AMD today introduced the next generation of PC gaming, the AMD Radeon HD 6800 series, designed to be "perfect graphics cards" for gamers by delivering unprecedented game performance starting at $179 SEP. The new AMD Radeon HD 6800 series graphics cards provide more than 30 percent greater game performance than competing products, harnessing AMD's second-generation Microsoft DirectX 11-capable architecture, best-in-class energy efficiency, and an unmatched feature set, including AMD Eyefinity multi-display technology. The AMD Radeon HD 6800 series is available immediately from etailers worldwide.

"AMD is the market share leader by a landslide in DirectX 11 graphics," said Matt Skynner, corporate vice president and general manager, GPU Division, AMD. "Through our sweet spot strategy and our open, industry standards approach, we've worked to deliver the best possible experience for gamers. Today, our laser focus on gamers continues with the introduction of what we think is far and away the best graphics card series today, the AMD Radeon HD 6800 series. With exceptional game performance, an unrivaled feature set including breathtaking DirectX 11 gaming, AMD Eyefinity multi-display technology, AMD Accelerated Parallel Processing, and more, the AMD Radeon HD 6800 series will have all gamers wanting to get Radeon in their systems."

AMD today launched the most powerful processor ever created, found in its next-generation graphics cards, the ATI Radeon HD 5800 series graphics cards, and the world's first and only to fully support Microsoft DirectX 11, the new gaming and compute standard shipping shortly with Microsoft Windows 7 operating system. Boasting up to 2.72 TeraFLOPS of compute power, the ATI Radeon HD 5800 series effectively doubles the value consumers can expect of their graphics purchases, delivering twice the performance-per-dollar of previous generations of graphics products. AMD will initially release two cards: the ATI Radeon HD 5870 and the ATI Radeon HD 5850, each with 1GB GDDR5 memory. With the ATI Radeon HD 5800 series of graphics cards, PC users can expand their computing experience with ATI Eyefinity multi-display technology, accelerate their computing experience with ATI Stream technology, and dominate the competition with superior gaming performance and full support of Microsoft DirectX 11, making it a "must-have" consumer purchase just in time for Microsoft Windows 7 operating system.

"With the ATI Radeon HD 5800 series of graphics cars driven by the most powerful processor on the planet, AMD is changing the game, both in terms of performance and the experience," said Rick Bergman, senior vice president and general manager, Products Group, AMD. "As the first to market with full DirectX 11 support, an unmatched experience made possible with ATI Eyefinity technology, and ATI Stream technology harnessing open standards designed to help make Windows 7 that much better, I can say with confidence that AMD is the undisputed leader in graphics once more."

Force 3D rolled out a refreshing take on the ATI Radeon HD 4890 with its own-design F4890P-G5-350-FS. This model offers all features of the GPU running at AMD reference clock speeds of 850/975 MHz (core/memory), while needing only one 6-pin power connector, while most other accelerators based on the GPU require two, some overclocked models even needing a 6+2 pin power connector to replace one of them. This card has a slim design, with a short PCB, and a decent Arctic Cooling Accelero Twin-Turbo Pro cooling the GPU. It holds 1 GB of GDDR5 memory, and includes DVI-D, HDMI and D-Sub for connectivity. It has started selling in Japan for a fairly standard price.

AMD today introduced the ATI Radeon HD 4830 graphics card, raising the performance bar for graphics cards priced at less than $150 (USD) and presenting gamers with even more affordable access to award-winning ATI Radeon HD 4800 series performance. Like all ATI Radeon HD 4800 series products, the new offering delivers class-leading game performance1 and superior HD multimedia capabilities, as well support for the latest DirectX 10.1 games soon to be released for the holiday season.

"The ATI Radeon HD 4830 graphics card is another example of how AMD's scalable design strategy is paying off," said Rick Bergman, senior vice president and general manager, Graphics Products Group, AMD. "With a single chip we have been able to quickly and efficiently bring to market graphics card designs ranging from below $150 through $549 SEP, with leading performance in every segment. The ATI Radeon HD 4830 continues that great trend, providing tremendous value to gamers for less than $150."

Force3D launch the Force3D Radeon HD 4550 and Force3D Radeon HD 4350, that deliver you the performance you need, to to take your high-definition experience to the new level, at home, work and play. The Force3D Radeon HD 4550 and Force3D Radeon HD 4350 outwit the old generation performance by more than double the 3DMark Vantage Performance speeds and more than 25% in 3DMark06.

With Force3D Radeon Radeon HD 4550 and Force3D Radeon HD 4350, you can watch Blu-ray movies and HD content with incredible visual fidelity and view digital photos with over 1 billion colours. Enjoy unprecedented levels of graphics realism and play the latest games with support for Microsoft DirectX 10.1 . Do it with the entire breakthrough efficiency that doesn't compromise on performance.

Force3D are excited to introduce the Force3D Radeon HD4870 with the high performance Freezer DHT cooler that is equipped with DHT (Direct Heatpipe Touch) technology. The heatpipes touch the GPU directly and transfers the heat hence cooling performance is maximized. The fan is silent and its durability is excellent by hydromantic bearing method.

Force3D has, today, announced the specifications of its first SKU powered by AMD's HD 4870 GPU. A core speed of 750 MHz, paired together with 512 MB of GDDR5 memory running at a frequency of 3.6 GB/s are the order of the day, whilst technicalities such as the presence of 800 stream processors and a 256-bit memory interface prove commonality with AMD's HD 4850 offering. Using Extreme settings, Force3D's own 3DMark Vantage results claim that their HD 4870 iteration has a speed advantage of 58% over the HD 3870X2.

Unfortunately there is very little to go on here as I can't translate Chinese, but it looks like PCZILLA.NET is reporting that Inno3D, which currently specialises in producing NVIDIA GeForce graphics cards, could soon begin selling ATI cards using the brand Force3D. There are a couple of images below which support this story, but bear in mind that it could just be another one from the rumour mill.