CHERRY and its new Xtrfy gaming peripherals brand is a great match of underlying technology and knowing what gamers want. The combine came to 2024 CES with an entire new portfolio of keyboards, mice, and streaming hardware. First up, is the MX 3.1 keyboard series, a collaborative design effort between CHERRY and Xtrfy. The keyboard introduces CHERRY's new MX2A switches, which introduce a new lubricant and spring design that can take over 100 million keystrokes. The MX2A is available across CHERRY's entire portfolio of linear and tactile switches.

At CES, we've come across at least 9 new MX 3.1 family keyboards branded by Xtrfy, of various form-factors (size based), various layouts, keycap selection, and lighting. Some of these key sets are designed to match the prints on Xtrfy's GP5 series Amnis Blue Edition mouse mats. The CHERRY MX 3.1 keyboard and Xtrfy keyboards incorporating the MX2A switches, are expected to be released some time in Q2-2024, with a starting price of $130 for the MX 3.1.

CHERRY, the specialist for computer input devices and market leader in the field of mechanical key switches, presents CHERRY XTRFY, the group's new gaming brand. After CHERRY's acquisition of Xtrfy earlier this year, the two well-renowned brands now unite under a common banner. The mission is to provide professionals, enthusiasts and die-hard gamers the tools they need to unleash their individual potential on the road to victory. Xtrfy brings in a lot of knowledge and expertise from the competitive gaming segment, providing professional performance to gamers of all levels. CHERRY and Xtrfy proudly unveil their new name, logo, and visual identity, signaling a fresh era in cutting-edge gaming gear and a unified portfolio of gaming peripherals.

"The merger of Xtrfy by CHERRY is a prime example of how diversification is crucial in e-sports. Both companies bring different strengths, networks, and product expertise, which complement each other perfectly. With the fusion of German engineering and Swedish design, this partnership is a match made in heaven, united by a shared love of gaming. As we move forward, we are excited to introduce our new gaming peripherals brand, which is driven by our vision for the future of esports. This vision encompasses diversity and inclusion, as we aim to promote a welcoming and inclusive community where everyone can participate and thrive", says René Schulz, Vice President Business Unit Peripherals at CHERRY.

CHERRY, a globally operating manufacturer of high-end mechanical keyboard switches and computer input devices such as keyboards, mice, and headsets for applications in the worlds of gaming, esports, office and hybrid workplaces, industry, and healthcare, has entered into an agreement to acquire Xtrfy, the Sweden-based gaming peripheral manufacturer known worldwide within the gaming industry for its high-performance, innovative mice, keyboards, headsets and accessories.

Designing pro-level gaming equipment in collaboration with some of the world's most merited gamers, Xtrfy has rapidly grown to become a household name within the esports scene, with products sold in approximately 50 countries. The integration into CHERRY's GAMING business enables Xtrfy to evolve its product development, production and business even further, and will further strengthen CHERRY's position in the gaming devices market as well as enable future growth in the area.

Ninjas in Pyjamas' gaming gear brand Xtrfy has announced its first product launch of 2019. The new Xtrfy H2 gaming headset hits stores this March. Following up their premium esports headset, H1, Swedish gaming gear specialists Xtrfy are now announcing the launch of the new addition to their audio range. The Xtrfy H2 is a headset ready for competitive gaming, at a competitive price point.

"We're truly excited to introduce the Xtrfy H2. Not only because we're proud of what this headset brings to the table - it's also a new chapter for us as it completes our audio range and makes Xtrfy headsets available to gamers of all levels", says Joakim Jansson, CEO at Xtrfy.