Wednesday, July 1st 2020

Discord Is Rebranding To Appeal to a Wider Non-Gaming Audience

Discord has recently announced that they will be rebranding with a new "Your Place to Talk" campaign as they work towards making the platform more inclusive to non-gaming fans. Discord has overhauled their landing page to emphasize the platforms various uses such as for "school clubs, gaming groups, or the worldwide art community", the landing page now also prominently features the "Your Place to Talk" slogan throughout.

Specific changes to the Discord platform include the streamlining of user sign up, the introduction of server video support, server creation simplification with templates, and a 200% increase in overall voice/video capacity. Discord is also planning to make the "jokes and references within the app less gaming-specific" which may upset some. The recently launched Discord Safety Center forms a vital part of this transformation helping improve transparency and reduce misuse.
"Today, many of you use Discord for day-to-day communication. You're sharing thoughts about books, music, and art, creating servers to just be yourself and share moments with friends. In asking you what you want Discord to be, we heard that you want Discord to be more welcoming, more inclusive, and more trustworthy so more kinds of communities can find a home here. Many of you told us that the biggest misconception you hear about Discord is that it's only for gaming, but you feel Discord's for literally everyone and for anyone who likes to talk."

Your Place to Talk Video

Source: Discord
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14 Comments on Discord Is Rebranding To Appeal to a Wider Non-Gaming Audience

#1
FreedomEclipse
~Technological Technocrat~
At the same time, lots of people love to complain about services they dont use then dont even use it anyway when the service provider changes things based on feedback they've received.
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#3
R-T-B
EarthDog
Roger Wilco? :p
This gives me chills. Granted, I used it on AOL when I used RW and it was likely AOL's fault for the bad experience I had, but still...
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#4
EarthDog
I used it playing a flight sim in 1999ish... :)
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#5
kayjay010101
Took them long enough. The whole aesthetic and tone of the app has been, and I don't use this word often because it's massively overused, cringe. The whole "wumpus" thing on startup with a generic gamer-reference was awful, the fact that it says "oopsie" when it crashes, it just comes off incredibly immature and unprofessional. Staff has the same sort of tone. There's a reason why there's a certain crowd of people that use Discord heavily. Hopefully they can move away from that crap now and actually appeal to a wider audience, because objectively they're the best hangout/voice call application available.
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#6
neatfeatguy
I like to game and I absolutely hate discord - but I'm and odd duck and I hate pretty much anything social media related. I've tried discord a handful of times and even joined a few groups for things that interest me or that I frequent online, but for some reason it rubs me the wrong way and I hate using it.

I'm not sure there's a thing they could do for my awkward self to get me to like it and use it. Guess I'm a lost cause.
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#7
freeagent
What is it? I went to the web site and it wanted me to dl its app, I chose the browser but it wanted me to create an account. Is like msn messenger or something?
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#8
CrAsHnBuRnXp
freeagent
What is it? I went to the web site and it wanted me to dl its app, I chose the browser but it wanted me to create an account. Is like msn messenger or something?
Its like Ventrillo or Teamspeak but on steroids and free so you dont need to pay to have voice servers.
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#9
remixedcat
Hope it's less obnoxious.. the criiiinge it has rn
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#10
DeathtoGnomes
CrAsHnBuRnXp
Its like Ventrillo or Teamspeak but on steroids and free so you dont need to pay to have voice servers.
Its infinitely better than those, its amazing what content creators have done with their discord. Game testers I know are using it to "team up" and coordinate alpha stage bug reports. Sure they could use m$ Teams for that but thats over complicating things for that usage.

its so easy to jump between discord channels, that makes easy enough that you can swap voice chats without having to know IP addresses or passwords.

I'll never go back to those or even Mumble. I had my own discord channel at one time, they just make too damn easy now.

if you never tried, its worth a long look.
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#11
stinhambo
Does it have threaded conversations yet?
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#12
CrAsHnBuRnXp
stinhambo
Does it have threaded conversations yet?
Threaded conversations? Like a PM system? If so, yes, discord has that.
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#13
stinhambo
CrAsHnBuRnXp
Threaded conversations? Like a PM system? If so, yes, discord has that.
No, not a PM system. I mean the ability to reply to a specific post and have it show as a sub post like Twitter, Facebook or Slack.
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#14
Octopuss
Anytime I read that something is going to get "streamlined", I immediatelly think "omg they're going to fuck it up beyond oblivion".
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