them for lacking new tech and ati was losing in several key price points, as along with the 6600gt/x700pro issue, the 6800gt was faster than the x800pro.

that's when nvidia took the lead and held it basically until now. Ironic being that ati had just aquired the lead with the 9700 series, held and expanded it for the 9800 series, and then lost it the next gpu launch.

 

[theubersmurf]

It seems to me the difference in marketshare was negligible until the G80 came out. Which jibes with my memory of it being about four years ago that the marketshare changed significantly to favor invidia.

 

[inferKNOX]

Wow, there's some weird talk here about 1GB 460s matching 5850s.
Even though every single review, by reputable reviewers, I've seen speaks otherwise in volumes.
Guess it's true that love is blind...