US pricing should be around$520-550

For the price, these better absolutely crush the 580.

Crap DaddyIf NV can sell the 580 for 500$ then why AMD can't ask 600$ for a card that will be at least 20% faster? The interesting thing will be the 7950 probably priced at around 400$ as I expect similar (or slightly better) performance to the 580.

You're quite right. I've been seeing slides around the web today (who knows if they're legit or not) from separate sources and the info seems to be aligning putting the 7970 at about 50% faster on average than the GTX 580. The price might be justified... even though I'd rather AMD keep the prices a bit lower and have to force Nvidia to lower their prices. Then again, I have no doubts that the two companies work together in terms of pricing.

AMD is on a fine line between these prices that results in their bankruptcy or decent prices and lasting another year. :nutkick:
For that price it better have a 1oz bar of gold that comes with it.

USD$420 initial launch prices for 7970 yes, more than that WTF, it is not like the 7970 is a decent video card like the 7990 USD$600/$550, (or value for money 7950 USD$320/$265)

erockerYou're quite right. I've been seeing slides around the web today (who knows if they're legit or not) from separate sources and the info seems to be aligning putting the 7970 at about 50% faster on average than the GTX 580. The price might be justified... even though I'd rather AMD keep the prices a bit lower and have to force Nvidia to lower their prices. Then again, I have no doubts that the two companies work together in terms of pricing.

Next GTX card will be 20% faster than the AMD card then.

I like their little one up contests XD

Crap DaddyRather the price will reflect the costs of the transition to 28nm.

This is exactly the reason why these cards are being priced so extortionately.

They are having trouble with the 28nm manufacturing process and therefore supply is low which means that AMD has chosen to price at a point where only the top few percent of enthuisiasts will purchase, which will equate roughly with the volume of cards they can comfortably supply.

When they get to grips with the 28nm process, then we will start to see more competetively priced cards. They will lower the price not because they like us, but because they want more of us to purchase their cards and at those prices not very many will.

I see these things coming drastically down in price soon enough.

I say Crap Daddy, erocker, MatTheCat all have the right thinking.
That said, AMD (or will this be more the retail channels take profit) had better not over reach at this time. Stick to the formula that has been working, MSRP given at what available through production, performance, and other factors constitute the pricing. Do Not see it as… “we have the biggest badest, with no near term completion so we can ask whatever we see fit.”

AMD needs to not let pricing get out of hand, one so they don't need to give the impression of backpedaling later. And two, so as when Nvidia comes a knocking with their card folks will have already voted with their cash. It’s not only about this time, but subsequent releases. How many got taken on the original release price of the GTX260 then weeks later we watch Nvidia and their AIB panthers castrating the price and sending guys back money because it was minimized by the 4870. Then later Nvidia found all 216SP and continued to slash away at the price.

I really think ppl are looking at this wrong ... what I want to know is .. will / how much will it drop the Price of my 2nd 6970 Lighthing.

Wait, is AMD reverting to the 7970 being the 2 GPU card like the 5970? Or is it single like the 6970?

Aceman.auWait, is AMD reverting to the 7970 being the 2 GPU card like the 5970? Or is it single like the 6970?

I believe it's akin to the 6970. The difference is it's a architecture revision and die shrink in one. Think of going from Q9550 -> i5-2500K. The performance gain is expected to be huge--but we could be wrong in assuming such.

xenocideI believe it's akin to the 6970. The difference is it's a architecture revision and die shrink in one. Think of going from Q9550 -> i5-2500K. The performance gain is expected to be huge--but we could be wrong in assuming such.

Well... I was thinking of getting 2 for crossfire... With that price, I dont think Ill get 2

Aceman.auWell... I was thinking of getting 2 for crossfire... With that price, I dont think Ill get 2

If it performs as well as the marketting slides imply, you won't need more than 1.