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XPG Launches Third-Generation Core Reactor III Gold Fully Modular Power Supply

XPG, the gaming brand of ADATA Technology, today announced the launch of the new CORE REACTOR III Gold Fully Modular Power Supply. Building on the strong market reputation of the best-selling CORE REACTOR series, the third-generation model is designed to address the growing power demands of high-performance computing, AI applications, and next-generation gaming platforms. Following the technology showcase at COMPUTEX earlier this year, CORE REACTOR III becomes the first commercially available XPG power supply to feature XTREME Power Guard technology, combining 24/7 current monitoring, real-time abnormality alerts, and active power shutoff protection. It also supports ATX 3.1 and PCIe 5.1, up to 235% power excursion, and 80 Plus Gold certification, providing enhanced power safety and stability for next-generation high-performance systems.

Growing High-Performance Computing Demands Drive Power Requirements: CORE REACTOR III Evolves for Next-Generation Platforms
From AAA gaming and 4K content creation to generative AI, 3D rendering, and GPU-accelerated computing, today's high-end PCs place greater and more dynamic power demands on graphics cards and processors. For gamers and creators, a power supply must provide sufficient wattage while also handling transient loads, maintaining stability during extended operation, and protecting high-value components. As one of XPG's best-selling power supply product lines, CORE REACTOR now enters its third generation with enhanced GPU power protection while preserving the stability and performance the series is known for. CORE REACTOR III is available in 750 W, 850 W, and 1000 W models for a wide range of high-performance system configurations.

XPG Expands Its Gaming Monitor Lineup with Four New RIFT and APERTURE Models

As gaming continues to evolve, players are looking for more immersive and responsive visual experiences, with growing expectations for smooth gameplay, higher
resolution, and greater visual immersion. XPG, the gaming brand of ADATA Technology, continues to expand its gaming monitor lineup with four models across the RIFT and APERTURE series, offering players a new way to experience the gaming world through immersive displays. Featuring a range of specifications, including a 34-inch 21:9 ultrawide curved display, QHD resolution, and high refresh rates, the new lineup provides versatile options for different gaming needs. This expansion also
extends XPG's existing portfolio of memory, SSDs, PC components, and gaming peripherals into the display segment, further embodying the "GAME TO THE XTREME" brand spirit and building a more complete gaming ecosystem.

XPG Expands Its Gaming Monitor Lineup to Strengthen Its Gaming Product Portfolio
XPG continues to expand its gaming monitor lineup with four models: RIFT R34WXC, RIFT R24F4, APERTURE A27Q1, and APERTURE A27F4. Covering a range of features from immersive ultrawide curved displays and high resolutions to high refresh rates, the lineup offers a variety of sizes and specifications to meet different gaming needs. All four models feature 1 ms MPRT response time and support Adaptive Sync technology to reduce screen tearing, delivering smooth and responsive visuals across different game genres and usage scenarios.

ADATA Expands Enterprise "TRUSTA" Brand and Shows Industrial Products at IFA 2026

At IFA 2026 in Berlin, we visited the ADATA booth to see what the company has in store. To many, the surprising factor is the introduction of the relatively new "TRUSTA" brand by ADATA, which focuses on enterprise and industrial product offerings, a departure from what traditional PC enthusiasts know about ADATA. First, we explored the TRUSTA brand to see what the company offers. This includes the T7P5 SSDs, which boast read speeds of 13.5 GB/s and write speeds of 10.3 GB/s, and come in capacities ranging from 1.6 TB to 7.68 TB. All of this is powered by 3D NAND Flash using eTLC architecture, with the SSD form factors including U.2, E1.S, and E3.S versions, all carrying the same PCIe Gen 5 x4 interface, just with different twists depending on server or workstation needs.

ADATA XPG Unveils the New NIMBUS and NIMBUS PLUS Gaming Chairs

XPG, the gaming brand of ADATA Technology, today announced the launch of its latest ergonomic gaming chairs, the NIMBUS and NIMBUS PLUS. As remote work continues to shape modern lifestyles and dedicated gamers increasingly require robust support for extended sitting sessions, having a chair that perfectly balances sleek aesthetics and exceptional comfort has become more essential than ever. Combining modern minimalist design with top-tier ergonomic engineering, XPG introduces two distinct seating solutions tailored to different user preferences, making pure comfort second nature.

Designed for hardcore gamers and professionals who sit for over 8 hours a day, XPG presents the NIMBUS PLUS, a flagship high-back mesh chair centered on the concept of being "Beyond Breathable." Offering extensive adjustability, it accommodates a wide range of body types and seating preferences while maintaining exceptional airflow. Its high-elasticity breathable mesh covers the entire chair, promoting continuous ventilation to minimize heat buildup and keep users cool during intense gaming sessions or long workdays.

XPG Unveils NIMBUS and NIMBUS PLUS Gaming Chairs

XPG, the gaming brand of ADATA Technology, today announced the launch of its latest ergonomic gaming chairs, the NIMBUS and NIMBUS PLUS. As remote work continues to shape modern lifestyles and dedicated gamers increasingly require robust support for extended sitting sessions, having a chair that perfectly balances sleek aesthetics and exceptional comfort has become more essential than ever. Combining modern minimalist design with top-tier ergonomic engineering, XPG introduces two distinct seating solutions tailored to different user preferences, making pure comfort second nature.

NIMBUS PLUS: Beyond Breathable - Crafting a Luxurious, Form-Fitting Seating Experience
Designed for hardcore gamers and professionals who sit for over 8 hours a day, XPG presents the NIMBUS PLUS, a flagship high-back mesh chair centered on the concept of being "Beyond Breathable." Offering extensive adjustability, it accommodates a wide range of body types and seating preferences while maintaining exceptional airflow.

ADATA XPG Launches INFINITY Fans and MAESTRO Air CPU Coolers

As the 2026 PC DIY market undergoes a dramatic structural shift driven by volatile memory pricing, global hardware enthusiasts are entering a new era of "precise investment and smart building." To help consumers seamlessly balance core system performance with stunning external aesthetics, XPG proudly introduces the INFINITY F360/F120/R120 infinity mirror fan series and the MAESTRO 42SA/62DA CPU air coolers. These highly calculated, high-value cooling solutions allow users to optimize every single penny of their hardware budgets and build elite, high-performance gaming setups without making sacrifices on powerful thermal control or striking visual impact.

According to recent market data from IDC and arXiv, booming AI infrastructure development is aggressively competing for vital DRAM and NAND flash capacity, triggering widespread hardware inflation that will reshape the global PC market landscape well through 2027[1][2]. Under these fixed total budgets, players are forced to compress PC components investments like chassis and cooling, which unfortunately compromises overall system stability and visual appeal. Addressing this critical market pain point, XPG actively embraces the "Smart Building" trend by launching the INFINITY fan lineup and MAESTRO series coolers. Shattering the outdated myth that accessible pricing dictates performance compromise, XPG delivers premium, value-driven cooling solutions that provide elite gaming power and striking aesthetics to budget-conscious creators worldwide.

ADATA XPG Cases, Cooling, Power, and Peripherals at Computex 2026

ADATA is much more than just a memory company, the company now has a vast lineup of PC casing, cooling, and power hardware; the brand is also making inroads into gaming peripherals. We begin our tour with the XPG Slingshot, a lightweight wireless mouse weighing just 55 g, with an entry-level 4,000 dpi optical sensor, and up to 42 hours of usage on a full charge. The mouse uses 2.4 GHz RF for connectivity. The XPG Seeker Wireless keyboard is a full-size yet compact keyboard with a low-profile, compact design, a carbon-fiber decal bezel, and membrane keys. It fully charges in just 6 minutes for up to 34 hours of use, and uses 2.4 GHz RF.

The XPG Invader X II is a mid-tower case with a pillarless front-left corner, and a continuous tempered glass panel that opens outward along a hinge. It integrates a fan controller with a software-based interface. The XPG Valor Air II is a unique, wide-format, vertically partitioned case with a mesh-based front-intake and a tempered glass side panel. XPG Core Reactor III 1000 W is a performance-segment, fully modular PSU, which meets full ATX 3.1 and PCIe CEM 5.1 specs. The PSU comes in 750 W, 850 W, and 1000 W variants, and it brings a few segment-first features.

ADATA Memory and Storage Products at Computex 2026

ADATA brought its two key brands to Computex 2026, XPG targeting gamers and PC enthusiasts; and TRUSTA, targeting enterprise storage. The XPG Novakey RGB DDR5 memory is a high-end DDR5 memory module with an infinity-reflection element framing its ARGB LED lighting setup. The module comes in speeds of up to DDR5-8000. The company is working on high-end memory products based on new standards, such as DDR5 CUDIMMs with speeds in excess of 10000 MT/s; and new AMD EXPO-ULL kits with tight latencies. The company also showcased its Premier series 4R CUDIMM (quad-rank). The module offers 128 GB of density with speeds of DDR5-7200 with CL58 and 1.1 V module voltage.

Switching gears to storage products, and we are greeted by the company's first SD 7.1 microSDXC card with a whopping 1 TB capacity, and sequential speeds of up to 800 MB/s reads, with up to 700 MB/s writes. The ADATA Urban Pocket Elite is a surprisingly compact portable SSD with a 40 Gbps USB4 interface, offering speeds of 4 GB/s sequential reads, with 3.6 GB/s sequential writes. The drive looks very similar to the SE920 from 2024, but lacks the fan, relying instead on passive cooling. The ADATA Urban Tapsafe, a portable SSD that comes in 1 TB and 2 TB capacities, with a 20 Gbps USB 3.2 Gen 2x2 interface, with transfer speeds of up to 1.9 GB/s, and a unique NFC-based data security mechanism that binds it to your smartphone.

ADATA Celebrates 25th Anniversary as World's Second-Largest DRAM and SSD Manufacturer

In the fast-paced world of hardware, longevity is the ultimate benchmark of quality. As ADATA Technology celebrates its 25th anniversary, we reflect on a journey that transformed a visionary startup into a global titan. For the international tech community, our history is not just a series of dates - it is a 25-year track record of stability, innovation, and the relentless pursuit of reliability.

Innovation catches the eye, but reliability keeps the world moving. For a quarter-century, ADATA has served as the "Invisible Hero" behind the world's most ambitious digital breakthroughs. Whether powering professional workstations or safeguarding personal data, ADATA provides the stable foundation that makes inspiration possible. We believe that to truly inspire, technology must first be dependable.

ADATA XPG Unveils the World's First Infinity Mirror Gaming Memory NOVAKEY RGB DDR5

XPG, a leading provider of high-performance products for gamers, esports pros, and tech enthusiasts, today announced the launch of its groundbreaking new memory series, NOVAKEY. As the flagship of the series, the NOVAKEY RGB DDR5 features the world's first patented "Infinity Mirror" design. Delivering speeds up to 6,400 MT/s and capacities up to 32 GB per module, it is engineered for mainstream gamers and creators who demand a perfect balance between sophisticated style and rock-solid performance.

The launch of NOVAKEY marks a significant milestone in XPG's brand evolution. The name combines "Nova," representing the brilliant energy and infinite potential of a supernova, with "Key," symbolizing the essential technology that unlocks next-level performance. Its patented "Infinity Mirror" design utilizes a futuristic geometric silhouette to create mesmerizing 3D visual depth. To complement the trend of modern PC builds with large glass panels, the XPG design team applied optical reflection principles to the heat sink, creating an "infinite time tunnel" effect from any viewing angle. The exterior features XPG's signature slanted-cut language, while the matte black metal accents and brushed aluminium finish ensure a premium, refined look even when the RGB lighting is turned off.

New Adata XPG CPU Coolers with Wrap-Around LCDs and Infinity Mirrors at CES 2026

Adata has shown off the latest series of CPU coolers boasting LCDs and other fancy visual effects. The new Infinity, Levante, and Maestro CPU coolers offer something for just about anyone looking to spice up their PC build with a flashy CPU cooler, whether that be an air cooler or a liquid cooler. The most unique cooler of the lot is the Levante View Pro 360, which is an AIO CPU liquid cooler with a 6.7-inch waterfall LCD that covers both the top and side of the CPU water block. The display contents are customizable in the XPG Prime software. That water block is attached to a 360 mm radiator with pre-installed 120 mm ARGB fluid dynamic bearing fans. Adata claims that the new liquid cooler has a cooling capacity of up to 340 W TDP and that it supports up to Intel LGA 1851 and AMD AM5 CPUs.

XPG Launches New ARMAX DDR5 Gaming Memory Series

XPG, a fast-growing provider of systems, components, and peripherals for Gamers, Esports Pros, and Tech Enthusiasts, today announces the launch of the new ARMAX DDR5 gaming memory series. Inspired by the aggressive silhouette of stealth fighter jet defending the skies, the series features a hardcore exterior and delivers high-performance speeds of up to 6,400 MT/s. The lineup includes the ARMAX RGB DDR5 with dazzling lighting effects and the understated, low-key ARMAX DDR5, aiming to be the premier DDR5 upgrade choice for next-gen gamers to conquer all gaming campaigns.

Targeting the DDR5 Performance Sweet Spot with SFF Compatibility
In response to the growing trend of SFF (Small Form Factor) mini-PC modifications, the ARMAX DDR5 features a heatsink height of just 39.5 mm. This design avoids interference with large CPU coolers, cables, or other equipment, allowing for easy installation in various small chassis. Performance-wise, the series locks into the "performance sweet spot" of next-generation platforms with speeds ranging from 6,000 to 6,400 MT/s. Built with strictly selected high-quality ICs and featuring built-in PMIC (Power Management Integrated Circuit) and On-Die ECC (Error Correcting Code), it supports Intel XMP 3.0 and AMD EXPO for easy overclocking. The ARMAX series provides gamers with a perfect experience that balances performance, style, and excellent compatibility. The XPG ARMAX DDR5 memory series is available now through global channels and comes with a limited lifetime warranty.

ADATA XPG New NOVAKEY RGB DDR5 Gaming Memory Wins CES 2026 Best of Innovation Award

XPG, a fast-growing provider of systems, components, and peripherals for Gamers, Esports Pros, and Tech Enthusiasts and gaming brand of ADATA Technology, the world's leading brand for memory modules and flash memory, proudly announces that its gaming brand XPG has received the CES 2026 "Best of Innovation" Award for the NOVAKEY RGB DDR5 Gaming Memory (Project INFINITY). Selected from thousands of entries, this top honor recognizes XPG's pioneering design and engineering excellence. As the world's first gaming memory to feature an Infinity Mirror lighting design, NOVAKEY not only delivers exceptional performance but also embodies XPG's ESG-driven innovation, combining cutting-edge technology with eco-conscious craftsmanship to create a new "vision" in green gaming-a perfect reflection of ADATA's deep design heritage and superior R&D capability.

Infinite Mirror Design, Redefining Gaming Aesthetics
Responding to the trend of glass-sided PC cases, the XPG design team incorporated Infinity Mirror optics into the NOVAKEY heatsink, allowing users to witness a mesmerizing play of reflections that creates a tunnel-like visual extending infinitely through light and time. What sets it apart is the multi-dimensional illumination - each viewing angle reveals a different depth of radiant detail, offering a truly dynamic visual experience.

XPG Launches New Flagship VALOR AIR PRO Case and MAESTRO PLUS Air Cooler Series

With the global rise of esports culture and streaming platforms, consumer demand for PC hardware customization has grown rapidly, driving innovation in the case market. Users are looking for products that offer both high performance and excellent heat dissipation, as well as a design that reflects their personal style. Spacious interiors that allow flexible upgrades, paired with sleek aesthetics, have become the top choice in the market. To meet the continuous needs of both novice and experienced DIY PC enthusiasts, XPG is launching its new flagship case, the VALOR AIR PRO, along with its first-ever air cooler, the MAESTRO PLUS series. With a more comprehensive product line, XPG aims to meet the diverse needs of entry-level to advanced gamers, allowing everyone to enjoy the fun of building a PC.

ADATA XPG Launches Industry-leading SPECTRIX S65G RGB Gen 4 SSD

ADATA Technology, a global leader in memory modules and flash storage products, has announced a groundbreaking release from its high-performance gaming brand, XPG. Designed for esports elites, tech enthusiasts, and overclockers alike, the new SPECTRIX S65G RGB Gen 4 Solid State Drive (SSD) brings a new level of performance and aesthetics to the global gaming market.

According to research firms, demand for RGB-enabled gaming equipment in the consumer PC market has seen steady growth in recent years, with a compound annual growth rate (CAGR) of approximately 10% from 2019 to 2024. Over the next five years, RGB accessory shipments are projected to maintain a CAGR of 8-10%, reflecting continued momentum in personalized and visually immersive gaming setups. In response, XPG has launched the SPECTRIX S65G, combining brilliant RGB illumination with blazing-fast 6,000/5,000 MB/s read/write speeds, creating the fastest RGB gaming SSD on the market. With its signature "X" design and brand spirit, it embodies the pursuit of performance and passion - ensuring your gaming rig never lacks a final, finishing touch.

ADATA XPG Launches VALOR NANO Compact Cases with the All-New PYMCORE SFX PSU

XPG, Unlike the past when creators and gamers had to settle for bulky tower PCs dominating their desktops, NVIDIA SFF-Ready standard now offers a high-performance, compact solution that optimizes internal space and thermal efficiency. Responding to the growing demand for "no-compromise performance in a space-friendly design," XPG introduces the VALOR NANO series—featuring the new VALOR AIR NANO and VALOR MESH NANO cases, both NVIDIA SFF-Ready certified. To deliver extreme performance and enhance the gaming experience, XPG also unveils the compact yet powerful PYMCORE SFX PSU. This dream combo allows users to create a desktop setup that balances aesthetic minimalism with uncompromising hardware performance which redefining the tech lifestyle experience.

Say Goodbye to Crowded Desktops! XPG SFF-Ready Combo is the Ideal Solution for Creators and Gamers
According to the reports, the SFF motherboard market is expected to grow to USD 6.2 billion by 2032, with a CAGR of approximately 6.5% [1], showing consumers' increasing emphasis on personal space quality. GPU which often require significant space, have also driven the market toward high-performance yet minimalist PC platforms, thanks to NVIDIA's introduction of the SFF-Ready standard. This initiative has gradually shifted industry focus and further spurred the growth of the PC components market. XPG addresses this trend with the VALOR AIR/MESH NANO cases, engineered for optimal airflow and space efficiency along with the PYMCORE SFX PSU, which enhances powerful output, size efficiency, and stability. Together, they form a truly SFF-Ready solution. Whether you're a creator crafting a premium build in limited space, or a small-form-factor user seeking performance and aesthetics, XPG's precise space management offers a fresh approach to building your ideal rig.

ADATA XPG Presents SFF-ready VALOR NANO Case Series & INVADER X ELITE Chassis

ADATA's gaming division—XPG—has exhibited brand-new SFF-ready cases; as spin-offs from existing Valor Mesh and Valor Air product lines. So far, the Taiwanese manufacturer has released mid-tower options. At Computex 2025, company representatives presented NANO-sized offerings—in particular, a white Air demo unit was endorsed by Jensen Huang. Several XPG items were blessed with the NVIDIA chief's signature—likely coinciding with ADATA's aggressive marketing of new products being (certified) ideal fits for NVIDIA GeForce RTX 50-series graphics cards.

The Valor NANO microATX case series was developed alongside the brand's PYMCORE SFX power supply product line. As mentioned earlier today, these ultra-compact SFX PSUs can be installed at the front of XPG's freshly revealed Nano enclosures—"allowing longer GPUs to fit into SFF builds without compromising performance." A Valor Mesh Nano-based demonstration build was configured with an NVIDIA GeForce RTX 5080 Founders Edition card—occupying only 304 mm of a max. 370 mm length restriction.

ADATA XPG's PYMCORE SFX PSU Series Debuts at Computex 2025 - Blessed by Jensen Huang

XPG's newly unveiled SFF-ready platform—carefully optimized for NVIDIA's omnipresent GeForce RTX 50-series—consists of several product ranges. Given the complicated nature of the manufacturer's various new item lineups, this article will concentrate on freshly unveiled power supplies units. At Computex 2025, ADATA's gaming division has keenly showed off its brand-new PYMCORE SFX PSU series. The company's ultra-compact designs are tailored for integration into VALOR AIR and MESH NANO cases—this synergistic combination is advertised as: "allowing longer GPUs to fit into SFF builds without compromising performance."

The XPG PYMCORE power supply series is fully up-to-date with modern standards—most notably, being ATX 3.1 and PCIe 5.1 compliant. A 1000 W Platinum 80+ certified flagship model offers 235% power excursion. 12V2x6 (600 W) connectors can be linked to compatible SFF-ready enthusiast-grade NVIDIA GeForce graphics cards (and a smattering of custom Radeon RX 9070 Series models). A flagship PYMCORE unit was closely inspected by a TechPowerUp staff member; they took note of three 12V2x6 outputs. One exhibited specimen was deemed very special; due to having been blessed by Jensen Huang's signature. In addition, XPG is readying 850 W and 750 W Gold-rated PYMCORE SKUs. All models are configured with 100% Japanese capacitors.

ADATA XPG and Trusta at Computex 2025: New Flagship Memory Products for Gamers and Enterprise

ADATA XPG brought many of its latest memory, storage, and gaming PC hardware to Computex 2025. We begin our tour with the SE940, a delightful compact USB4 portable SSD. The drive features a USB4-native Silicon Motion SM2324 controller that takes advantage of 40 Gbps USB4 interface to offer 4 GB/s maximum sequential reads, and 4 GB/s max sequential writes. The drive supports UASP, and comes in capacities of 1 TB, 2 TB, and 4 TB, along with tested support for Windows, Android, macOS, and PlayStation 5.

Next up, are the company's XPG Mars 980 line of flagship M.2 NVMe SSDs. The drives take advantage of PCIe Gen 5 x4 host interface, and are powered by 6 nm Silicon Motion SM2508 controllers. The 4 TB variant offers up to 14 GB/s maximum sequential reads, with up to 13 GB/s maximum sequential writes, 2 million IOPS 4K random reads, up to 1.65 million IOPS 4K random writes; and endurance of 2,960 TBW. There are three variants of the Mars 980 based on cooling. The Mars 980 Blade is a bare drive, and only has a heat-spreading sticker. The Mars 980 Storm is the top variant, with a self-contained liquid cooling solution. The Mars 980 Pro comes with an air-cooler.

ADATA Wins Four 2025 Red Dot Design Awards

ADATA Technology Co., Ltd., a leading global memory brand, and its gaming brand XPG, have once again been honored with the prestigious Red Dot Design Award, widely recognized as the "Oscars of the design world." The award is internationally renowned for its evaluation of innovative design, ergonomics, and solutions. This recognition once again highlights the ADATA Group's profound R&D capabilities and human-centric innovative thinking.

The award-winning products include: the ADATA LEGEND 970 PRO PCIe Gen 5 SSD designed for creators, the XPG LANCER CUDIMM RGB DDR5 gaming memory that significantly enhances AI generation and deep learning, the XPG LANCER NEON RGB DDR5 gaming memory as the first to embody ESG concepts, and the innovatively designed XPG HURRICANE MAG magnetic fan. The Group continues to bring more groundbreaking products to consumers and gamers by combining cutting-edge technology with user-oriented design.

ADATA Advancing AI Innovation at Computex Taipei 2025

As a global leader in memory modules and flash memory, ADATA Technology will join forces with its new enterprise storage brand, its industrial-grade embedded storage brand ADATA Industrial, and gaming brand XPG under the theme "Advancing AI Innovation" at COMPUTEX TAIPEI, the world's largest computer industry trade show, from May 20 to 23. The exhibition will focus on three key areas—AI Computing, Smart Living, and Gaming Lifestyle—showcasing innovative products that shaping the next generation and inviting consumers worldwide to experience the future firsthand.

"The AI Computing Zone" will spotlight the debut of ADATA's new enterprise storage brand, delivering SSDs optimized for AI servers and data centers with exceptional performance and energy efficiency. For industrial applications, the company will showcase high-capacity, low-latency industrial SSDs and patented software offering full lifecycle monitoring and stable, efficient performance. Also featured are JEDEC-compliant DDR5 LPCAMM2 modules and high-capacity memory, engineered to deliver fast, energy-efficient AI computing for next-generation laptops.

ADATA XPG Launches MARS 980 Gen 5 SSD Series

XPG, a fast-growing provider of systems, components, and peripherals for Gamers, Esports Pros, and Tech Enthusiasts and gaming brand of ADATA Technology, the world's leading brand for memory modules and flash memory, has announced the launch of its latest high-performance PCIe Gen 5 SSD series—the MARS 980. Engineered specifically for professional gamers, tech enthusiasts, and overclocking specialists, the new series meets the soaring demands of artificial intelligence applications and high-performance computing.

Featuring breakthrough performance speeds of up to 14,000 MB/s and utilizing an advanced 6 nm process controller, the MARS 980 significantly enhances both performance and power efficiency. Furthermore, it introduces the industry's first-ever hybrid liquid-and-air cooling solution, effectively addressing the heat challenges posed by high-speed PCIe Gen 5 SSD operations. The MARS 980 SSD lineup comprises three distinctive models—MARS 980 STORM, MARS 980 BLADE, and MARS 980 PRO—each optimized for various user needs and scenarios, fully supporting AI-driven creative workflows, data-intensive tasks, and high-speed operations. Undoubtedly, the MARS 980 series positions itself as the most compelling choice in the Gen 5 SSD market.

XPG Breaks World Record Again, LANCER RGB DDR5 Memory Hits 12762 MTs Overclocking Milestone

XPG, a gaming brand of ADATA Technology, a global leader in memory modules and flash memory, is proud to announce its successful collaboration with GIGABYTE Technology. Leveraging the XPG LANCER RGB DDR5 memory and LN2 (Liquid Nitrogen) cooling technology, achieved an astonishing 12,762 MT/s overclocking speed, breaking the DDR5 memory overclocking world record. This remarkable achievement has been verified by the renowned international overclocking scoring platform, HWBOT, reinforcing XPG's leadership in extreme overclocking memory.

A Legendary Overclocking Record By Two Industry Titans
This record-breaking overclocking effort was spearheaded by GIGABYTE's renowned overclocker and engineer, HiCookie. The setup featured the Z890 AORUS TACHYON ICE motherboard, meticulously designed for overclocking, paired with the XPG LANCER RGB DDR5 memory and an Intel Core Ultra 9 285K processor. The XPG LANCER's optimized PCB design, IC tuning capabilities, and integrated circuit technology ensured stable operation even under the extreme LN2 environment, laying a crucial foundation for this world record. The Z890 AORUS TACHYON ICE motherboard, boasting an array of overclocking-centric features, including an OC button and an LN2_SW liquid nitrogen mode switch, further facilitated the CPU's ability to achieve its peak performance under extreme conditions.

ADATA XPG Unveils the LEVANTE II 360 AIO Liquid CPU Cooler

XPG, a fast-growing provider of systems, components, and peripherals for Gamers, Esports Pros, and Tech Enthusiasts, is proud to announce the global launch of the XPG LEVANTE II 360 AIO Liquid Cooler. This cutting-edge cooling solution is designed to set a new benchmark in thermal efficiency and aesthetic appeal, offering gamers and PC enthusiasts the ultimate performance upgrade.

At the heart of the LEVANTE II 360 there's an innovative high-performance dual-chamber pump that delivers exceptional thermal efficiency, handling up to 320W TDP, making it the ideal cooling solution for even the most demanding systems. Whether you're gaming, streaming, or creating, this cooler ensures your CPU stays incredibly cool and performs at its best under pressure.

ADATA Cases, Power Supplies, and Cooling Products at 2025 International CES

ADATA tends to save the year's biggest product launches for Computex, but brought a fairly big selection of its latest case, power, and cooling products to the 2025 International CES. Let's begin with power, and the company showed us its new super-compact XPG Pymcore Platinum PSUs. These may look like SFX-L PSUs, but are actually ATX, with a very low depth, and yet full modular cabling. The 120 mm fan cooling the thing is pushed to the very edges of the fan intake. These PSUs meet ATX 3.1 and PCIe 5.1 CEM standards, in fact exceeding them with 235% excursions for 100 µs. As the name suggests, this PSU offers 80 Plus Platinum switching efficiency.

The XPG Starfighter case is one of ADATA's first cases built on the Exoskeleton design language, where the outer body of the case is what provides structural support for the case, rather than an inner chassis. The cuboidal case features a chimney design, where air is drawn at the base, and vented from the top, with all the hot components along the way, and the graphics card installed along its height. At the top is a large 160 mm fan that pulls air. The case supports a Mini-ITX motherboard, and an SFX power supply. ADATA says that the case should support the NVIDIA GeForce RTX 5090. The demo build at ADATA's booth featured a Palit RTX 4080 SUPER GamingPro, which is a fairly large card.
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