Monday, May 10th 2021
Intel Study: Diversity and Inclusion in Gaming
In collaboration with Newzoo, Intel today released a report titled "Diversity and Inclusion in Gaming." This research identifies industry gaps and key insights in an effort to help make gaming more accessible and inclusive. "To strengthen diversity and inclusion across the gaming space, the industry needs to listen and act on the needs of its diverse gaming audience, as well as make hardware and software more affordable and accessible. As part of Intel's desire to better understand its global customer base, Intel is taking key learnings from this report and shaping current internal and external programs to better serve gamers from all backgrounds and walks of life," said Marcus Kennedy, general manager of Intel's Gaming and Esports Segment.
Newzoo, a leading provider of games and esports analytics, independently conducted a survey of 1,824 individuals in the United States between the ages of 10 and 65 who self-identified as gamers. The survey reveals that the gaming market lags behind in diverse representation, both in the player base and in the games themselves. Women, people of color, the LGBTQIA+ community and those with disabilities are often overlooked.
Key insights from the study include:
Read the full report on the Newzoo website.
Newzoo, a leading provider of games and esports analytics, independently conducted a survey of 1,824 individuals in the United States between the ages of 10 and 65 who self-identified as gamers. The survey reveals that the gaming market lags behind in diverse representation, both in the player base and in the games themselves. Women, people of color, the LGBTQIA+ community and those with disabilities are often overlooked.
- Diversity and inclusion in games matter to a diverse audience. Forty-seven percent of gamers don't play games they feel are not made for them. This represents a massive—and missed—opportunity for publishers and developers to meet those needs. Video games with more diverse characters appeal to a broader group of gamers and tend to increase a gaming genre's or franchise's popularity across a wider audience.
- Accessibility and affordability will be key to strengthening diversity and inclusion in gaming. While accessibility options in gaming are getting better, there is still room for improvement. One of the opportunities for hardware and software producers is catering more to people in lower socioeconomic categories who are excluded from premium-priced products. The importance of accessibility becomes clearer when looking at the popularity of game library subscriptions, which are especially popular among people of color.
- Gamers want companies to take a stance. According to the survey, over half of gamers feel brands should take an active stance on societal issues, irrespective of the respondent's race, gender identity or sexual orientation, or whether the respondent has a disability. Sitting on the fence for certain issues may seem like the safer option for companies but taking an active stance may lead to increased engagement and revenue among the diverse gaming audience.
Read the full report on the Newzoo website.
191 Comments on Intel Study: Diversity and Inclusion in Gaming
They should focus on making better products that compete against their rivals on the market. Hey intel, Why not focus your efforts on 7nm or a GPu that competes with the likes of AMD & Nvidia rather than this political posturing for digital high fives? --- The blue checkmarks on twitter aint gonna buy your products anyway. They probably dont even know that you exist unless your name is 'Apple'
Get back in the salt mines.
I mean what are they going to do?? start banning the sale of CPUs to people who dont fall within the categories they choose to support??
This study seems like a waste of money. I am not sure who these "gamers" are, but I doubt consumers like being pandered to, especially from entertainment (movies, tv shows, games, etc).
And those people did some nonsense, in the name of diversity.
Do you think anyone in their right minds at Intel would dare criticize folks who have power to label anyone disagreeing with them?
Also, LOL@Intel for "constantly looking at how to best serve this vast and diverse gaming community". They have been ripping us off with their expensive Quad Cores for years and now suddenly they are trying to sound like they were the good guys all along ...
As for that study, in my opinion. It's just a payed study that says absolutely nothing. The only reason of doing it, is to put a good face for Intel on the news. Nothing more. I mean, look at the findings. "Forty-seven percent of gamers don't play games they feel are not made for them." What the hell is this? This is so abstract it is stupid. So, If I feel that an NFL game is not for me and an American feels that a soccer game is not for them, are we both getting in that 47%? The second one? "One of the opportunities for hardware and software producers is catering more to people in lower socioeconomic categories who are excluded from premium-priced products.". Are people of "lower socioeconomic categories" asking for charity? Should companies start doing more giveaways for the "lower socioeconomic categories" (damn, even the wording feels racist) while increasing the average price of AAA games? Isn't this hypocrisy? As for the third one, hello captain Obvious! How was your day?
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Then you will fully understand the nature of the cancer that is spreading throughout the western world.