Friday, February 26th 2021

PowerColor Teases New Family of Graphics Card Products: Hellhound

PowerColor has begun teasing another entry to their graphics card brands: Hellhound is fated to meet the Red Dragon and Red Devil products branding in either physical or virtual store shelves. The tease comes a mere week before AMD is expected to launch their mainstream RX 6700 graphics cards (powered by the Navi 22 GPU with 2560 Stream Processors and 12 GB of GDDR6 memory), and thus, it seems legitimate to assume that the new series will debut with that particular AMD SKU. The color scheme for the new brand logo seems to tease a black, silver and teal design language.

This is what PowerColor had to say in describing their new series: "Hellhound is born, sharp of fang and razor-like claws, covered with fur that is tough like armour. Its eyes burn in the darkness, allowing it to precisely track and stalk its prey. It used to be a battle hound kept by a warrior brave, Yet, its bravery not unnoticed by the Red Devil, saw a chance to make this hound the keeper of his gates of hell… This Hellhound is silent, not a sound it makes as it guards the gates ready to strike in the darkness with a killer grace… Once prey is found, Hellhound will take it down, it strikes with stealth at one stroke!"
Source: Videocardz
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42 Comments on PowerColor Teases New Family of Graphics Card Products: Hellhound

#1
ZoneDymo
now I really want XFX's Alpha Dog edition to come back :(
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#2
tabascosauz
Cool branding, but...
This is what PowerColor had to say in describing their new series: "Hellhound is born, sharp of fang and razor-like claws, covered with fur that is tough like armour. Its eyes burn in the darkness, allowing it to precisely track and stalk its prey. It used to be a battle hound kept by a warrior brave, Yet, its bravery not unnoticed by the Red Devil, saw a chance to make this hound the keeper of his gates of hell… This Hellhound is silent, not a sound it makes as it guards the gates ready to strike in the darkness with a killer grace… Once prey is found, Hellhound will take it down, it strikes with stealth at one stroke!"
W
T
F

Reading this is, truly, hell
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#3
Caring1
"it strikes with stealth at one stroke!"
You know what else does that? A heart attack.
Speaking of which, do we know prices yet?
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#4
ZoneDymo
tabascosauz
Cool branding, but...



W
T
F

Reading this is, truly, hell
Nah, that is fantastic, try to read it with a racist old japanese ninja master accent
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#5
LTUGamer
Engineering department:

"Let's push clock speeds litlle higher and add bigger cooler."

Marketing department:

"Hellhound is born, sharp of fang and razor-like claws, covered with fur that is tough like armour. Its eyes burn in the darkness, allowing it to precisely track and stalk its prey. It used to be a battle hound kept by a warrior brave, Yet, its bravery not unnoticed by the Red Devil, saw a chance to make this hound the keeper of his gates of hell… This Hellhound is silent, not a sound it makes as it guards the gates ready to strike in the darkness with a killer grace… Once prey is found, Hellhound will take it down, it strikes with stealth at one stroke!"
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#6
Chomiq
GPU fanfic, just what we needed in press releases.
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#7
Adc7dTPU
So chances are there won't be a Red Devil Navi 22 and they're gonna release Hellhound series instead.
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#8
W1zzard
Adc7dTPU
So chances are there won't be a Red Devil Navi 22 and they're gonna release Hellhound series instead.
Would be stupid to kill an established brand in favor for a completely new one?
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#9
SamWarrick
The design probably will be awesome. Imagine how fine these will look in some mining rig in a shack in the middle of Iran.
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#10
1d10t
Hell hound, Devil, Hell, as it doesn't reflect the current stock and price.
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#11
Chrispy_
SamWarrick
The design probably will be awesome. Imagine how fine these will look in some mining rig in a shack in the middle of Iran.
That's a fantastic mental image you've just conjured for me.
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#12
Adc7dTPU
W1zzard
Would be stupid to kill an established brand in favor for a completely new one?
Idkr, maybe they decided they needed a new series for the higher midrange variant the Navi 22. Or the Hellhound series will just sit between the Red Devil series and the Red Dragon series. All will be revealed on March 3rd.
And rest assured dear @W1zzard no established brands were harmed in the making of this comment! ;)
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#13
Dammeron
We don't need more GPU editions, we need MORE GPUs!!!
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#14
GeorgeMan
Some more unobtainium cards, exactly what we're waiting for!
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#15
Mats
Was SATAN already taken? :confused:
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#16
wrathchild_67
On the TV show Supernatural, hellhounds were invisible. Thus, I think this is a good name for a GPU line in the current market.
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#17
Operandi
Lol, wow.... Its graphics card. Just give it name befitting to said graphics card and let the product speak for itself, satanic references and imagery isn't going to increase sales it just makes you look silly.
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#18
Fluffmeister
Hellish price and hellish availability too no doubt.
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#19
Solid State Soul ( SSS )
Raevenlord
This is what PowerColor had to say in describing their new series: "Hellhound is born, sharp of fang and razor-like claws, covered with fur that is tough like armour. Its eyes burn in the darkness, allowing it to precisely track and stalk its prey. It used to be a battle hound kept by a warrior brave, Yet, its bravery not unnoticed by the Red Devil, saw a chance to make this hound the keeper of his gates of hell… This Hellhound is silent, not a sound it makes as it guards the gates ready to strike in the darkness with a killer grace… Once prey is found, Hellhound will take it down, it strikes with stealth at one stroke!"
When i see marketing like this on a product, i genuinely avoid it
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#20
bonehead123
Just what we need, more models to take up the already uber-constrained/ultra-non-existent supply of gpu chips...

Are they just gonna source out their chips from some underworld, commie-bastard chip farm out of the depths of the south china sea or what, I mean seriously, whaddafukimama anyways :D
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#21
TechLurker
Kind of disappointed they haven't brought back the "Devil 13" sub-brand for extreme, triple slot, air-cooled versions of the top SKUs; in this case, 6800XT and 6900XT, with higher power limits and OC potential and requiring 3 8-Pin plugs.

Hellhound's coloration kind of reminds me of the Liquid Devil series too; just trading blue for teal. My guess is it could either be an AIO family (the equivalent of the Sapphire Toxic), or a middle family between the relatively budget Red Dragon and high-end Red Devil (and Liquid Devil) series.
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#22
weekendgeek
F*ck the Hellhound. I want the Honey Badger version.
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#23
sepheronx
Hellraiser would have been a better name.
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#24
Gmr_Chick
I'm an atheist but goddamn PowerColor...red devils, dragons, and now hellhounds? Ya'll need to find Jesus! :roll:
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#25
Anymal
Gmr_Chick
I'm an atheist but goddamn PowerColor...red devils, dragons, and now hellhounds? Ya'll need to find Jesus! :roll:
St. Peter: God, I have 5 atheists at the gate waiting to speak to you.
God: Tell them I am not here!

Hellbound would be better name. Whats more ridiculus than Liquid Devil?
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