Wednesday, April 8th 2026
ASUS Raises Laptop Prices by $100-350 Just One Day After Launch
Yesterday, Qualcomm introduced its Snapdragon X2 Elite series of chips to consumers in partnership with major OEMs like ASUS and HP. On the same day, ASUS released additional laptop models based on Intel and AMD SoCs. However, just a day after some media outlets published their reviews, ASUS increased the prices of its products through its launch partner distributor, Best Buy, significantly affecting some reviewers' conclusions. Reportedly, ASUS raised prices by $100 to $350, depending on the laptop model and configuration, regardless of the platform. This is a substantial change; for example, a $350 increase on a $1,000 model like the Zenbook 14 represents a one-third increase in the device's advertised price. Reviewers, such as those at TechPowerUp, evaluate the model based on its value. If a model is aimed at budget users, the perspective of a budget user is applied, and if a model is aimed at workstation users, a small price increase may not be a dealbreaker. However, in the $1,000 range for a laptop, ASUS is now pushing these laptops into a completely different category.
Below is the price change, broken down by model. On the left is the launch pricing listed by ASUS, and on the right is the new pricing from Best Buy as of today.
Sources:
Hardware Canucks on X, via VideoCardz
- Zenbook A16: $1,600 > $1,700
- Zenbook A14: $1,150 > $1,350
- Zenbook S16: $1,600 > $1,900
- Zenbook S14: $1,900 > $2,000
- Zenbook 14: $1,000 > $1,350
19 Comments on ASUS Raises Laptop Prices by $100-350 Just One Day After Launch
Add a price scale in reviews to circumvent this sort of malarkey.
Bind it to the one of those best price api's so the rating changes along with the price
Maybe it's time for another EU intervention. Weren't ASUS in trouble with them recently?! Perhaps some sort of initial "price cap".
You can increase your prices, if your costs are going up it's only normal you make that reflect in your prices.
In my country belgium it is illegal to sell things at a loss (unless you are bankrupt and are liquidating to pay debtors and some other cases like perishable goods... )
same for France Portugal and Spain.
in other nations you can if you aren't doing it do hurt your competition as the largest player.
It's a dick move against their media partners who if they did their work and presented their finding at Asus's launch were made to look bad.
The end consumer wasn't able to buy them...
I suppose If worst comes to worst you can always buy two!
www.wired.com/story/tech-companies-are-trying-to-neuter-colorados-landmark-right-to-repair-law/
I swear, the downright deceitful, shady practices they've been engaging in just lately, post Covid, is beyond belief.
China...you're welcome to this island of crooks.
needwant more money, always more money, and will compromise in any way possible to get there.I hope they get roasted for this. Its yet another example that the Asus of 20 years ago is long gone.
This is why I explicitly will never have any relationship with this company. It's one thing to increase prices due to market issues, but it's another thing to wait until the day after all of the reviews go live and then do a sneaky price hike.
Then again... it's ASUS. I would be shocked if they didn't do this.
I think you need a reality check.
Its pretty simple to just skip this entirely and not get 'deceived'