Chinese consumer electronics giant Hisense showcased its latest audio-visual innovations at the 2024 CES show in Las Vegas this week. The company unveiled massive, ultra-high-end televisions as well as advances in its Laser TV lineup. Headlining Hisense's CES showcase was the 110UX, a 110-inch television with 40,000 backlighting zones and a searing 10,000 nits peak brightness. With unmatched contrast and brightness, Hisense calls it one of the most impressive 100+ inch TVs ever made. Also on display was the 98UX, a 98-inch set capable of 144 Hz refresh rates alongside over 10,000 local dimming zones. Beyond these flagship models, Hisense also introduced its thinnest Mini LED TV to date - the 75UX. At just 14 millimeters thin, Hisense claims it sets a new industry benchmark for slim design without compromising picture quality.

The metoric rise of Hisense as a consumer electronics giant is attributable to its cost-effective smart TVs and home appliances, but with the 2023 International CES, the company stated it intention to dominate the gaming monitor and home cinema markets. The company showed off a wealth of conventional-sized and large-format gaming displays based on cutting-edge tech such as Mini-LED illuminated Fast IPS. The new G7H is a new line of planar 25-inch and 27-inch gaming monitors that feature just that—a Fast IPS panel with 576 min-LED backlit illumination diodes, 170 Hz refresh-rate with 1 ms response time, 1440p resolution, DisplayHDR 600 certification, and 97% coverage of DCI-P3, along with AMD FreeSync Premium Pro.

The U7K is technically a 43-inch TV that Hisense wants to market as a large format gaming monitor, although it does pack the entire set of the company's smart TV features. The display offers 4K Ultra HD resolution a Mini-LED illuminated Quantum Dot panel, 144 Hz refresh-rate, Dolby Vision Atmos, and 1,000 nits maximum brightness. Hisense also unveiled its Laser TV home projectors ranging for projection sizes ranging between 65-inch to 150-inch, featuring a triple-laser light source, 107% BT.2020 coverage, 1,600 ANSI lumens brightness, 4K Ultra HD native resolution, and Dolby Atmos. Its in-built 2.1 speaker set has been sourced from JBL by Harman. The projector supports both Chromecast (in-built), and Apple AirPlay.

While demand for TVs underwent a slowdown in China and Europe due to the onset of the cyclical downturn, quarterly TV sales in North America reached a historical high in 1Q21 thanks to the proliferation of the stay-at-home economy and government-issued economic stimulus plans, such as the March 2021 handout of US$1,400 stimulus checks to most US citizens, according to TrendForce's latest investigations. Bullish TV sales in North America propelled global TV shipment for 1Q21 to 49.96 million units, a 24.2% QoQ decrease but an 11.5% YoY increase.

TrendForce further indicates that Hisense has been particularly aggressive in expanding in the overseas markets via consumer-friendly prices. Not only did Hisense successfully enter the top five list of the largest TV brands in North America in 1Q21, but the company's market share also surpassed 10% and reached 11.1%, with a 4.19 million unit quarterly TV shipment, which represents an 8.8% increase YoY.

China-based Hisense came out at CES 2019 with quite an ingenious new display solution that has (speculatively) a much better chance of faster PC monitor integration that OLED. OLED's implementation in PC monitors has been excruciatingly slow despite recent developments of the technology - mainly due to some underlying problems for PC's mostly fixed-image use-cases with its UI elements. As a result, display technology in the monitor space has been somewhat stagnant. Hisense, with its dual-panel ULED XD solution, whoever, could have a much cheaper and easier to implement solution that could bring another technology player to the PC monitor market.

The ULED XD solution basically crams two panels in front of the LED array. One is a 4K, RGB VA panel. This is your run-of-the mill implementation. However, there's a second panel sandwiched between the RGB and LED array in the form of a greyscale, 1080p resolution panel. What does this particular implementation offer, you ask? Well, it just so happens that different lighting conditions across the same RGB image are expanded upon by the grayscale monitor, even if it works at a lower resolution - it only serves to increase contrast if high and low luminosity areas, with black areas being supported by the blacks of the grayscale monitor. And even at that resolution, look at these as local dimming zones - over 2 million of such across a single panel.