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CEO of GTA VI Publisher Wants AI NPCs for "More Natural" Conversations

In the latest of the AI takeover of the video games industry, Strauss Zelnick, CEO of Take-Two Interactive, the publisher of the GTA franchise, made some remarks in a CNBC interview that seem to suggest Take-Two may also soon start embracing AI in games. Speaking on the possibilities of the future of AI in video games, Zelnick says that one of the applications Take-Two is currently exploring is using AI to improve efficiency in the development pipeline, going on to emphasize that those efficiencies are "taking away mundane tasks, so people can focus on more interesting and creative tasks," and not necessarily reducing employment. Expanding further, Zelnick suggests that AI could be used in the creative process, providing the example of streamlining voice acting by training an AI model on a voice actor's lines and using the AI to generate NPC dialogue instead of scripting every interaction. He explains that if characters were to be trained on scripts recorded by voice actors, they could interact more naturally.

The idea of training an AI on the voices of paid actors is not new in gaming. Recently, Embark Studios explained how it used a similar model to create more versatile, interesting drop and marker callouts in both Arc Raiders and The Finals. This approach has been criticized for potentially putting voice actors' jobs at risk. When asked about a potential future in which AI could be used to create a game by someone with no technical knowledge, Zelnick explained that, while AI may be able to visually approximate a video game, creating a game is more complicated, specifically referring to the creative and technical talent, marketing, and the bigger picture that would prevent a fully AI-generated game from being realistically attainable—at least in the foreseeable future. Zelnick's comments come shortly after EA signed an agreement with Perplexity AI to integrate AI into workflows throughout the game studio—despite these systems allegedly wreaking havoc on employee efficiency—and Krafton announced a pivot to being an AI-first company.

Warhammer 40,000: Boltgun Trailer Sets a Late May Launch Date

The 40th anniversary of Warhammer has been filling us with nostalgia, and the new trailer for Warhammer 40,000: Boltgun is only making things better. This is a gloriously retro pulse-pounding first-person shooter, where you play a Space Marine one-man army gunning through pixelated heretic hordes. This awesome game lets you experience the ultimate homage to retro shooters, blending 80s-style visuals with fluid, modern FPS gameplay. And you won't have to wait long to play it - it's out on May 23rd!

Load up your Boltgun and plunge into battle headfirst! Experience a perfect blend of Warhammer 40,000, classic, frenetic FPS gameplay and the stylish visuals of your favourite 90's retro shooters. Play a battle-hardened Space Marine on a perilous mission across the galaxy, as they battle against the Chaos Space Marines and daemons of Chaos. In glorious boomer shooter style, unleash your devastating Space Marine arsenal as you blast through an explosion of sprites, pixels and blood. Run, jump and charge across huge levels to shoot, shred and slice the worst heretics across the galaxy!
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Nov 13th, 2026 23:30 CST change timezone

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