Monday, November 4th 2019
Phanteks Renames Enthoo Luxe 2 to Enthoo 719
Phanteks today announced that they will be changing their Enthoo Luxe 2 product name to "Enthoo 719". Phanteks recently received a letter from Thermaltake suggesting that the Enthoo Luxe 2 product name has similarities to their "Luxa 2" mark, a mobile accessory brand. Phanteks strongly disagrees with this finding as the Luxe 2 is simply an iteration of the original, a computer chassis. Phanteks never had the intent to cause confusion by using the name described. Phanteks says, "We would like to move on and spend less time on this matter and concentrate more on creating innovative products for our users. Thank you for your understanding." The Enthoo 719 will have no changes to the physical product other than its name. Thank you for your understanding.
7 Comments on Phanteks Renames Enthoo Luxe 2 to Enthoo 719
come on....
Thermaltake - many of us lost all respect for you in recent years for your ugly behavior, yet you keep proving you earned that rightfully.
Stop bullying companies that actually innovate in the PC chassis space like Phanteks. If you want some of the attention yourself, start thinking of new and useful designs.
They are also giving a message like: "Keep your sh*t marketing names because everyone who knows tech knows what what the best products are regardless of how they're called. And by the way, it's better for us if our products are not confused with your brand!"
I too applaud Phanteks for the tone and verbiage of their response. Not even giving them the time of day to argue the matter so that they can actually spend time innovating is sort of a stealth jab at petty Thermaltake for creating an issue where there wasn't one. edit: I posted my comment after reading the article but before the comments... this is exactly what I was thinking as well :toast:
Agreed, good on Phanteks for not wasting resources on this though. Personally I like model numbers better anyway :P Always wanted a Luxe / Luxe2 / 719, might pick one up now just on principle.