Monday, August 20th 2018

NVIDIA GeForce RTX Series Prices Up To 71% Higher Than Previous Gen

by
btarunr
 Discuss (225 Comments)
NVIDIA revealed the SEP prices of its GeForce RTX 20-series, and it's a bloodbath in the absence of competition from AMD. The SEP price is the lowest price you'll be able to find a custom-design card at. NVIDIA is pricing its reference design cards, dubbed "Founders Edition," at a premium of 10-15 percent. These cards don't just have a better (looking) cooler, but also slightly higher clock speeds.

The GeForce RTX 2070 is where the lineup begins, for now. This card has an SEP pricing of USD $499. Its Founders Edition variant is priced at $599, or a staggering 20% premium. You'll recall that the previous-generation GTX 1070 launched at $379, with its Founders Edition at $449. The GeForce RTX 2080, which is the posterboy of this series, starts at $699, with its Founders Edition card at $799. The GTX 1080 launched at $599, with $699 for the Founders Edition. Leading the pack is the RTX 2080 Ti, launched at $999, with its Founders Edition variant at $1,199. The GTX 1080 Ti launched at $699, for the Founders Edition no less.

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225 Comments on NVIDIA GeForce RTX Series Prices Up To 71% Higher Than Previous Gen

#51
noel_fs
medi01
Instead of laughing go produce your own gpu hehe!
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#52
TheOne
dir_dThey are about 50 dollars off MSRP if you look at newegg
MSRP is $700 for the 2080 and $1000 for the 2080 Ti.
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#53
Fluffmeister
the54thvoidAs much as I like my own cards since my dual 780ti's (then Kingpin 980ti, then 1080ti), this isn't cool. Nvidia's pricing has become a terrible joke. I'm sure people will buy it. But that doesn't excuse it. They've lost income from the drop in mining sales, so is this the response? There comes a point where folk need to question the brand. At £1000/$1000, this is pushing the card so far out of the reach of so many.
If I wasn't bound to a keyboard and mouse from two decades of gaming. I'd buy a console.

If any Nvidia rep is out there: not fucking cool man, not fucking cool :shadedshu:
I hear ya fella, that's why I'm using a second hand GTX 980 TI, you are preaching to the converted. We would all love the cards to be cheaper, but if the market laps them up then they aren't priced too high unfortunately.

I'm certainly interested to see how the 2070 pans out though, as like a lot of others it is the most realistic choice for me.
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#54
TheOne
They are either going to push gamers down a tier or away, and if this continues they'll become like Apple with high prices and a small, but lucrative fan base.
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#56
GhostRyder
Well, this is what happens when people get all attached to one Brand. Now we have a monopoly for probably at least another generation or two so these prices will be the norm. Waiting on reviews, but will probably buy a 2080ti.

Gotta admit though, that dual fan cooler is pretty sleek in my book!

Can’t find a single card btw at $999...

Also anyone seen a white card?
Posted on Reply
#57
HTC
Vayra86Buyer's remorse in 3.2.1....

Pre ordering without any knowledge of performance. I'm amazed by some people. And not in a good way
Agreed.

All i saw were claims of performance for future games that can take advantage of it but what about all other games? I saw no mention of any performance numbers over current cards in games already launched.

It's premature to go ahead and make purchases based on this information alone: wait for benches when those become available, and then decide to go ahead with purchasing or not.

Sure: it looks quite impressive and for the games that support it, i'm sure RTX line of cards will have a lot more performance then current top 1080Ti but, as DX12 and Vulkan have taught us, just because a newer technology promises more performance in future games, doesn't mean that technology will take off right away, and i expect several years before this technology is in full use.

That said, the future for AMD's graphics division looks grim ... unless they come up with some kind of Ryzen-esque graphics architecture, in terms of IPC uplift.
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#58
dir_d
TheOneMSRP is $700 for the 2080 and $1000 for the 2080 Ti.
EVGA has a 2080 for 750 on Newegg. 50 dollars over MSRP
Posted on Reply
#59
TheOne
dir_dEVGA has a 2080 for 750 on Newegg. 50 dollars over MSRP
Sorry, I misunderstood what you said, I thought you meant it was $50 below MSRP.
Posted on Reply
#60
bug
dir_dEVGA has a 2080 for 750 on Newegg. 50 dollars over MSRP
That's got to be the lowest preorder markup I have seen in a while ;)
Hopefully now that mining has moved past GPUs, we'll start seeing prices below MSRP again. Otherwise these things are pretty pricey.
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#61
ensabrenoir
.....yeah yeah yeah....PRICES HORRIBLE...(shifting funds form college accounts canceling wife credit cards and yeah dental insurance is overrated -ordering 2 lol)
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#62
Ravenmaster
Dick move nvidia. Price gouging on their own website 1 hour after the presentation...

Posted on Reply
#63
Prima.Vera
Two words I have to say to the shitty d*$k head Huang Jensen: F$#K YOU!! you greedy bastard!
And for the people pre-ordering the 2080Ti like it's a PC game or something...yeah, I guess a sucker is born every minute and because of those people, those callous companies are exploiting us in such a way! /rant
Vayra86Buyer's remorse in 3.2.1....

Pre ordering without any knowledge of performance. I'm amazed by some people. And not in a good way
I know, right? :laugh::laugh::laugh::laugh:
Posted on Reply
#64
Manu_PT
Time to keep my GTX1060 i5 8400 rig for e-sports titles, indies, retro gaming and RTS.

AAA from now on will be on a console, PS4 Pro or Xbox One X (or maybe PS5 or Xbox 2). PC high-end market going Apple style. No thanks, I´m not willing to pay this type of money for that.

Congratulations Nvidia for making Pc high-end market a luxury and niche thing.
Posted on Reply
#65
Aquinus
Resident Wat-man
the54thvoidAs much as I like my own cards since my dual 780ti's (then Kingpin 980ti, then 1080ti), this isn't cool. Nvidia's pricing has become a terrible joke. I'm sure people will buy it. But that doesn't excuse it. They've lost income from the drop in mining sales, so is this the response? There comes a point where folk need to question the brand. At £1000/$1000, this is pushing the card so far out of the reach of so many.
If I wasn't bound to a keyboard and mouse from two decades of gaming. I'd buy a console.

If any Nvidia rep is out there: not fucking cool man, not fucking cool :shadedshu:
It's one of the reasons why I can't, in good conscience, buy a nVidia card. I already have an issue with drivers in the Linux eco-system and their blatantly anti open-source approach but, the price is unrealistic for the typical consumer aside from the moral implications of their Linux drivers. I'm willing to overlook the driver issue if the price was right and it clearly isn't.

Edit: It almost makes me want to buy a Vega 64 as an act of defiance.
Posted on Reply
#66
GhostRyder
Prima.VeraTwo words I have to say to the shitty d*$k head Huang Jensen: F$#K YOU!! you greedy bastard!
And for the people pre-ordering the 2080Ti like it's a PC game or something...yeah, I guess a sucker is born every minute and because of those people, those callous companies are exploiting us in such a way! /rant



I know, right? :laugh::laugh::laugh::laugh:
I agree, who preorders a video card lol. I mean we have no idea how good its going to be and for all we know it will only be a small bit better than the previous gen for a huge price. We should be waiting for reviews first.
Posted on Reply
#67
oxidized
GhostRyderWell, this is what happens when people get all attached to one Brand. Now we have a monopoly for probably at least another generation or two so these prices will be the norm. Waiting on reviews, but will probably buy a 2080ti.

Gotta admit though, that dual fan cooler is pretty sleek in my book!

Can’t find a single card btw at $999...

Also anyone seen a white card?
Well it's not like these people woke up some day and decided to get attached to nvidia. Nvidia produced the better product for several years, and this is where it has gotten them + fanboyism.
Posted on Reply
#68
dir_d
I have the 2080 on pre-order until i can find some performance metrics. If it is not good i will cancel the pre-order and go for a 1080TI.
Posted on Reply
#69
GhostRyder
oxidizedWell it's not like these people woke up some day and decided to get attached to nvidia. Nvidia produced the better product for several years, and this is where it has gotten them + fanboyism.
I was mostly referencing before for instance the Fury series got released. There was a time where things shifted around and things were good. I think after seeing it first hand many things influenced one side to stay dominant even when it should have shifted and this is the result. Does it bother me? Yes because its boring to have no options except what color cooler I want but as far as I am concerned I will keep purchasing Nvidia until AMD has something worth while on the high end then I will look again. I am not saying AMD is not to blame for this (Because obviously they made stupid decisions multiple times throughout the years and are probably mostly responsible for their own failures) but a certain chunk of the community helped (like the people who like every comment that in the slightest disagrees with me lol).

I just will wait for reviews on the 2080ti and for when the price goes back to around MSRP (Plus a white card comes out).
Posted on Reply
#70
oxidized
GhostRyderI was mostly referencing before for instance the Fury series got released. There was a time where things shifted around and things were good. I think after seeing it first hand many things influenced one side to stay dominant even when it should have shifted and this is the result. Does it bother me? Yes because its boring to have no options except what color cooler I want but as far as I am concerned I will keep purchasing Nvidia until AMD has something worth while on the high end then I will look again. I am not saying AMD is not to blame for this (Because obviously they made stupid decisions multiple times throughout the years and are probably mostly responsible for their own failures) but a certain chunk of the community helped (like the people who like every comment that in the slightest disagrees with me lol).

I just will wait for reviews on the 2080ti and for when the price goes back to around MSRP (Plus a white card comes out).
Well, Vega was a pretty big misstep...Probably the biggest in some time. Besides i know how you feel, having no choice is pretty bad, hopefully AMD will do something at some point...
Posted on Reply
#71
Upgrayedd
Nvidia stock at $25 = $330 GTX 970 midrange

Nvidia stock at $250 = $600 RTX 2070 "midrange"
Posted on Reply
#72
Xzibit
OctopussWhat does "SEP price" mean?
Suggested Entry Price

I think the goal was to have FEs at a higher price. AIB/OEM reference (blower style) card at the SEP and aftermarket AIB cards above FE prices.

Like 10 series with a higher starting price.
Posted on Reply
#73
btarunr
Editor & Senior Moderator
Added a table with some interesting perspective. Sorry for the ugliness.
Posted on Reply
#74
GoldenX
We need competition now. This is the same Core iX/FX shit, but on GPUs.
Posted on Reply
#75
mad1394
GoldenXWe need competition now. This is the same Core iX/FX shit, but on GPUs.
Time to buy those radeon vega gpus boys. At least Vega pricing is close to MSRP nowadays :P
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