Phison was first to market with a client-segment PCI-Express gen 4.0 NVMe SSD controller, and as a result, the first wave of gen 4.0 M.2 SSDs have been dominated by the E16-series controller. At CES 2020, we got to see some of the first drives based on PCIe gen 4.0 controllers from other manufacturers such as Silicon Motion and InnoGrit, thanks to ADATA. With begin with the company's latest-generation XPG SAGE M.2 NVMe SSDs with PCI-Express 4.0 x4 interface, which come in capacities of up to 4 TB, and which are powered by InnoGrit "Rainier" IG5236 controller, belting out sequential transfer speeds of up to 7,000 MB/s reads, with up to 6,100 MB/s writes, and up to 1 million IOPS 4K random access. The drive supports the latest NVMe 1.4 protocol.

Next up is the XPG Indigo, another M.2 NVMe PCI-Express 4.0 x4 drive positioned a notch below the XPG Sage. This one uses Silicon Motion's fastest PCIe gen 4.0 client-segment controller, the SM2264. With capacities of up to 4 TB, the drive offers up to 7,000 MB/s sequential reads, up to 6,000 MB/s sequential writes, and up to 700,000 IOPS 4K random-access performance. Lastly there's the XPG Pearl, a high cost-performance model powered by the mid-range SM2267 controller which has a PCIe gen 4.0 x4 interface and DRAM cache, comes in capacities of up to 4 TB, but offers a slightly tamed performance that's comparable to E16-powered drives: up to 4,000 MB/s sequential reads, up to 3,000 MB/s sequential writes, and up to 400,000 IOPS 4K random access. The new-gen XPG Sage, XPG Indigo, and XPG Pearl will release later this year.

ADATA is a company currently selling only memory solutions like SSDs and DRAM, however, the company now wants to try something different in 2020. For starters, ADATA wants to launch more products that will be a part of its Xtreme Performance Gear lineup called XPG shortly. XPG will start offering new products like monitors, laptops, gaming PCs and PC cases with a goal of capturing new market share and try to establish itself as a strong brand of PC gaming products. The new lineup will get revealed with more details at CES 2020, however, we have information of what the new lineup contains.

For starters, XPG will begin with a laptop called Xenia 15, a 15.6-inch gaming laptop with 1080p IPS display and 9th gen Intel core i9 CPU. Next up the chain is a gaming PC called XPG Gaia - 5 liters mini PC with one PCIe slot for a graphics card that's up to 8-inches long. In addition, XPG will showcase a new monitor called Photon equipped with a 27-inch panel that features PixelDisplay's Vivid Color Eye-Safe Display technology which is essentially a technique for blocking out blue light. There is also going to be a new case called XPG Volta, a cylindrical case made out of premium materials such as tempered glass and metal. It is supposed to fit up to E-ATX motherboard and have plenty of room for water-cooling setups. Last but not least, XPG will have two concepts of RGB DDR4 memory modules, with both of them having speeds of up to 4800 MHz and having capacity of up to 32 GB per DIMM.

ADATA Technology, a leading manufacturer of high-performance DRAM modules, NAND Flash products, and mobile accessories today announces the launch of the XPG SX8100 PCIe Gen3x4 M.2 2280 Solid State Drive (SSD). Utilizing PCIe Gen3x4, 3D NAND Flash, and featuring 3500/3000MB/s read and write, the SX8100 M.2 2280 SSD gives DIY enthusiasts, overclockers and graphics professionals the performance they seek.

Supporting PCIe Gen3x4 and the NVMe 1.3 standard the SX8100 delivers read and write speeds of up to 3500/3000MB per second and random read and write of 300K/240K IOPS. Along with 3D NAND Flash, it offers high capacities, efficiency, and durability, while the M.2 2280 form factor supports the latest Intel and AMD platforms. With SLC caching and a DRAM cache buffer the SX8100 accelerates PC performance for quick access to files and game loading.

XTREME PERFORMANCE GEAR, a provider of high-performance products for gamers, Esports pros, and tech enthusiasts is pleased to announce that it will be showcasing its latest products at IFA Berlin 2019. The products on show will include its new 4D gaming mouse, Mera Edition gaming peripherals, and GAMMIX S50 solid state drive (SSD).

The XPG HEADSHOT is a truly revolutionary, disruptive and innovative take on the gaming mouse. Standing at the crossroads of two major megatrends, AI and 4D printing, the XPG HEADSHOT brings together intelligence, an ultra-light form factor, and a versatile lattice structure to deliver the ultimate gaming mouse. Leveraging an AI algorithm, the XPG HEADSHOT can be personalized based on the preferences and characteristics of individual users such as grip, hand size, surface finish, and customized design elements such as logos.

Amidst falling prices of NAND flash and increased desirability from users' part, companies have been expanding their portfolio of SSD offerings for the consumer side of the fence as well as the enterprise one. ADATA's XPG SX8200 Pro SSD was initially only offered in 256 GB, 512 GB, and 1 TB configurations, but in the case of SSD storage, "moar" is usually better. We'll see when do 256 GB offerings get discontinued, but I'd give it another pair of years at the most.

The ADATA XPG SX8200 Pro features Silicon Motion's SM2262EN controller packing eight NAND channels, four ARM Cortex-R5 cores, support for NVMe 1.3, LDPC ECC, RAID engine et all (eh), paired with Micron's 3D TLC NAND - no QLC here, folks. The SSD offers up to 3.5 GB/s sequential read speed and up to 3 GB/s sequential write speed, and up to 360K random read/write 4K IOPS. The ADATA SSD features a TBW rating of 1280 TB over a 5-year warranty period - and a MTBF (Mean Time Between Failures) rate of 2,000,000 hours (something like 83.333, 33 (3) days of continuous usage. Now that's north of two hundred years of continuous operation, which makes me sad just thinking about it and what I'd do with that time. In another conscience state, perhaps. ADATA's 2 TB XPG SX8200 Pro is $289.99, in select European countries (from eBay) at about €308, and in Japan for ¥36,680.

ADATA Technology (Taiwan Stock Exchange: 3260.TWO), a leading manufacturer of high-performance DRAM modules, NAND Flash products, and mobile accessories today announces the launch of the XPG GAMMIX S50 PCIe Gen 4 x4 M.2 2280 solid state drive (SSD). Utilizing next-generation PCIe Gen 4 x4 and implementing the NVMe 1.3 standard, the S50 delivers blazing-fast read/write performance of 5000 / 4400 MB per second. What's more, it features an aluminium heat sink for excellent heat dissipation, 3D Flash memory with up to 2 TB capacity, SLC caching, a DRAM cache buffer, End-to-End Data Protection, and Low-Density Parity-Check (LDPC) error correcting code technology.

The S50 supports the NVMe standard and utilizes the latest PCIe Gen 4 x4 interface to let users enjoy sustained read/write speeds of up to 5000 / 4400 MB per second. What's more, with 3D Flash memory it offers a leap forward in capacity, efficiency, and durability. Also with the M.2 2280 specification, it supports the latest Intel and AMD platforms. These capabilities make the S50 ideally suited for gamers, PC enthusiasts, overclockers, and graphics professionals.

ADATA Technology, a leading manufacturer of high-performance DRAM modules, NAND Flash products, and mobile accessories today announces that launch of the XPG SPECTRIX S40G RGB gaming SSD. With sustained read/write speeds of up to 3500/3000MB per second, customizable RGB lighting, and a slew of performance enhancing features, the XPG SPECTRIX S40G is a no brainer for those seeking amazing performance and exceptional reliability.

The S40G supports the NVMe standard and utilizes the high-speed PCIe Gen3 x4 interface to let users enjoy sustained read/write speeds of up to 3500/3000 MB per second. What's more, sporting next-generation 3D Flash memory it offers a leap forward in capacity, efficiency, and durability. Also with the M.2 2280 specification, it supports the latest Intel and AMD platforms. These capabilities make the S40G ideally suited for gamers, PC enthusiasts, overclockers, and graphics professionals. User can customize the SSD's look with programmable RGB lighting effects. They can set up patterns, pulse speed, lighting intensity, and more. Control is a snap with XPG's RGB control software.

ADATA Technology, a leading manufacturer of high-performance DRAM modules, NAND Flash products, and mobile accessories today announces that the XPG Overclocking Lab (XOCL) has overclocked the SPECTRIX D60G RGB DDR4 memory module to a frequency of 5738 MT/s, a new world record. The previous record was 5726 MT/s, which was set only a few days prior. The new record was achieved with an Intel Core i9 chipset and MSI MPG Z390I GAMING EDGE AC motherboard in an LN2-cooled configuration.

ADATA Technology, a leading manufacturer of high-performance DRAM modules, NAND Flash products, and mobile accessories today announces that the XPG Overclocking Lab (XOCL) has overclocked the SPECTRIX D60G RGB DDR4 memory module to a frequency of 5634 MT/s, a new record. The previous record was 5608 MT/s. The milestone was achieved with an Intel Core i9 chipset and MSI MPG Z390I GAMING EDGE AC motherboard in an LN2-cooled configuration. The results have been certified and published on HWBOT.

The D60G is built with high-quality chips and a metal heat sink for excellent signal integrity, reliability, and stability, which effectively extends the lifespan of the memory module. What's more, Intel Extreme Memory (XMP) 2.0 profiles make overclocking a snap and enhance system stability. Instead of adjusting individual parameters in BIOS, users can do it right through their PC's operating system.

ADATA Technology, a leading manufacturer of high-performance DRAM modules, NAND Flash products, and mobile accessories today announces the launch of the SPECTRIX D60G DDR4 memory module. The XPG SPECTRIX D60G DDR4 memory features a unique dual RGB light diffuser design that gives it the largest RGB surface area of any memory module! What's more, it sports a wide frequency range from 3200-4133MHz and supports Intel XMP 2.0 profiles for easy overclocking.

The D60G sports more RGB lighting per mm² than any other memory module out there, which equates to over 60% of the module's surface area. The fully exposed light diffusers are extra-wide for maximum effect, and combined with a mesmerizing multi-colored flow effect users will outshine their competition! The unique avant-garde styling of the D60G will also turn heads. It includes XPG's signature X-light design with a diamond-inspired, multi-faceted surface that is a cut above the rest.

ADATA Technology at CES announced that it has overclocked its XPG SPECTRIX D80 RGB DDR4 memory module to a frequency of 5584 MT/s, thus setting a new world record. The milestone was achieved with an Intel Core i9-9900K processor and MSI MPG Z390I GAMING EDGE AC motherboard in an LN2-cooled configuration.

This is the first time a memory frequency record has been set with a 9th Gen Intel Core i9 processor, and comes on the heels of the recent establishment of ADATA's XPG Overclocking Lab (XOCL) late last year. The lab is the first facility of its kind among worldwide DRAM makers and is an expansion of ADATA's continued effort towards achieving record-breaking memory speeds. This latest milestone has been published on HWBot.

ADATA Technology, a leading manufacturer of high-performance DRAM modules, NAND Flash products, and mobile accessories today announces the XPG EMIX H20 gaming headset. Featuring virtual 7.1 surround sound, high-fidelity 50 mm drivers, and RGB lighting, the EMIX H20 offers gamers a new level of immersion and awareness for more exciting gaming experiences.

Having situational awareness is key to winning on the battlefield. Without it, your adversaries will gain the upper hand and ambush you when you least expect it. The EMIX H20 helps tip the scales in favor of the user with virtual 7.1 surround sound, which allows them to hear their friends and foes alike, whether in front of or behind them, so they're never caught off guard. Combined with its high-fidelity 50 mm drivers, the EMIX H20 delivers crystal-clear sound quality with a wide range, excellent accuracy, and optimized bass for total aural immersion.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash products, today announced the launch of two new gaming accessories, the XPG INFAREX K10 keyboard, and M20 mouse. Designed to enhance gaming experiences, the K10 keyboard sports nine LED lighting modes, anti-ghosting keys, and ergonomic keycaps, while the M20 mouse features durable OMRON switches, five-setting adjustable DPI, and RGB lighting.

The XPG K10 adds a new dimension to gaming with nine stunning LED lighting modes to choose from, allowing gamers to select the hue that best suits the games they are playing. The modes include - Flowing Light, Multicolor Breathing, Seven-Color Cycle Flickering, Switchable Static, Six-Color Cycle Breathing, Red and White Breathing Cycle, Red and White Cycle Flickering, White Static, and White Breathing. What's more, the K10 helps gamers up their game with some great features including 26 anti-ghosting keys to prevent missed or accidental keypresses, because in the heat of the moment a missed keypress could spell defeat. In combination with its ergonomically curved keycaps, the K10 improves accuracy, while also offering a comfortable keypress experience. Convenient Media Keys allow for quick adjustments of music, sound, or other effects in the middle of a battle without having to open other programs or app.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash products, announces that it has established a new facility at its headquarters in New Taipei, Taiwan dedicated to pushing the limits of memory performance, the XPG Overclocking Lab (XOCL). The XOCL is the first facility of its kind among worldwide DRAM makers, is an expansion of ADATA's continued effort towards achieving record-breaking memory speeds, and will focus on experimenting with new techniques.

"With growing demand for memory modules that can operate at ever-higher frequencies, ADATA believes the future of overclocking lies beyond the established techniques of air and liquid cooling," said Neo and Stin at ADATA Technology. "The mission of the XPG Overclocking Lab is to explore new, potentially more effective methods that can break the threshold of memory speeds and incorporate them into XPG products for the benefit of users."
The XOCL will actively seek out partnerships within the industry, including with hardware makers and overclockers, to achieve its mission. Over the summer, ADATA overclocked its XPG SPECTRIX D80 RGB DDR4 memory module to 5531MHz in a liquid-nitrogen-cooled configuration, a new record. The milestone was achieved through a joint effort with MSI.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash products, today announces a new line up of gaming hardware including the XPG SX8200 ProM.2 2280 SSD, GAMMIX S5 PCIe Gen3x4 M.2 2280 SSD, and GAMMIX D30 DDR4 memory module.

The SX8200 Pro M.2 2280 SSD is XPG's fastest SSD to date and is designed for avid PC enthusiasts, gamers, and overclockers. It features an ultra-fast PCIe Gen3x4 interface that offers sustained peak read/write speeds of 3500/3000MB/s, outpacing SATA 6Gb/s by a wide margin. Supporting NVMe 1.3, the SX8200 Pro delivers excellent random read/write performance of 390K/380K IOPS. With SLC caching, DRAM cache buffer, E2E Data Protection, and LDPC ECC, it maintains high speeds and data integrity, even during highly intensive applications such as gaming, rendering, and overclocking.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash products, today announces that is has formed a partnership with one of Taiwan's biggest names in eSports, the Flash Wolves. This partnership comes on the heels of ADATA's recent sponsorship of the IeSF World Championship 2018 in Kaohsiung, signaling its continued commitment towards supporting the growth of eSports in Taiwan and around the world.

"We are thrilled to be sponsoring the Flash Wolves as it is an extension of our mission of delivering high-performance hardware that enhances the experiences of gamers of all levels, from beginners to professionals," said Simon Chen, Chairman and CEO of ADATA. "Going forward, ADATA will continue to promote the development of eSports in Taiwan and other regions by working closely with all stakeholders, from eSports teams and event organizers to government entities.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash products, today announces the launch of XPG SX6000 Pro PCIe Gen3x4 M.2 2280 SSDs. With NVMe 1.3 technology and 3D NAND Flash, they sport excellent speeds and up to 1TB of capacity, making them a viable alternative to SATA SSDs. In addition, SX6000 Pro SSDs are slimmer than standard M.2 2280 SSDs for a higher level of compatibility thanks to a single-sided design.

ADATA produces the SX6000 Pro in 256GB, 512GB, and 1TB. For PC users looking at tangible performance enhancements, the SX6000 Pro makes complete sense as a SATA successor. The principal advantage of the SX6000 Pro is embodied in its superb cost-performance ratio. Using 3D TLC NAND, NVMe 1.3 technology, and a PCIe Gen3x4 interface, it reaches up to 2100 MB/s read and 1500 MB/s write and random performance of up to 250K/240K IOPS. This means up to four times the speed of typical SATA SSDs.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND flash products, today announces that it will be showcasing its latest products and solutions at IFA 2018 in Berlin (Messe Berlin, IFA My Media, Hall 17, stand 120). Among the products to be on show will be ADATA's latest XPG gaming hardware including RGB DDR4 memory modules, PCIe SSDs, and accessories. In addition, its new high-capacity A1-rated microSDXC memory card and rugged external hard disk drive (HDD) will be on hand.

"We look forward to being at IFA 2018 and showcasing our latest portfolio of products, ranging from gaming hardware to storage solutions," said Peter Wu, Managing Director of ADATA's European operations. "As a key consumer electronics event located in the heart of Europe, IFA will give us the opportunity to demonstrate why we continue to be a leader in DRAM and NAND flash products, but also show how we are leveraging our core competencies to expand our presence in the region, especially in terms of gaming and eSports."

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash products, today announces the launch of the XPG SPECTRIX D41 TUF Gaming Edition DDR4 RGB memory module. The special edition memory module is TUF Gaming Alliance-certified, which means it has passed rigorous testing to meet the stringent standards of the alliance. While this memory module offers the same great performance and dazzling programmable RGB lighting as the original model, it sports a more combative look via its black heat spreaders with yellow trimming.

ADATA exhibited two new M.2 NVMe SSD with PCI-Express 3.0 x4 interface, the XPG SX7100 and the SX8200. The SX7100 is positioned a notch above PCIe 3.0 x2 drives, such as the SX6000 series, and could be priced close to those drives. This drive succeeds the XPG SX7000 from last year. It combines 2nd generation (10 nm-class) 3D TLC NAND flash memory with Realtek RTS5760 controller, which supports NVMe 1.3 and HMB.

The drive comes in a variety of capacities ranging from 120 GB all the way up to 1920 GB, with 240 GB, 480 GB, and 960 GB along the way. It offers sequential transfer rates of up to 2100 MB/s reads, with up to 1500 MB/s writes; both of which are a significant step up from the 1800/850 MB/s reads/writes of the SX7000. ADATA didn't reveal when it plans to launch SX7100, but that when it does, it will strike a price-performance sweet-spot that could drive buyers away from both PCIe x2 and pricey PCIe x4 options.

ADATA this Computex showed off its new XPG Gammix D50 line of performance-segment DDR4 memory modules. The Gammix D50 is positioned a notch below the enthusiast-segment Gammign D80 series. It lacks the "hybrid air+liquid" cooling heatspreaders from its pricier sibling, but still gives you chunky aluminium heatspreaders crowned by an acrylic diffuser, which interestingly, lacks any underlying LEDs. The Gammix D50 will come in a variety of speeds ranging from DDR4-2666 all the way to DDR4-4500, and in 8 GB single-rank and 16 GB dual-rank densities. The top-dog DDR4-4500 SKU sustains its clocks with timings of 19-19-18-39. It comes in both dual-channel (16 GB) and quad-channel (32 GB) kits.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash products, announces that it has overclocked its XPG SPECTRIX D80 RGB DDR4 memory module to 5531 MHz in a liquid-nitrogen-cooled configuration. The milestone was achieved through the joint effort of ADATA's XPG team and MSI's OC team. The result was confirmed by HWBot, and reaffirms ADATA's strong R&D capabilities and the outstanding performance offered by the XPG SPECTRIX D80 RGB memory module.

XPG SPECTRIX D80 DDR4 RGB is the world's first RGB DDR4 memory with a hybrid liquid-air cooling system. Utilizing the combination of a liquid heatsink, an aluminum heatsink, and thermally conductive materials on the PCB, the SPECTRIX D80 offers comprehensive thermal cooling capabilities and delivers outstanding performance.

ADATA Technology today unveiled the XPG INFAREX K20 gaming keyboard. Made for avid gamers, the keyboard sports a stylish black casing with mechanical blue switches, 50 g actuation force and backlit keys with 11 lighting effects for ultimate gaming functionality and flair. The INFAREX K20's keys are designed for longevity and durability with a lifespan of 50 million keystrokes, and feature anti-ghosting functionality to ensure commands and simultaneous keystrokes are always registered.

Feel Each Press with Great Tactile Feedback
Sporting mechanical blue switches, gamers will revel in the amazing tactile feedback provided with each keystroke. Ergonomic key caps combined with 50 g actuation force offer the user a satisfying tactile feel that also makes it easier for them to know that their inputs have registered. What's more, with anti-ghosting functionality users need not worry about signal conflicts when multiple keys are pressed simultaneously, or missed key inputs.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash products, announces the XPG SPECTRIX D80 DDR4 RGB, the world's first RGB DDR4 memory with a hybrid liquid-air cooling system. Utilizing the combination of a liquid heatsink, an aluminum heatsink, and thermally conductive materials on the PCB, the SPECTRIX D80 offers comprehensive thermal cooling capabilities and delivers outstanding performance.

ADATA Technology, a leading manufacturer of high-performanceDRAM modules and NAND Flash products, announces its next generation XPG SPECTRIX D41 DDR4 RGB memory module. The memory module brings together a new refreshing aesthetic design, striking speeds and stunning programmable RGB lighting to offer avid gamers a worthy upgrade for their setups. What's more, the XPG SPECTRIX D41 supports Intel X299 2666 MHz and AMD AM4/Ryzen platforms and comes in two color options - Crimson Red and Titanium Gray.

Inspired by armor, the SPECTRIX D41's medal heatsink features a bold silhouette to symbolize its impressive performance. On top is a fully exposed RGB LED light strip that glows unhindered, letting the colors and lighting effects of the user's choosing shine through. Users can enhance their gaming experiences with programmable lighting effects to set up patterns, pulse speed, lighting intensity and more. This can all be controlled with the ADATA RGB Sync app or an existing RGB light control software from a major motherboard maker.