Monday, September 21st 2020

NVIDIA Responds to Criticism Surrounding the RTX 3080 Launch

NVIDIA's new GeForce RTX 3080 graphics card went on sale last week, and practically its entire inventory was gone in sixty seconds. The NVIDIA GeForce store exclusively selling the Jewelry-like Founders Edition card was hit by sophisticated scalper bots originally designed for limited-edition apparel sales, and one scalper gloated on the web having picked up over three dozen cards to auction off on e-bay for tens of thousands in profit. Frustrated genuine buyers were left disenchanted with NVIDIA over the handling of the launch.

NVIDIA posted an FAQ on its GeForce blog attempting to explain much of the criticism surrounding its handling of the RTX 3080 launch. NVIDIA's main explanation appears to be an unprecedented market demand for its RTX 3080. The company claims that "The demand for the GeForce RTX 3080 was truly unprecedented. We and our partners underestimated it," NVIDIA says. On scalping, NVIDIA explained that while its store had certain anti-bot measures in place, they underestimated the sophistication of scalping bots this time around. NVIDIA also claims to have manually cancelled hundreds of orders suspected to have been placed using bots. "While individuals using bots may have shown images of email inboxes filled with confirmed orders, NVIDIA has cancelled hundreds of orders manually before they were able to ship."
Find other interesting answers by NVIDIA to FAQs below.

What happened? I was really excited for the GeForce RTX 3080, but the launch has made it near impossible to find one and this is really disappointing.
The demand for the GeForce RTX 3080 was truly unprecedented. We and our partners underestimated it.

Over 50 major global retailers had inventory on the day of launch. Our retail partners reported record traffic to their sites, in many cases exceeding Black Friday. This caused crashes, delays and other issues for their customers. We knew the GeForce RTX 3080 would be popular, but none of us expected that much traffic on the first day.

What's the overall GeForce RTX 3080 stock situation?
The GeForce RTX 3080 is in full production. We began shipping GPUs to our partners in August, and have been increasing the supply weekly. Partners are also ramping up capacity to meet the unprecedented demand. We understand that many gamers are unable to buy a GeForce RTX 3080 right now and we are doing everything we can to catch up quickly. Keep checking in with your favorite retailer to be notified of availability. You may use the GeForce RTX 3080 product finder to find available cards at local retailers.

Why does availability start with such low inventory? Why not wait until more cards are produced?
We have great supply - just not for this level of demand. It is typical for initial demand to exceed supply for our new GPUs. Our global network of partners are ramping as hard as they can to get the new GPUs to the more than 100 million GeForce gamers around the world. Our philosophy has always been to get the latest technology into the hands of gamers as fast as possible. As we race to build more GeForce RTX 3080s, we suggest not buying from opportunistic resellers who are attempting to take advantage of the current situation.

What changes are you making to the NVIDIA Store moving forward?
As with many other etailers, the NVIDIA Store was also overrun with malicious bots and resellers. To combat this challenge we have made the following changes: we moved our NVIDIA Store to a dedicated environment, with increased capacity and more bot protection. We updated the code to be more efficient on the server load. We integrated CAPTCHA to the checkout flow to help offset the use of bots. We implemented additional security protections to the store APIs. And more efforts are underway.

You said the NVIDIA store would have GeForce RTX 3080s at 6 a.m. on September 17th, why did the store immediately go from "notify me" to "out of stock"?
At 6 a.m. pacific we attempted to push the NVIDIA store live. Instantly, the NVIDIA store was inundated with over 10 times the traffic of our previous generation launch, which took our internal systems to a crawl and encountered an error preventing sales from starting properly at 6:00am pacific. We were able to resolve the issues and process orders later than planned.

I saw individuals who use bots/scripts celebrating the purchase of multiple GeForce RTX 3080 GPUs! Did bots get all of the available supply?
No. While individuals using bots may have shown images of email inboxes filled with confirmed orders, NVIDIA has cancelled hundreds of orders manually before they were able to ship.

Why did the NVIDIA Store not have any preventative measures in place to battle bots (i.e. CAPTCHA,etc)?
The NVIDIA Store had many behind-the-scenes security measures in place which proved sufficient for previous launches. This is the first time that we have seen bots at this scale and sophistication. Since launch, we have been quickly working on numerous security upgrades, including CAPTCHA. We will also continue to manually monitor purchases to help ensure cards get in the hands of legitimate consumers.

Why did NVIDIA send "Notify Me" emails knowing that RTX 3080 FE was out of stock?
We intended for "Notify Me" emails to go out at 6:00 a.m. with the targeted start of availability. Due to the extreme demand and site traffic, we were unable to properly process orders on time. The emails were held back until the errors were resolved later than morning. Still, inventory sold out very quickly, so we were sold out by time most people opened their emails. In retrospect, we should not have sent the "Notify Me" emails.
Source: NVIDIA
Add your own comment

121 Comments on NVIDIA Responds to Criticism Surrounding the RTX 3080 Launch

#101
N3M3515
EarthDog
2006...
8800GTX = $600.
8800GTX Ultra = $830

2008...
GTX 280 = $649

2010...
GTX 480 = $500
GTX 580 = $500

2012...
GTX 680 = $500

2013...
GTX 780 = $650.
GTX 780 Ti = $700
Titan = $1000

2015...
GTX 980Ti = $649

2017...
GTX 1080Ti = $649

2018...
RTX 2080 Ti = $999

2020...
RTX 3080 = $800
RTX 3090/Titan replacement = $1500

RE: FE tax.... you do realize they are not reference cards, right? They are better hardware wise and the cooler worked a lot better then the noisy blowers.

So, yeah... 14 years ago, we had an $800+ flagship...That went down a decade ago to $500 (competition, among other things, FTW!). For the last 3 generations prior to Turing $650 for the flagship.

I digress as well...just wanted to clarify some information. :)
Yeah, agree to disagree, although you just wrote the same thing i did :D. Any comment on the x60 topic?
Posted on Reply
#102
Super XP
2015...
GTX 980Ti = $649 - Fair Enough,
2017...
GTX 1080Ti = $649 - Fair Enough,
2018...
RTX 2080 Ti = $999 - $350 price premium?? LOL, OverPriced!
2020...
RTX 3080 = $800 - WAY OverPriced!
RTX 3090/Titan replacement = $1500 - Ridiculous and for what? 10% performance over the 3080? Which already runs way too hot causing stability issues? No Thanks!
Posted on Reply
#103
N3M3515
Super XP
RTX 2080 Ti = $999 - $350 price premium?? LOL, OverPriced!
$1200!!! UBER priced. But i guess supply and demand!
Posted on Reply
#104
mlambert890
ratirt
That is a silly thing to say you know.
The horse-drawn carriage considering the inflation would cost $100k now since 100 years ago.
The prices for the cards are high. The advancement in the tech is supposedly make it cheaper not more expensive. There is more things to consider and put into the equation than just, price difference and your inflation.
Adjusting for inflation is a silly thing? Regardless of this hardware “debate”, you need to understand that you are profoundly, objectively wrong here. Don’t argue. Take a moment to stop assuming you’re right and do a little reading about economics.

Adjusting for inflation is a *foundational* component of economic theory. It’s *vital* to adjust for inflation in order to properly assess real income, real cost of goods, and as a result spending power over time. The raise you get every year is *pegged against inflation*. The way you know it isn’t enough is because your spending power relative to 5 years ago, adjusting for actual inflation rates, has gone down.

Forget video cards. This is something you need to actually learn for *life in general*

And by the way, adjusted for inflation a premium horse and buggy would cost $25,000 today and the average worker salary at the time would equate to about $9000 a year in today’s dollars. Average salary today is around $25k at the lowest end, and average new car price is $38k. So the relative cost of personal transportation has gone down thanks to the car.

See why adjusting for inflation is important to understand?
Posted on Reply
#105
Super XP
mlambert890
Adjusting for inflation is a silly thing? Regardless of this hardware “debate”, you need to understand that you are profoundly, objectively wrong here. Don’t argue. Take a moment to stop assuming you’re right and do a little reading about economics.

Adjusting for inflation is a *foundational* component of economic theory. It’s *vital* to adjust for inflation in order to properly assess real income, real cost of goods, and as a result spending power over time. The raise you get every year is *pegged against inflation*. The way you know it isn’t enough is because your spending power relative to 5 years ago, adjusting for actual inflation rates, has gone down.

Forget video cards. This is something you need to actually learn for *life in general*

And by the way, adjusted for inflation a premium horse and buggy would cost $25,000 today and the average worker salary at the time would equate to about $9000 a year in today’s dollars. Average salary today is around $25k at the lowest end, and average new car price is $38k. So the relative cost of personal transportation has gone down thanks to the car.

See why adjusting for inflation is important to understand?
I agree you have to adjust for inflation or you or your company is left behind.
That said, its alright to adjust for inflation but not on products that are already OverPriced to begin with. In this case Nvidia GPUs, sure many will disagree of course.
Posted on Reply
#106
EarthDog
N3M3515
Any comment on the x60 topic?
Honestly.. I don't care. :)

History is just that. Today is today. I miss 25c stamps and 25c sodas... but, what are you going to do? :)

Bitching and whining on forums just gets old.
Posted on Reply
#107
Tomorrow
N3M3515
Yeah, agree to disagree, although you just wrote the same thing i did :D. Any comment on the x60 topic?
No he did not. He just proved your assertion wrong. Prices have gone up and down. Current prices and not some new high like you claim.
Super XP
2015...
GTX 980Ti = $649 - Fair Enough,
2017...
GTX 1080Ti = $649 - Fair Enough,
2018...
RTX 2080 Ti = $999 - $350 price premium?? LOL, OverPriced!
2020...
RTX 3080 = $800 - WAY OverPriced!
RTX 3090/Titan replacement = $1500 - Ridiculous and for what? 10% performance over the 3080? Which already runs way too hot causing stability issues? No Thanks!
Why are you comparing 980Ti and 1080Ti prices with 3080's inflated demand enduced price right now? 3080's MSRP is $699. How is that way overpriced for a card 50-70% faster than 1080Ti?
Also you say $1500 is ridiculous and neglect to mention than Titan RTX that preceded it was $2500. And what stability issues does 3090 cause? So far i've seen problems with 3080.
Posted on Reply
#108
Dimi
I paid $499 for my Ati Radeon 9800 Pro in 2003.

According to an inflation calculator, that would be the equivalent of $704, 89 today.

A Voodoo2 12mb was $299 if i remember correctly. I paid $199 for the 8mb model.

People just like to complain about everything these days.
Posted on Reply
#109
N3M3515
EarthDog
Honestly.. I don't care. :)

History is just that. Today is today. I miss 25c stamps and 25c sodas... but, what are you going to do? :)

Bitching and whining on forums just gets old.
Well, everyone is entitled to their opinion right?, you see one way, i see another.
Posted on Reply
#110
ratirt
mlambert890
Adjusting for inflation is a silly thing? Regardless of this hardware “debate”, you need to understand that you are profoundly, objectively wrong here. Don’t argue. Take a moment to stop assuming you’re right and do a little reading about economics.

Adjusting for inflation is a *foundational* component of economic theory. It’s *vital* to adjust for inflation in order to properly assess real income, real cost of goods, and as a result spending power over time. The raise you get every year is *pegged against inflation*. The way you know it isn’t enough is because your spending power relative to 5 years ago, adjusting for actual inflation rates, has gone down.

Forget video cards. This is something you need to actually learn for *life in general*

And by the way, adjusted for inflation a premium horse and buggy would cost $25,000 today and the average worker salary at the time would equate to about $9000 a year in today’s dollars. Average salary today is around $25k at the lowest end, and average new car price is $38k. So the relative cost of personal transportation has gone down thanks to the car.

See why adjusting for inflation is important to understand?
Listen, if you would like to talk economics then be my guest. Throwing random words like inflation and adjusting price is not correct. Inflation rate in USA for instance starting from 2017 till 2020 was 1.7% average. This is nothing and there are more important things to consider so please don't put inflation to justify somebody else's wrong doings. Well, business is business. You adjust for inflation only when the inflation is growing or is being excessively high. In USA the inflation from 2017 2.14% dropped to 0.62% in 2020. The fact of the matter is, you don't adjust products price considering any inflation numbers from over a decade ago like your silly example of 8800 Ultra that would cost $1k now for example. Maybe in poorly developed countries that would be correct cause their inflation is sky-rocking.
So no. I still disagree with you because you say one thing and then go with another.
Posted on Reply
#111
Prima.Vera
It's October 1st tomorrow:
Waiting on nGreedia to confirm this wasn't a paper lunch only:

Posted on Reply
#112
ratirt
Prima.Vera
It's October 1st tomorrow:
Waiting on nGreedia to confirm this wasn't a paper lunch only:


I think it kinda has been a paper launch.
In Norway you can order now but you will need to wait up to two months for the delivery or till January 2021. Of course that's a prediction and I've seen these dates moving further.
Maybe in a different country it looks better.
Posted on Reply
#113
Super XP
Tomorrow
No he did not. He just proved your assertion wrong. Prices have gone up and down. Current prices and not some new high like you claim.


Why are you comparing 980Ti and 1080Ti prices with 3080's inflated demand enduced price right now? 3080's MSRP is $699. How is that way overpriced for a card 50-70% faster than 1080Ti?
Also you say $1500 is ridiculous and neglect to mention than Titan RTX that preceded it was $2500. And what stability issues does 3090 cause? So far i've seen problems with 3080.
I was replying back to someone else's comment. But it doesn't matter really, because Comparing the 980Ti to the 1080Ti to the 2080Ti and so on is how you compare if they are fairly priced or not. So you think the 2080Ti premium of over $350 was a fair deal? Absolutely Not.
The Titan RTX was an overpriced waste of money.

And to respond about the 50-70% faster than 1080Ti, that is totally irrelevant. You are comparing 2 different generational cards.
Posted on Reply
#114
Tomorrow
Super XP
I was replying back to someone else's comment. But it doesn't matter really, because Comparing the 980Ti to the 1080Ti to the 2080Ti and so on is how you compare if they are fairly priced or not. So you think the 2080Ti premium of over $350 was a fair deal? Absolutely Not.
The Titan RTX was an overpriced waste of money.

And to respond about the 50-70% faster than 1080Ti, that is totally irrelevant. You are comparing 2 different generational cards.
Did you notice that if did not mention 2080Ti once?
That's because it was an anomaly. Bad price, bad card. I think it's also irrelevant card right now. And since there is no Ti yet the only valid comparsuion is 3080 right now.
The top of the line card - no matter if it's called Titan or not has never been a good value. Im amazed how people still have not learned that and complain about it's price. $1500 is too much? Great - get the 3080 for half of that and it's only 10-15% slower.

And the performance does matter. 70% faster ~3,5 years later for the same MSRP is pretty good imho. Again i don't count Turing in this comparison because that was all around bad value.
Posted on Reply
#115
Super XP
Tomorrow
Did you notice that if did not mention 2080Ti once?
That's because it was an anomaly. Bad price, bad card. I think it's also irrelevant card right now. And since there is no Ti yet the only valid comparsuion is 3080 right now.
The top of the line card - no matter if it's called Titan or not has never been a good value. Im amazed how people still have not learned that and complain about it's price. $1500 is too much? Great - get the 3080 for half of that and it's only 10-15% slower.

And the performance does matter. 70% faster ~3,5 years later for the same MSRP is pretty good imho. Again i don't count Turing in this comparison because that was all around bad value.
I'm well aware how this industry works thank you.
And yes the Turding lineup was a total ripoff line as claimed by actual Nvidia Fanboys. Anyhow doesn't matter what price premium Nvidia decides. The Titan is overpriced and for what? A measly 10% performance over the 3080? That already has many reports of crashing. No PC Gaming GPU should cost that much. And pricing these gaming GPUs at an unessesry price premium where one don't deserve, ends up setting up future OverPricing.
AMD aren't little Angels by any stretch, but this time around I hope they Don't mindlessly overpriced there GPUs either. As competition should automatically regulate fair pricing access the board.
Posted on Reply
#116
Prima.Vera
Seriously, is it yet any place that we can buy the RTX 3080 at "normal" prices?? Everywhere is still sold out....When will this s#it stop??
Posted on Reply
#117
EarthDog
pipes
perché gli americani vogliono il mondo a loro immagine e somiglianza?
Visto che il loro modo di vivere è criticato ed è poco costruttivo...boh!!!
English speaking forum...
Posted on Reply
#118
techguymaxc
pipes
perché gli americani vogliono il mondo a loro immagine e somiglianza?
Visto che il loro modo di vivere è criticato ed è poco costruttivo...boh!!!
Please tell us more about your inferiority complex.
Posted on Reply
#120
Super XP
Prima.Vera
Seriously, is it yet any place that we can buy the RTX 3080 at "normal" prices?? Everywhere is still sold out....When will this s#it stop??
Have patients, WAIT for RDAN2 GPUs to come out, then decide. And by then the RTX 3080 should be closer to its MSRP.
Posted on Reply
Add your own comment