MSI unveiled the Force GC300 Wireless game controller. The controller has universal compatibility with PC, Xbox, and PlayStation, with variants of the consoles dating back a decade. It offers three forms of connectivity—a low-latency 2.4 GHz RF that requires the included USB-C to RF dongle to be plugged in; Bluetooth, which is more convenient, and does away with this dongle; and of course there's USB wired connection, which should come in handy for the least possible input latency and charging its battery during gameplay.

The MSI Force GC300 Wireless controller packs a 600 mAh battery, with MSI claiming up to 20 hours of gameplay on a full charge. The controller has a typical layout, with two thumb-sticks, a D-pack, four action buttons, two sets of triggers, and ring triggers. It also packs a 4-pole headset jack for audio. The controller measures 148 mm x 111 mm x 68 mm, weighing 230 g. The Force GC300 should start selling from around October 10.

Infineon Technologies AG today announced the addition of the EZ-USB FX20 programmable USB peripheral controller to its EZ-USB product family. It enables developers to create USB devices that meet the highest performance requirements in AI, image processing and emerging applications. The EZ-USB FX20 peripheral controller offers high-speed connectivity with USB 20 Gbps and LVDS interfaces, increasing the total bandwidth up to six times over its predecessor, the EZ-USB FX3.

"With the growing popularity of USB devices, the demand for compatible and adaptable USB controllers is increasing," said Ganesh Subramaniam, Senior Vice President and General Manager of the Wired Connectivity Solutions Product Line at Infineon. "Therefore, we are continuously improving the features and performance of our EZ-USB peripheral controllers and are pleased to support developers with our new addition to the product family, providing them with a flexible component to create powerful and advanced applications."

LG Electronics (LG) has collaborated with Razer and MediaTek to introduce the world's first Bluetooth Ultra-Low Latency (BT ULL) Controller at LG webOS Summit 2024 on September 27. This groundbreaking technology was showcased through an LG webOS smart TV and Razer's Bluetooth gaming controller, demonstrating the game-changing 1 ms input lag.

The webOS summit, which welcomed 300 representatives from 140 partner companies - including content developers, producers and providers - from 24 countries, shared LG's strategic vision and future initiatives for expanding its AI webOS ecosystem and platform business.

The wait is over! We're thrilled to unveil the Cipher Series for the Xbox Elite Wireless Controller Series 2, with Xbox Design Lab. This collection taps into the nostalgia of classic tech designs with six stunning transparent top cases, letting you relive the magic of seeing the inner workings of your favorite gadgets—while adding a modern twist. Alongside the Cipher Series, we're also introducing two vibrant chromatic D-pad and paddle designs in Sunset Chroma and Energy Chroma, bringing fresh style to the Elite Series 2 controller. And to elevate the retro-modern aesthetic, we're excited to announce the Xbox Wireless Controller Special Edition - Ghost Cipher, a follow-up to the fan-favorite Sky Cipher.

With its transparent casing and metallic silver details, the Cipher Series lets you look inside the controller, capturing the spirit of those iconic see-through devices that tech enthusiasts still fondly remember—now making a bold comeback for a new generation of players. Drawing inspiration from the iconic translucent tech of the '90s and early 2000s, the Cipher Series brings six stunning transparent top case designs to Xbox Design Lab. These vibrant, candy-colored top cases encapsulate the controller's metallic frame, showcasing both its external beauty and the advanced engineering within the Elite Series 2 controller.

Gaming peripheral experts, Manba, today proudly introduces the Manba One Series Wireless Gaming Controller with interactive screen, designed for seamless gaming across multiple platforms, including PC, Switch, iOS and Android. Featuring cutting-edge technology, the Manba One sets a new standard in gaming controllers.

The Manba One stands out with its exclusive 2-inch interactive screen, eliminating the need for additional apps or software. Gamers can customize settings directly through the screen, immersing themselves fully in the gaming experience. Available in sleek black and white, this controller caters to every style.

As we continue our celebrations leading up to the 30th anniversary of the first PlayStation console launch, we have a special treat to reveal today that brings the past together with the present. Introducing our PlayStation 30th Anniversary Collection to celebrate this wonderful milestone.

The new limited edition designs pay homage to 30 wonderful years of gaming, a journey made possible by the passion and support of our fans and talented game developers. Reminiscent of the very first PlayStation console to launch on December 3, 1994, this limited edition offering utilizes the original PlayStation color design and integrates it into the latest line of PS5 hardware products.

PowerA, a division of ACCO Brands and a global leader in enhancing interactive entertainment with officially licensed gaming accessories, proudly announces the expansion of its renowned FUSION Line with two new controllers designed for gamers seeking an edge: the FUSION Pro Wireless Controller for Xbox Series X|S with Lumectra and the FUSION Pro 4 Wired Controller for Xbox Series X|S. These controllers offer pro-level gameplay, combining cutting-edge features with PowerA's signature design and functionality, starting at just $69.99.

The first ever FUSION Pro Wireless Controller for Xbox and PC delivers an unparalleled gaming experience, featuring stunning Ghost RGB LED lighting, intuitive customization options, and pro-grade enhancements like Hall Effect thumbsticks and triggers, low-latency wireless connectivity, and four advanced mappable buttons. Meanwhile, the FUSION Pro 4 Wired Controller offers a premium build with highly anticipated features such as Hall Effect thumbsticks and triggers, and Dual Rumble Motors, all at a budget-friendly price. Both controllers include the new patent pending Quick-Twist adjustable height thumbsticks allowing gamers to adjust the height of either thumbstick with a simple twist. No need to manage removable parts. Both controllers are available now at PowerA.com, Amazon, and major retailers where gaming accessories are sold, with MSRPs of $149.99 and $69.99, respectively.

GameSir, a leading brand in gaming peripherals, proudly introduces its T7 wired controller. Featuring Hall Effect sticks and triggers, the T7 controller guarantees durability and precise handling for gamers. Compatible with Xbox Series X|S, Xbox One X|S, Windows 10/11 and Steam, the T7 blends functionality and style with its three colour choices too.

Equipped with GameSir non-contact magnetic Hall Effect technology, the controller's sticks are designed to remain wear-free throughout their lifetime. This advanced technology ensures an impressive lifespan of up to 5 million cycles, effectively preventing stick drift and guaranteeing reliable, durable performance for gaming on Xbox, PC, and Steam. Precision-tuned Hall Effect analogue triggers are also built-in, which offer a consistent, smooth pull. This feature is particularly beneficial for racing games, providing the confidence needed to enjoy a seamless and responsive gaming experience. The precision of these triggers ensures that every input is accurate, enhancing overall gameplay.

The first reviews of Silicon Motion's new PCIe 5.0 NVMe SSD controller, the SM2508 are starting to appear online, and the good news is that the controller is as power efficient as promised by the company. Tom's hardware has put up their review of a reference design M.2 SSD from Silicon Motion and in their testing, equipped with 1 TB of Kioxia's 162-layer BiCS6 TLC NAND. It easily bests the competition when it comes to power efficiency. In their file copy test, it draws nearly two watts less than its nearest competitor and as much as three watts less than the most power hungry drive. It's still using about one watt more than the best PCIe 4.0 drives, but it goes to show that the production nodes matters, as the SM2508 is produced on a 6 nm node, compared to 12 nm for Phison's E26.

We should point out that the peak power consumption did go over nine watts, but only one of the Phison E26 drives managed to stay below 10 watts here. The most power hungry PCIe 5.0 SSD controller in the test, the InnoGrit IG5666 peaks at nearly 14 watts for comparison. Idle power consumption of the SM2508 is also very good, still drawing more than the PCIe 4.0 drives it was tested against, but far less than any of the other PCIe 5.0 drives. What about performance you ask? The reference drive places itself ahead of all the Phison E26 drives when it comes to sequential file transfers, regardless if it's to or from the drive. Random read IOPS also places right at the top, but it's somewhat behind when it comes to random writes, without being a slow drive by any means. Overall we're looking at a very promising new SSD controller from Silicon Motion with the SM2508 and TPU has also received a sample that is currently undergoing testing, so expect a review here soon.

EasySMX, the leading manufacturer of gaming peripherals, is proud to announce the launch of the EasySMX X20 Gaming Controller, designed to meet the demands of both casual and competitive gamers. Packed with industry-leading features, the X20 delivers unparalleled precision, customization, and speed across multiple platforms, ensuring every gamer has the competitive edge needed to excel. The EasySMX X20 brings a new level of precision and control, offering features that cater to a wide range of playstyles and game genres. Whether it's the rapid action required in FPS titles or the precise control needed in racing games, the X20 ensures you stay ahead of the competition.

Stephen, CEO of EasySMX, emphasized the company's vision for the X20, stating:"The X20 represents our commitment to meeting the needs of today's gamers. With unparalleled customization, speed, and comfort, we're providing a controller that can be adapted to every playstyle. Whether you're looking for quick trigger responses or full control over your thumbstick angles, the X20 delivers the flexibility you need to dominate any game."

Synopsys, Inc. today announced the industry's first complete UCIe IP solution operating at up to 40 Gbps per pin to address the increased compute performance requirements of the world's fastest AI data centers. The UCIe interconnect, the de facto standard for die-to-die connectivity, is critical for high-bandwidth, low-latency die-to-die connectivity in multi-die packages, enabling more data to travel efficiently across heterogeneous and homogeneous dies, or chiplets, in today's AI data center systems.

Synopsys' 40G UCIe IP supports both organic substrate and high-density, advanced packaging technologies to give designers the flexibility to explore the packaging options that best fit their needs. The complete Synopsys 40G UCIe IP solution, including PHY, controller, and verification IP, is a key component of Synopsys' comprehensive and scalable multi-die solution for fast heterogeneous integration from early architecture exploration to manufacturing.

Alogic, a global leader in advanced connectivity solutions, is set to unveil and showcase an exciting array of new smart tech products at IFA 2024 in Berlin, beginning today. This year, Alogic will introduce innovative APEX mice, ECHELON Compact Wireless keyboards and ILLUMINATE monitor light with 4K webcam. The brand will also showcase its recently announced monitors including, Clarity Touch 5K, Edge 34 & 40 inch Ultrawide OHD, and Horizon 34 inch Ultrawide display. These cutting-edge products are expected to be available by the end of the year.

Leading the reveal is the Apex Wireless Performance Mouse, in black and white. The Apex mouse boasts ergonomic curves for comfort over long use, attempting to combat hand strain with a design conducive to a natural position of the hand. Apex includes preconfigured Mac and Windows shortcut profiles that make it easier for users to take screenshots, switch windows and navigate between desktops. Also included on Apex are extra buttons, a horizontal scroll wheel, and programmable keyboard shortcuts via the Apex Control app-which streamlines the process for Mac or Windows. Users can create custom shortcuts for Apex's buttons using the Apex Control app, available for Mac and Windows.

Acer today unveiled the Project DualPlay gaming laptop concept at its next@acer global press conference in Berlin, Germany. This Predator concept embraces the latest gaming trends, unleashing a new dimension of versatile and shared PC gaming experiences that converge in one powerful device.

Project DualPlay pushes the boundaries of gaming on-the-go, offering players more ways to enjoy their favorite AAA titles. The cutting-edge design features a vast touchpad that doubles as a built-in detachable wireless controller. Players can easily wield the wireless controller from its electromagnetic lock by simply placing two fingers on the release button located on top of the keyboard. This action also triggers the two high-fidelity, 5-watt pop-out speakers to emerge from the sides of the laptop, immersing players in heart-pounding audio that brings every scene to life.

Razer, the leading global lifestyle brand for gamers, today announces the Razer Wolverine V3 Pro. This wireless esports controller, officially licensed by Xbox, combines innovative performance features and cutting-edge technology to redefine competitive gaming on both Xbox and PC.

"The Razer Wolverine V3 Pro represents our commitment to providing the highest level of performance for esports athletes," said Nick Bourne, Head of Console Gaming at Razer. "With insights from top competitive players, we have crafted a controller that meets the demands of professional gaming with exceptional precision and versatility. " Crafted in collaboration with feedback and extensive play-testing from Eric "Snip3down" Wrona, 2-time X Games Medalist and 24-time Halo Champion, the Wolverine V3 Pro delivers performance that can transform competitive gaming.

CRKD, the premium collectible gaming brand behind the award-winning Nitro Deck, NEO S and Nitro Deck+ collectible controllers, announced today the small, yet mighty ATOM Collectible Keychain Controller. Impossibly small, yet fully functional and packed with features ATOM is the ideal travel companion for any gamer on the go, ready to play in an instant across a wide variety of gaming platforms.

Adorable, loveable, fashionable, powerful and highly collectible, ATOM features a wrist strap allowing for secure play when on the move, but also allowing the controller to be attached to keychains, lanyards, backpacks and more. Where it goes and how it attaches is up to you, but however and wherever you play, ATOM is always ready to go!

GameSir, a World-renowned brand in gaming peripherals, is proud to announce the launch of the GameSir G7 HE Iron Man officially licensed, limited edition wired controller. This stylish new controller, designed for Xbox Series X|S, Xbox One X|S, Windows 10/11, and Steam, brings the precision and excitement of Tony Stark's iconic suit to the fingertips of gamers. The GameSir G7 HE Iron Man limited edition wired controller is available for £59.99/$59.99 from the GameSir Official Website.

The GameSir G7 HE Iron Man controller is officially licensed by Marvel and features Iron Man's classic red and gold colors, along with an image of this popular superhero. Holding this controller allows gamers to channel the power of Iron Man, making it a unique addition to any gaming setup. The GameSir G7 HE Iron Man controller stands out with its Hall Effect sticks and triggers, ensuring exceptional durability and precise control. The GameSir Hall Effect sensing stick boasts a lifespan of up to 5 million cycles and features wear-resistant anti-friction rings for anti-drift performance. The Hall Effect magnetic triggers offer consistent travel distance and depth, providing smooth and precise control, crucial for racing, FPS, and action games. They are even accurate up to 0.1 mm, providing extremely accurate movement.

OPENEDGES Technology, Inc., the leading provider of memory subsystem intellectual property (IP), today announced the launch of the Universal Chiplet Interconnect Express (UCIe) Controller IP, named OUC. UCIe is an open industry standard for a die-to-die interconnect, and co-developed by industry giants including AMD, Arm, ASE Group, Google Cloud, Intel, Meta, Microsoft, Qualcomm, and Samsung. UCIe is becoming a new trend in the semiconductor industry due to its advantages, such as increased semiconductor circuit integration, reduced production costs, and higher yields. OPENEDGES is contributing to UCIe consortium as a contributing member.

The OUC, deriving its name from OPENEDGES UCIe Controller, is tailored for highly customizable, package-level integration, facilitating die-to-die interconnect and protocol connections. It creates an interoperable, multi-vendor ecosystem set to revolutionize chip integration methodologies across the industry.

Silicon Motion Technology Corporation, a global leader in designing and marketing NAND flash controllers for solid-state storage devices, today announced SM2508, the best power efficiency PCIe Gen 5 NVMe 2.0 client SSD controller for AI PCs and gaming consoles. It's the world's first PCIe Gen 5 client SSD controller using TSMC's 6 nm EUV process, offering a 50% reduction in power consumption compared to competitive offerings in the 12 nm process. With less than 7 W power consumption for the entire SSD, it delivers 1.7x better power efficiency than PCIe Gen 4 SSDs and up to 70% better than current competitive PCIe Gen 5 offerings on the market. Silicon Motion will be showcasing its SM2508 based SSD design and other innovations during the Future of Memory and Storage event from Aug. 6 to 8 at booth #315:

Silicon Motion's SM2508 is a superior-performance, low-power PCIe Gen 5 x4 NVMe 2.0 SSD controller designed for AI-capable PC notebooks. It supports eight NAND channels with up to 3,600 MT/s per channel, delivering sequential performance speeds of up to 14.5 GB/s and 13.6 GB/s and random performance speeds of up to 2.5M IOPS, providing up to 2x higher performance than PCIe Gen 4 products. The SM2508 maximizes PCIe Gen 5 performance with an impressive power consumption of approximately 3 W. It features Silicon Motion's proprietary 8th-generation NANDXtend technology, which includes an on-disk training algorithm designed to reduce ECC timing. This enhancement boosts performance and maximizes power efficiency while ensuring compatibility with the latest 3D TLC/QLC NAND technologies, enabling higher data density and meeting the evolving demands of next-generation AI PCs.

The Artificial Intelligence (AI) boom and rapid expansion of cloud-based services are accelerating the need for data centers to be more powerful, efficient and highly reliable. To meet the growing market demands, Microchip Technology has released the Flashtec NVMe 5016 Solid State Drive (SSD) controller. The 16-channel, PCIe Gen 5 NVM Express (NVMe) controller is designed to offer higher levels of bandwidth, security and flexibility.

"Data center technology must evolve to keep up with the significant advancements occurring in AI and Machine Learning (ML). Our fifth generation Flashtec NVMe controller is designed to lead the market in fulfilling the increased need for high-performance, power-optimized SSDs," said Pete Hazen, vice president of Microchip's data center solutions business unit. "The NVMe 5016 Flashtec PCIe controller can be deployed in data centers to facilitate effective and secure cloud computing and business-critical applications."

Transparent tech is making a major comeback! We're introducing an exciting, brand-new controller to the Xbox lineup, the Xbox Wireless Controller - Sky Cipher Special Edition. Inspired by revealing the mysteries inside of the Xbox Wireless Controller, this transparent controller offers a look into the intricate technology that powers your gaming experience. Sky Cipher features a transparent blue design, complemented by metallic features and silver interior parts that shine through from inside, exuding an aura of sophistication and futuristic appeal.

Elevate your experience and style with the Sky Cipher controller. Stay elegantly on target with Sky Blue metallic triggers and a matching D-pad surrounded by a dark blue accent. Refine your game with two-tone thumbsticks featuring Sky Blue bases and dark blue tops. Hold on to the action with rubberized, Sky Blue grips on the back case. Looking closely at the hand grips, you can see the rumble pack vibrate and react to your gameplay.

GameSir, a leading provider of innovative, high quality gaming peripherals, is thrilled to unveil its latest masterpiece, the GameSir G8+ Bluetooth Mobile Controller. This cutting-edge wireless controller is designed to provide a console-like gaming experience across multiple platforms, including Switch, iOS, Android, tablets, and PC.

The GameSir G8+ is engineered with ergonomic grips and responsive motors, ensuring the comfort and feedback of a traditional console controller. Gamers can now enjoy a seamless and immersive experience, transforming mobile gaming into an engaging adventure. With console-sized sticks and buttons, the G8+ provides unmatched comfort during extended gameplay, offering unparalleled control for navigating challenging terrains or executing precise shots.

Alphawave Semi, a global leader in high-speed connectivity and compute silicon for the world's technology infrastructure, has launched the industry's first 3 nm successful silicon bring-up of Universal Chiplet Interconnect Express (UCIe) Die-to-Die (D2D) IP with TSMC's Chip-on-Wafer-on-Substrate (CoWoS) advanced packaging technology.

The complete PHY and Controller subsystem was developed in collaboration with TSMC and targets applications such as hyperscaler, high-performance computing (HPC) and artificial intelligence (AI).

Leading gaming accessories maker Turtle Beach Corporation, and Performance Designed Products LLC (PDP) today announced the launch of the Victrix Pro BFG Wireless Controller: TEKKEN 8 - Rage Art and TEKKEN 8 Victrix Tournament Backpack. The controller is available at www.PDP.com and Amazon for $199.99 MSRP. The backpack is also available from the PDP website and Amazon for $129.99 MSRP.

In addition, PDP kicked-off pre-orders today for the eagerly anticipated TEKKEN 8 Victrix Pro FS Arcade Fight Sticks. This exclusive, limited-edition fight stick line includes six different TEKKEN designs: Jin, Kazuya, King, Law, Lili, and Xiaoyu, each in their own colorway. The TEKKEN 8 Fight Sticks are available for $499.99 MSRP and only from www.PDP.com.

Hori, a veteran Japanese peripheral maker, is set to release a Valve-licensed Steam controller in Japan on October 31. Priced at ¥7980 (about $50), the controller will come in four vibrant colors: Neon Yellow, Luminous Violet, Shiny White, and Midnight Black. This Japan-exclusive launch represents an intriguing development in the Steam Controller's evolution and potentially signals Valve's ongoing efforts to capture the Japanese gaming market, long known for its affinity for portable gaming. Unlike its predecessors, the Hori Steam Controller avoids trackpads in favor of traditional analog sticks and D-pads, a design choice that may appeal to console gamers, particularly Nintendo Switch users.

Despite this significant change, the new controller retains several key features from earlier Valve designs. It boasts dual analog sticks with touch sensitivity, a feature inherited from the Steam Deck that enables precise gyro aim toggling. The controller offers comprehensive Steam Input configuration options in its "Steam Mode," as well as an "XInput Mode" for non-Steam games. It supports both Bluetooth and wired USB connectivity and includes built-in gyro functionality. Additional features include four programmable buttons, rapid-fire capability, and dedicated Steam and Quick Access buttons for use in Steam Mode. While its availability beyond Japan remains uncertain, this release shows Valve's commitment to expanding its footprint in the global gaming hardware market.

Currently, only Phison offers widely available performance PCIe 5.0 NVMe controllers for consumer SSDs, although the competition is heating up and Chinese SSD controller makers MaxioTek and InnoGrit, as well as Taiwanese Silicon Motion either have or will be releasing competing controllers this year. However, it also looks like Taiwanese Realtek will be joining the fray, albeit a tad late, as their upcoming RTS5782 PCIe 5.0 NVMe controller, but the company didn't reveal a release schedule. Although Realtek is known as a more budget friendly chipmaker, regardless of the product segment, the RTS5782 will be an 8-channel controller with support for 3600 MT/s NAND, and it will have a dedicated DRAM cache using either DDR4, LPDDR3, LPDDR4 or LPDDR4x memory. It's said to deliver sequential read speeds of up to 14 GB/s and sequential write speeds of up to 12 GB/s, with random read and write IOPS hitting 2500K.

Realtek is also working on a pair of new DRAM-less models, the PCIe 4.0 RTS5776DL and the PCIe r5.0 RTS5781DL, both having support for 4-channel flash, but still supporting NAND speeds of up to 3600 MT/s. Engineering samples of the RTS5776DL are expected to be available before the end of this year, and it's said to deliver sequential read and write speeds of up to 7400 MB/s and random read and write IOPS of 1200K. The RTS5781DL will enter the engineering sample stage in the beginning of 2025 and will up the sequential read and write performance to 10 GB/s and the random read and write IOPS to 1400K. In addition to the new NVMe controllers, Realtek also had its RTS5736DL on display at Computex, which the company claims is the world's lowest power DRAM-less SATA SSD controller, that also supports size of up to 8 TB. Realtek claims the RTS5736DL is an ideal solution to pair with a USB 3.x bridge chip for external drives.