Monday, November 13th 2017

NVIDIA "Volta" Architecture Successor Codenamed "Ampere," Expected GTC 2018

NVIDIA has reportedly codenamed the GPU architecture that succeeds its upcoming "Volta" architecture after the 18th century French physicist who is one of the pioneers of electromagnetism, André-Marie Ampère, after whom the popular unit of measuring current is named. The new NVIDIA "Ampere" GPU architecture, which succeeds "Volta," will make its debut at the 2018 Graphics Technology Conference (GTC), hosted by NVIDIA. As with GPU architecture launches by the company in recent times, one can expect an unveiling of the architecture, followed by preliminary technical presentations by NVIDIA engineers, with actual products launching a little later, and consumer-grade GeForce product launching much later.

NVIDIA is yet to launch GeForce products based on its upcoming "Volta" architecture as its current "Pascal" architecture turns 18 months old in the consumer graphics space. Should NVIDIA continue on the four-digit model number scheme of its GeForce 10-series "Pascal" family, one can expect those based on "Volta" to follow the GeForce 20-series, and "Ampere" GeForce 30-series. NVIDIA is yet to disclose the defining features of the "Ampere" architecture. We'll probably have to wait until March 2018 to find out.

Source: Heise.de
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97 Comments on NVIDIA "Volta" Architecture Successor Codenamed "Ampere," Expected GTC 2018

#1
bug
ensabrenoir said:
....only thing i'm reading/seeing is that if nvdia (bunch of evil geniuses) HAD more aggressive competition.....we'd be getting Ampere next instead of still waiting on Volta...... Gotta sudden urge to root for intel and their recent acquirement.....
It will be years before they'll reap those fruits.
Still, even when intel competed with the lowly i740, it was enough to put pressure on the mid-end, which is really all that matters.
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#2
medi01
bug said:
You're thinking about this the wrong way. They're responsible to their shareholders to rake in as much cash as possible, they'd get in trouble if they didn't take advantage of the situation ;)
They took advantage with one of the console manufacturers.
Next time the said manufacturer didn't even bother talking to them as potential supplier.
Doing all imaginable lows for short term profits is not necessarily the most profitable strategy long term.
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#3
medi01
ensabrenoir said:
....only thing i'm reading/seeing is that if nvdia (bunch of evil geniuses) HAD more aggressive competition.....we'd be getting Ampere next instead of still waiting on Volta......
If more geniuses would want AMD to roll out better product not just to buy from team green for cheaper, AMD would have enough resources to roll out both great CPU and GPU at the same time.
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#4
EarthDog
Put out a product worth my money (anyone) and they will get it.

I dont understand why i would take my hard earned money and spend it on an inferior product. Now, i say inferior for my personal needs and wants out of a gpu. YMMV. :)
Posted on Reply
#5
bug
medi01 said:
They took advantage with one of the console manufacturers.
Next time the said manufacturer didn't even bother talking to them as potential supplier.
Doing all imaginable lows for short term profits is not necessarily the most profitable strategy long term.
You're not honestly telling me you know better than their whole board of directors, are you?
Not saying companies will not make stupid decisions, but overall they've been doing quite allright over the past decade or so.
Posted on Reply
#6
medi01
bug said:
You're not honestly telling me you know better than their whole board of directors, are you?
Oh, the authority fallacy.
Who are you, to argue against Confucius' wisdom, boy?

You do not need to be a shoe maker to figure that shoes are too small.

Neither should you be a genious to figure it's quite bad when companies don't even bother talking to you, because they are that fed with you.

EarthDog said:
Put out a product worth my money (anyone) and they will get it.
As seen in 280 vs 960... Oh wait...
Perhaps 290 vs 780... Nah....
But perhaps something great that AMD had vs nvidia's Fermi crap... Doh...
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#7
EarthDog
Sorry, this thread is about current generation Medi... I owned AMD cards when it was worth it to me. ;)
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#8
Vya Domus
medi01 said:

As seen in 280 vs 960... Oh wait...
Perhaps 290 vs 780... Nah....
But perhaps something great that AMD had vs nvidia's Fermi crap... Doh...
Precisely , AMD put out better products consistently at the same price points. To no avail however as they didn't manage to please the press and the fanboys.
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#9
bug
Vya Domus said:
Precisely , AMD put out better products consistently at the same price points. To no avail however as they didn't manage to please the press and the fanboys.
There's the problem then: they have to please the customers, not the press and fanboys.

But seriously, can we end this "company A cannot perform because company B is the way" useless discussion? All companies are playing in the same market and have only themselves to blame if their products don't sell - it simply means they suck at the game.
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#10
EarthDog
Its too bad......

1. This is a 'what have you done for me lately' type of product.
2. Past generations have nothing to do with this conversation (medi/vya are correct in the statements, however). My comment was speaking solely of Fury and Vega. I owned a 295x2 for quite a while as it served my needs at the time. Prior to that a 290x. Currently, the past two generations at least, AMD does not fit the bill for my uses.

So I will again say, "Put out a product worth my money (anyone) and they will get it." I am not saying it isn't a viable product. I am saying it isn't a viable product for ME. I apologize for that not being clear(?).
Posted on Reply
#11
medi01
EarthDog said:
Sorry, this thread is about current generation Medi... I owned AMD cards when it was worth it to me. ;)
You did, but the point was "market just buys the best", nah, it doesn't.
Posted on Reply
#12
bug
medi01 said:
You did, but the point was "market just buys the best", nah, it doesn't.
It does, but "the best" varies from one guy to the next.
One guy games at 4k, the next (me) sticks to the mid-range.
One guys buys a 1200W PSU, the next (me) thinks 600W is a bit too much already.

It better if you judge what works better for you and let others do the same. You can even offer advice. But calling those that buy other things that you do names or thinking there's a conspiracy meant to lead people astray is a little out there. <- This is not aimed at you, just my thoughts on people raging over one company or another.
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#13
EarthDog
medi01 said:
You did, but the point was "market just buys the best", nah, it doesn't.
i buy whats best for me... as do most informed users.

Quite simply, fury and vega do not have enough power for how I game. I need high-end gpus for 2560x1440 ultra and AA. V64 just wont cut it, and id prefer to use half the power when doing so. :)
Posted on Reply
#14
Vya Domus
The consumer really doesn't buy the best product in many cases and is misled by marketing and avid fanbases (led by the same marketing efforts and strategies of these companies). People forget that at the end of the day these are corporations whose only goals are to take your money , not to give you their best products.

Jensen was just named by Forbes businessmen of the year. Businessmen, that should tell you something
Posted on Reply
#15
EarthDog
What... NVIDIA is absolutely on fire on the fledgling AI space and Huang (lol) is leading the effort? Stocks doubled in the past year...

Yes, he's a BusinessMAN. NVIDIA is there, like AMD and Lisa - also a business woman, to make a profit.

Something tells me however i missed your point. :)
Posted on Reply
#16
Vya Domus
My only point is that that most leading companies are already in a position where they no longer need to to give consumers their best , hence we lose (even if you're OK with it or don't realize it). Nvidia included.
Posted on Reply
#17
EarthDog
Ok... agreed. Not entirely sure how we turned in thar direction, but, ok. :)

Cant lose sleep over things out of our control......or wait... my money does the talking. Whatever is best for me. I cant help the remainder of the clueless public or their buying habits or falling for marketing. The only way to really fight that is to educate yourself on what you buy. People dont seem to understand how to google...

Im not a genius...i think that is clear. I google. After due diligence, then i reach out. Most people dont even take the time to do that and just ask like we are their personal god dang alexa... lol. No sympathy for the ignorant or simple here. Survival of the fittest.



...
Posted on Reply
#18
Fluffmeister
I never knew the free maket could be soo exciting!

x86 CPUs, GPUs second to only the mighty nVidia and the XBox and PlayStation market completely sewn up... I can see why AMD fans constantly play the victim card.
Posted on Reply
#19
medi01
bug said:
It does, but "the best" varies from one guy to the next.


EarthDog said:
fury and vega do not have enough power for how I game
Your profile says you are on 1080, which is in Vega 64 ballpark, mind you, however I haven't even said Vega64 was a great product, don't derail please.
Posted on Reply
#20
EarthDog
I didnt say nor allude you did. Ever.

Its in the ballpark, indeed. Vega shouldnt have been mentioned with performance... albeit slower, its still capable at my res and settings, my fault.

When i got the 1080, several months ago, the V64 wasnt out. Its only competition was the 580 or fury x. Much slower cards and uses more power (fury x a lot more). I thought about V64, but, its for similar performance, it uses significantly more power (166 vs 316W - needs turbo mode to be 1% slower...) than the card i have. Now, if it was 10%+ faster, it could have happenend, power be damned. Anyway, switching wasnt in my best interests. So like i said, i purchase what is best for me as a (well) educated consumer. :)
Posted on Reply
#21
jihadjoe
RejZoR said:
Looks like NV will be playing same mode as Intel. Consumer cards for "peasants" lagging behind their top of the line. When "peasants" will get Volta, their real top end will be Ampere.
Intel's model is actually the reverse. Consumer chips come out first, and HEDT and Server sometime later. Like now their mainstream consumer line is already getting Coffee Lake, while the Skylake is just making its way onto HEDT and Server platforms.
Posted on Reply
#22
John Naylor
Vya Domus said:
This leads to one and only one outcome , the party that is winning isn't giving you their best.
Why would they ? such a strategy could only be described as bad business sense. Their best generation A will be put against theor best in next generation.

Company A has products X, Y and Z on the ramp ...
Company B has products U, V and W on the ramp ...

Company B's best product (W) can't quite match the performance of Y.

The market place has a fixed number in mind as to what it is willing to pay. With W costing $650, Company A has to decide:

Should I sell Z which costs me $600 to produce to compete with W, or
Should I sell Y which costs me $500 to produce to compete with W

If they guy calling the shots did anything else, he'd be unemployed. It's not only about sales, it's also market strategy and mindshar. When AMD spent millions on the marketing campaign, journalists spent loads of type in the new 2xx series, nVidia sat for a couple weeks letting folks get all excited, and then just before the cards were about to drop, nVidia did a "Oh by the way, our 780 Ti (ya know the one we thought would be the 780 before we reshuffled the names), beats the top end 2xx card. Every toime AMD gets to set off anew ad campaign the chatter won't be about how it compares with nVidia's current crop, but what will nVidia pull off the shelf and dust off to respond.
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