XPG the gaming division of ADATA has recently unveiled a variety of new products including a new family of Bronze-certified PYLON power supplies, VENTO 120 mm fans, and the PRIME ARBG LED strip. The XPG PYLON series of 80 Plus Bronze-certified power supplies feature conversion efficiency of up to 89% and are designed for 24/7 continuous operation. All models include a single quiet 120 mm Fluid Dynamic Bearing (FDB) fan combined with 105°C Japanese Main capacitors which help to keep the noise down. The XPG PYLON series comes in 4 wattage options 450 W, 550 W, 650 W, and 750 W ranging from 69.99 USD to 99.99 USD and all feature a 3-year manufacturer warranty.

The XPG VENTO 120 and VENTO 120 ARGB fans run at 1,200 RPM delivering airflow of 45.3 CFM. The fans both feature Rifle Bearings and operate at 23dB and are rated at 60,000 hours MTTF when running at 40℃. The VENTO 120 ARGB features nine addressable RGB LEDs which can be controlled using existing RGB control software from most major motherboard makers. The XPG VENTO 120 and XPG VENTO 120 ARGB fans will retail for 7.99 USD and 16.99 USD respectively. The XPG PRIME ARGB LED is a basic RGB LED strip based on the SK6812 in a 5050 chip package for high compatibility with RGB control software. The string is extendable up to 4 lighting strips for a maximum length of 120 cm and will retail for 39.99 USD.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash products, is pleased to announce that it has received IATF 16949 certification according to the IATF-16949:2016 International Automotive Quality Management System (QMS). The certification is acknowledged as the industry's highest standard of system and process quality for automotive suppliers.

The attainment of the IATF 16949:2016 certification is an affirmation of ADATA's commitment to offering products and solutions of the highest standards. ADATA is ready to facilitate the coming 5G evolution in the automotive industry with reliable and cost-effective solutions that will help enable the development of the Internet of Vehicle (IoV), including autonomous driving, smart parking, safe navigation, and collision avoidance among others.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash products, is pleased to announce a new strategic partnership with PB Tech to distribute ADATA industrial-grade products in the New Zealand market.

"We are thrilled to be joining forces with PB Tech and putting our complementary strengths to work," said Danny Wang, Sales Director at ADATA. "With PB Tech's leading position in computing and IT retail and ADATA's full range of products and solutions, this is a complementary partnership that will greatly expand the presence of both parties in New Zealand."

XPG, a provider of high-performance products for gamers, e-sports pros, and tech enthusiasts, is pleased to announce that it has become the Official Gaming Notebook sponsor of the official Valve RMR CS:GO Online tournament series CS_SUMMIT 6.Organized by Beyond the Summit (BTS), the tournament will take place from June 22 to July 5. As a part of the sponsorship, the XPG XENIA will be the Official Gaming Notebook of the tournament.

CS_SUMMIT 6 will be broadcast internationally and is organized regionally with qualifying games in Europe and North America. XPG will be the major sponsor of the event in the Gaming Notebook category.This is the second time XPG has participated in a BTS-organized tournament as a sponsor. During CS_SUMMIT 5, XPG was the Official Keyboard sponsor.

XPG, a provider of high-performance products for gamers, esports pros, and tech enthusiasts, is pleased to announce that it has expanded its DDR4 overclocking testing program with a new working relationship with leading motherboard maker, GIGABYTE. Following the heels of the launch of the Intel Z490 chipset, XPG began testing and overclocking its new DDR4 modules with the latest Z490 platforms, as well as AMD B550 platforms, to ensure they meet the highest standards of overclocking performance and stability. This latest cooperation with GIGABYTE is a furtherance of this endeavor.

In cooperation with GIGABYTE, the XPG Overclocking Lab (XOCL) was able to overclock the XPG SPECTRIX D50 DDR4 module to 4800 MHz on the GIGABYTE Z490 AORUS XTREME WATERFORCE motherboard. Following this impressive result, the XOCL proceeded to test other XPG DDR4 modules on an array of other GIGABYTE motherboards to similar results.

XPG, a provider of high-performance products for Gamers, Esports Pros, and Tech Enthusiasts, is pleased to announce the launch of the XPG PRIMER gaming mouse. Sporting an optical sensor capable of 12000 DPI, eye-catching RGB lighting, and durable OMRON switches, the XPG PRIMER offers first-time gamers, as well as those who want a complete and hassle-free device, with a mouse with exceptional price-performance value.

Armed with a Pixart PMW3360 optical sensor, the XPG PRIMER offers the perfect balance of accuracy, quality and value. Beyond DPI, the XPG PRIMER also provides an ergonomic design with a sculpted body made of Double-Shot PBT, a smooth material that is robust and easy to clean, with in-mold textured side grips that don't give up to sweat as well as a tactile scroll wheel for comfort and greater control. To top the comfort list, the cable is lightweight and braided, so it's less likely to get tangled up during gameplay, and the overall weight of 98 g is perfectly balanced for effortless gliding yet offering the right amount of traction and comfort when tackling productivity.

ADATA Technology, a leading manufacturer of high-performance DRAM modules, NAND Flash products, and mobile accessories today announces that its XPG Overclocking Lab (XOCL), in conjunction with MSI, has overclocked the SPECTRIX D50 and D60G 32 GB RGB DDR4 memory modules to a frequency of 5000 MHz on an Intel Z490 platform. This achievement not only signifies the compatibility of XPG and ADATA DRAM modules with the latest Intel Z490 platforms, but also their ability to bring out their full performance potential. XPG reached the milestone with an Intel Core i9-10900K chipset and MSI MEG Z490 gaming motherboard. XPG also tested the D60G and D50 with Z490 platforms from other manufactures with similar results.

The D60G sports more RGB lighting per mm² than any other memory module out there, which equates to over 60% of the module's surface area. The fully exposed light diffusers are extra-wide for maximum effect, and combined with a mesmerizing multi-colored flow effect users will outshine their competition! The unique avant garde styling of the D60G will also turn heads. It includes XPG's signature X-light design with a diamond-inspired, multi-faceted surface that is a cut above the rest.

ADATA Technology, a leading manufacturer of high-performance DRAM modules, NAND Flash products, and mobile accessories, today announces the launch of two new PCIe Gen 3 x4 M.2 2280 solid state drives (SSD), the ADATA FALCON and SWORDFISH. Both SSDs were designed with creators in mind and are built with 3D NAND Flash memory and support the PCIe Gen 3 x4 interface for excellent performance and reliability.

The ADATA FALCON SSD is made to help creators up their creative power. Using the PCIe Gen 3 x4 interface and equipped with 3D NAND Flash memory, the FALCON delivers read/write speed of up to 3100/1500 MB per second for uninterrupted productivity and creativity. With 3D NAND Flash, the FALCON features higher efficiency and increased reliability compared to 2D NAND SSDs. It comes in diverse capacities, ranging from 256 GB to 2 TB and features data protection and correction technologies to expand the lifespan of SSD. What's more, the FALCON sports intelligent SLC caching, host memory buffer, and random read/write of 180/180K IOPS to give creators seamless performance for creating. The FALCON also comes with a stylish aluminium alloy heatsink for heat dissipation.

ADATA today announced the Falcon line of SSDs in the M.2-2280 form-factor, with NVMe 1.3 protocol support, leveraging PCI-Express 3.0 x4 host interface. The drives are characterized by an aluminium heatspreader on top of the NAND flash chips and controller, which isn't just an adhesive metal peal, but a 1 mm-thick metal plate. The Falcon comes in capacities of 256 GB, 512 GB, 1 TB, and 2 TB; and uses 3D NAND flash memory (likely QLC).

The ADATA Falcon offers sequential speeds of up to 3,100 MB/s reads, with up to 1,500 MB/s writes; and up to 180,000 IOPS 4K random access. The 2 TB variant offers 1,200 TBW endurance, the 1 TB variant offers 600 TBW, the 512 GB variant 300 TBW, and the 256 GB variant 150 TBW. ADATA is backing the drives with a 5-year warranty. The company didn't reveal pricing.

ADATA introduced the XPG Core Reactor line of gaming PC power supplies, which it unveiled at the 2020 CES, marking its entry to the PSU market. The first XPG Core Reactor model to market is the CR650, a 650-Watt model that offers fully modular cabling, a single +12V rail design with 80 Plus Gold certified efficiency, DC-to-DC switching, and a wide range of electrical protection mechanisms against surge and in-rush, over/under-volage, overload/no-load, short-circuit, and overheat. The CR650 provides four PCIe 6+2 pin cables, two 4+4 pin EPS, nine SATA power, and three Molex, besides the 24-pin ATX. It is backed by a 10-year warranty and is expected to be priced at USD $90.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash products, today announces the launch of the ADATA Ultimate SU720 SATA 6 Gb/s solid state drive (SSD). An ideal offering for those looking to make the switch to SSDs, the SU720 offers great performance and reliability at an amazing value. Equipped with 3D NAND memory and intelligent SLC caching, the SU720 reaches read/write speeds of up to 520/450 MB per second.

ADATA Technology, a leading manufacturer of high-performance DRAM modules, NAND Flash products, and mobile accessories today announces the launch of three industrial-grade microSD cards, the ADATA ISDD33K and IUDD33K, that offer the reliability, durability, and performance required for industrial applications.

The ADATA ISDD33K industrial-grade SD card implements 3D TLC Flash, sports a 3K P/E cycle rating, and read and write speeds of up to 95/70 MB per second. The ISDD33K is highly reliable and compatible as well as power efficient, and is ideally suited for applications such as medical devices, surveillance systems, point of sale systems. The ADATA IUDD33K industrial-grade A1 (Application Performance Class 1) microSD card implements 3D TLC Flash, sports a 3K P/E cycle rating, and read and write speeds of up to 95/70 MB per second. The IUDD33K is ideally suited for applications such as industrial automation, surveillance systems, and point of sale systems. Both the IUDD33K and ISDD33K support S.M.A.R.T. (Self-Monitoring, Analysis and Reporting Technology), which can indicate imminent failures, and E2E (End-to-End) Data Protection.

XPG, a provider of high-performance products for Gamers, Esports Pros, and Tech Enthusiasts, is pleased to announce the launch of a 15.6-inch gaming notebook, the XPG XENIA. This marks a major milestone as XPG first-ever Gaming System offering. The notebook was developed in collaboration with Intel and sports an Intel Core i7 processor, a choice of NVIDIA GeForce RTX or GTX GPUs, as well as XPG own SSD and memory.

"We are thrilled to be introducing the XPG XENIA to our Gaming Community, as we strengthen our commitment to offer the next level of Systems, while helping more Tech Enthusiasts to get access to the best Intel technology offering," said Alex Yin, Chief Gaming Officer & General Manager at XPG. "By channeling our passion and strength in gaming, we aim to help deliver one of the finest notebook designs in the industry at a great value."

ADATA, a leading manufacturer of high-performance DRAM modules, NAND Flash products, gaming products, and mobile accessories,today announces the launch of the XPG SPECTRIX D50 DDR4 RGB memory module. Reaching performance of up to 4800 MHz, sporting a maximum capacity of 32 GB, and featuring an elegant geometric design, the XPG SPECTRIX D50 offers immense performance and minimalist styling gamers, overclockers, and PC enthusiasts will appreciate.

Made with only the highest quality chips and PCBs, the XPG D50 provides ultimate stability, reliability, and speeds of up to 4800 MHz. What's more, it supports the latest Intel and AMD platforms. To ensure all that amazing performance inside is protected from impact, the XPG D50 sports a robust heatsink with a wall thickness of nearly 2 mm for excellent durability. The D50 support Intel XMP 2.0 for hassle-free and stable overclocking without the need to go into BIOS.

ADATA Technology, a leading manufacturer of high-performance DRAM modules, NAND Flash products, and mobile accessories is pleased to announce the launch of its industrial-grade 32 GB DDR4-3200 memory modules. With tested transfer rates of up to 3200 MT/s and 32 GB of capacity, the modules are ideal for segments and applications experiencing continuous growth of temporarily stored data as a result of 5G network and AIoT deployment, and thus require higher capacity and performance. These segments and applications include telecommunications, surveillance systems, autonomous vehicles, medical equipment, and industrial robots among others.

The modules come in U-DIMM, SO-DIMM, R-DIMM, ECC-DIMM, and ECC SO-DIMM variants and are compatible with the latest 3rd Gen AMD Ryzen and 10th Gen Intel Core processors. Made with the latest advancements in soldering and manufacturing. Utilizing a 288-pin design, operating voltage has been reduced from 1.5 V on DDR3 to 1.2 V, which not only helps save power by 20%, but also boosts transfer bandwidth speed.

ADATA Technology, a leading manufacturer of high-performance DRAM modules, NAND Flash products, and mobile accessories today announces the launch of the ADATA IM2S3314 M.2 2242 SATA III solid state drive (SSD). Featuring a slim and compact design, the IM2S3314 is ideally suited for smaller industrial devices.

Sporting a M.2 2242 form factor, the IM2S3314 offers high compatibility and is easy to install. For reliable use in most environments, the SSD can operate optimally in a wide range of temperatures, from -40°C to 85°C. As with all ADATA industrial-grade SSDs, the IM2S3314 has a 3K P/E cycles rating, enhancing its endurance, reliability, and stability. All these characteristics and capabilities make the IM2S3314 perfect for a wide range of applications, devices, and segments that require a compact SSD with excellent reliability and stability, such as thin clients, industrial PCs, industrial robots, autonomous vehicles, transportation, healthcare, aerospace, and more.

ADATA Technology, a leading manufacturer of high-performance DRAM modules, NAND Flash products, and mobile accessories is pleased to announce that the XPG SPECTRIX D60G DDR4 memory module has been awarded a Red Dot Design Award 2020 for design excellence.

The XPG SPECTRIX D60G DDR4 memory features a unique dual RGB light strip design that gives it the largest RGB surface area of any memory module. The fully exposed RGB light strips are extra-wide for maximum effect. Combined with a mesmerizing multi-colored flow effect, it'll add amazing flair to any build. Users can customize the lighting effect such as patterns, pulse speeds, lighting intensity, and more. Control is hassle-free with the XPG RGB Sync app or an existing RGB light control software from a major motherboard maker. Beyond lighting, the D60G sports a unique avant-garde styling that includes an edgy X-light design with a diamond-inspired, multi-faceted surface.

ADATA Technology, a leading manufacturer of high-performance DRAM modules, NAND Flash products, and mobile accessories today announces the launch of the ADATA SE760 external solid state drive (SSD). The SSD features a stylish and compact form factor for easy portability and implements the USB 3.2 Gen 2 interface for excellent read and write performance.

The ADATA SE760 sports a compact, streamlined design that's great for on the go. Its sleek metal exterior with a textured hairline-brushed surface looks and feels great. The SSD implements the USB 3.2 Gen 2 interface, allowing it to reach read/write speeds of up to 1,000 MB/s, which is over 12 times faster than an external hard drive. This blazing-fast performance will allow users to transfer a 10 GB 4K movie in approximately twenty seconds.

ADATA made its biggest product portfolio expansion this year with the introduction of new product lines: gaming monitors, gaming notebooks, and compact gaming desktops. To begin with, we caught the XPG Photon, a 27-inch 4K Ultra HD gaming monitor that also has some creator-friendly features such as 95% or above DCI-P3 coverage, and implementations of Burst Refresh and Vivid Color from PixelDisplay. Gamers get not just 4K UHD resolution put out by an eye-pleasing IPS panel, but also 144 Hz refresh-rate at 4K UHD. At the flick of a toggle, the monitor can also be transformed to Full HD (1920 x 1080) at 240 Hz and 600 nits brightness. The panel supports up to 1,500 nits brightness. There's no mention of localized dimming zones, and we didn't spy DisplayHDR logos anywhere. Behind, the monitor features a triangular RGB LED lighting element that can double-up as ambient light. The stand is quite another thing: a proper studio armature with a bench clamp that allows rotation and tilting along both axes, besides height adjustment.

Next up, are the XPG Xenia line of gaming notebooks in the 15.6-inch and 13-inch form-factors. Under the hood are 9th generation Core-H processors with options ranging all the way up to Core i7-9750H, graphics options that include RTX 2070 Max-Q and GTX 1660 Ti; a combination of ADATA's homebrew hand-sorted DDR4 SO-DIMM memory and SX8200 M.2 NVMe storage; and a mechanical keyboard with RGB lighting. All of these, crammed into a magnesium-alloy body. The 15.6-inch display is IPS Full HD with 144 Hz refresh-rate. Lastly, there's the XPG Gaia line of compact gaming desktops. One of its variants is built up to "Ghost Canyon" NUC specs; while the other is a more conventional socketed thin Mini-ITX fare. Both variants are 5-liter compact, and include ADATA XPG memory and SX8000-series M.2 NVMe SSDs. You add your own compatible graphics card (up to 20 cm length). On select variants you even get Thunderbolt 3 ports.

Just built a 5-figure gaming desktop using only the most expensive hardware and pairing it with plastic peripherals? Why not check out the XPG Golden Summoner - a star-attraction at ADATA's booth, this gaming keyboard features 24-Karat gold-plated keycaps, coupled with gold finish on the top metal plate. There are other faux gold bits such as the leatherette palm-rest. The Golden Summoner is a variant of the XPG Summoner keyboard ADATA launched in 2019. At CES, they showed off another dual-tone variant of the keyboard, combining an aluminium top-plate with orange keycaps and palm-rest.

ADATA XPG expanded its cooling products lineup with the Levante 360, an all-in-one, closed-loop liquid CPU cooler. You might pass this for being yet another Asetek-sourced CLC, until you find out that ADATA is including premium Nidec-sourced high air-flow PWM fans with the cooler. Its 360 mm x 120 mm aluminium radiator is plumbed to its pump-block over a sleeved rubber tubing. The pump-block is made of Asetek's Gen 6 pump-block design featuring a ceramic bearing. An ARGB illuminated XPG logo caps the pump-block. All current CPU socket types are supported, including LGA115x, AM4, LGA2066, and TR4 (using the PIB-included mounting bracket).

Phison was first to market with a client-segment PCI-Express gen 4.0 NVMe SSD controller, and as a result, the first wave of gen 4.0 M.2 SSDs have been dominated by the E16-series controller. At CES 2020, we got to see some of the first drives based on PCIe gen 4.0 controllers from other manufacturers such as Silicon Motion and InnoGrit, thanks to ADATA. With begin with the company's latest-generation XPG SAGE M.2 NVMe SSDs with PCI-Express 4.0 x4 interface, which come in capacities of up to 4 TB, and which are powered by InnoGrit "Rainier" IG5236 controller, belting out sequential transfer speeds of up to 7,000 MB/s reads, with up to 6,100 MB/s writes, and up to 1 million IOPS 4K random access. The drive supports the latest NVMe 1.4 protocol.

Next up is the XPG Indigo, another M.2 NVMe PCI-Express 4.0 x4 drive positioned a notch below the XPG Sage. This one uses Silicon Motion's fastest PCIe gen 4.0 client-segment controller, the SM2264. With capacities of up to 4 TB, the drive offers up to 7,000 MB/s sequential reads, up to 6,000 MB/s sequential writes, and up to 700,000 IOPS 4K random-access performance. Lastly there's the XPG Pearl, a high cost-performance model powered by the mid-range SM2267 controller which has a PCIe gen 4.0 x4 interface and DRAM cache, comes in capacities of up to 4 TB, but offers a slightly tamed performance that's comparable to E16-powered drives: up to 4,000 MB/s sequential reads, up to 3,000 MB/s sequential writes, and up to 400,000 IOPS 4K random access. The new-gen XPG Sage, XPG Indigo, and XPG Pearl will release later this year.

ADATA Technology, a leading manufacturer of high-performance DRAM modules, NAND Flash products, and mobile accessories today announces the launch of the XPG Hunter DDR4 memory module. Geared toward PC enthusiasts and gamers, the XPG Hunter delivers all the benefits of DDR4 with remarkable performance and efficiency. It supports XMP 2.0 for easy overclocking and offers great stability, making it ideal for performance seekers - gaming to competitive benchmarking. It comes in U-DIMM and SO-DIMM variants to meet the needs of desktop and notebook users alike.

The XPG Hunter modules are made with high-quality chips selected through a strict filtering process. They are equipped with the finest PCBs and pass rigid reliability and compatibility tests to ensure longevity and rugged durability, which are vital for overclocking, gaming, and extreme benchmarking. The modules deliver high-speed performance of up to 3200 MHz and comes with capacities of 4 GB, 8 GB, 16 GB, or 32 GB to meet the needs of diverse users and budgets.

ADATA Technology, a leading manufacturer of high-performance DRAM modules, NAND Flash products, and mobile accessories is pleased to announce that ADATA and XPG DDR4 memory modules are compatible with latest 3rd Gen AMD Ryzen and Ryzen Threadripper HEDT (High-end Desktop) platforms. Whether for creators that demand high-capacity modules or gamers and overclockers seeking high-performance modules, ADATA and XPG offer memory products that meet their specific needs.

ADATA and XPG have always strove to ensure high compatibility of their memory modules through the use of high-quality, rigorously tested IC chips and PCB boards. With the recent launch of AMD's most powerful desktop processors- Ryzen 9 3950X processor with X570 platform and AMD HEDT Ryzen Threadripper 3960X/3970X processor with TRX40 platform, ADATA's and XPG's commitment to high compatibility remains a key consideration, in addition to robust performance and sufficient capacity.

ADATA Technology, a leading manufacturer of high-performance DRAM modules, NAND Flash products, and mobile accessories is pleased to announce the launch of the ADATA SC685 external solid state drive (SSD). Featuring a compact and slim form factor, the ADATA SC685 external solid state drive is as small as they come. Despite its portable size, it's big on capacity and will transfer and backup data in no time.

The SC685 weighs only 35 g and is as thin as a smartphone at 9.5 mm thin. Its slim card-like form factor slips easily into back pockets or bags for hassle-free mobility. Despite its portable form factor the SC685 is up to 6.6 times faster than your typical external hard drive, giving users exceptionally speedy data transfers and backups. With this performance, users can transfer a 10 GB 4K movie in just 20 seconds. The SC685 comes with 250 GB, 500 GB, 1 TB, or 2 TB capacities to meet the needs of different users. What's more, users can use their SC685 with peace of mind knowing that it comes backed by a 3-year warranty.