Yesterday, Qualcomm introduced its Snapdragon X2 Elite series of chips to consumers in partnership with major OEMs like ASUS and HP. On the same day, ASUS released additional laptop models based on Intel and AMD SoCs. However, just a day after some media outlets published their reviews, ASUS increased the prices of its products through its launch partner distributor, Best Buy, significantly affecting some reviewers' conclusions. Reportedly, ASUS raised prices by $100 to $350, depending on the laptop model and configuration, regardless of the platform. This is a substantial change; for example, a $350 increase on a $1,000 model like the Zenbook 14 represents a one-third increase in the device's advertised price. Reviewers, such as those at TechPowerUp, evaluate the model based on its value. If a model is aimed at budget users, the perspective of a budget user is applied, and if a model is aimed at workstation users, a small price increase may not be a dealbreaker. However, in the $1,000 range for a laptop, ASUS is now pushing these laptops into a completely different category.Below is the price change, broken down by model. On the left is the launch pricing listed by ASUS, and on the right is the new pricing from Best Buy as of today.

ASUS today announced the U.S. availability of its latest Zenbook lineup, headlined by the all-new Zenbook A16. Setting a new standard for groundbreaking performance, the Zenbook A16 debuts as the fastest Snapdragon -powered laptop on the market, equipped with the top-of-the-line Snapdragon X2 Elite Extreme processor for unprecedented local AI capabilities. The new Zenbook series—which also features the Zenbook A14, Zenbook S16, and Zenbook S14—is unified by Ceraluminum, an ASUS-exclusive material that combines the refined touch of ceramic and strength of aluminium to offer a unique tactile experience and lasting durability. As fully certified Copilot+ PCs, these devices are built to harness the full potential of local AI, furthering ASUS's commitment to deliver future-ready computing today and beyond.

ASUS Zenbook A16
ASUS Zenbook A16 (UX3607)—featuring the latest Snapdragon X2 Elite Extreme processor, which combines 18 cores and up to 80 TOPS NPU performance to unlock the next era of AI-enhanced computing—bridges the gap between ultra-portability and uncompromised performance. With a remarkable leap in CPU and GPU performance, while also optimized for superior battery efficiency, Zenbook A16 delivers fluid, lag-free performance across every scenario including media editing and rendering as well as productivity tasks. The laptop also features a vibrant 16-inch 3K 120 Hz ASUS Lumina OLED display, six super-liner speakers, and a comprehensive array of full-size I/O ports. Despite its expansive display, the laptop's sleek, all-Ceraluminum 2.65lbs.

ASUS today announced the groundbreaking Zenbook A14 (UX3407) - the lightest 14-inch Copilot+ PC on the market, and also the first all-Ceraluminum ASUS laptop. Zenbook A14 is also the first Zenbook model powered by the latest Snapdragon X Series AI-enabled processors. Zenbook A14 redefines lightweight laptops, addressing traditional challenges like durability, performance, cooling, battery life, limited ports, and cost. Its all-Ceraluminum chassis is ultra-light at under 980 g, durable, and low-maintenance, designed for everyday use. Snapdragon X Series processors deliver outstanding power efficiency and performance with multi-working-day battery life, and the dual-fan thermal system ensures optimal cooling and boosts CPU TDP up to 45 W with minimal noise. As a Copilot+ PC, it enhances productivity and creativity with advanced AI capabilities.

The intuitive design includes an enlarged touchpad supporting Smart Gestures and a versatile range of I/O ports. Seamless integration with Windows Phone Link and Snapdragon Seamless lets users answer calls, manage notifications, and transfer files directly from the laptop. Users can even turn their phone into a webcam. Entertainment shines with the FHD ASUS Lumina OLED display and a powerful super-linear speaker system, offering a cinematic experience. Security is robust with the Microsoft Pluton processor and Windows passkeys for secure authentication storage. AI-driven features like the AI IR Camera system provide facial recognition for automatic login and logout, Adaptive Lock, and Adaptive Dimming, ensuring enhanced privacy and usability. With its lightweight design, robust performance, and advanced features, Zenbook A14 is a true game-changer in portable computing.