Besides the new Endorfy Onyx White gaming mouse and Crystal mousepads that TechPowerUp introduced here, Endorfy's first appearance at CES 2025 in Las Vegas featured more than just two products. The company announced and showcased several new items, including the Supremo FM6 power supply series and the Arx 700 White ARGB PC chassis. To complement their offerings, Endorfy also displayed their full lineup of CPU coolers, featuring the newest Fortis 5 Black/ARGB and Fera 5 Black ARGB models. The Navis AIO liquid cooling systems and several other peripherals completed Endorfy's showcase.

The Supremo FM6 power supply series continues the legacy of the Supremo FM5 line, now featuring compliance with the ATX 3.1 standard. Internally, the PSU employs a DC-to-DC topology with 100% Japanese capacitors and utilizes Endorfy's proprietary Fluctus fans for cooling. The Supremo FM6 series will initially launch with two models; 850 W and 1000 W, both backed by a 10-year warranty. The Arx 700 White ARGB PC chassis represents an evolution of Endorfy's Arx 700 case series, featuring a full white design and ARGB lighting that caters to users seeking to build lighter-toned PC systems. The chassis is expected to be available in Q2 2025 with a price point of approximately 130 Euros. To show the capabilities of their Arx 700 case series, Endorfy had a custom system built by ModMyMods, a bit sad that they didn't use the white chassis.

At CES 2025, we stopped at the booth of cooling specialist Alphacool, which showcases several products aimed at both PC enthusiasts and data center operators. The company's portfolio included fans, reservoirs, distribution plates, and enterprise cooling solutions. The Core Stealth Aurora Fan features a metal frame construction and operates between 400 and 2,600 RPM. While the fan includes ARGB lighting effects, its primary focus is on airflow performance for high-powered systems.

For liquid cooling systems, Alphacool introduced the Core Reservoir, which uses an acrylic body with G1/4" brass connectors. The reservoir comes with an integrated VPP Apex or D5 pump and is designed for space-efficient installations. ARGB lighting is built into the unit, allowing for system illumination.

Bitspower is known more for its DIY liquid cooling gear for the PC enthusiast, and workstation market segments, but is looking to broaden its reach. At the 2025 International CES, the company showed off its first all-in-one liquid CPU coolers—or at least their boxes. The Bitspower Atlas series of AIO CLCs come in 240 mm and 360 mm size variants, with black and white color variants. The pump-block has a cubical shape with coolant fittings coming from the side, and an infinity reflection ornament on top. The coolers include two or three of Bitspower's Griffin series 120 mm ARGB fans. The cooler uses a copper cold-plate and an aluminium radiator to stay in the market segment.

Each of the Griffin 120 mm ARGB fans included with the Atlas series AIOs turns at speeds of up to 2,200 RPM, pushing up to 83.83 CFM of airflow, at 2.77 mm H₂O static pressure, and around 38 dBA of noise. The company didn't mention bearing type. These fans can also be had in packs of 3. Bitspower also showed off its liquid cooling loop for 2P workstations or servers, as well as its premium AIOs built around its 2U radiators and 60 mm industrial fans. Lastly, there was an assortment of Concept X and Summit series CPU water blocks. We've seen many of these blocks at last year's CES and Computex, so nothing new to report here.

CES 2025 marked the worldwide debut of XYZ brand, a company that is not really a newcomer to the field. Actually, it was founded in 2007 by engineers and hardware experts, and in 2021 they conceived the XYZ brand with a focus on "enhancing the PC user experience to exceptional levels." The TechPowerUp team made their way towards XYZ's booth at CES where a plethora of products were on display. From PC chassis series like Atom, Quantum, Tesseract, Airwave, Trifecta, Aurorax, Airone, and Qubex, to the Thermax air coolers family, AIOs like Aquapulse, Hydrotemp and Hydraview, Vortex and Pulsar fans, to power supply units like the Phantom and Hypervolt series.

We will go over each of them in a few moments (words), but what we would like to mention straightforward is that XYZ brand arrived with a very distinct and clear lineup of products, featuring a minimalist approach that relies on white and black tones with some dashes of color from RGB lighting, doubled by straight lines and sharp edges and corners. XYZ's lineup looks unified, which makes us believe that the company has a clear vision about how they want to present themselves.

YEYIAN Gaming has unveiled an ambitious lineup of gaming hardware at CES 2025, featuring advanced PCs, monitors, and peripherals designed for professional gamers and content creators. During TechPowerUp's hands-on session in Las Vegas, where the showcase runs, we got an in-depth look at their latest products. Star of YEYIAN's exhibition is the GEMINI PRO PC, a high-performance gaming system housed in a dual-chamber fish tank case with digital display capabilities. The system integrates AMD's latest Ryzen 9 9950X3D processor with an NVIDIA GeForce RTX 4080 Super graphics card, complemented by 64 GB of DDR5 memory and advanced cooling solutions. The system can maintain optimal temperatures under load with the 360 mm LCD AIO and seven ARGB fans.

TCOMAS brought a slick lineup of air and liquid CPU coolers to the 2025 International CES. We begin our tour with the AF640, a premium aluminium dual fin-stack CPU cooler. Its most striking feature is its top-plate, which has an LED segment display that talks to software over a USB 2.0 header, and puts out system monitoring info from the ACPI—CPU temperature, fan speed, CPU power draw, clock speed, etc. The cooler includes a pair of pre-installed fans with custom frames. The external "push" fan is 92 mm, with a frame size of 108 mm x 125 mm x 30 mm; while the inner "pull" fan located between the two fin-stacks is a 120 mm, with a 125 mm x 125 mm x 30 mm frame. The two fans slide out from the sides. The cooler comes in black and white trims.

Next up, are the company's stackable fans. The F700 comes in packs of 3, and features a mechanical interlock that lets you stack these up on a radiator with cabling for just one fan. There are physical control buttons on each fan to control their spin direction. Illumination is care of a Gen 2 ARGB LED setup. Each fan features a double ball-bearing. It turns at speeds between 600 and 2,000 RPM. In its conventional direction, the fan pushes up to 67.5 CFM of airflow, at 3.42 mm H₂O static pressure, and up to 38 dBA of noise output. In the reverse setting, it does up to 70.33 CFM of airflow, at 3.53 mm H₂O static pressure, and 40.3 dBA of noise output.

PCCooler brought a vast lineup of high performance air CPU coolers to the 2025 CES. For now, the company hasn't assigned names to these models, referring to them with their generic cooler types. We begin our tour with the "5U dual-tower," a D-type dual fin-stack cooler with two fans in push-pull configuration, and a powerful pair of 140 mm high-RPM fans. There's also the 5U Single Tower, with a single included fan. Then there's the 4U cooler with an 80 mm fan, and a 3U passive heatsink that relies on your rack's airflow. The four coolers on this tray are meant for workstations and server's it's likely that they feature base for server/workstation sockets.

For the client segment, PCCooler brought a pair of top-flow fan-heatsinks, the RC400-53, a 53 mm-tall top-flow cooler with an 80 mm fan; and the larger RC600-67, a 67 mm-tall cooler that relies on a 15 mm-thick 120 mm fan for ventilation. The RT400 is the company's most affordable single tower cooler, it relies on four heat pipes, a fairly slim fin-stack, and a basic FDB-based 120 mm fan. The RZ400 V2 is a step-up, with a slightly thicker heatsink, a more premium FDB fan, a neat-looking top-plate, and cladding on the sides of the fan. For some reason, the design language of PCCooler reminds us a lot about DeepCool.

Thermaltake seizes the opportunity at CES 2025 to introduce its MAGFloe 360/420 Ultra ARGB Sync and MAGCurve 360 Ultra ARGB Sync AIO liquid coolers. Both series feature MagForce 2.0 Quick Magnetic Connection Design for seamless fan assembly and customizable visuals using LCD and AMOLED screens. Thermaltake's newest MAGFloe and MAGCurve AIO lineup is dedicated to PC modders, gaming enthusiasts, and professional system builders.

The MAGFloe Ultra ARGB Sync AIO Liquid Cooler series is available in 360 mm and 420 mm sizes in Black and Snow Edition. They have three SWAFAN EX ARGB Fans featuring MagForce 2.0 connectors and a swappable fan blade design for quick switching between intake or exhaust airflow directions. For customization and visuals, Thermaltake added a 3.95" Square LCD Screen with a 480 x 480 resolution and can showcase time, weather, real-time component information, personalized images, GIFs, and videos via TT RGB Plus software or the TT PlayLink mobile app.

HYTE has launched a wide range of new products at CES this year, with the company getting into the thermal grease business, or thermal goop as the company refers to its first product. Sadly the company didn't provide much in terms of specs for the Thermal Goop, beyond the fact that it'll help keep your CPU cool and that's it's easy to spread, so we'll have to wait for someone to test it before we know what it's capable of, but at least it's priced reasonably at US$6.99. To go with your CPU, HYTE has also launched its Solid Processor Frame, a CNC milled aluminium frame that the company claims will help improve to cooling of your CPU, while also protecting it against damage, by prevent uneven pressure on the CPU by the cooler. The Solid Processor Frame will come in half a dozen different colour options, for both Intel and AMD CPU's for US$19.90.

Next up is the Noodle ARGB strip, which is made to fit HYTE's Y70, Y60 and Y40 cases. It's compatible with HYTE's Nexus Link and offers 215 degrees of diffused light. Depending on which case you have, the Noodle ARGB strip will cost between US$29.99 and US$34.99. HYTE also showed off an updated version of its Y70 Touch Infinite chassis that now comes with a new slim-bezel 14.9-inch touch screen. The screen sports a resolution of 682 x 2560 at 60 Hz and has 10-point multi-touch support. The new version of the chassis is priced at US$379.99. The display can be had on its own for US$179.99. Finally HYTE launched a new powered, internal USB 2.0 hub, for all those internal USB 2.0 devices that you might have and that requires a bit more than your 500 mA. The USB hub attaches magnetically to your case and will set you back US$27.99.

Update Jan 8th: The Thermal Goop has a thermal conductivity of 6.3 W/mK and it's not electrically conductive.

HYTE, a leading manufacturer of cutting-edge PC components and peripherals, announced today at this year's Consumer Electronics Show (CES) that the THICC Q80 Trio, a 360 mm version of its renowned THICC Q60 all-in-one (AIO) liquid cooler, is now available for pre-order at the MSRP of $319.99. Set to launch in Q1 2025, this new cooler builds on HYTE's design and cooling innovations with increased performance capabilities thanks to its thicker size while offering more personalization options thanks to HYTE's flagship Nexus 2.0 software solution. To pre-order the THICC Q80 Trio, please visit: https://hyte.com/q80

"THICC"-ER PERFORMANCE GAINS
Designed to fit the HYTE Y70 and Y70 Touch Infinite cases down to the last millimeter while remaining compatible with a plethora of additional chassis, the THICC Q80 Trio is capable of even more performance thanks to its ginormous heat exchanger, which measures 360 mm long and 52 mm thick for maximum cooling capacity and efficiency. The THICC Q80 Trio also boasts a larger, second-generation copper cold plate with a revised liquid flow path that further enhances temperatures while improving socket compatibility.

ASUS today announced its latest all-in-one (AIO) liquid CPU cooler, the ROG Ryuo IV SLC 360 ARGB, at CES 2025. This new addition expands the comprehensive ASUS AIO cooler lineup, catering to the diverse needs of gamers, creators, and PC enthusiasts. These advanced solutions offer exceptional thermal performance, streamlined installation, and customizable aesthetics, ensuring optimal cooling for all types of builds. Fully compatible with the latest AMD and Intel 800 series motherboards, ASUS AIO coolers deliver unmatched performance and style.

From the premium ROG Ryuo IV SLC 360 ARGB for pristine BTF setups to the professional-grade ProArt LC 420 for demanding workstations, ASUS offers unparalleled versatility. The ASUS AIO cooler, when paired with a compatible ASUS motherboard, unlocks the full potential of the system, enabling seamless synchronization of RGB lighting, precise fan speed adjustments, and real-time monitoring of CPU statistics through the Armory Crate software.

European tech brand ENDORFY is making its first official appearance at CES 2025 in Las Vegas. Running through January 9, the company will showcase its latest PC components and peripherals to a global audience at the world's most influential tech event.

ENDORFY is expanding to the US market with a portfolio of high-quality PC components and accessories. This expansion supports the company's goal of reaching all modern technology enthusiasts with a range of products praised for combining advanced technology with reliability, efficiency, and great value for gamers, content creators, and tech enthusiasts.

Cooler Master at the 2025 International CES showed us the latest update to its AIO, closed-loop liquid CPU cooler series, the MasterLiquid Atmos II. This is a generational update to the original ML Atmos from 2023. It comes with a thinner pump-block that you can stack a variety of attachments on. As part of the Flex Kit for Atmos II, there are a number of attachments such as simply metal plates in chrome or gunmetal finishes, a Cooler Master illuminated hexagon with infinity mirror, a coarse LED segment display that can be programmed to put out system monitoring info, a true-color display, as well as a mini 30 mm fan inside a mesh. You can swap attachments out on the fly. The MasterLiquid Atmos II will come in 280 mm and 360 mm radiator sizes.

Next up, Cooler Master showed off its latest MasterFan products, which include the MasterFan XT ARGB, MasterFan XT, and MasterFan XT Pro. The XT Pro is a standout product, offering speeds as high as 3,000 RPM, with 10-15 mm H₂O static pressure, and 101 to 125 CFM of airflow, with noise outputs ranging between 40 and 44 dBA. These come with a dual-ball bearing that's rated for over 200,000 hours, and Cooler Master is backing these with a 6-year product warranty.

The world's leading memory module and flash memory brand, ADATA Technology, will be participating in CES 2025 with its gaming brand XPG and industrial-grade embedded storage brand ADATA Industrial. ADATA will be bringing its theme of "Innovate for a Better Tomorrow" to the Venetian in Las Vegas, located at booth Titian #2204 from January 7th to 10th. An online exhibition will be launched during this period for consumers around the world to experience a full range of innovative products in real time.

This year, ADATA will present three exhibition zones, each with an overarching theme. The "Artificial Intelligence Computing Solutions Zone" will showcase XPG AICORE DDR5 R-DIMM overclocked memory and XPG LANCER CUDIMM RGB DDR5 gaming memory. Additional products in this zone include the XPG DEFENDER SFF small form factor commercial chassis and XPG EDGECORE TFX power supply, which are designed to meet the needs of edge computing systems and demonstrate ADATA's comprehensive investment in the evolution of the AI era. The "Innovative Technology and Smart Mobile Lifestyle Zone" will see the launch of multiple Gen 5 SSD cooling solutions and highlight the world's first eco-friendly XPG LANCER NEON RGB DDR5 gaming memory with PCB heat dissipating coating, creating a new benchmark for cooling and efficient data transfer in the high-speed storage industry. The "Xtreme Performance Gear Zone" will showcase highly efficient gaming systems, top-notch power supplies, and cooling solutions, taking gaming applications to a new level. Each exhibit combines innovative technologies and high-performance products, and consumers around the world can join online for a one of a kind experience!

LIAN LI Industrial Co. Ltd., a leading manufacturer of chassis and PC accessories, introduces the UNI FAN TL Wireless series, expanding its wireless signal-controlled product line-up. Utilizing a 2.4 GHz signal for ARGB and fan speed control, this series eliminates the need for a hub. It includes the UNI FAN TL LCD Wireless, featuring a 1.6" LCD display with 400x400 resolution at 60 FPS and customizable visuals, and the UNI FAN TL Wireless, equipped with high-performance Liquid Crystal Polymer blades. Both models feature an infinity mirror effect with dual LED zones and come in black and white in 120 mm size, supporting regular and reverse airflow configurations.

UNI FAN TL LCD Wireless
The UNI FAN TL LCD Wireless provides unparalleled customization possibilities with its 1.6" LCD IPS display at the center of the fan, offering a 400×400 resolution that supports MP4, GIF, JPG, and PNG formats for vibrant, personalized visuals. Compared to the UNI FAN TL LCD, which features a 30 FPS display, the UNI FAN TL LCD Wireless now boasts a 60 FPS frame-per-second refresh rate. Surrounding the fan edges are infinity mirrors and a thin LED strip that elegantly wraps around the mounting screw area, enhancing its sleek aesthetic. Powered by fluid dynamic bearings (FDB), the TL LCD Wireless delivers an airflow of 62 CFM, air pressure of 2.9 mmH2O, and operating noise of 27 dBA at speeds of up to 1900 RPM. The LCD receiver integrates seamlessly, using a PWM cable for power and a USB cable for the LCD signal.

Colorful Technology Company Limited, a leading brand in gaming PC components, gaming laptops, and Hi-fi audio products, introduces the iGame Shadow Series performance DDR5 memory. The iGame Shadow DDR5 memory features an artistic heatsink design inspired by Chinese ink wash paintings. The memory does come with ARGB lighting that can synchronize with the rest of your build via the iGame Center software.

iGame Shadow DDR5 Series memory is aesthetic and built for performance. The iGame Shadow is available in a wide range of specifications from DDR5-6000 CL28 to extreme-performance DDR5-8400 CL42, designed to meet the performance demands of mainstream and high-end flagship motherboard users. The memory uses high-quality SK Hynix M-die, known for performance ideal for overclocking. The iGame Shadow memory features aluminium alloy heatsink designed to optimize heat dissipation.

In Win Development Inc. (InWin), a leading innovator in PC enthusiast and gaming hardware, had introduced its new AR36 (360 mm) AIO liquid cooler featuring an "infinity Mirror" design, compatible with both AMD and Intel platforms.

Infinity Mirror Block
The ARGB-infused CPU block features an infinity mirror design on the front, showcasing radiant light reflections that create an infinite, vibrant, and colorful glow from every angle. Inside, high-density microchannel fins in the copper baseplate efficiently draw heat away from even the hottest processors, minimizing the temperature delta to unlock maximum headroom for sustained thermal boost clock speeds. The pump is equipped with a three-phase, six-pole motor, ensuring consistently high performance with reduced noise during operation.

JONSBO today introduced the TH line of all-in-one liquid CPU coolers. These feature conventional cylindrical pump-blocks capped with an LED 7-segment display that puts out CPU temperature, framed by an ARGB diffuser. The highlight with these coolers are their included compound fans. A compound fan is a single frame with multiple impellers (fanlets), which reduces the cable clutter that comes with having multiple individual fans. It takes in a single cable for the 4-pin PWM and 3-pin ARGB connections. The sides of the frame and the impeller hubs feature ARGB diffusers.

There are four models in the JONSBO TH-series depending on the color and radiator size—the TH-240 Black, the TH-360 Black, the TH-240 White, and the TH-360 White. Each 120 mm fanlet in the compound fan turns at speeds ranging between 700 and 2,400 RPM, pushing between 21.46 and 62.40 CFM of airflow; at between 21.3 and 37.3 dBA of noise output. The company didn't put out static pressure numbers. Among the CPU socket types supported are LGA1851, AM5, LGA1700, and AM4. The company didn't reveal pricing.

Chinese OEM brand Erying presented its first AMD-based motherboard, the Alkiad B650 ITX D5. The overall design of the Erying Alkiad B650 ITX D5 sports a white PCB with black components and is equipped with an EPS 8-pin power connector alongside a 24-pin ATX connector. 5 V ARGB connectors are included for those who cannot live without a colorful build. The VRM is based on an 8+2+1 phase power delivery design and covered by a decent heatsink, more than enough for a budget AM5 65 W platform in a standard ITX 170 x 170 mm format.

The Alkiad B650 ITX D5 motherboard has 2 DDR5 DIMM memory slots, supports 6400+ (OC) MT/s, and Intel XMP 3.0 / AMD EXPO profiles. The Erying motherboard offers 1x PCIe 4.0 ×16 and 1x PCIe 4.0 ×4 M.2 slots, and 4x SATA III ports while the Realtek RTL8125BG provides 1x 2.5GbE RJ45 connectivity. The rear I/O panel offers 4x USB 2.0, 3x USB-A 5 Gbps and 1x USB-C 10 Gbps ports, 1x DP and 1x HDMI connectors and the usual audio combo (one S/PDIF and a pair of 3.5 mm). The motherboard comes before AMD's expected expansion of its Ryzen 9000 series "Granite Ridge" desktop processor family in Q1 2025 with new 65 W CPU models and the introduction of the AMD B850 chipset. There is no exact information yet regarding pricing and availability.

XPG, a fast-growing provider of systems, components, and peripherals for Gamers, Esports Pros, and Tech Enthusiasts, today launched two new products developed with a focus on providing the ultimate in cooling performance. XPG STARKER AIR BTF offers an ATX chassis that delivers exceptional airflow without compromising on style. Meanwhile, XPG HURRICANE MAG offers a 4-pack of high-performance ARGB fans featuring an XPG patented multidirectional controller. These innovative products were built to not only meet but exceed the demands of gamers and tech enthusiasts who seek exceptional functionality and cutting-edge future-proof design.

Engineered to provide superior airflow and ventilation, XPG STARKER AIR BTF is the pinnacle of ATX gaming chassis. With room for 360 mm radiators and up to 12x 120 mm fans, this case ensures that high-end components remain cool during even the most intense gaming sessions. Built for those who demand both exceptional functionality and bold, forward-thinking design, STARKER AIR BTF is a testament to XPG's commitment to gaming innovation.

Cooler Master, a leading provider of PC components, gaming peripherals, and tech lifestyle solutions, today announced the Hyper 411 Nano, the company's latest iteration of their esteemed Hyper series of CPU air coolers. The Hyper 411 Nano brings a selection of all-new, cutting-edge features to the table, adding on to the already excellent performance of the Hyper series.

Features

• Direct contact technology: Four heat pipes directly connect to the cooling mechanism to ensure efficient, rapid heat transfer.
• All-black aesthetic: A novel all-black look gives the Hyper 411 Nano a modern, sleek feel.
• AMD and Intel compatibility: Specially designed mounting ensures compatibility with all the latest AMD and Intel CPUs.
• Easy fan installation: Included clips makes installing the fan easy.

GameMax, an emerging brand of PC gaming components, including gaming cases and power supply units, is thrilled to announce the new Infinity Pro gaming chassis. The chassis features a dual-chamber layout with a panoramic tempered glass design. The GameMax Infinity Pro is perfect for showcasing the beauty of internal components and RGB illumination, with tempered glass panels on the front, side, and top of the case. The GameMax Infinity Pro comes equipped with five 120 mm PWM ARGB fans and a fan and ARGB controller hub, providing sufficient cooling for high-end gaming configurations right out of the box. Additionally, the fan and ARGB controller hub include 81 built-in lighting effects and support motherboard RGB sync technologies when connected to the motherboard's RGB header.

The GameMax Infinity Pro gaming chassis also supports back-connector motherboards such as the ASUS BTF motherboards, GIGABYTE STEALTH motherboards, and MSI PROJECT ZERO motherboards. For cooling, the chassis supports up to 360 mm radiators for liquid cooling. The chassis supports a maximum of 8x 120 mm fans. The GameMax Infinity Pro gaming chassis is available in black and white models.

Following the success of our debut mechanical keyboard last year, we are excited to introduce the MKey PRO, our latest innovation crafted to elevate your typing and gaming experience. Featuring premium materials and top-tier features, the MKey PRO is driven by the enthusiastic feedback and support from our community.

Available Starting November 11th, 2024
The MKey PRO will be available in two bold color themes, Freedom and Darkness, offering users a choice between Gateron G Pro 3.0 Yellow or Brown switches to perfectly match their typing style. With a competitive price of USD $89.9, this keyboard delivers incredible value.

Antec Inc., a global leader in high-performance computer components and accessories, is proud to announce the launch of the Antec CX600M Trio Mid-Tower Gaming Case. This latest addition to Antec's chassis lineup combines compact design with cutting-edge modern style, delivering a jaw dropping microATX case that's perfect for modern, high-performance PCs.

Triple Transparent View
Display your build through the top, front and side with seamless tempered glass panels. The well-crafted CX600M Trio ARGB provides you with the ultimate unobstructed view.

Cooler Master, a leading provider of PC components, gaming peripherals, and tech lifestyle solutions, has today announced the release of the MasterLiquid 360 Ion White, an all-new colorway for their premium liquid cooler. This flagship AIO cooler features the company's first LCD display and showcases the most advanced cooling technology to date.

The MasterLiquid 360 Ion White is the liquid cooler to watch for in the next generation of PC building. With the ideal combination of flagship performance and customization possibilities, as well as an all-white aesthetic for an entirely different look, the Ion is a cooling powerhouse you just can't look away from.