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AMD Attempts to Resolve Radeon RX 6750 GRE Supply Issues in China

According to a recent MyDrivers news piece, graphics card models based on AMD's China-exclusive Radeon RX 6750 GRE GPU are "selling like hotcakes" in the region. Team Red's Radeon RX 6750 GRE was released last October, and made available in two memory configurations: 10 GB with a recommended starting price of 2219 RMB (~$312), and 12 GB going for 2379 RMB (~$335). Industry experts were surprised to hear about the mid-range Navi 22 (RDNA 2) GRE card becoming a popular choice in mainstream and budget-conscious gaming circles—as of early January, AMD has taken the unusual step of delaying its Radeon RX 7600 XT launch in China.

Chinese hardware news outlets are reporting that the 12 GB variant is selling for as low as 2239 RMB (~$315) at select retail sites—customers are reported to be snapping these cards up due to an irresistible "price-to-performance ratio," despite onboard technology being almost three years old. AMD is reported to be implementing a "strict" price control policy to prevent unbalanced supply conditions—Wccftech suggests that adjustment "instructions" have been sent out to AIB partners. The MyDrivers article points out that the policy adjustments will take time to stabilize Radeon RX 6750 GRE prices—the aforementioned 2239 RMB shop offers were still live late last week (report is dated January 26).

AMD Withholds Radeon RX 7600 XT Launch in China Amid Strong RX 6750 GRE Sales

According to the latest round of reports, AMD has decided not to include China in the initial global launch of its upcoming Radeon RX 7600 XT graphics card. The RX 7600 XT, featuring 16 GB of memory and based on AMD's next-generation RDNA 3 architecture, was expected to launch soon at a price of around $300. However, the company is currently re-evaluating its Chinese GPU launch strategy due to the runaway success of its existing Radeon RX 6750 Golden Rabbit Edition (GRE) series in the region. The RX 6750 GRE cards with 10 GB and 12 GB configurations retail between $269-$289 in China, offering exceptional value compared to rival NVIDIA RTX models. AMD seems hesitant to risk undercutting sales of its popular RX 6750 GPUs by launching the newer 7600 XT.

While the RX 7600 XT promises more raw performance thanks to advanced RDNA 3 architecture, 6750 GRE, with its RDNA 2 design, seemingly remains efficient enough for most Chinese mainstream gamers. With the RX 6750 GRE still selling strongly in China, AMD has postponed the RX 7600 XT introduction for this key market. Final launch timelines for the 7600 XT in China and globally remain unconfirmed by AMD at time of writing. The company appears to be treading cautiously amidst the shifting competitive landscape.

AMD's Radeon RX 6750 GRE Specs and Pricing Revealed

There have been several rumours about AMD's upcoming RX 6750 GRE graphics cards, which may or maybe not be limited to the Chinese market. Details have now appeared of not one, but two different RX 6750 GRE SKUs, courtesy of @momomo_us on Twitter/X and it seems like AMD has simply re-branded the RX 6700 XT and RX 6700, adjusted the clock speed minimally and slapped a new cooler on the cards. To call this disappointing would be an understatement, but then again, these cards weren't expected to bring anything new to the table.

The fact that AMD is calling the cards the RX 6750 GRE 10 GB and RX 6750 GRE 12 GB will help confuse consumers as well, especially when you consider the two cards were clearly different SKUs when they launched as the RX 6700 and RX 6700 XT. Now it just looks like one has las VRAM than the other, when in fact it also has a different GPU. At least the pricing difference between the two SKUs is minimal, with the 10 GB model having an MSRP of US$269 and the 12 GB model coming in at a mere $20 more, at US$289. The RX 6700 XT had a launch price of US$479 and still retails for over US$300, which at least makes these refreshed products somewhat more wallet friendly.

PowerColor Registers Radeon RX 7600 XT 10 GB & 12 GB Cards

PowerColor has registered a significant number of AMD Radeon RX 7000-series SKUs with the Eurasian Economic Commission (EEC)—these enrollments are seemingly always a good source of pre-launch information. Naturally, the ever reliable harukaze5719 has reported on this latest filing. The most interesting new SKUs within this leak appear to be Radeon RX 7600 XT graphics cards lined up in Hellhound and Fighter flavors—perhaps an early hint of Team Red prepping different versions of existing RDNA 3 GPUs. Scott Herkelman, AMD's senior vice president, stated last month that no new RX 7000-series ASICs were in the pipeline. The already released Radeon RX 7600 8 GB GPU is the sole entry within its lower end gaming segment for the current generation.

Technical information is not included with EEC filings, so we can only speculate about the choice of Navi 3x GPU with these leaked XT variants. VideoCardz has questioned the slightly peculiar allocations of 10 GB and 12 GB VRAM specs: "(raising) questions about AMD's choice of GPU architecture. One possibility is that they are using the Navi 33 with unusual 96-bit and 80-bit memory configurations, although this seems counterintuitive as it would result in lower memory bandwidth compared to the RX 7600. The Navi 33 GPU is typically limited to a 128-bit memory interface." Alternatively, they also propose that a "heavily cut-down Navi 32 GPU" could exist that "grants 192/160-bit memory." SKUs based on AMD's unreleased Radeon RX 6750 Golden Rabbit Edition (GRE) GPU are also visible within PowerColor's registration, also sporting 10 GB and 12 GB video memory configurations. Additionally, the Taiwanese graphics card specialist appears to be preparing a couple of white and SAKURA edition Radeon RX 7800 XT and 7700 XT cards.

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