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ADATA Wins Six Red Dot Design Awards

ADATA Technology (Taiwan Stock Exchange: 3260.TWO), a manufacturer of high-performance DRAM modules, NAND Flash products, mobile accessories, gaming products, electric power trains, and industrial solutions today announces that it has been awarded six 2022 Red Dot Design Awards for product design excellence. The award winners include the XPG CASTER and SLAYER DDR5 DRAM, XPG ALPHA and PRIMER mice, and ADATA ELITE SE920 and SE880 external solid state drives (SSD).

"From three Red Dot winners last year to six winners this year, ADATA has shown its unwavering emphasis on product design as a key aspect of the user experience," said Ibsen Chen, Senior Product Marketing Director at ADATA. "Whether they be DRAM, gaming mice, or external SSDs, we not only offer users the performance and functionality they require but also a fitting industrial design that appeals to them on an emotional level." The Red Dot Design Award is a globally recognized award that honors innovative companies, praises design excellence, and ultimately recognizes those responsible for tomorrow's trends. An international jury of design experts with a variety of backgrounds assesses each submission on its merits.

ADATA Industrial Launches Industrial-Grade DDR5 RDIMMs

ADATA Technology, a leading manufacturer of high-performance DRAM modules, NAND Flash products, and mobile accessories has today launched new industrial-grade Registered DIMM (R-DIMM) DDR5 memory modules. This completes a full suite of industrial-grade DDR5 including U-DIMM, SO-DIMM and now R-DIMM modules designed for the latest Intel 12th Generation processors, and future DDR5 platforms.

ADATA industrial-grade R-DIMM DDR5 memory modules are suitable for a wide range of applications, including 5G backhaul equipment, AIoT, High-Performance Computing, Server, Data Center, Edge Computing, Networking, Surveillance and more. DDR5 is expected to account for 90% of the global memory market by 2026, and ADATA's DDR5 memory is ready to support the growing demand for reliable, high bandwidth memory.

ADATA Industrial Firmware for 112-Layer PCIe SSDs is UNH-IOL NVMe 1.4 Certified

ADATA Technology (Taiwan Stock Exchange: 3260.TWO), a global leading brand of industrial-grade memory, including flash storage products and DRAM modules, today announces that its in-house developed firmware for 112-Layer (BiCS5) 3D NAND PCIe solid state drives has become University of New Hampshire InterOperability Laboratory (UNH-IOL) NVMe 1.4 certified. The certification reaffirms ADATA's core competencies in R&D and commitment to offering high performance SSDs. UNH-IOL is an independent test facility that provides interoperability and standards conformance testing for networking, telecommunications, data storage, and consumer technology products.

The IM2P32A8 M.2 2280 and IM2P32A4 M.2 2242 industrial-grade solid state drives will benefit from the newly certified firmware. What's more, both SSDs feature 112-layer 3D TLC Flash memory developed by WD and KIOXIA, supports the PCIe Gen3x4 interface, and provides large capacities of up to 2 TB. With ADATA's firmware, they provide improved performance and interoperability. In addition to processing large volumes of data, the SSDs can also serve as storage devices or a boot disk, which can fulfill the needs of applications such as 5G, Industrial Internet of Things (IIoT), smart cities, and telemedicine.

ADATA Announces Premier Extreme SDXC SD7.0 Spec SD Express Cards

ADATA Technology, a manufacturer of high-performance DRAM modules, NAND Flash products, mobile accessories, gaming products, electric power trains, and industrial solutions today announced that its Premier Extreme SDXC SD7.0 Express Card, equipped with an SMI SM2708AB controller, is the world's first branded SD Express Card to pass SD Association's SD Express Verification Program (SVP). This verification status affirms that the SD Express Card meets SDA's rigorous interface standards for performance and reliability. The Premier Extreme SDXC Express Card will allow users to take full advantage of the latest SD Express-enabled laptops from all the major PC brands.

"Due to their compact form factors, SD cards have been and continue to be a mainstay of creators, creative professionals, and general users despite their lesser capabilities when compared to other storage devices," said Ibsen Chen, Director of Product Marketing at ADATA. "However, with the SVP verified ADATA Premier Extreme SDXC SD7.0 Express Card, we are giving users an SD Card that meets the standards of a modern world where high-quality content and fast data transfer rates are the norms."

ADATA Unveils XPG CyberCore Modular Power Supply

XPG, a fast-growing provider of systems, components, and peripherals for Gamers, Esports Pros, and Tech Enthusiasts, today announces a very exciting addition to its power supply family, the XPG CYBERCORE modular power supply, which comes in 1000 W and 1300 W variants with PLATINUM efficiency verified by industry experts at Cybenetics. Equipped with the XPG VENTO PRO 120 PWM fan and high precision Japanese dual bearings, XPG CYBERCORE takes things up a notch to offer gamers the ultimate stability.

XPG CYBERCORE is the latest XPG and Nidec collaboration. It is equipped with an XPG VENTO PRO 120 PWM fan powered by Nidec for unmatched cooling efficiency. The Nidec fans feature a curved design that offers maximum effectiveness. The fans begin spinning with a zero RPM low-load mode until around 30% power load to initiate the fan spin. The design has two main benefits - prolonged fan life expectancy and most importantly it enables a compact form factor at only 160 mm length, one of the smallest in the Platinum category.

ADATA Industrial Unveils New ISSS31AP 4TB Industrial-Grade Solid State Drive

ADATA Technology (Taiwan Stock Exchange: 3260.TWO), a manufacturer of high-performance DRAM modules, NAND Flash products, mobile accessories, gaming products, electric power trains, and industrial solutions, today announces the ADATA ISSS31AP industrial-grade 2.5-inch solid state drive (SSD). With high capacity of 4 TB, Power Lost Protection (PLP), and multiple data security technologies, it is ideally suited for 5G networks, Internet of Things, industrial PCs, automation, and other applications.

According to research firm IDC, global SSD shipments are estimated to grow at a compound annual growth rate of 7.8% by 2025. As the requirements of enterprise storage customers and cloud service providers continue to become ever more discerning, the adoption of more durable and reliable high-performance solid state drives equipped with 3D Flash will no doubt continue to grow.

ADATA Guarantees Consistent XPG Atom 50 SSD Controller and NAND Flash Combo

A disturbing trend among entry-level M.2 NVMe SSDs is a complete disregard from manufacturers for consistency in the brands and types of the various key components of the drives. The companies simply advertise a certain set of performance and endurance numbers, which serve as ends to reach by whatever means (of controller or NAND flash combos). This was recently illustrated with the Kingston NV1, which presents an extreme case of "hardware lottery." You can get either a SMI or Phison controller, and either a TLC or QLC NAND flash (combinations thereof).

Cutting through all this, ADATA is making a reassuring guarantee with regards to its recently announced entry-level NVMe product, the XPG Atom 50. In an exclusive comment to TechPowerUp, the company said that all XPG Atom 50 drives in the market will come with a consistent combination of controller and NAND flash. The drive combines an Innogrit IG5220 RainierQX controller with Micron "B47R" 176-layer 3D TLC NAND flash chips, a combo ADATA guarantees it will never break. We recently reviewed the 1 TB variant of this drive, and found it to offer excellent performance leveraging PCIe Gen4, at a price you'd typically find PCIe Gen3 drives at.

XPG to Showcase Latest Breadth and Depth of Products at CES 2022

XPG, a fast-growing provider of systems, components, and peripherals for Gamers, Esports Pros, and Tech Enthusiasts, today announces it will be on location in Las Vegas during the 2022 CES show (Jan. 5-8). Under the theme of 'Dawn of a New Xtreme,' it will be showing off the latest products from XPG and ADATA including gaming systems, peripherals, accessories, and components, such as the newest DDR5 memory, PCIe 5.0 solid state drives (SSD) and the latest state-of-the-art Platinum PSU.

XPG's and ADATA are gearing up to bring next-generation performance to gamers and other users with its latest PCIe Gen5x 4 SSDs and DDR5 DRAM. At the booth, visitors will get a first look at the XPG LANCER RGB DDR5 and CASTER RGB DDR5 that deliver next-level performance of up to 6000 MT/s and 7000 MT/s, respectively. ADATA's industrial-grade DDR5-4800 U/SO/R-DIMM memory with on-die ECC & PMIC will also be on display.

ADATA XPG Unveils CASTER Series DDR5 Memory

ADATA XPG, a fast-growing provider of systems, components, and peripherals for Gamers, E-sports Pros, and Tech Enthusiasts, today announces the XPG CASTER DDR5 DRAM series. The XPG CASTER, which comes with and without RGB lighting, is rated for 7000 MT/s and comes equipped with On-Die ECC and PMIC for enhanced stability and reliability. Both the RGB and non-RGB variants feature capacities of 16 GB.

Running at 7000 MT/s, the XPG CASTER is a new breed of DDR5 that is over two times faster than standard DDR4 DRAM. With blazing-fast data transfer rates, users will enjoy a smoother and seamless gaming experience. With support for Intel XMP 3.0, overclocking is incredibly and straightforward. It allows users to avoid cumbersome BIOS settings and never-ending adjustment of overclocking parameters.

ADATA Industrial Unveils New Upgraded IM2P33E8 PLP PCIe Gen3x4 M.2 2280 Solid State Drive

ADATA Technology, a leading manufacturer of high-performance DRAM modules, NAND Flash products, and mobile accessories today announces the new upgraded ADATA IM2P33E8 PLP PCIe Gen3x4 M.2 2280 solid state drive (SSD) with Power Loss Protection (PLP) technology. Since its launch in 2019, the IM2P33E8 has been recognized by industry insiders and customers involved in 5G, IoT, cloud, AI and other industrial applications for its excellent performance, high capacities, and comprehensive data security mechanism.

In order to meet the requirements of industrial applications in the era of 5G, IoT, Cloud, AI, and big data analytics, ADATA is offering an SSD that is able to operate for longer after power outages and reduce the misidentification of bad blocks. This was achieved by the inclusion of tantalum polymer capacitors to the IM2P33E8 PLP. Tantalum polymer capacitors have the ability to reduce the detriment caused by power outages, most notably data loss.

ADATA Unveils LEGEND Series PCIe M.2 2280 Solid State Drives

ADATA Technology, a manufacturer of high-performance DRAM modules, NAND Flash products, mobile accessories, gaming products, electric power trains, and industrial solutions today announces a new series of solid state drives (SSD), the ADATA LEGEND series, geared toward creators of different needs and budgets. They include the ADATA LEGEND 740, 750, and 840.

The LEGEND 740 and 750 utilize PCIe Gen3 x4 and NVMe 1.3 to deliver sequential read and write speeds of up to 2,500/2,000 and 3,500/3,000 MB per second, respectively, to give creators the performance they need to create without limitations. Their M.2 2280 specifications support the latest Intel and AMD platforms for creating on the latest PCs, including desktop and laptops. For users seeking a further boost, the LEGEND 840 takes advantage of PCIe Gen4 x4 and NVMe 1.4 to offer read and write speeds of up to 5,000/4,500 MB per second.

Global Ranking of Top 10 SSD Module Makers for 2020 Shows 15% YoY Drop in Annual Shipment, Says TrendForce

The emergence of the COVID-19 pandemic led to severe delays in manufacturing and logistics. In particular, governments worldwide began implementing border restrictions in 2Q20 to combat the ongoing health crisis, leading to a sudden decline in order volumes for channel-market SSDs, according to TrendForce's latest investigations. Annual shipment of SSDs to the channel (retail) market reached 111.5 million units in 2020, a 15% YoY decrease. In terms of market share by shipment, Kingston, ADATA, and Kimtigo once again occupied the top three spots, respectively.

Looking at the channel market for SSDs as a whole, NAND Flash suppliers (among which Samsung possessed the largest market share) accounted for around 35% of the total shipments in 2020, while SSD module makers accounted for the other 65%. The top 10 module makers accounted for 71% of channel-market SSD shipments from all SSD module makers. Taken together, these figures show that the market remained relatively oligopolistic in 2020. However, it should be noted that TrendForce's ranking of SSD module makers for 2020 takes account of only products bound for the channel market and under brands owned by the module makers themselves; NAND Flash suppliers were therefore excluded from the top 10 ranking.

ADATA Announces XPG LANCER DDR5 Memory - Up to 6000 MT/s of RGB Goodness

XPG, a fast-growing provider of systems, components, and peripherals for Gamers, Esports Pros, and Tech Enthusiasts, today announces the XPG LANCER DDR5 memory module. XPG LANCER is XPG's first DDR5 gaming memory. It offers increased bandwidth, allocates more bandwidth per CPU core, and reaches frequencies of up to 5,200 MT/s. What's more, it is equipped with a PMIC (Power Management Integrated Circuit) and ECC (Error Correcting Code) for enhanced performance and stability. LANCER comes with 16 GB of capacity.

XPG's First DDR5 Gaming Memory
The XPG LANCER ushers in the DDR5 era for XPG gaming memory. Reaching frequencies of up to 5,200 MT/s, it delivers a major performance boost for gaming and overclocking. With error correcting code, (ECC) this module can correct errors automatically in real-time. In addition to greatly reducing the burden of CPU calculations, it also provides increased stability and reliability.

ADATA XPG HEADSHOT Mouse and GENESIS DDR5 Memory Win Prestigious Good Design Award

ADATA XPG, a fast-growing provider of systems, components, and peripherals for Gamers, E-sports Pros, and Tech Enthusiasts, today announces that the XPG HEADSHOT gaming mouse and GENESIS DDR5 memory module have been recognized for design excellence with 2021 Good Design Awards.

The XPG HEADSHOT gaming mouse is a one-of-a-kind gaming mouse manufactured via 4D printing and AI technology. 4D printing is used to create a mechanical structure with a lattice mesh exterior that provides for an incredibly sturdy yet lightweight mouse. Thanks to 4D printing, the HEADSHOT can be custom-made to match the shape of an individual's hands for personalized ergonomics. Its design process was started with three key aspects, light weight, incomparable ergonomics and stylish design. XPG HEADSHOT also recently won Taiwan's most influential design award, the Golden Pin Design Award.

ADATA Launches DDR5-4800 Memory Module

ADATA Technology, a manufacturer of high-performance DRAM modules, NAND Flash products, mobile accessories, gaming products, electric power trains, and industrial solutions today announces the ADATA DDR5-4800, a next-generation DDR5 memory module that is capable of reaching frequencies of up to 4800MT/s and comes with up to 32 GB of capacity. In addition, ADATA has worked with six major motherboard brands, including AORUS, ASROCK, ASUS, GIGABYTE, MSI and ROG to ensure optimal performance and compatibility across a wide range of motherboards.

"Through our strong R&D capabilities and close partnerships with the world's leading motherboard makers, we are committed to offering memory modules with next-generation performance, higher capacities, and enhanced stability," said Nick Dai, Senior Manager of DRAM Products at ADATA. "In the coming months, we will continue to launch a diverse array of DDR5 products to meet the different needs of creators, gamers, and other users."

ADATA XPG the First to Overclock DDR5 to 8,118 MT/s

XPG, a fast-growing provider of systems, components, and peripherals for Gamers, E-sports Pros, and Tech Enthusiasts, today announces that its XPG Overclocking Lab (XOCL) has overclocked its upcoming DDR5 memory module to a frequency of 8,118 MT/s. XPG is the first DRAM provider to reach this milestone with a DDR5 memory module. This achievement highlights XPG's know-how and expertise in pushing memory modules to their full potential. The record-breaking milestone was achieved with a DDR5 memory module with a stock clock speed of 4,800 MT/s.

The XOCL is dedicated to pushing the limits of memory performance and was the first facility of its kind among DRAM makers when it was founded in 2018.
XPG will be unveiling a lineup of DDR5 memory modules for gamers, PC enthusiasts, overclockers, and others in October of this year.

ADATA Unveils Premier Extreme SDXC SD 7.0 Express Card

ADATA Technology, a manufacturer of high-performance DRAM modules, NAND Flash products, mobile accessories, gaming products, electric power trains, and industrial solutions today announces the new ADATA Premier Extreme SDXC SD Express Card. Thanks to the latest SD 7.0 specification, which supports PCIe and NVMe, the Premier Extreme SDXC SD 7.0 Express Card delivers performance on par with SSDs, but in the ultra-portable form factor of an SD Card.

With support for PCIe Gen 3 x1 and NVMe, the Premier Extreme SDXC SD Express Card delivers read and write performance of up to 800/700 MB/s, which is roughly 1.5 times faster than SATA SSDs. When compared to UHS-II SD and UHS-I SD cards, it's about 2.7 and 8 times faster, respectively. This memory card is backward compatible with the UHS-I devices with read and write speed of up to 100 MB/s and conforms to the V30 Video Speed Class.

ADATA Unveils XPG Xenia 15 KC Gaming Notebook

XPG, a fast-growing provider of systems, components, and peripherals for Gamers, Esports Pros, and Tech Enthusiasts, today announces the latest evolution of its XENIA 15 KC gaming notebook platform, following the success of a series of collaborations between XPG and Intel. The all-new XENIA 15 KC comes equipped with an 11th Gen Intel i7 H CPU, an NVIDIA RTX 30 series GPU, and XPG's own hand selected memory and SSD.

Designed in collaboration with Intel, the new XPG XENIA 15 KC takes full advantage of the latest 11th Gen Intel i7-11800H processor, NVIDIA RTX 3070 graphics, and top of the line XPG memory and SSD, to deliver top of the line benchmarks, close to or even outpacing higher spec systems in gaming performance and pixel-perfect productivity. To strike a satisfying balance between fast-paced action and rich, detailed visuals, a spacious 15.6-inch QHD (2560 x 1440) 165 Hz IPS panel delivers the best of both worlds, perfectly tailored for its performance envelope. What's more, it achieves 100% sRGB color coverage for accurate color reproduction for content creation.

ADATA Industrial Launches Industrial-Grade DDR5 Memory

ADATA Industrial, a leading manufacturer of high-performance DRAM modules, NAND Flash products, and mobile accessories today announces the launch of a new generation of industrial-grade DDR5 memory modules that offer a major leap forward in performance. They are geared toward assisting the development of 5G, AI, Edge Computing, High-Performance Computing, Automated Vehicles, and Smart Healthcare, to name a few.

According to Yole Developments, DDR5 memory shipments will exceed DDR4 by 2023 and DDR5 sales will account for 90% of the market by 2026. DDR5 will be the undisputed standard of the future and a key component of 5G, AIoT, and other applications. To meet the future demands of its customers, ADATA has unveiled a slew of DDR5 memory modules, including U-DIMM and SO-DIMM variants. The modules utilize select high-quality ICs straight from the manufacturer and will come with capacities of 8 GB and above. Compared with DDR4, DDR5 has twice the bandwidth and offers higher frequencies of up to 4800 MHz. What's more, they operate on just 1.1 V for improved energy efficiency.

ADATA XPG Unveils CRUISER Super Mid-Tower Chassis

XPG, a fast-growing provider of systems, components, and peripherals for Gamers, Esports Pros, and Tech Enthusiasts, today announces the XPG CRUISER super mid-tower chassis. The CRUISER is a full-size E-ATX chassis that supports E-ATX motherboards with dimensions (H x W x D): 493 x 234 x 466 mm (19.40 x 9.21 x 18.35 in). It also sports XPG's Exoskeleton design and a host of other great features gamers and PC enthusiasts will love. They include versatile I/O ports, such as a high-speed USB 3.1 Gen 2 Type-C connection, a removable dust filter, and three XPG VENTO 120 ARGB fans, to name a few.

XPG's Exoskeleton design is a visual language unique to XPG. It maintains XPG's signature balance between airflow intake efficiency and ARGB aesthetics. The XPG CRUISER's front glass panel enhances airflow intake while allowing the included XPG VENTO 120 ARGB fans to shine through the front of the chassis. For convenience, a magnetic dust filter on the top of the chassis is detachable for quick removal and hassle-free cleaning.

XPG Launches SPECTRIX D50 ROG-CERTIFIED DDR4 RGB Memory Module

XPG, a fast-growing provider of systems, components, and peripherals for Gamers, Esports Pros, and Tech Enthusiasts, today announces the SPECTRIX D50 ROG-CERTIFIED DDR4 RGB memory module. The Republic of Gamers (ROG) -certified DDR4 RGB memory module is specifically tuned to work with ROG motherboards for uncompromised gaming performance. What's more, it also supports Intel XMP for easy overclocking and features RGB lighting for dazzling gaming flair.

The SPECTRIX D50 ROG-CERTIFIED DDR4 RGB has passed strict ROG overclocking and compatibility tests, ensuring optimal performance with ROG Intel DDR4 motherboards. This means ROG users can enjoy excellent performance of up to 3600 MHz and a 5% clock boost without fretting over compatibility. SPECTRIX D50 ROG-CERTIFIED DDR4 RGB is also compatible with motherboards that support Intel XMP 2.0 for straightforward overclocking without the need to go into BIOS.

DRAM Module Revenue Undergoes 5% YoY Growth for 2020, with Varying Performances Among Suppliers, Says TrendForce

Annual shipment of notebook computers and desktop PCs underwent a massive increase in 2020 thanks to the proliferation of the stay-at-home economy brought about by the COVID-19 pandemic last year, according to TrendForce's latest investigations. In particular, notebook shipment increased by a staggering 26% YoY, thereby generating a corresponding demand for DRAM chips. Although the movement of DRAM prices remained stable in 2020, there was a palpable growth in actual DRAM bit demand. Hence, global DRAM module revenue increased by about 5% YoY to US$16.9 billion for 2020.

Looking back at the price trend of DRAM modules for 2020, TrendForce indicates that the market adopted a relative conservative outlook going forward in view of the ongoing pandemic. In turn, various end-products differed wildly in their respective market performances as well. For instance, while demand for notebooks remained strong, smartphone demand was relatively bearish. Server shipment, on the other hand, was at the same time consistent yet indicative of uncertainties, to some degree. In light of the varying performances in the end-markets, PC DRAM prices did not undergo drastic fluctuations throughout the year, and DRAM module suppliers posted earnings performances that were a direct result of their sales strategies, with certain suppliers, including Kimtigo and ADATA, able to raise their revenues by a massive margin.

ADATA Unveils a New Lineup of Xtreme Innovations

ADATA Technology, a manufacturer of high-performance DRAM modules, NAND Flash products, mobile accessories, gaming products, electric power trains, and industrial solutions, today unveiled a host of new products at its "Xtreme Innovation" online product launch event. The online event showcased the latest products and solutions from both ADATA and XPG, including solid state drives, DRAM modules, memory cards, and PC components, and systems. The event was hosted by XPG's own Mera and coincides with ADATA's twentieth anniversary celebrations taking place throughout 2021.

ADATA also unveiled its next-generation DDR5 memory module, which sports frequencies of 8400 MT/s, up to 163% faster than DDR4. This performance boost will allow files and tools to load faster for seamless multitasking and enhanced creative productivity. What's more, the module will operate at 1.1 V for improved power efficiency and comes with capacities of up to 64 GB.

ADATA XPG Launches XENIA 14 Lifestyle Ultrabook

XPG, a fast-growing provider of systems, components, and peripherals for Gamers, Esports Pros, and Tech Enthusiasts, today announces the XPG XENIA 14 lifestyle ultrabook. The 14-inch XENIA 14 is geared towards users that require a lightweight and thin ultrabook that offers the performance they need for work and play. The XENIA 14 meets this need perfectly with 11th Gen Intel Core i7 or i5 processors with integrated Intel Iris Xe graphics, a Full HD IPS display with a 92% screen ratio, up to 10 hours of battery life, and more.

Made from lightweight magnesium alloy, the XENIA 14 is an ultra-portable device that users can take anywhere with ease. Weighing in at just 970 g (2.14lbs), the ultrabook is easy to carry around by hand or in a bag, ideal for business travel or running from meeting room to meeting room. Not only is the XENIA 14 lightweight, but it is also thin too, measuring in at just 15 mm thin.

ADATA XPG Launches MAGE Mechanical Gaming Keyboard

XPG, a fast-growing provider of systems, components, and peripherals for Gamers, E-sports Pros, and Tech Enthusiasts, today announces the XPG MAGE mechanical gaming keyboard. The MAGE is a keyboard equipped with linear and quiet mechanical Red Switches and lots of RGB flair, but won't break the bank.

The XPG MAGE sports a clean and timeless design built with high quality aluminium and featuring a smooth gunmetal grey finish. What's more, the keyboard is equipped with per-key RGB lighting that shines on through across the keyboard for dazzling flair. The XPG MAGE is compatible with XPG PRIME software. This software allows users to customize settings, individual RGB lighting and macros, all from one convenient place.
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