Thursday, March 2nd 2017

AMD's RX 500 Series of Graphics Cards Rumored as Rebrands of RX 400 Series

The folks at Heise online have put forward a report on how AMD's RX 500 series of graphics cards will be little less than direct rebrands of the Polaris 10 and Polaris 11 GPUs that AMD introduced with its RX 400 series of graphics cards. Apparently, a straight rebrand is in order, with the RX 580 entering the fray in the place of the RX 480, the RX 570 substituting the RX 470, and so on. Heise reports that the Polaris 10-based RX 500 should see the light of day as soon as April 4th, with Polaris 11-based solutions coming in a little later, on April 11th.

Videocardz, however, reports that these will be slightly more than a straight rebrand - if you can call a slight bump in clockspeeds as trumping a rebrand. The RX 580 is supposed to ship with base clocks ar 1340 MHz (74 MHz more than the reference RX 480), with the RX 570 carrying a much less significant 38 MHz increase over its RX 470 counterpart. Videocardz also reports on the possibility of AMD introducing a new Polaris 12 GPU with the RX 500 series, which will apparently be an even lower-end part than even Polaris 11.

AMD has had a recent history of following with rebrands every other year, which is disappointing, though these do make business sense. They're just not what we, as enthusiasts, like to see. This approach, however, goes on to confirm a little of what we already knew about Vega, and takes after AMD's approach with the Fiji GPUs - rebrand the lower and mainstream end of the GPU spectrum, whilst introducing a new, high-end design. As we know, Vega is an enthusiast-aimed GPU, and so a RX 500 series being introduced in April does pave the way for AMD to have a complete graphics line-up for 2017, starting from the bottom up - remember that AMD's own announcements put the launch of Vega strictly before the end of June. A RX 500 series also makes sense in regards to branding, since AMD has branded their RX Vega-based cards as simply "Radeon RX Vega", opting for a name distinction between its mainstream and enthusiast-class cards, much like the company has done before with their Fury branding. Sources: Heise.de, Videocardz
Add your own comment

54 Comments on AMD's RX 500 Series of Graphics Cards Rumored as Rebrands of RX 400 Series

#1
ZoneDymo
STOP DOING REBRANDS FOR THE LOVE OF ALL THAT IS HOLY.

I mean gawd at least put in the development we had since then PLEASE.
Like better thermals, better cooling, more overclocking headroom I mean come on!

Honestly this should borderline be illegal imo because it is pretty much lying to the customer.
Posted on Reply
#2
VulkanBros
I really really hope that it´s not true ..... rebrands should be forbidden....
Posted on Reply
#3
Liviu Cojocaru
I can see this as a retaliation to Nvidia introducing the 1060 boost, but AMD needs to focus on a different segment where they don't have any options for...
Posted on Reply
#4
Tsukiyomi91
what's this? another cycle of refurbished chips like the days of HD7xxx turned into R9 2xx & 3xx? Geez AMD... ==
Posted on Reply
#5
springs113
I think these rebrands will be in the segment that that the 68x0 took and Vega will take the 69x0 segment.
Posted on Reply
#6
RejZoR
Ok, that's just garbage. You can't re-release RX 480 with few MHz more and call it RX 580. That's idiotic. RX 480 could only be rebranded to RX 550 or something... Unless the RX 580 will cost 120€. In that case, ok, why not. But not for price RX480 is selling now or few weeks/months ago.
Posted on Reply
#7
medi01
Let me start with rather unpopular opinion: there MUST be an easy way to figure if card has X or Y.
These "rebrands" are expected to run at higher base clock.

So it is GOOD if they get a new name.

Now, whether it is 485 or 580, I have no idea. Actually, former is more confusing, than the latter, in my humble opinion.
Posted on Reply
#8
Dethroy
At least you don't need to buy a new MoBo in order to use these... :rolleyes: "Ohhh. Hi Intel!" :nutkick:
Posted on Reply
#9
bistrocrat
saddly but this sounds realistic :(.... I mean if Vega was in the near future (like may-june.2017) then at this point we would have seen presentations, leaks leaks, rummros, leaked pcb designs, leaked product range, price scpeculations and what not (the thing we usually get when release is in next 8 weeks)... till this point we have nothing just a thing that there will be "Vega" in naming and that "HBM2 is fast memory" (duhh)... so I think that either Vega is a dud or Vega is at least 6 month+ away from market... so amd has nothing and must release something (I swer I have written this like 3 times before: "amd has nothing and must release something") and AMD will rebrand the shyt it has and end of this sad storry (again) for another year or so
Posted on Reply
#10
Solid State Brain
Perhaps these ones will have chips that are really able to reach 1500 MHz as speculated before the RX480 release. In this case a new model number would be deserved. +74 Mhz for reference GPU clock isn't really a small bump in speed either.
Posted on Reply
#11
Liviu Cojocaru
If this gets better efficiency and cooling and if it gets better OC capability for a similar price as 480 then this would be a good option otherwise...stop this stupid re-branding thing
Posted on Reply
#12
ZipFreed
I think that the lower-end through high-end segments will indeed be filled out by little Vega and Polaris but it won't be the same Polaris tech of last year but rather a refresh.

There's been mentions / rumors of Polaris 12 and XT2, I think these will be higher clocked variants, using less power due to process maturity since OG Polaris' launch and maybe even GDDR5X.

I'm thinking we'll end up with a stack something like this:

Enthusiast:
RX Vega - Big Vega #1
RX Vega Nano - Big Vega #2

High-End:
RX590 - Little Vega #1
RX580 - Little Vega #2

Performance / Low-End:
RX570 - Polaris 10 XT2
RX560 - Polaris 12 (or 11 XT2 though we haven't seen any hint of it to my knowledge)

I think Vega 10/11 will both have two SKU's each, unless I missed something from yesterday's C2 stream, filling out the Enthusiast and High-End Segments.

Polaris 10 XT2 will fill-out the performance segment offering a 15-20%+ improvement over the 480 while lowering it's power envelope but as the RX570(560) and in their respective price brackets. (I realize that may seem like a bit much but the 480's have been all over the place TDP wise and some of managed to undervolt their cards to the 95-100w range while still using stock clocks)

If Polaris 12 isn't a mobile only SKU it may end up being the 560 and/or maybe even the 570 depending on how Vega, being named Vega, impacts the rest of the families nomenclature.

Obviously this is all speculation but I think we'll end up seeing something similar to this and I'm almost positive AMD isn't simply going to straight rebrand any of our existing Polaris 10/11 variants. We're going to see higher clocks, lower power consumption etc.

If this ends up being the case I'd have no issues with this and there'd be no real reason to bemoan or cry about it as it's not our standard run of the mill "Rembrandt".
Posted on Reply
#13
R0H1T
ZipFreed, post: 3611390, member: 164393"
I think that the lower-end through high-end segments will indeed be filled out by little Vega and Polaris but it won't be the same Polaris tech of last year but rather a refresh.

There's been mentions / rumors of Polaris 12 and XT2, I think these will be higher clocked variants, using less power due to process maturity since OG Polaris' launch and maybe even GDDR5X.

I'm thinking we'll end up with a stack something like this:

Enthusiast:
RX Vega - Big Vega #1
RX Vega Nano - Big Vega #2

High-End:
RX590 - Little Vega #1
RX580 - Little Vega #2

Performance / Low-End:
RX570 - Polaris 10 XT2
RX560 - Polaris 12 (or 11 XT2 though we haven't seen any hint of it to my knowledge)

I think Vega 10/11 will both have two SKU's each, unless I missed something from yesterday's C2 stream, filling out the Enthusiast and High-End Segments.

Polaris 10 XT2 will fill-out the performance segment offering a 15-20%+ improvement over the 480 while lowering it's power envelope but as the RX570(560) and in their respective price brackets. (I realize that may seem like a bit much but the 480's have been all over the place TDP wise and some of managed to undervolt their cards to the 95-100w range while still using stock clocks)

If Polaris 12 isn't a mobile only SKU it may end up being the 560 and/or maybe even the 570 depending on how Vega, being named Vega, impacts the rest of the families nomenclature.

Obviously this is all speculation but I think we'll end up seeing something similar to this and I'm almost positive AMD isn't simply going to straight rebrand any of our existing Polaris 10/11 variants. We're going to see higher clocks, lower power consumption etc.

If this ends up being the case I'd have no issues with this and there'd be no real reason to bemoan or cry about it as it's not our standard run of the mill "Rembrandt".
Didn't Raja say that all Vega(s) would be branded as Vega, don't think there'd be any Vega sold as RX 5xx :wtf:
Posted on Reply
#14
Prima.Vera
ZoneDymo, post: 3611351, member: 66089"
Honestly this should borderline be illegal imo because it is pretty much lying to the customer.
This.
This crappy practice should be put under penal law, at least in the U.S., EMEA, and APAC. Is just an official scamming done by corporations.
Posted on Reply
#15
medi01
ZoneDymo, post: 3611351, member: 66089"
Honestly this should borderline be illegal imo because it is pretty much lying to the customer.
1060 3Gb is lying to the customer.
Giving new model name to a model with slightly bumped specs is not.
Posted on Reply
#16
bug
medi01, post: 3611375, member: 158537"
Let me start with rather unpopular opinion: there MUST be an easy way to figure if card has X or Y.
These "rebrands" are expected to run at higher base clock.

So it is GOOD if they get a new name.

Now, whether it is 485 or 580, I have no idea. Actually, former is more confusing, than the latter, in my humble opinion.
481 is more like it. The first digit should represent the generation/architecture if you don't want to mud things up.

I'm pretty sure you can already buy 480 models that out of the box are running higher frequencies than this rumoured 580.
Posted on Reply
#17
jabbadap
Surely these are just OEMs, not that it's any good for them either. But wasn't there some rumor not so long a go for laptop with RX-5xx graphics card?
Posted on Reply
#18
iO
I guess they simply dont have the resources to develop another GPU besides Vega hence they play the good old rebranding game again..
Posted on Reply
#19
chief-gunney
Solid State Brain, post: 3611382, member: 106611"
Perhaps these ones will have chips that are really able to reach 1500 MHz as speculated before the RX480 release. In this case a new model number would be deserved. +74 Mhz for reference GPU clock isn't really a small bump in speed either.
The base clock for my XFX RX480 GTR black came as 1340, so what's new about RX580?
Posted on Reply
#20
Solid State Brain
chief-gunney, post: 3611414, member: 104323"
The base clock for my XFX RX480 GTR black came as 1340, so what's new about RX580?
Perhaps now the base clock of non-reference RX580 cards will also be higher?
Posted on Reply
#21
Fluffmeister
I thought the process had matured and we were going to see Polaris chips that used just 80w and clocked to 1600Mhz!?
Posted on Reply
#22
bug
Fluffmeister, post: 3611419, member: 101373"
I thought the process had matured and we were going to see Polaris chips that used just 80w and clocked to 1600Mhz!?
That would be the RX 600 series. Coming 2018 :D
Posted on Reply
#23
medi01
On the other hand, not-a-rebrand of Titan releases as "1080Ti" (800+ Euro in Germany, thank you very much) is fine.

bug, post: 3611424, member: 157434"
That would be the RX 600 series. Coming 2018 :D
That will depend on how many will go the "oh, AMD is faster for a given budget, but I'll go Intel/nVidia anyway" route.
Posted on Reply
#24
Basard
How dare they change the model name of a video card that has slightly different specs than the previous verion! There should be a surgeon generals warning on the front of the box warning you that it's only slightly faster than last year's model!!
We should all pay a tax to the government to form an agency to enforce laws protecting us from rebrands! Because when we make purchases, we do so blindly--looking only at the big numbers at the end of the brand name!
Posted on Reply
#25
R-T-B
medi01, post: 3611428, member: 158537"
That will depend on how many will go the "oh, AMD is faster for a given budget, but I'll go Intel/nVidia anyway" route.
That might be true if they were even present in the market segment my budget tends to target.

Right now, they hit mid-range at best, and not really any products above that. Pretty sad and I hope it changes soon.
Because when we make purchases, we do so blindly--looking only at the big numbers at the end of the brand name!
A ton of consumers do.
Posted on Reply
Add your own comment