Wednesday, June 5th 2019

The NPD Group: Developers Have Been taking More Risks With New IPs

An insight report from The NPD Group on console gaming paints interesting comparisons between the current (Xbox One and PS4) and past (Xbox 360 and PS3) console generations. For one, the fact that both generations started out their shelf-life with comparable new physical game releases and, among those releases, new IP, is interesting. The fact that physical releases new IP releases in current generation consoles tanked compared to their previous-gen counterparts on year three may be an indicator of either reduced trust in the market's capacity to absorb new releases and IP; a conservative approach on releasing games; or, more likely, the increase in development times, which means that games whose production began on or slightly after the new generation of consoles hit the market only went live, usually, three to four years later.

However, the rate of new releases and new IP among them in current generation consoles has increased as we hit their retirement time (which is expected to be between 2020 and 2021). It's interesting to note that it seems that new IP releases ar about on par with previous generation console,s which is a fact I think most of the readers will feel is against their own interpretation of the market - and a reason why NPD says developers "have been taking more risks). We are now seemingly bottoming out in new physical and new IP releases, as this generation comes to a close. But at least the games seem to be better than in the last generation: here, average score for current-generation games is two points higher than that of the last generation of consoles.
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