Monday, September 10th 2018

NVIDIA GeForce GTX and GeForce RTX to Coexist in Product-Stack Till Q1-2019

NVIDIA CFO Colette Kress, speaking in the company's latest post-results financial analyst call, confirmed that NVIDIA isn't retiring its GeForce GTX 10-series products anytime soon, and that the series could coexist with the latest GeForce RTX series, leading up to Holiday-2018, which ends with the year. "We will be selling probably for the holiday season, both our Turing and our Pascal overall architecture," Kress stated. "We want to be successful for the holiday season, both our Turing and our Pascal overall architecture," she added. NVIDIA is expected to launch not just its RTX 2080 Ti and RTX 2080, but also its RTX 2070 towards the beginning of Q4-2018, and is likely to launch its "sweetspot" segment RTX 2060 by the end of the year.

NVIDIA reportedly has mountains of unsold GeForce GTX 10-series inventory, in the wake of not just a transition to the new generation, but also a slump in GPU-accelerated crypto-currency mining. The company could fine-tune prices of its popular 10-series SKUs such as the GTX 1080 Ti, the GTX 1080, GTX 1070 Ti, and GTX 1060, to sell them at slimmer margins. To consumers this could mean a good opportunity to lap up 4K-capable gaming hardware; but for NVIDIA, it could mean those many fewer takers for its ambitious RTX Technology in its formative year.
Source: 3DCenter.org
Add your own comment

44 Comments on NVIDIA GeForce GTX and GeForce RTX to Coexist in Product-Stack Till Q1-2019

#1
kastriot
Yep sell old stocks of gpu and be done with it ;)
Posted on Reply
#2
DeathtoGnomes
sounds like they will still try to charge Full price for the 10x series for the holidays, after which I can see them cutting their loses with discounts just to get rid of stock.
Posted on Reply
#4
Tsukiyomi91
since Pascal has been their bread & butter for 3 years, seeing them selling alongside Turing is no surprise. As a latecomer in GPU upgrades, Pascal is just "out of meta" IMO.
Posted on Reply
#5
Durvelle27
I saw this coming

Plus RTX doesn’t offer a big enough performance jump over Pascal to justify the prices
Posted on Reply
#6
Hood
All I want for Christmas Is a 1080 Ti for $400. If they can't manage that, I'll wait for 2020 and see what Intel comes up with. Screw NVIDIA and their culture of greed.
Posted on Reply
#7
stimpy88
One way to artificially increase prices over time.

Another way to slow adoption of RTX tech, which must mean that nVidia is not as confident with this early version as it makes out it is.
Posted on Reply
#8
XiGMAKiD
I prefer upgrading to next gen not higher end old gen, so I'm gonna pass this one although cheaper GTX 1080 Ti is hard to resist
Posted on Reply
#9
techy1
Pascal = 2.5 years old, but still will offer more performance/price than the next gen (which is the most retarded generation "progress" that I have ever seen). but I do not know how to feel about these Pascal news - I mean I do not want to pay msrp level of price for 2.5 year old tech... even tough I have set aside 900$ for gpu (sold my used gtx 1080 for miner folks 5 months back) and need 4K capable gpu - I will either:
A) wait for price cut for Turing (a -300$ at least form current "gigarays" prices),
B) wait for AMD next gen (like gtx 1080 level of performance for 300-ish $),
C) wait and grab used gtx 1080ti for 350-ish $.
I guess the C) event is sooner and more realistic
Posted on Reply
#10
Easo
Hood said:
All I want for Christmas Is a 1080 Ti for $400. If they can't manage that, I'll wait for 2020 and see what Intel comes up with. Screw NVIDIA and their culture of greed.
Unfortunately, I highly doubt something like that will happen :/
Posted on Reply
#11
Hood
techy1 said:
C) wait and grab used gtx 1080ti for 350-ish $.
That may be the way to go if the new ones don't drop enough.
Easo said:
Unfortunately, I highly doubt something like that will happen :/
Yeah, used ones are still $600 now. Plus, it's entirely possible that I'll get over the whole gaming thing - better things to do anyway.
Posted on Reply
#12
aldo5
Easo said:
Unfortunately, I highly doubt something like that will happen :/
Hood said:
Yeah, used ones are still $600 now. Plus, it's entirely possible that I'll get over the whole gaming thing - better things to do anyway.
I see used gtx 1080ti even as low as 480$ (blower coolers of course) now and this is on ebay (in ebay prices are always higher than your local craigslist-type of protals) - and those are sold listings. obviously there are plenty of gtx 1080 ti for 900$ or even a 1100$ listings on ebay - because why not (not even one in sold listings tough :D), so it is only matter of time when we will see 400$ - still lot of mining riggs out there that need to be dumped in used market, and I do not see lot of gamers craving for gtx 1080 ti for full price (because those who did crave - got one by now). unfortunately RTX and its pricing - will not speed this process up at all :(
Posted on Reply
#13
TheGuruStud
Durvelle27 said:
I saw this coming

Plus RTX doesn’t offer a big enough performance jump over Pascal to justify the prices
I might have to reopen my apology week... I still haven't gotten any LOL
Posted on Reply
#14
Chloe Price
RTX OFF for me for a looooong time. I don't even see anything special in those ray tracing demos.
Posted on Reply
#15
ppn
There was a time GTX 275 (470 mm²) slod at 199$, at the wake of GTX460 199$ that it matched.

What other card has 1 memory channel disabled and measures 471 mm², exactly the 1080Ti.

Please nvidia I want 299$ 7nm 199 mm² RTX 4060 2048 Core clocked 2.7Ghz that matches the performance of 1080Ti.
Posted on Reply
#16
Vayra86
ppn said:
There was a time GTX 275 (470 mm²) slod at 199$, at the wake of GTX460 199$ that it matched.

What other card has 1 memory channel disabled and measures 471 mm², exactly the 1080Ti.

Please nvidia I want 299$ 7nm 199 mm² RTX 4060 2048 Core clocked 2.7Ghz that matches the performance of 1080Ti.
What is it with you and all these imaginary specs you toss around every time? What's the point? Just about none of that looks even remotely realistic.
Posted on Reply
#17
B-Real
Hood said:
All I want for Christmas Is a 1080 Ti for $400. If they can't manage that, I'll wait for 2020 and see what Intel comes up with. Screw NVIDIA and their culture of greed.
". Screw NVIDIA and their culture of greed."

And you wait for Intel GPUs. Okay.
Posted on Reply
#18
ppn
Vayra86 said:
What is it with you and all these imaginary specs you toss around every time? What's the point? Just about none of that looks even remotely realistic.
Oh they are real.

for 7nm we could have 2048/4096 and 6144 Cores big chip. It could also be 1536/3072 and 4608.

But that will shrink them too much, too small. like GTX 2080 the size of GTS 250 overperforming the GTX 2080Ti slightly.

Now I predict we will have 4096 core version mid chip instead absolutely smashing the 2080Ti into the ground.

And there is no point, and that applies to everyting ever said and done by anyone. So I wil try to stop.
Posted on Reply
#19
john_
Nvidia profit margin: 62%

So, what can we do to keep that profit margin at 62%, if we start selling our huge stock of GTX 1000 cards with a profit margin at, let's say, 45-50%. Easy. We sell the new RTX line with a profit margin at 70-75%. That explains the prices. :p
Posted on Reply
#20
Vayra86
ppn said:
Oh they are real.

for 7nm we could have 2048/4096 and 6144 Cores big chip. It could also be 1536/3072 and 4608.

But that will shrink them too much, too small. like GTX 2080 the size of GTS 250 overperforming the GTX 2080Ti slightly.

Now I predict we will have 4096 core version mid chip instead absolutely smashing the 2080Ti into the ground.

And there is no point, and that applies to everyting ever said and done by anyone. So I wil try to stop.
For 7nm there is really no telling what'll happen. They can just shrink Turing, and who knows how far they'll go with the RTX branding and its special cores. Especially the latter - Nvidia has now shown interest in not increasing overall performance and given the lack of competition, they can stay on that path for the foreseeable future. A 4096 core midrange chip on 7nm? That literally makes no sense if you look at core counts of the past four generations. The risk and yield issues are way too great. Nvidia would rather change up the shaders themselves to they'd need less of them and save die space - or clock them higher as they did with Pascal. Shader counts have been stagnant, really.

On the off chance that AMD pulls a Ryzen on GPU with Navi, things may go an entirely different direction still... and then there is the always lingering 'new process uncertainty' - as long as we don't have mass produced 7nm chips in our hands, they really don't exist yet and there's no telling how fast we will have them.
Posted on Reply
#21
coonbro
DeathtoGnomes said:
sounds like they will still try to charge Full price for the 10x series for the holidays, after which I can see them cutting their loses with discounts just to get rid of stock.
a real black Friday sale when the part was $500 in may then goes up to $ 590 in October and on black Friday goes on a great hyped up sale say at $545 . wow I saved big
Posted on Reply
#22
Anymal
Their arch enemy is sleeping, thats WHY!
Posted on Reply
#23
GorbazTheDragon
Will be interesting what kind of RTX performance a 2060 will churn out... And what about a 2050?

This also has me thinking on what AMD are going to put out for Navi and what is coming next from NV...

I think there is quite a lot of demand for some of the features that RTX brings to the table, but I think to really be adopted in the market they will need to be brought to open platforms rather than proprietary systems as what NV is doing right now.

I'm quite happy with Pascal as is and I'm more than OK with sitting on it for a few years while some of these newer technologies mature.
Posted on Reply
#24
Anymal
2060 will be without rtx units.
Posted on Reply
#25
GorbazTheDragon
Anymal said:
2060 will be without rtx units.
Did you actually read between the lines of the title of the article?

I very much doubt nvidia will release an RTX 2060 without RTX capability...
Posted on Reply
Add your own comment