Monday, September 21st 2020

NVIDIA Responds to Criticism Surrounding the RTX 3080 Launch

NVIDIA's new GeForce RTX 3080 graphics card went on sale last week, and practically its entire inventory was gone in sixty seconds. The NVIDIA GeForce store exclusively selling the Jewelry-like Founders Edition card was hit by sophisticated scalper bots originally designed for limited-edition apparel sales, and one scalper gloated on the web having picked up over three dozen cards to auction off on e-bay for tens of thousands in profit. Frustrated genuine buyers were left disenchanted with NVIDIA over the handling of the launch.

NVIDIA posted an FAQ on its GeForce blog attempting to explain much of the criticism surrounding its handling of the RTX 3080 launch. NVIDIA's main explanation appears to be an unprecedented market demand for its RTX 3080. The company claims that "The demand for the GeForce RTX 3080 was truly unprecedented. We and our partners underestimated it," NVIDIA says. On scalping, NVIDIA explained that while its store had certain anti-bot measures in place, they underestimated the sophistication of scalping bots this time around. NVIDIA also claims to have manually cancelled hundreds of orders suspected to have been placed using bots. "While individuals using bots may have shown images of email inboxes filled with confirmed orders, NVIDIA has cancelled hundreds of orders manually before they were able to ship."
Find other interesting answers by NVIDIA to FAQs below.

What happened? I was really excited for the GeForce RTX 3080, but the launch has made it near impossible to find one and this is really disappointing.
The demand for the GeForce RTX 3080 was truly unprecedented. We and our partners underestimated it.

Over 50 major global retailers had inventory on the day of launch. Our retail partners reported record traffic to their sites, in many cases exceeding Black Friday. This caused crashes, delays and other issues for their customers. We knew the GeForce RTX 3080 would be popular, but none of us expected that much traffic on the first day.

What's the overall GeForce RTX 3080 stock situation?
The GeForce RTX 3080 is in full production. We began shipping GPUs to our partners in August, and have been increasing the supply weekly. Partners are also ramping up capacity to meet the unprecedented demand. We understand that many gamers are unable to buy a GeForce RTX 3080 right now and we are doing everything we can to catch up quickly. Keep checking in with your favorite retailer to be notified of availability. You may use the GeForce RTX 3080 product finder to find available cards at local retailers.

Why does availability start with such low inventory? Why not wait until more cards are produced?
We have great supply - just not for this level of demand. It is typical for initial demand to exceed supply for our new GPUs. Our global network of partners are ramping as hard as they can to get the new GPUs to the more than 100 million GeForce gamers around the world. Our philosophy has always been to get the latest technology into the hands of gamers as fast as possible. As we race to build more GeForce RTX 3080s, we suggest not buying from opportunistic resellers who are attempting to take advantage of the current situation.

What changes are you making to the NVIDIA Store moving forward?
As with many other etailers, the NVIDIA Store was also overrun with malicious bots and resellers. To combat this challenge we have made the following changes: we moved our NVIDIA Store to a dedicated environment, with increased capacity and more bot protection. We updated the code to be more efficient on the server load. We integrated CAPTCHA to the checkout flow to help offset the use of bots. We implemented additional security protections to the store APIs. And more efforts are underway.

You said the NVIDIA store would have GeForce RTX 3080s at 6 a.m. on September 17th, why did the store immediately go from "notify me" to "out of stock"?
At 6 a.m. pacific we attempted to push the NVIDIA store live. Instantly, the NVIDIA store was inundated with over 10 times the traffic of our previous generation launch, which took our internal systems to a crawl and encountered an error preventing sales from starting properly at 6:00am pacific. We were able to resolve the issues and process orders later than planned.

I saw individuals who use bots/scripts celebrating the purchase of multiple GeForce RTX 3080 GPUs! Did bots get all of the available supply?
No. While individuals using bots may have shown images of email inboxes filled with confirmed orders, NVIDIA has cancelled hundreds of orders manually before they were able to ship.

Why did the NVIDIA Store not have any preventative measures in place to battle bots (i.e. CAPTCHA,etc)?
The NVIDIA Store had many behind-the-scenes security measures in place which proved sufficient for previous launches. This is the first time that we have seen bots at this scale and sophistication. Since launch, we have been quickly working on numerous security upgrades, including CAPTCHA. We will also continue to manually monitor purchases to help ensure cards get in the hands of legitimate consumers.

Why did NVIDIA send "Notify Me" emails knowing that RTX 3080 FE was out of stock?
We intended for "Notify Me" emails to go out at 6:00 a.m. with the targeted start of availability. Due to the extreme demand and site traffic, we were unable to properly process orders on time. The emails were held back until the errors were resolved later than morning. Still, inventory sold out very quickly, so we were sold out by time most people opened their emails. In retrospect, we should not have sent the "Notify Me" emails.
Source: NVIDIA
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121 Comments on NVIDIA Responds to Criticism Surrounding the RTX 3080 Launch

#51
ratirt
kapone32
Of course the same thing always happens. It's just that when you combine that with Nvidia's way of doing business it becomes quite unsavory for the enthusiast.
Actually it's a standard for NV from some time. :) At least I see it that way.
Posted on Reply
#52
gridracedriver
Caring1
Gone in 60 seconds.
Do we blame Nicholas Cage for this?
ahahhh :roll:
great quote
Posted on Reply
#53
kapone32
ratirt
Actually it's a standard for NV from some time. :) At least I see it that way.
:toast:
Posted on Reply
#54
Jocko8009
I'm sure this guy will remove his bid. WTF is this world coming to?

Posted on Reply
#55
phanbuey
Jocko8009
I'm sure this guy will remove his bid. WTF is this world coming to?


That is a fake bid so that card doesn't sell. That account has no intention of paying that so the seller will have to go through non-payment dispute then relist the item. It's a tactic to stall the scalpers so they lose money.
Posted on Reply
#56
Aquinus
Resident Wat-man
btarunr
"The demand for the GeForce RTX 3080 was truly unprecedented. We and our partners underestimated it," NVIDIA says.
Sounds like a good alternative to saying that yields are so bad that they can't produce a reasonable number of units to satisfy demand. I mean, are we really surprised about this when nVidia designs absolutely huge dies?
Posted on Reply
#57
Caring1
phanbuey
That is a fake bid so that card doesn't sell. That account has no intention of paying that so the seller will have to go through non-payment dispute then relist the item. It's a tactic to stall the scalpers so they lose money.
Pretty sure it's also against eBay policy to sell a product you don't own or have in your possession to sell.
The winning bidder only has to demand shipment within 7 days if asked to pay.
Posted on Reply
#58
kapone32
Jocko8009
I'm sure this guy will remove his bid. WTF is this world coming to?


Especially for a Zotac card
Posted on Reply
#59
xtremesv
Ironic, NVIDIA brags about their share in the AI revolution but they're easily fooled by bots, probably coded by teenagers.
Posted on Reply
#60
WeeRab
Nvidia probably had 50% of their total stock out to reviewers.
The whole scalpers story was BS. They were 'sold out' 5 seconds after the sales went live.
Posted on Reply
#61
ratirt
NVidia didnt have the stock due to the fact they have a paper launch to be faster than AMD and get people excited. The stock is little but it will pick up in a month or few weeks.
Posted on Reply
#62
gottimw
Jocko8009
This is a joke right? Nobody in their right mind would pay that much for a graphic card.


+ shipping lol

You are ripping people off and then make them pay for shipping on top of that xD
Posted on Reply
#63
BiggieShady
Vayra86
great nose, too

Sometimes I wonder whether he was playing his nose or himself. I can't unsee it, its horrible
Really? Rhino-discrimination? We live in a world where someone, for example, could say that if he was a superhero, he'd be named nostril-man... or when they see him swimming on his back, they think a shark is coming... but that doesn't give us right to joke about it

Anywhoo, Ampere shortage ... imagine you are a retailer, while the stock is on the way, you already sold it in a backdoor deal at bulk but for MSRP ... you keep dozen of cards for the glass display cases in the shop
Posted on Reply
#65
BoboOOZ
N3M3515
Total BS. Paper launch.
You haven't seen anything yet, just wait till tomorrow ;)
Posted on Reply
#66
hat
Enthusiast
It's amazing how many people are losing their minds over this. Give it some time, I'm sure more 3080s will be available soon enough.
Posted on Reply
#67
N3M3515
hat
It's amazing how many people are losing their minds over this. Give it some time, I'm sure more 3080s will be available soon enough.
Well....yeah, but they artificially increace the price of the gpu by doing the "such high demand!!", when the reality is they don't have nearly enough of the product.
Posted on Reply
#68
hat
Enthusiast
N3M3515
Well....yeah, but they artificially increace the price of the gpu by doing the "such high demand!!", when the reality is they don't have nearly enough of the product.
In which case, we can all vote with our wallets.
Posted on Reply
#69
N3M3515
hat
In which case, we can all vote with our wallets.
That's the thing.........nobody vote with the brain, they just throw money away.
Posted on Reply
#70
Fluffmeister
hat
It's amazing how many people are losing their minds over this. Give it some time, I'm sure more 3080s will be available soon enough.
First they are too expensive, now apparently they don't care and are upset they can't buy one.

Sitting on a forum being sad about tech you don't intend to buy anyway is a strange thing.

And people with lots of desposable income are stupid too somehow. Good old TPU.
Posted on Reply
#71
N3M3515
Fluffmeister
First they are too expensive, now apparently they don't care and are upset they can't buy one.

Sitting on a forum being sad about tech you don't intend to buy anyway is a strange thing.

And people with lots of desposable income are stupid too somehow. Good old TPU.
Think about something genius: if the top end gpu is freaking expensive, the rest of the lower end ALSO ARE. So it is actually fine for people to be sad about THIS one gpu being as expensive as it is. If the top end was for example 600 dollars i could get for 250 something sooo much better than now that the top end is $1500.
Posted on Reply
#72
Fluffmeister
N3M3515
Think about something genius: if the top end gpu is freaking expensive, the rest of the lower end ALSO ARE. So it is actually fine for people to be sad about THIS one gpu being as expensive as it is. If the top end was for example 600 dollars i could get for 250 something sooo much better than now that the top end is $1500.
How profound, in the real world the free market dictates what is and isn't acceptable, not your utopian dreams.

Now dry your eyes.
Posted on Reply
#73
N3M3515
Fluffmeister
How profound, in the real world the free market dictates what is and isn't acceptable, not your utopian dreams.

Now dry your eyes.
Well, that is true. But my point still stands and is not utopian dreams, just go back a few generations.
Posted on Reply
#74
hat
Enthusiast
Market forces dictate prices. I find it interesting that the 3000 series is cheaper than the 2000 series. Maybe Turing didn't sell so well?

The economy is also not the same as it was 10 years ago. In general, wages have gone up and the value of the dollar is less. This means things appear more expensive when your $500 king of the hill graphics card becomes a $700 graphics card.
Posted on Reply
#75
Tomorrow
N3M3515
Think about something genius: if the top end gpu is freaking expensive, the rest of the lower end ALSO ARE. So it is actually fine for people to be sad about THIS one gpu being as expensive as it is. If the top end was for example 600 dollars i could get for 250 something sooo much better than now that the top end is $1500.
I have two examples for you. 8800 Ultra. Released 13 years ago. With inflation it would cost over $1000 today.
Also: Titan Z. 6 years ago. Cost $3000 without accounting for inflation.

There have always been expensive cards at the very top. It's not a recent trend.
Posted on Reply
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