News Posts matching "Rebrand"

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AMD Officially but Silently Downgrades Radeon RX 560 with an 896 SP Variant

The phenomenon of Radeon RX 560 graphics cards with 896 stream processors is more widespread than earlier thought. It looks like RX 560 cards with 896 stream processors will be more widely available than the previously thought Greater China region; with AMD silently editing the specifications of the SKU to have either 896 or 1,024 stream processors, as opposed to the 1,024 it originally launched with. There are no clear labeling guidelines or SKU names to distinguish cards with 896 stream processors from those with 1,024.

The Radeon RX 560 and the previous-generation RX 460 are based on the 14 nm "Polaris 11" silicon, which physically features 16 GCN compute units (CUs), each packed with 64 stream processors. The RX 560 originally maxed this silicon out, with all 16 CUs being enabled, while the RX 460 has two CUs locked. The decision to change specs of the RX 560 effectively makes it a re-brand of the RX 460, which is slower, and provides fertile grounds for bait-and-switch lawsuits.

Source: Heise.de

Intel to Rebrand Pentium "Kaby Lake" Processors as Pentium Gold

Intel this Tuesday, issued a curious-looking product-change notification (PCN) directed at retail-channel distributors, which points to the re-branding of 7th generation Pentium "Kaby Lake" desktop processors under the new Pentium Gold brand (PCN #115827-00). The re-brand affects retail SKUs of the Pentium G4560, G4620, and G4600. Intel is borrowing the precious-metal nomenclature from its Xeon product-line over to the Pentium brand, which will help consumers tell the MSDT (mainstream-desktop) Pentium processors from the ULP (ultra low-power) chips branded Pentium.

When this product-change comes into effect from the 2nd of November, 2017, MSDT Pentium dual-core chips will be branded Pentium Gold, while low-power "Gemini Lake" SoCs will bear the Pentium Silver brand, besides Celeron. Re-branded names apart, the Pentium Gold SKUs will be identical to the parts they are replacing. The Pentium G4560, for example, will be re-branded Pentium Gold G4560 (or simply "4560") and will carry an identical feature-set. You probably won't even need to update your motherboard BIOS (of your 100-series and 200-series chipset motherboards) to use these chips. It's not likely that these chips will work on 300-series chipset motherboards since they feature a different pin-map, and the retail box design will reflect that with clear markings. The name change also comes with a refreshed case-badge and a slightly modified box design.

AMD Reportedly Rebranding RX 460 to RX 560D

In a bid to better make use of what could be a respectable stock of RX 460 graphics cards, AMD is reportedly rebranding these to the RX 500 series under the RX 560D name. Apparently, this is a straight rebrand, with no increased clocks or other revisions to the GPU die whatsoever. As such, this RX 560D would bring a lesser performance level than the current RX 560 already offers. Remember that the RX 560 is currently a rebrand of the RX 460 already, only with that card's full stream processor count (1,024) unlocked, whereas the original RX 460 only enabled 896 of the total 1,024 stream processors available on-die.

AMD already toyed with this additional "D" in the nomenclature in the past, with its RX 470 / RX 470D graphics cards, of which we've heard some rumblings lately. Considering that the RX 470D was a relatively limited release, only really being seen in the wild towards the Asian market, it is likely a safe bet that this RX 560D will follow the same path. Another option for the unwary miners to pick up?

Source: Videocardz

Microsoft Trademarks Direct Physics - HAVOK Rebranded?

As you might recall, Microsoft bought HAVOK from Intel back in 2015, promising to "add Havok's IP to its existing tools and platforms, including DirectX 12, Visual Studio, and Azure." Well, it would seem we are seeing the fruits of that particular seeding, with Microsoft having trademarked "Direct Physics".

With Microsoft having previously talked about integrating HAVOK with its DX12 API, that is probably the most probable scenario for this trademark. A tighter, in-DX12 integration could possibly allow for the physics workflow to have increased performance under the API, which is something we can all get behind of. However, this also begs the question as to what exactly happens to HAVOK licensing in the process. I myself wouldn't expect Microsoft to put its HAVOK tools and libraries behind a DX12 implementation wall - the number of companies who license those libraries aren't few in number. So my guess is that Microsoft is simply rebranding the HAVOK middleware for integration under its DX12 API, which could mean opening up its libraries to any game that makes use of DX12.

AMD's RX 500 Series Reportedly Delayed

We've previously covered how AMD's RX 500 series is to be a rebrand of the company's successful RX 400 series. Previous reports pegged the RX 500 series' launch on April 11th; now, it would seem that there has been a slight, one-week delay on the launch date, with it having been pushed back to April 18th. Apparently, this delay is looking to allow more time to "fine-tune the drivers".

The RX 500 series are purportedly straight rebrands from equivalent RX 400 series GPUs (RX 580 will be a rebrand of the RX 480, and so on down the ladder). The need for driver fine-tuning seems a little baffling considering these straight rebrands, but may have more to do with the reported Polaris 12 chips that are expected for launch than any other metric. Remember, RX 500 chips are expected to carry somewhat higher clock-speeds than their RX 400 originals, with some improved power/performance ratio being derived from improvements in foundry processes. But if the rebranding scheme holds up, don't expect these to bring in any meaningful changes towards these cards' performance. AMD is hoping Polaris tides them over through the mainstream market until it can introduce its Vega-based, high-performance GPUs, which are heralded to mark AMD's return to the high-performance consumer graphics segment in a while. Fingers crossed.

Source: eTeknixSource: Thanks @TheMailMan78!

AMD's RX 500 Series of Graphics Cards Rumored as Rebrands of RX 400 Series

The folks at Heise online have put forward a report on how AMD's RX 500 series of graphics cards will be little less than direct rebrands of the Polaris 10 and Polaris 11 GPUs that AMD introduced with its RX 400 series of graphics cards. Apparently, a straight rebrand is in order, with the RX 580 entering the fray in the place of the RX 480, the RX 570 substituting the RX 470, and so on. Heise reports that the Polaris 10-based RX 500 should see the light of day as soon as April 4th, with Polaris 11-based solutions coming in a little later, on April 11th.

Videocardz, however, reports that these will be slightly more than a straight rebrand - if you can call a slight bump in clockspeeds as trumping a rebrand. The RX 580 is supposed to ship with base clocks ar 1340 MHz (74 MHz more than the reference RX 480), with the RX 570 carrying a much less significant 38 MHz increase over its RX 470 counterpart. Videocardz also reports on the possibility of AMD introducing a new Polaris 12 GPU with the RX 500 series, which will apparently be an even lower-end part than even Polaris 11.

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