Monday, April 30th 2018

Intel Scores Another Top AMD Exec - Chris Hook Confirmed to Join Company

Chris Hook, the head of marketing at AMD Radeon Technologies Group (RTG), who resigned from AMD a few weeks ago, joined Intel. Hook will hold the position of head of discrete graphics marketing, confirming rumors of Intel making heavy investments into the development of a discrete GPU that can double up as a super-scalar processor, enabling the company to compete with NVIDIA and AMD for slices of the AI and blockchain computing gold-rush, with PC gaming as a fallback market. Jim Keller, Raja Koduri, and Chris Hook make up key names from AMD to have joined Intel in recent times. Keller was the lead architect of AMD "Zen," who after a brief stint at Tesla, joined Intel earlier this month.
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35 Comments on Intel Scores Another Top AMD Exec - Chris Hook Confirmed to Join Company

#26
ensabrenoir
dwadeSucks to be Intel’s competitors for the upcoming years. The sleeping giant has awakened.
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#27
Nephilim666
There's a great video on YouTube by Dan Pink on what motivates people, and it's seldom just money.

Once money is no longer an issue, people are motivated by 3 things.

Mastery
Purpose
Autonomy

If Intel is not offering these guys those things, I imagine their stints there will be brief.
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#28
Fluffmeister
dwadeSucks to be Intel’s competitors for the upcoming years. The sleeping giant has awakened.
So not just poor Volta, but poor Vega, hell..... poor:

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#29
Bones
Keller certainly won't stay forever, he's looking for the next challenge and as long as he achives his goals, his job prospects and paychecks will continue to go up.
As for the rest could be a matter of $$ to make them want to stay awhile.
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#30
eidairaman1
The Exiled Airman
lolsopGuys you are missing the bigger picture.
Intel is serious about discrete graphics and hiring talented people.
NV shits their pants already and comes up with GPP to make sure Intel graphics don't get any traction.
Tin hat anyone?
CountrysideThe beauty in the release of the ryzen cpus wich changed the market totally and made Intel to get off their arse while producing same cpus

with different numbers out of it game the coffe lakes that are freaking great cpus.

Change is good i wish them good luck at Intel and for AMD who has to bring new people abord i hope that it will bring more innovation.
Just Like Government, sometimes you need fresh teams.
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#31
Mysteoa
Is this Lisa Su's long term plan? Replace all of Intel with AMD guys.
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#32
Eastman
Those guys saw an opportunity to advance their career and finances which HR couldn’t match at AMD then good for them. Who wouldn’t? Loyalty is overrated in today’s market. I would say there are talents everywhere. Nobody is irreplaceable. Hell they’ve probably made insane offers to Lisa Su. But she’s probably got more freedom of movement where she is. Her choice is for the longer term. Anyway, I’m saying they’ll fill the gaps with newer younger hungrier talents. New ideas etc. That’s what will drive innovation. Sometimes it takes synergy to come up with a successful product. There’s no guarantee those key players will be able to replicate past success at Intel.
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#33
Prima.Vera
Guys, by the look of it , Intel is going to buy the whole (most of) AMD Graphics team (ex ATi). Meaning we either going to see a 3rd competitor, or a different stronger 2nd one.
Posted on Reply
#34
Deathlokke
For those interested, here is an article on why non-competes are illegal in California: www.rhdtlaw.com/job-hopping-california-right/.

And here is the relevant law section mentioned in the article: leginfo.legislature.ca.gov/faces/codes_displaySection.xhtml?lawCode=BPC§ionNum=16600.
16600.
Except as provided in this chapter, every contract by which anyone is restrained from engaging in a lawful profession, trade, or business of any kind is to that extent void.

The courts in California have repeatedly upheld that this does, in fact, mean that non-competes are not able to be enforced; there are restrictions, but they appear only to owners selling businesses. This does not mean that they can freely take any IP they worked on to a different company, however, as this is covered by a different section of law.
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#35
Totally
EastmanThose guys saw an opportunity to advance their career and finances which HR couldn’t match at AMD then good for them. Who wouldn’t? Loyalty is overrated in today’s market. I would say there are talents everywhere. Nobody is irreplaceable. Hell they’ve probably made insane offers to Lisa Su. But she’s probably got more freedom of movement where she is. Her choice is for the longer term. Anyway, I’m saying they’ll fill the gaps with newer younger hungrier talents. New ideas etc. That’s what will drive innovation. Sometimes it takes synergy to come up with a successful product. There’s no guarantee those key players will be able to replicate past success at Intel.
I second this notion but just want to point out newer younger hungrier talents need to be guided and mentored by those who are experienced(who happen the people Intel is snatching up) otherwise their just 'empty cups' being left to learn things their absent predecessors could have easily conveyed on their own.
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