Sony Will Skip CES 2027 After Honda EV Venture Ends
Sony has confirmed it will not exhibit at CES 2027 in Las Vegas, ending a run that goes back to the very first show in 1967. A company spokesperson told Bloomberg that neither Sony nor any of its affiliates plan to exhibit at the January event. Sony did not have its own booth at CES 2026 either, but its Sony Honda Mobility joint venture still showed off an Afeela EV prototype at that show. That EV project was apparently the last big reason for Sony to keep showing up. Sony Honda Mobility canceled the Afeela 1 and a planned SUV in March, after Honda reassessed its electrification strategy, and the two companies said they would review the future of the joint venture.
Sony has also been pulling back from consumer hardware elsewhere, with TCL taking a 51% stake in a new joint venture that will assume its home entertainment business, including Bravia TVs. Sony's own statement says it "continuously and strategically" evaluates how it approaches events, and that its focus keeps shifting toward entertainment, intellectual property, and technology that supports creators. For gamers, it looks like PlayStation won't be using a CES stage next year either, although that was somewhat predictable. CES had slowly stopped being a Sony show already, but a 60-year streak ending is still strange to see.
Sony has also been pulling back from consumer hardware elsewhere, with TCL taking a 51% stake in a new joint venture that will assume its home entertainment business, including Bravia TVs. Sony's own statement says it "continuously and strategically" evaluates how it approaches events, and that its focus keeps shifting toward entertainment, intellectual property, and technology that supports creators. For gamers, it looks like PlayStation won't be using a CES stage next year either, although that was somewhat predictable. CES had slowly stopped being a Sony show already, but a 60-year streak ending is still strange to see.
























