Wednesday, May 26th 2021

Western Digital Debuts SanDisk Professional Brand

At its Flash Perspective event today, Western Digital unveiled the new SanDisk Professional brand of premium storage solutions for content creators and professionals. From producing the latest blockbuster film to capturing the moment at a destination wedding to managing business-critical content, the powerful SanDisk Professional portfolio is designed to deliver scalable, high-performance, reliable solutions across industries globally.

Professional content is in constant motion. Content that's captured or created needs to be saved, transferred, off-loaded, shared and archived. SanDisk Professional offers a range of purpose-built tools to harmonize every step of that process. "As a professional photographer and filmmaker, my livelihood depends on how I get the job done. There is no room for error. I need the most advanced, reliable and trusted equipment out in the field," said Lucas Gilman, adventure photographer and filmmaker. "For years I've relied on SanDisk and G-Technology solutions because they enable me to focus on the moment with confidence that my creativity won't be interrupted, and without concern about whether or not they can keep up with my technical needs."
Jim Welsh, senior vice president and general manager of the Consumer Solutions business at Western Digital, said, "Our customers trust their life's work to our products. We design and create solutions for every stage of the creative process, harmonizing our customers' experience so they can save time and focus more on creating. Expanding our brand family with SanDisk Professional allows us to offer advanced solutions to people around the world who rely on the best technology available for their inspiring work."

Born on the foundation of the company's world-renowned SanDisk consumer brand and its professional-grade G-Technology brand, the storage choice of Hollywood professionals for decades, the new SanDisk Professional line features 16 modular workflow solutions with professional-grade performance and enterprise-class reliability that will include:
  • PRO-CINEMA CFexpress VPG400 - An all-new professional-grade, rugged CFexpress card for videographers and cinematographers needing superior, uninterrupted performance with video recording at a minimum of 400 MB/s to keep up with the demands facing today's videography, broadcast and cinema industries. The new card is expected to be available this summer.
  • PRO-READER series - Four new PRO-READER devices that feature a USB-C interface that supports SuperSpeed USB 10Gbs. Designed to work with the latest and most common camera media including CFast, CFexpress, RED Mini-Mag, CF, microSD and SD cards. The series of PRO-READERS are expected to be available this summer.
  • PRO-DOCK 4 - A new revolutionary 4-bay reader docking station that can bridge capture and ingest with a truly scalable offloading solution that saves critical time and money on multi-camera productions. The PRO-DOCK 4, expected to be available later this summer, enables up to four simultaneous card offloads.
  • A new 4 TB G-DRIVE ArmorLock Encrypted NVMe SSD along with our trusted line up of G-DRIVE ultra-rugged portable drives, desktop devices featuring our enterprise-grade Ultrastar drives, and G-RAID and G-RAID SHUTTLE transportable, enterprise-grade RAID solutions (now featuring both Thunderbolt 3 and USB-C support) that offer an exceptional range of reliable, high-performance, high-capacity drives for everything from transfer to 100 TB+ back up and archive for all types of mission-critical content. The broad range of new drives are expected to begin rolling out by early June.
To learn more about how SanDisk Professional's premium-grade, high-performance product portfolio will help professionals get their work done faster and more efficiently - from high-speed card offloads, super-fast transfers and backup to massive capacity for consolidated backup and access - please visit
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5 Comments on Western Digital Debuts SanDisk Professional Brand

Once again,,,,, all the PR bolly-hoo-hah, but ZERO actual performance data NOR price/availability info :mad:

I just don't understand why this is so hard....
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It’s all mostly stuff they already sell. Just add the name professional in the product line and change the color theme and probably charge about 30% more.
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pathfindercodIt’s all mostly stuff they already sell. Just add the name professional in the product line and change the color theme and probably charge about 30% more.
yep, it's the same way where many just add RGB lighting and call it gamer edition
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SanDisk is dead, long live the SanDisk.

I like that G-RAID box. Shame they don't offer just JBOD version which would be much, much cheaper. For drive pooling RAID is meaningless and inferior in every way especially on redundancy front. Have to check those puppies out, but I bet those will come with super premium price tag to show its Pro credentials... ;)
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SanDisk has quite big following in the photography/videography space, I see WD is trying to port some of that goodwill to their harddrives. None of my SanDisk SD cards have failed me after all these years.
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