Thursday, November 26th 2020

SanDisk Japan Branding Integrated with Western Digital

SanDisk Corporation, a Japanese corporation of Western Digital Corporation, changed its organization from the current corporation to a limited liability company on January 1, 2021. SanDisk has decided to change its name to Western Digital. This will change the new trade name to Western Digital GK. New trade name: Western Digital Limited Liability Company, English name: Western Digital GK, Scheduled change date: January 1, 2021.

Western Digital offers NAND flash memory products and HDDs (hard disk drives) at the top level of multiple brand products such as WD and SanDisk brands, from consumers to enterprises and large-scale data centers. We provide total storage solutions developed and mass-produced at. Among them, SanDisk Co., Ltd. has been in charge of the flash memory business, but with this change of trade name, it has become clearer that it is a Western Digital Group, making quicker decisions than ever before, and domestic customers and We aim to create a corporate structure that can further contribute to our business partners.

Update 10:27 UTC: Western Digital reached out to us and clarified that this organizational change only pertains to the Japanese entity of Western Digital changing its name from SanDisk Corporation to Western Digital GK. SanDisk Corporation (the Japanese entity) is 100% a subsidiary of Western Digital Corporation. Globally, there have been no changes announced for the SanDisk brand, and existing SanDisk products will continue to carry the brand.
Source: SanDisk
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5 Comments on SanDisk Japan Branding Integrated with Western Digital

#1
Verpal
Bit of a shame, Sandisk still got plenty of brand recognition in SD card markets, I wonder what will the initial market reaction to WD branded SD card be?
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#2
TheLostSwede
I guess there will only be one line of SSDs from WD from then too, or will the SanDisk line still continue?
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#3
Dammeron
TheLostSwede
I guess there will only be one line of SSDs from WD from then too, or will the SanDisk line still continue?
I hope so - sandisk SD cards were the best and so were their pendrives.
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#4
TheLostSwede
Dammeron
I hope so - sandisk SD cards were the best and so were their pendrives.
Were being the correct term. Bought one of their 128GB Extreme Pro drives back in January, died in September.
Can't find the receipt, so no exchange. Great life time warranty...
Also lost a bunch of data that was on it.
Made in China crap.
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#5
looniam
Verpal
Bit of a shame, Sandisk still got plenty of brand recognition in SD card markets, I wonder what will the initial market reaction to WD branded SD card be?
afaik, WD bought SD about 5 years ago. recent SSDs were SD in label only. from what i believe to have seen in the product lines; i would believe its more like WD branded SD drives - which really makes it a WD SSD in label only - its sansdisk "under the hood"

if so -thats great.
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